Fortieth Anniversary Souvenir F W Woolworth Co

Author : Gail Fenske
Publisher : University of Chicago Press
ISBN 13 : 0226241416
Total Pages : 427 pages
Book Rating : 4.2/5 (262 download)

DOWNLOAD NOW!

Download or read book The Skyscraper and the City written by Gail Fenske and published by University of Chicago Press. This book was released on 2008-08 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once the world’s tallest skyscraper, the Woolworth Building is noted for its striking but incongruous synthesis of Beaux-Arts architecture, fanciful Gothic ornamentation, and audacious steel-framed engineering. Here, in the first history of this great urban landmark, Gail Fenske argues that its design serves as a compelling lens through which to view the distinctive urban culture of Progressive-era New York. Fenske shows here that the building’s multiplicity of meanings reflected the cultural contradictions that defined New York City’s modernity. For Frank Woolworth—founder of the famous five-and-dime store chain—the building served as a towering trademark, for advocates of the City Beautiful movement it suggested a majestic hotel de ville, for technological enthusiasts it represented the boldest of experiments in vertical construction, and for tenants it provided an evocative setting for high-style consumption. Tourists, meanwhile, experienced a spectacular sightseeing destination and avant-garde artists discovered a twentieth-century future. In emphasizing this faceted significance, Fenske illuminates the process of conceiving, financing, and constructing skyscrapers as well as the mass phenomena of consumerism, marketing, news media, and urban spectatorship that surround them. As the representative example of the skyscraper as a “cathedral of commerce,” the Woolworth Building remains a commanding presence in the skyline of lower Manhattan, and the generously illustrated Skyscraper and the City is a worthy testament to its importance in American culture.