From Likes To Leads

Download From Likes To Leads full books in PDF, epub, and Kindle. Read online From Likes To Leads ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!

Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

From Likes to Leads

Author : Dennis J Bruce
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

DOWNLOAD NOW!

Book Synopsis From Likes to Leads by : Dennis J Bruce

Download or read book From Likes to Leads written by Dennis J Bruce and published by Independently Published. This book was released on 2023-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Facebook Marketing with "FROM LIKES TO LEADS." In an era where social media reigns supreme, mastering Facebook marketing is the key to unlocking your brand's full potential. Dive into the dynamic world of online marketing with Dennis J. Bruce, an authority in the field. His comprehensive guide will transform your digital presence, taking you from garnering likes to converting those valuable clicks into leads. Dennis J. Bruce's experience and passion for marketing shine through in "FROM LIKES TO LEADS." With a writing style that's both informative and engaging, he guides you through the complex world of Facebook marketing with clarity and precision. No matter your level of expertise, whether you're a novice marketer or a seasoned professional, this book will empower you to harness the immense potential of Facebook and steer your business toward unrivaled success. If you're ready to elevate your Facebook marketing game, "FROM LIKES TO LEADS" is your essential companion. Turn those casual likes into enthusiastic leads and watch your brand's influence and profitability soar. The path to Facebook marketing mastery starts here.

From Likes to Leads

Author : Azhar Ul Haque Sario
Publisher : Azhar UL Haque Sario
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (248 download)

DOWNLOAD NOW!

Book Synopsis From Likes to Leads by : Azhar Ul Haque Sario

Download or read book From Likes to Leads written by Azhar Ul Haque Sario and published by Azhar UL Haque Sario. This book was released on 2024-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Goldmine: Turn Facebook Engagement into Profitable Leads Tired of chasing meaningless likes on Facebook? Ready to transform your social media presence into a lead-generating machine? "From Likes to Leads: The Facebook Formula" is your ultimate guide to harnessing the true power of Facebook for real business growth. Master the Facebook Lead Generation Game This comprehensive guide breaks down the complex world of Facebook marketing into easily digestible steps. Discover how to: Think like a lead magnet: Understand why people take action and tailor your approach to tap into their needs and desires. Optimize your brand's presence: Create a Facebook profile designed to attract, engage, and convert potential customers. Unleash the targeting beast: Pinpoint your dream customers using Facebook's precise targeting tools - it's like shooting fish in a barrel! Create irresistible ads: Craft ad campaigns that cut through the noise and get those clicks. Beyond the Basics: Power Up Your Lead Machine "From Likes to Leads" dives deep into the advanced strategies that separate amateurs from pros. You'll learn: The magic of lead ads: Capture leads directly on Facebook with enticing offers and forms. Chatbots in action: Automate conversations and qualify leads 24/7 with Messenger chatbots. Content with a purpose: Drive valuable traffic to your landing pages with blog posts, videos, and more. Events that sell: Run webinars, challenges, and workshops that build relationships and fill your pipeline. Social proof sells: Use testimonials, reviews, and contests to show that your brand is the real deal. Find your dream team: Partner with other businesses and leverage influencers to explode your reach. Don't Just Get Leads, Close them! Leads are worthless unless you convert them into paying customers. This book teaches you how to: Nurture like a pro: Build automated email sequences that provide value and keep you top of mind. Follow up that works: Master the delicate balance of persistence and persuasion in your sales conversations. Create customers for life: Turn happy clients into raving fans and brand ambassadors. Success is Measurable: Track, Optimize, Conquer Decode the data: Make sense of Facebook Insights to pinpoint what's working and where to improve. Test and improve: Use A/B testing to optimize every aspect of your campaigns. Think big: Learn how to scale your efforts, build a team, and take your lead generation to the next level. The full picture: Integrate Facebook with your CRM to gain a complete view of your customers' journey. Get Ready to Dominate Facebook Marketing "From Likes to Leads: The Facebook Formula" is the key to unlocking Facebook's massive potential. Say goodbye to vanity metrics and hello to a constant stream of qualified leads fueling your business growth.

