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Author : Nathaniel Clark Fowler
Publisher :
ISBN 13 :
Total Pages : 1028 pages
Book Rating : 4.3/5 (91 download)
Download or read book Fowler's Publicity written by Nathaniel Clark Fowler and published by . This book was released on 1897 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Theodore Page
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.A/5 ( download)
Download or read book Fowlers Publicity Encyclopedia written by Edward Theodore Page and published by . This book was released on 1904 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nathaniel Clark Fowler
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.:/5 (348 download)
Download or read book Fowler's Publicity written by Nathaniel Clark Fowler and published by . This book was released on 1899 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nathaniel Clark Fowler
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.:/5 (412 download)
Download or read book Fowler's Publicity ... an Encyclopedia of Advertising in All Its Forms and in All that Pertains to the Public-seeing Side of Business written by Nathaniel Clark Fowler and published by . This book was released on 1903 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda Lawson
Publisher : SIU Press
ISBN 13 : 9780809318292
Total Pages : 248 pages
Book Rating : 4.3/5 (182 download)
Download or read book Truth in Publishing written by Linda Lawson and published by SIU Press. This book was released on 1993 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Newspaper Publicity Act, passed in 1912, is still in effect and requires commercial newspapers and magazines using the preferential second-class mail rate to identify their owners and investors and to label advertisements that resemble news stories or editorials. These publications are also required to disclose circulation data along with their ownership statements. In part 1, Linda Lawson documents the press's inner workings, including its excesses and abuses, as it evolved from a collection of small businesses in the mid-1800s to an established commercial institution of the twentieth century. Large, urban newspapers challenged small, rural papers at the same time burgeoning popular magazines and trade journals competed fiercely with every other type of publication for advertisers and readers. The regulatory actions brought about by these divisions within the industry are treated in part 2.
Author : Edward Page
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (499 download)
Download or read book Fowler's Publicity Encyclopedia written by Edward Page and published by . This book was released on 1904 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nath'l C. Fowler (Jr.)
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.:/5 (463 download)
Download or read book Fowler's Publicity written by Nath'l C. Fowler (Jr.) and published by . This book was released on 1897 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anonymous
Publisher : Palala Press
ISBN 13 : 9781342560858
Total Pages : 230 pages
Book Rating : 4.5/5 (68 download)
Download or read book Fowlers Publicity Encyclopedia written by Anonymous and published by Palala Press. This book was released on 2015-09-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author :
Publisher :
ISBN 13 :
Total Pages : 796 pages
Book Rating : 4.A/5 ( download)
Download or read book Success written by and published by . This book was released on 1902 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.M/5 ( download)
Download or read book Profitable Advertising written by and published by . This book was released on 1897 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.:/5 (334 download)
Download or read book Who's who in Advertising written by and published by . This book was released on 1916 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Earnest Elmo Calkins
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Business of Advertising written by Earnest Elmo Calkins and published by . This book was released on 1915 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.E/5 ( download)
Download or read book Printers' Ink written by and published by . This book was released on 1918 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 786 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1897 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.A/5 ( download)
Download or read book The Psychology of Advertising written by Walter Dill Scott and published by . This book was released on 1908 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Therese Anne Fowler
Publisher : Macmillan + ORM
ISBN 13 : 1250237289
Total Pages : 301 pages
Book Rating : 4.2/5 (52 download)
Download or read book A Good Neighborhood written by Therese Anne Fowler and published by Macmillan + ORM. This book was released on 2020-03-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER * One of NPR's Best Books of 2020 "A provocative, absorbing read." — People “A feast of a read... I finished A Good Neighborhood in a single sitting. Yes, it’s that good.” —Jodi Picoult, #1New York Times bestselling author of Small Great Thingsand A Spark of Light In Oak Knoll, a verdant, tight-knit North Carolina neighborhood, professor of forestry and ecology Valerie Alston-Holt is raising her bright and talented biracial son, Xavier, who’s headed to college in the fall. All is well until the Whitmans—a family with new money and a secretly troubled teenage daughter—raze the house and trees next door to build themselves a showplace. With little in common except a property line, these two families quickly find themselves at odds: first, over an historic oak tree in Valerie's yard, and soon after, the blossoming romance between their two teenagers. A Good Neighborhood asks big questions about life in America today—what does it mean to be a good neighbor? How do we live alongside each other when we don't see eye to eye?—as it explores the effects of class, race, and heartrending love in a story that’s as provocative as it is powerful.
Author : Pamela Walker Laird
Publisher : JHU Press
ISBN 13 : 1421434180
Total Pages : 584 pages
Book Rating : 4.4/5 (214 download)
Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
