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From Brand X To Brand Rex 5 Smart And Easy Steps To Create A Cult Of Personality For Your Brand And Increase Sales
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Book Synopsis From Brand X to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales by : Linda Tancs
Download or read book From Brand X to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales written by Linda Tancs and published by Lulu.com. This book was released on 2013-11-26 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've established a trademark for your business (or plan on doing so), then you understand the importance of distinguishing your product or service from others in the marketplace. Great brands impact sales and market share. If you'd like to develop a great brand, this book will show you how. This text teaches a five-step plan towards brand development and management. Known as the GET S.M.A.R.T.(R) methodology, the program teaches you how to be S.M.A.R.T. (defined as Strategic, Memorable, Aligned, Resourceful and Timely) with respect to your brand to increase its value. The goal of the program is to create a cult of personality for your product or service through effective branding. GET S.M.A.R.T. helps established companies seeking to strengthen or redirect a brand as well as solopreneurs and small business owners desiring to establish a brand and increase market share.
Download or read book Indianapolis Monthly written by and published by . This book was released on 2001-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indianapolis Monthly is the Circle City’s essential chronicle and guide, an indispensable authority on what’s new and what’s news. Through coverage of politics, crime, dining, style, business, sports, and arts and entertainment, each issue offers compelling narrative stories and lively, urbane coverage of Indy’s cultural landscape.
Download or read book Indianapolis Monthly written by and published by . This book was released on 2001-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indianapolis Monthly is the Circle City’s essential chronicle and guide, an indispensable authority on what’s new and what’s news. Through coverage of politics, crime, dining, style, business, sports, and arts and entertainment, each issue offers compelling narrative stories and lively, urbane coverage of Indy’s cultural landscape.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Book Synopsis Brand Bewitchery by : Park Louis Howell
Download or read book Brand Bewitchery written by Park Louis Howell and published by Happy H Press. This book was released on 2020-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
Book Synopsis Understanding Patent Law by : Linda A. Tancs
Download or read book Understanding Patent Law written by Linda A. Tancs and published by Oxford University Press, USA. This book was released on 2010 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In fiscal year 2008, the U.S. Patent and Trademark Office (PTO) received 456,321 utility patent applications. Understanding Patent Law: A Beginner's Guide explores the mechanics of the patent application process. Linda A. Tancs provides readers with an introduction to the nature and function of intellectual property law as it relates to patents and offers step-by-step guidance on how to register a patent with the PTO. In addition, the readers will gain an understanding of: the types of property that may be patented; how to protect and use patented property; the process for filing a utility patent application; pre- and post-issuance procedures; how to monetize patents; and infringement issues. The appendices, together with the bibliography and recommended reading section, provide readers of this Almanac with relevant statutes and other information to further the reader's knowledge of the matters discussed in this book. The glossary contains a summary of key terms defined throughout the book. This user-friendly resource is essential for anyone seeking an introduction to patent law.
Download or read book Microserfs written by Douglas Coupland and published by Harper Collins. This book was released on 2011-06-21 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the era-defining author of Generation X comes a novel of overworked coders who escape the serfdom of Bill Gates to forge their own path. They are Microserfs—six code-crunching computer whizzes who spend upward of sixteen hours a day “coding” and eating “flat” foods (food which, like Kraft singles, can be passed underneath closed doors) as they fearfully scan company e-mail to learn whether the great Bill is going to “flame” one of them. But now there’s a chance to become innovators instead of cogs in the gargantuan Microsoft machine. The intrepid Microserfs are striking out on their own—living together in a shared digital flophouse as they desperately try to cultivate well-rounded lives and find love amid the dislocated, subhuman whir and buzz of their computer-driven world.
Download or read book Class written by Paul Fussell and published by Simon and Schuster. This book was released on 1992 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.
Book Synopsis The Best Words Ever by : Linda Tancs
Download or read book The Best Words Ever written by Linda Tancs and published by Lulu.com. This book was released on 2010-12-27 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last thing twelve-year-old Olaf Olsen wants to do is embarrass his family in front of a throng of spectators on one of the biggest days of the year in Norway, Syttende Mai (also known as Children's Day). Olaf has been chosen to give his school's annual address following the children's parade and, with a newfound confidence following a startling confession from his father, he manages to overcome his apprehensions as a stutterer to give the assembly his best words ever.This story explores Olaf's relationships with friends, classmates and family as well as his attitude toward himself in the context of his speech impediment. Olaf's way of dealing with challenges highlights important life skills for children such as optimism and perseverance.
Author :Mary Ellen Guffey Publisher :South Western Educational Publishing ISBN 13 :9780324233643 Total Pages :0 pages Book Rating :4.2/5 (336 download)
Book Synopsis Essentials of Business Communication by : Mary Ellen Guffey
Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Book Synopsis Predictably Irrational by : Dan Ariely
Download or read book Predictably Irrational written by Dan Ariely and published by Harper Collins. This book was released on 2008-02 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
Book Synopsis Understanding Copyright Law by : Linda A. Tancs
Download or read book Understanding Copyright Law written by Linda A. Tancs and published by Oxford University Press, USA. This book was released on 2009 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource added for the Paralegal program 101101 and Paralegal Post-Baccalaureate diploma 311101.
Book Synopsis The Ultimate Guide To Choosing a Medical Specialty by : Brian Freeman
Download or read book The Ultimate Guide To Choosing a Medical Specialty written by Brian Freeman and published by McGraw Hill Professional. This book was released on 2004-01-09 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first medical specialty selection guide written by residents for students! Provides an inside look at the issues surrounding medical specialty selection, blending first-hand knowledge with useful facts and statistics, such as salary information, employment data, and match statistics. Focuses on all the major specialties and features firsthand portrayals of each by current residents. Also includes a guide to personality characteristics that are predominate with practitioners of each specialty. “A terrific mixture of objective information as well as factual data make this book an easy, informative, and interesting read.” --Review from a 4th year Medical Student
Book Synopsis Actionable Gamification by : Yu-kai Chou
Download or read book Actionable Gamification written by Yu-kai Chou and published by Packt Publishing Ltd. This book was released on 2019-12-03 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.
Book Synopsis Theories of Personality by : Duane P. Schultz
Download or read book Theories of Personality written by Duane P. Schultz and published by Wadsworth Publishing Company. This book was released on 2001 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revision of the Schultz's popular text surveys the field, presenting theory-by-theory coverage of the major theorists who represent the psychoanalytic, neopsychoanalytic, life-span, trait, humanistic, cognitive, behavioral, and social-learning approaches, as well as clinical and experimental work. Where warranted, the authors show how the development of certain theories was influenced by events in a theorist's personal and professional life. This thoroughly revised Seventh Edition now incorporates more examples, tables, and figures to help bring the material to life for students. The new content in this edition reflects the dynamism in the field. The text explores how race, gender, and culture issues figure in the study of personality and in personality assessment. In addition, a final integrative chapter looks at the study of personality theories and suggests conclusions that can be drawn from the many theorists' work.
Download or read book Out Of Control written by Kevin Kelly and published by Basic Books. This book was released on 2009-04-30 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things.
