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Fortune Cookie Leadership Wisdom For Leadership Sales Life
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Book Synopsis Fortune Cookie Leadership: Wisdom for Leadership, Sales & Life by : Katey Dallosto
Download or read book Fortune Cookie Leadership: Wisdom for Leadership, Sales & Life written by Katey Dallosto and published by . This book was released on 2017-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a Sales Leader, I was always looking for some inspiration for our weekly sales meetings. It was always a struggle to find that one piece of motivation and inspiration to share with my team. My mom always had a bunch of one liners and I started sharing some of her wisdom at my sales meetings. Soon I began to write down my mom's and my own one liners. My daughter called me a "fortune cookie" and the book was born Enclosed in this book are 52 "fortune cookie" lines for your sales meeting, your leadership and your life. My mom's one liners inspired me and hopefully they can inspire you and your team as well. Read the book cover to cover or flip through and select the chapter that connects with you today. This book is intended to be a resource on your desk when you need that little bit of fortune cookie wisdom to use for your leadership, sales and your life.
Book Synopsis What Does Your Fortune Cookie Say? by : Adam Albrecht
Download or read book What Does Your Fortune Cookie Say? written by Adam Albrecht and published by Ripples Media LLC. This book was released on 2021-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through simple action steps, Adam Albrecht offers a broad range of useful ways to become a better professional and human through bite-sized stories of his own learnings.
Book Synopsis The Fortune Cookie Principle by : Bernadette Jiwa
Download or read book The Fortune Cookie Principle written by Bernadette Jiwa and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."SETH GODIN -Author The Icarus Deception It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how. ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE "It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day." Wendy Wilson Bett-Co-Founder Peter's Yard "Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy." Joe Pulizzi-Founder Content Marketing Institute "The wisdom in this book is better than any fortune. Read and apply!" Chris Guillebeau-Author $100 Startup "This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level." Mark Schaefer-Author Return on Influence "Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets." David Airey-Author Work For Money, Design For Love. "If you're someone who cares about why you do what you do and how you do it, this book is for you." Tina Roth Eisenberg-Founder of Tattly
Book Synopsis Fortune Cookies by : Alan Deutschman
Download or read book Fortune Cookies written by Alan Deutschman and published by Vintage. This book was released on 1993 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The One-Minute Manager meets Life's Little Instruction Book in this delightful book of business and management proverbs collected from the pages of Fortune magazine. Deliciously presented, this book is a perfect gift for everyone from executive moms and dads to MBA grads.
Book Synopsis Rhinoceros Success by : Scott Alexander
Download or read book Rhinoceros Success written by Scott Alexander and published by Ramsey Press. This book was released on 2003-01-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go get the life you want. Be a Rhinoceros! There is something dangerous about this book. Something big. Something full of power, energy and force of will. It could be about you. You could become three tons of thick-skinned, snorting hard-charging rhinoceros. It is time to go get the life you want.
Book Synopsis Scaling Leadership by : Robert J. Anderson
Download or read book Scaling Leadership written by Robert J. Anderson and published by John Wiley & Sons. This book was released on 2019-01-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Organization by Scaling Leadership How do senior leaders, in their own words, describe the most effective leaders—the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization’s capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale. Is your leadership built for scale as you advance in today’s volatile, uncertain, dynamic, and disruptive business environment? This context puts a premium on a very particular kind of leadership—High-Creative leadership capable of rapidly growing the organization while simultaneously transforming it into more agile, innovative, adaptive and engaging workplace. The research presented in this book suggests that senior leaders can describe the High-Creative leadership with surprising clarity. They also describe with equal precision the High-Reactive leadership that cancels itself out and seriously limits scale. Which type of leader are you? You scale your leadership by increasing the multiple on your leadership in three ways. First, by developing the strengths that differentiate the most effective leaders from the strengths deployed by the most Reactive and ineffective leaders. And second, by increasing your leadership ratio—the ratio of most the effective strengths to the most damaging liabilities. Third, by developing High-Creative leaders all around you. Scaling Leadership provides a proven framework for magnifying agile and scalable leadership in your organization. Scalable leadership drives forward-momentum by multiplying high-achieving leaders at scale so that growth, productivity and innovation increase exponentially. Creative leaders multiply their strengths beyond technical competence by leading in deep relationship, with radical humanity, passion and integrity. Drawing upon decades of solid research and experience enhancing individual capability and collective leadership effectiveness with Fortune 500 companies and government agencies, the authors provide an innovative and efficient framework to help you: Take stock of your own personal balance of leadership strengths and weaknesses Scale your leadership in deep relationship and high integrity Proliferate high-achievers throughout your organization’s leadership system Identify ineffective leadership and course-correct quickly Transform your organization by transforming leadership Scaling Leadership is an invaluable tool for executives, managers, and leaders in business, academia, nonprofit organizations, and more. This innovative resource provides effective techniques, real-world examples, and expert guidance for organizations seeking to improve performance, align and execute strategies, and transform their business with scalable leadership capability.
Download or read book Care to Dare written by George Kohlrieser and published by John Wiley & Sons. This book was released on 2012-05-29 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever been led by someone who cared for you like family, and dared you to achieve more than you ever thought possible for yourself, your organization, and even society? Award-winning author of Hostage at the Table, George Kohlrieser, along with his co-authors Susan Goldsworthy and Duncan Coombe, explain how becoming a secure base leader releases extraordinary potential in others. Part of the Warren Bennis leadership series Care to Dare shows you how to become a Secure Base Leader so that you release your followers from the fears that get in the way of their performance. It shows you how you can unleash astonishing potential by building the trust, delivering the change, and inspiring the focus that underpins sustainable high performance. From extensive interviews with executives from all over the world, as well as from surveys with more than a thousand executives, the book reveals the nine characteristics that Secure Base Leaders display on a daily basis. The research shows that a primary difference between a successful leader and a failed leader is the presence or absence of secure bases in his or her life. Care to Dare will take you on a journey where you will discover your own secure bases, past and present, and determine how you can be a secure base for other people in your life at work and at home.
Book Synopsis How Not to Suck At Marketing by : Jeff Perkins
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Book Synopsis You Don't Need a Title to Be a Leader by : Mark Sanborn
Download or read book You Don't Need a Title to Be a Leader written by Mark Sanborn and published by Crown Currency. This book was released on 2006-09-19 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his inspiring new book, You Don’t Need a Title to Be a Leader, Mark Sanborn, the author of the national bestseller The Fred Factor, shows how each of us can be a leader in our daily lives and make a positive difference, whatever our title or position. Through the stories of a number of unsung heroes, Sanborn reveals the keys each one of us can use to improve our organizations and enhance our careers. Genuine leadership – leadership with a “little l”, as he puts it, is not conferred by a title, or limited to the executive suite. Rather, it is shown through our everyday actions and the way we influence the lives of those around us. Among the qualities that genuine leaders share: • Acting with purpose rather than getting bogged down by mindless activity • Caring about and listening to others • Looking for ways to encourage the contributions and development of others rather than focusing solely on personal achievements • Creating a legacy of accomplishment and contribution in everything they do As readers across the country discovered in The Fred Factor, Mark Sanborn has an unparalleled ability to explain fundamental business and leadership truths through simple stories and anecdotes. You Don’t Need a Title to Be a Leader offers an inspiring message to anyone who wants to take control of their life and make a positive difference.
Download or read book Principles written by Ray Dalio and published by Simon and Schuster. This book was released on 2018-08-07 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.
Book Synopsis Your First Leadership Job by : Tacy M. Byham
Download or read book Your First Leadership Job written by Tacy M. Byham and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming the Very Best First-Time Leader Congratulations! You’re now in charge. Perhaps it’s your first time as a leader, or maybe you want to fine-tune your skills. Either way, you’ve begun one of the most rewarding chapters of your career. But, like many beginnings, the first few years can be challenging. Fortunately, you don’t have to tackle this challenge on your own. Your First Leadership Job gives you practical advice straight from others who have walked in your shoes. Not only does it include dozens of tools to ensure your success, but it’s also based on the authors’ and DDI’s extensive experience and research, which ultimately has led to the development of millions of leaders around the world. In fact, a quarter-million leaders will be developed this year alone via DDI training. Your First Leadership Job is divided into two sections. Part 1 introduces the concept of catalyst leader—one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Ultimately, leadership is about the many conversations—frequent, clear, authentic, and occasionally difficult—that you will have daily. Your First Leadership Job builds awareness of the fundamental skills you’ll come to rely on to make every one of these interactions successful. Part 2 devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, turning dreaded appraisals into discussions that propel performance, and handling difficult employees. It also includes a chapter for first-time female leaders. Look at Your First Leadership Job as an indispensable companion to becoming an awesome leader—one who will make a positive, lasting impact on your team, family, and career. Visit www.yourfirstleadershipjob.com to learn more.
Download or read book The Facebook Era written by Clara Shih and published by Pearson Education. This book was released on 2010-07-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!
Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Book Synopsis The Mindful Leader by : Michael Bunting
Download or read book The Mindful Leader written by Michael Bunting and published by John Wiley & Sons. This book was released on 2016-08-22 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to becoming an extraordinary leader – while finding happiness, gaining authenticity, and banishing stress Integrating proven mindfulness practices and world-class leadership theory, The Mindful Leader is the essential guide for self-aware leadership. The book simplifies mindfulness principles and links them solidly to business benefits. It provides a practically-grounded template for leaders to develop unprecedented levels of self awareness, wellbeing and effectiveness. Research findings throughout the book detail the positive impact of mindfulness from the perspectives of brain science, psychology and leadership. International case studies from a variety of industries illustrate the everyday implementation of mindful leadership. You'll learn easy mindfulness practices that you can implement today and a practical framework for everyday mindful leadership. You'll also be given access to online resources for vision reflections, values clarification, mindfulness practices and more. Mindful leadership is a hot topic – but it's not as simple as "when you become mindful, great leadership will spontaneously happen." This book serves as both mindfulness training and leadership training, clarifying the parallel while guiding you through the many points of intersection. Improve your leadership skills via context-specific mindfulness practices Learn mindfulness from a practical perspective, with real workplace skills Discover how leaders from around the world practice mindful leadership every day Understand the neuroscience link between mindfulness and great leadership Learn practices that deliver a deeper sense of integrity, authenticity, fulfillment and bottom-line results improvement Mindfulness provides real, practical tools for self-awareness, mental wellbeing, stress reduction and more. When practiced through a leadership lens, it becomes much more than just another leadership guide. Mindfulness transforms leadership as a whole, delivering real, lasting change that transcends typical leadership training. For a clear, concise framework of mindfulness at work, The Mindful Leader is the ideal guide for those serious about effective, sustainable leadership.
Book Synopsis The Swordless Samurai by : Kitami Masao
Download or read book The Swordless Samurai written by Kitami Masao and published by Macmillan. This book was released on 2007-07-24 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hideyoshi, who called himself the Swordless Samurai, is the Japanese Horatio Alger. He was of peasant origin, but by bonding to powerful Lord Nobunaga, and being useful to him day and night, Hideyoshi secured a powerful patron. Much later, Hideyoshi became the most powerful man in Japan. This book tells how he did it.
Download or read book TouchPoints written by Douglas Conant and published by John Wiley & Sons. This book was released on 2011-04-12 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