Winning Instinct

Author : Virender Kapoor
Publisher : Bloomsbury Publishing
ISBN 13 : 9386250276
Total Pages : 252 pages
Book Rating : 4.3/5 (862 download)

DOWNLOAD NOW!

Book Synopsis Winning Instinct by : Virender Kapoor

Download or read book Winning Instinct written by Virender Kapoor and published by Bloomsbury Publishing. This book was released on 2017-01-06 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passion, purpose, potential, perseverance are the qualities required to make great achievers and leaders. This book tells you how to · turn people into leaders · build trust and confidence · make you reach your destiny · transform your organization

Lead Generation

Author : IntroBooks
Publisher : Can Akdeniz
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Lead Generation by : IntroBooks

Download or read book Lead Generation written by IntroBooks and published by Can Akdeniz. This book was released on 2019-01-13 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead generation plays a vital role in the growth of every business and in fact a business can never witness success without proper generation of leads. Lead is nothing but a person or company that has shown interest to a particular product or service. And lead generation refers to the marketing process of initiation the customer’s interest on a particular product or service. In order to sustain in the market and to have a good grip, every business whether small or big needs to continue this process. Leads are mainly of two types, sales lead and marketing leads. Sales lead is generated on the basis of some factors such as income, age, psychographic etc. Sales leads are generated and sold to multiple advertisers while marketing leads are brand specific. So, this kind of lead is generated for a particular advertiser that is resold only once. Lead generation involves several strategies and a business can reach the height of success if they can successfully generate leads following the right strategies.

The New Rules of Lead Generation

Author : David T. Scott
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814432611
Total Pages : 292 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Lead Generation by : David T. Scott

Download or read book The New Rules of Lead Generation written by David T. Scott and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results? Learn the key tactics that should be at the top of any marketer's rule book.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Lead Generation For Dummies

Author : Dayna Rothman
Publisher : John Wiley & Sons
ISBN 13 : 1118815890
Total Pages : 384 pages
Book Rating : 4.1/5 (188 download)

DOWNLOAD NOW!

Book Synopsis Lead Generation For Dummies by : Dayna Rothman

Download or read book Lead Generation For Dummies written by Dayna Rothman and published by John Wiley & Sons. This book was released on 2014-03-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Likes Don't Pay Bills

Author : Sunbird Marketing
Publisher : Sunbird Marketing
ISBN 13 : 9789198630800
Total Pages : 68 pages
Book Rating : 4.6/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Likes Don't Pay Bills by : Sunbird Marketing

Download or read book Likes Don't Pay Bills written by Sunbird Marketing and published by Sunbird Marketing. This book was released on 2020-09-15 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales? You are not alone. There are plenty of people with tens of thousands of followers who get hundreds of likes and comments on every single post, but yet struggle to sell even one unit of their product. The underlying problem is that most social media marketing strategies are built to inflate metrics such as likes, comments, and shares. These metrics might look cool, but they accomplish very little alone. That being said. Social media marketing is super powerful and can be a huge revenue stream to your business - if you do it right. Likes don't pay bills bust the five most significant social media marketing myths, and give you clear, actionable strategies of what you can do today to be more successful on social media. Myth 1: Your Followers Care About You Myth 2: More Likes and Shares are Better Myth 3: There Is So Much Noise, I Need to Find the Best Hack to Break Through Myth 4: Post X Times Per Day at Exactly X O'clock Myth 5: My Product Doesn't Sell - Fix It with More Ads Are you ready to unleash social media marketing's true power and get leads and sales instead of likes and shares? You can start now.

From Likes to Leads: 36 Ways for Agents to Optimize Social Media and Make It Work for You

Author : Luke Kinton
Publisher :
ISBN 13 : 9781521245361
Total Pages : 33 pages
Book Rating : 4.2/5 (453 download)

DOWNLOAD NOW!

