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Foundations For A Theory Of Consumer Behavior
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Book Synopsis Psychological Foundations of Marketing by : Allan J Kimmel
Download or read book Psychological Foundations of Marketing written by Allan J Kimmel and published by Routledge. This book was released on 2018-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Download or read book Marketing written by Gordon R. Foxall and published by . This book was released on 2002 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : John A. Howard
Download or read book Consumer Behavior written by John A. Howard and published by McGraw-Hill Companies. This book was released on 1977 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior Theories by : Rajagopal
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Book Synopsis Behavioral Foundation of the Theory of Consumer Choice Under Uncertainty by : Theodore Tsukahara
Download or read book Behavioral Foundation of the Theory of Consumer Choice Under Uncertainty written by Theodore Tsukahara and published by . This book was released on 1969 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Charles Glenn Walters
Download or read book Consumer Behavior written by Charles Glenn Walters and published by . This book was released on 1978 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Volitional Action by : W.A. Hershberger
Download or read book Volitional Action written by W.A. Hershberger and published by Elsevier. This book was released on 1989-11-02 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Individuals from diverse disciplines, including neurology, physiology, psychology, mathematics, and engineering have contributed to this volume. Their scientific investigations of volitional action are part of the resurgence of interest in the psychology and physiology of volition which has taken place in recent years. The book comprises a significant sample of their observations, both rational and empirical, which have new practical implications for our understanding of human conduct. The book was designed to serve a threefold purpose: a) to consolidate the gains of the various scholars, relatively isolated in their respective disciplines, b) to foster and help focus future research on conation and self-control and c) to provide practitioners in applied psychology with a broad-based tutorial.
Book Synopsis Microeconomic Foundations: Theory, Application, and Policy by : Anil Somani
Download or read book Microeconomic Foundations: Theory, Application, and Policy written by Anil Somani and published by JEC PUBLICATION. This book was released on with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of economic thought, the significance of microeconomics cannot be overstated. It is within this intricate framework of individual choices, market dynamics, and policy implications that the foundation of economic understanding is laid. "Microeconomic Foundations: Theory, Application, and Policy" is conceived with the ambition to bridge the realms of theoretical microeconomics and its practical applications, offering a comprehensive guide that navigates through the core principles, contemporary issues, and the multifaceted role of policy in shaping economic outcomes. This book is the culmination of years of teaching, research, and engagement with the practical aspects of microeconomics. It is designed to serve a broad audience, from undergraduate students grappling with the basics of the discipline to graduate scholars exploring advanced concepts, and professionals seeking to apply microeconomic principles to real-world scenarios. The genesis of this work lies in the recognition of the need for a text that not only elucidates the theoretical underpinnings of microeconomics but also demonstrates the application of these theories in addressing contemporary economic challenges.
Book Synopsis Discrete Choice Theory of Product Differentiation by : Simon P. Anderson
Download or read book Discrete Choice Theory of Product Differentiation written by Simon P. Anderson and published by MIT Press. This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Book Synopsis Consumer Behavior; Conceptual Foundations by : Joe Kent Kerby
Download or read book Consumer Behavior; Conceptual Foundations written by Joe Kent Kerby and published by . This book was released on 1975 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economics and Consumer Behavior by : Angus Deaton
Download or read book Economics and Consumer Behavior written by Angus Deaton and published by Cambridge University Press. This book was released on 1980-05-30 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Book Synopsis Behavioural Foundations of Economics by : J. Baxter
Download or read book Behavioural Foundations of Economics written by J. Baxter and published by Springer. This book was released on 2016-07-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, work on what may broadly be described as 'behavioural economics' has expanded rapidly, and is now attracting the attention of leading figures in economics, such as Kenneth Arrow. Much of the work, however, has concentrated on particular aspects of individual and aggregate behaviour. The book attempts to construct a unified framework, showing both how behavioural variables form the basis of economic activity, and how behavioural and economic variables interact to determine individual and aggregate behaviour.
Book Synopsis Foundations of Economic Analysis by : Paul Anthony Samuelson
Download or read book Foundations of Economic Analysis written by Paul Anthony Samuelson and published by . This book was released on 1971 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by : Chkoniya, Valentina
Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Book Synopsis Economic Studies by : David P. Levine
Download or read book Economic Studies written by David P. Levine and published by Routledge. This book was released on 2011 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Levine's 'Economic Studies' offers a critique and reconstruction of the theoretical conception of economic life.
Book Synopsis Lectures In The Microeconomics Of Choice: Foundations, Consumers, And Producers by : William David Anthony Bryant
Download or read book Lectures In The Microeconomics Of Choice: Foundations, Consumers, And Producers written by William David Anthony Bryant and published by World Scientific. This book was released on 2023-02-17 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: People pursue their own interests, whatever those interests might be. Some people have interests that are narrow and selfish, while others have interests that are broad and altruistic. The idea that people are self-interested underpins all of economic analysis and raises two fundamental questions: 1. How do people choose the actions they think will further their own interests? 2. Can the potentially conflicting interests of different people be made to 'mesh' in some sort of socio-economic equilibrium? This book is devoted to a detailed study of the first question. Its Companion Volume (Economy-Wide Microeconomics: Equilibrium, Optimality, Applications and Tests) makes a detailed study of the second question.Following some foundational remarks, this book studies the Arrow-Debreu theory of consumer choice. That theory supposes people choose so as to maximize a complete, continuous, transitive, and reflexive binary preference relation over a non-empty and compact choice set. The book then studies numerous refinements, generalizations and extensions of each of these restrictions — up to and including recent work on Behavioral theories of choice and choice behaviour when preferences are intransitive/incomplete/discontinuous. Also considered is choice behaviour in environments that are not necessarily compact. A study is also made of intertemporal choice and choice under uncertainty. The study of Arrow-Debreu choice theory and its extensions are presented from the Primal, Dual, and Revealed Preference points of view.Consumers are not the only agents in the economy, as Producers are present as well. Beginning with a study of the Arrow-Debreu idea that producers choose from a convex production set so as to maximize profit, the book considers extensions and generalizations of this framework, particularly to non-convex environments. The study is presented from the Primal and Dual points of view.The final chapter in the book provides a link to its Companion Volume. The Chapter indicates how the theories of consumer and producer choice studied here help inform answers of the second question posed above.Resources are available to instructors who adopt this book. More details at www.worldscientific.com/worldscibooks/10.1142/12789-sm
