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Author : William M. Pride
Publisher :
ISBN 13 : 9780618608508
Total Pages : pages
Book Rating : 4.6/5 (85 download)
Download or read book Foundations of Marketing 2E Study Guide written by William M. Pride and published by . This book was released on 2007-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (224 download)
Download or read book Foundations of Marketing written by and published by . This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard B. Dale
Publisher :
ISBN 13 : 9780039200848
Total Pages : 303 pages
Book Rating : 4.2/5 (8 download)
Download or read book Study Guide written by Richard B. Dale and published by . This book was released on 1979 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Pride
Publisher :
ISBN 13 : 9780618705030
Total Pages : pages
Book Rating : 4.7/5 (5 download)
Download or read book Marketing Bonus Pack with Study Guide written by William M. Pride and published by . This book was released on 2006-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to all the tools in the textbook and student supplements package includes important study tips to help students achieve success in the course. Packaged with every new book, the Marketing Bonus Pack also includes a unique passkey for access to premium online study guide content at the Online Study Center. Written by the authors, this study guide (available for sale separately 0-618-60850-8) helps students review and integrate key marketing concepts. It also contains questions in addition to those in the ACE practice tests, and includes matching, true/false, multiple-choice, and mini-case sample tests with answers. For students buying a used textbook, the Marketing Bonus Pack is available for less than the price of a traditional study guide.
Author : Karl Moore
Publisher : Routledge
ISBN 13 : 1135225907
Total Pages : 493 pages
Book Rating : 4.1/5 (352 download)
Download or read book Marketing: The Basics written by Karl Moore and published by Routledge. This book was released on 2009-12-04 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Author : M. Dale Beckman
Publisher :
ISBN 13 : 9780039215699
Total Pages : 196 pages
Book Rating : 4.2/5 (156 download)
Download or read book Study Guide, Foundations of Marketing, Second Canadian Edition written by M. Dale Beckman and published by . This book was released on 1982 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Greene, C. E. (Clark E.)
Publisher :
ISBN 13 : 9780039216221
Total Pages : 143 pages
Book Rating : 4.2/5 (162 download)
Download or read book Solutions to Study Guide to Accompany Foundations of Marketing, 2nd Canadian Edition written by Greene, C. E. (Clark E.) and published by . This book was released on 1982 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Fahy
Publisher : McGraw-Hill Europe
ISBN 13 : 9780077137014
Total Pages : 0 pages
Book Rating : 4.1/5 (37 download)
Download or read book Foundations of Marketing written by John Fahy and published by McGraw-Hill Europe. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author : William Pride
Publisher : Houghton Mifflin College Division
ISBN 13 : 9780618405732
Total Pages : pages
Book Rating : 4.4/5 (57 download)
Download or read book Foundations of Marketing Looseleaf with Upgrade CD-ROM and Study Guide written by William Pride and published by Houghton Mifflin College Division. This book was released on 2003-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward W. Cundiff
Publisher :
ISBN 13 : 9780133413960
Total Pages : 200 pages
Book Rating : 4.4/5 (139 download)
Download or read book Fundamentals of Modern Marketing written by Edward W. Cundiff and published by . This book was released on 1980 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Dale Beckman
Publisher :
ISBN 13 : 9780039218027
Total Pages : 206 pages
Book Rating : 4.2/5 (18 download)
Download or read book Foundations of Marketing. Study Guide, Third Canadian Edition written by M. Dale Beckman and published by . This book was released on 1985 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William J. Stanton
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.:/5 (266 download)
Download or read book Fundamentals of Marketing written by William J. Stanton and published by . This book was released on 1971 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Houghton Mifflin College Division
Publisher : Cengage Learning
ISBN 13 : 9780618705023
Total Pages : 0 pages
Book Rating : 4.7/5 (5 download)
Download or read book Marketing Bonus Pack with Study Guide: Your Guide to an "A": For Samples written by Houghton Mifflin College Division and published by Cengage Learning. This book was released on 2006-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to all the tools in the textbook and student supplements package includes important study tips to help students achieve success in the course. Packaged with every new book, the Marketing Bonus Pack also includes a unique passkey for access to premium online study guide content at the Online Study Center. Written by the authors, this study guide (available for sale separately 0-618-60850-8) helps students review and integrate key marketing concepts. It also contains questions in addition to those in the ACE practice tests, and includes matching, true/false, multiple-choice, and mini-case sample tests with answers. For students buying a used textbook, the Marketing Bonus Pack is available for less than the price of a traditional study guide.
Author : Thomas J. Adams
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.0/5 ( download)
Download or read book Study Guide to Accompany Stanton and Futrell Fundamentals of Marketing, Eighth Edition written by Thomas J. Adams and published by . This book was released on 1987 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Pride
Publisher :
ISBN 13 : 9780618832774
Total Pages : pages
Book Rating : 4.8/5 (327 download)
Download or read book Foundations of Marketing Plus Guide to A Passkey 2nd Edition Plus Blackboard and Webct written by William M. Pride and published by . This book was released on 2006-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Greene, C. E. (Clark E.)
Publisher :
ISBN 13 : 9780039225971
Total Pages : 206 pages
Book Rating : 4.2/5 (259 download)
Download or read book Foundations of Marketing. Solutions to the Study Guide, 4th Canadian Edition written by Greene, C. E. (Clark E.) and published by . This book was released on 1988 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