Book Synopsis From Likes to Leads: 36 Ways for Agents to Optimize Social Media and Make It Work for You by : Luke Kinton

Download or read book From Likes to Leads: 36 Ways for Agents to Optimize Social Media and Make It Work for You written by Luke Kinton and published by . This book was released on 2017-05-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The power of social media is it forces necessary change." - Erik Qualman Turn Your Social Media Into Sales Without Breaking Your Bank Account! Create powerful change in your sales and lead generation by utilizing and optimizing your social media presence. Learn 36 methods of how to best engage your audience and turn them into YOUR brand advocates to keep customer's coming in!Insurance agents and financial services reps spend countless hours and money to get in front of people to sell their products. In this book, Luke shows you how to work smarter, not harder, to obtain the relationships and sales needed to make your agency grow through social media. About The Author Luke Kinton is a former insurance agent turned sales and digital marketing consultant/coach dedicated to helping insurance agents and financial representatives adapt to the changing demographics and Insurtech automation by using relationships and consultative selling to help agents stay relevant during changing times. He currently is licensed in P&C, Life/Health, and is registered with FINRA with his Series 6 & 63.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Likes Don't Pay Bills

Author : Chris Oberg
Publisher :
ISBN 13 : 9789198630961
Total Pages : 58 pages
Book Rating : 4.6/5 (39 download)

DOWNLOAD NOW!

Book Synopsis Likes Don't Pay Bills by : Chris Oberg

Download or read book Likes Don't Pay Bills written by Chris Oberg and published by . This book was released on 2021-05-31 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to learn how to find new clients, sell more products, and make more money using social media? Most social media marketing strategies are designed to inflate useless metrics such as likes, shares, and comments. These metrics might look cool, but they won't grow your business. In this book, I bust the five most common social media marketing myths and show you how to use social media to your advantage. You'll learn: how to find your target audience on social media how to use social media to trigger word of mouth marketing how to get your target audience attention (crash course in copywriting) how to build a connection with your audience and earn their trust how to use social media to grow your email list (email marketing 101) and of course, how to sell your product/service/offer to your target audience The strategies I talk about in this book work for all social media platforms, and it doesn't matter you have 50 or 50k followers. Ready to unleash the true power of social media marketing?

Sex, Likes and Social Media

Author : Deana Puccio
Publisher : Random House
ISBN 13 : 1473528445
Total Pages : 226 pages
Book Rating : 4.4/5 (735 download)

DOWNLOAD NOW!

Book Synopsis Sex, Likes and Social Media by : Deana Puccio

Download or read book Sex, Likes and Social Media written by Deana Puccio and published by Random House. This book was released on 2016-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of the Digital Native, where self-esteem is measured in Likes, everyone is sexting and ‘Pimps and Hoes’ is an acceptable party theme. Dates have been replaced with swipes, rape jokes are hilarious and ‘No’ means ‘Yes’. For most parents, the digital landscape that our kids and teens are growing up in is uncharted territory. How do we know if they’re happy? How do we talk to them about sex and relationships? How do we give them the new tools they need when we don’t have them ourselves? This book is here to help. Based on their professional work with young people, parents and teachers – and their experiences with their own children – Deana Puccio and Allison Havey give you the tools. With top tips, stats and conversation starters on everything from porn to University life, Sex, Likes and Social Media is the indispensible guide to parenting in the digital age. 1 of the 5 Best Parenting Books - the Sun 1 of the 10 Best Parenting Books - the Independent

Dare to Lead

Author : Brené Brown
Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)

DOWNLOAD NOW!

Book Synopsis Dare to Lead by : Brené Brown

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Attention! This Book Will Make You Money

Author : Jim F. Kukral
Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

DOWNLOAD NOW!

Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral

Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Author : Paul Marsden
Publisher : McGraw Hill Professional
ISBN 13 : 0071802037
Total Pages : 209 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!

Book Synopsis The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by : Paul Marsden

Download or read book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales written by Paul Marsden and published by McGraw Hill Professional. This book was released on 2012-10-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence