Author : Steven Heller
Publisher : Chronicle Books (CA)
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 (91 download)
Book Synopsis French Modern by : Steven Heller
Download or read book French Modern written by Steven Heller and published by Chronicle Books (CA). This book was released on 1997 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the '20s and '30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages. From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts - some never before seen in the United States - making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising.