Focus Groups

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Publisher : SAGE
ISBN 13 : 9780761920717
Total Pages : 238 pages
Book Rating : 4.9/5 (27 download)

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Book Synopsis Focus Groups by : Richard A. Krueger

Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Advanced Focus Group Research

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Publisher : SAGE
ISBN 13 : 9780761912491
Total Pages : 268 pages
Book Rating : 4.9/5 (124 download)

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Book Synopsis Advanced Focus Group Research by : Edward F. Fern

Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE. This book was released on 2001-06-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

The Handbook for Focus Group Research

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Publisher : SAGE
ISBN 13 : 9780761912538
Total Pages : 284 pages
Book Rating : 4.9/5 (125 download)

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Book Synopsis The Handbook for Focus Group Research by : Thomas L Greenbaum

Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

Developing Focus Group Research

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Publisher : SAGE
ISBN 13 : 9780761955689
Total Pages : 244 pages
Book Rating : 4.9/5 (556 download)

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Book Synopsis Developing Focus Group Research by : Jenny Kitzinger

Download or read book Developing Focus Group Research written by Jenny Kitzinger and published by SAGE. This book was released on 1999-02-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal

Focus Groups in Social Research

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Publisher : SAGE
ISBN 13 : 9780761957430
Total Pages : 126 pages
Book Rating : 4.9/5 (574 download)

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Book Synopsis Focus Groups in Social Research by : Michael Bloor

Download or read book Focus Groups in Social Research written by Michael Bloor and published by SAGE. This book was released on 2001-03-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Focus Group Research

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Publisher : Routledge
ISBN 13 : 1315428369
Total Pages : 119 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Focus Group Research by : Martha Ann Carey

Download or read book Focus Group Research written by Martha Ann Carey and published by Routledge. This book was released on 2016-06-16 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing focus groups in research projects.

The Focus Group Research Handbook

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071394532
Total Pages : 290 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis The Focus Group Research Handbook by : Holly Edmunds

Download or read book The Focus Group Research Handbook written by Holly Edmunds and published by McGraw Hill Professional. This book was released on 2000-05-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

Focus Groups

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Publisher : SAGE
ISBN 13 : 9780761925835
Total Pages : 204 pages
Book Rating : 4.9/5 (258 download)

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Book Synopsis Focus Groups by : David W. Stewart

Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Focus Groups as Qualitative Research

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Publisher : SAGE
ISBN 13 : 9780761903437
Total Pages : 92 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Focus Groups as Qualitative Research by : David L. Morgan

Download or read book Focus Groups as Qualitative Research written by David L. Morgan and published by SAGE. This book was released on 1997 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.

Doing Focus Groups

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Publisher : SAGE
ISBN 13 : 1526426021
Total Pages : 225 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Doing Focus Groups by : Rosaline S. Barbour

Download or read book Doing Focus Groups written by Rosaline S. Barbour and published by SAGE. This book was released on 2018-09-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.

A New Era in Focus Group Research

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Publisher : Springer
ISBN 13 : 1137586141
Total Pages : 430 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis A New Era in Focus Group Research by : Rosaline S. Barbour

Download or read book A New Era in Focus Group Research written by Rosaline S. Barbour and published by Springer. This book was released on 2017-08-18 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields. The collection acknowledges the tensions between different research traditions, disciplinary emphases, funding climates, cultural, political, and ethical contexts, and the ever-changing policy backdrop. Contributors to this book encourage researchers to question and surmount disciplinary and terminological labels and disputes in order to capitalize on the full potential of focus groups, to illuminate the complex collaborative processes involved in forming, debating, contesting, and revising opinions; making decisions; and forging identities. The four sections that comprise this collection address, respectively, using focus groups in novel contexts; employing focus groups in mixed methods research designs; innovations in generating focus group data; and new theoretical developments. A New Era in Focus Group Research will be of interest to students and scholars across disciplines as well as focus group practitioners outside of academia.

Conducting Focus Groups for Business and Management Students

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Publisher : SAGE
ISBN 13 : 152641614X
Total Pages : 105 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Conducting Focus Groups for Business and Management Students by : Caroline J. Oates

Download or read book Conducting Focus Groups for Business and Management Students written by Caroline J. Oates and published by SAGE. This book was released on 2017-10-30 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Focus Group Practice

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Publisher : SAGE
ISBN 13 : 9780761966913
Total Pages : 188 pages
Book Rating : 4.9/5 (669 download)

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Book Synopsis Focus Group Practice by : Claudia Puchta

Download or read book Focus Group Practice written by Claudia Puchta and published by SAGE. This book was released on 2004-02-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: 0761966900.

Using Focus Groups in Research

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Author :
Publisher : Continuum
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Using Focus Groups in Research by : Lia Litosseliti

Download or read book Using Focus Groups in Research written by Lia Litosseliti and published by Continuum. This book was released on 2003-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.

Qualitative Research Methods

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Publisher : Oxford University Press, USA
ISBN 13 : 9780195551433
Total Pages : 0 pages
Book Rating : 4.5/5 (514 download)

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Book Synopsis Qualitative Research Methods by : Pranee Liamputtong

Download or read book Qualitative Research Methods written by Pranee Liamputtong and published by Oxford University Press, USA. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical guide to conducting and analysing qualitative research. It utilises both established as well as more innovative and complex methods, all illustrated by detailed Australian examples. Author from Latrobe University, Australia.

Focus Group Discussions

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Publisher : Oxford University Press
ISBN 13 : 0199383960
Total Pages : 231 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Focus Group Discussions by : Monique M. Hennink

Download or read book Focus Group Discussions written by Monique M. Hennink and published by Oxford University Press. This book was released on 2013-12-13 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research. Focus Group Discussions addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques and ethical considerations. Monique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. She provides readers with guidance on specific aspects of presenting research findings, such structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results. She describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor. The book includes case study examples of field research across a range of disciplines and international contexts. Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology and results of focus group research.

Moderating Focus Groups

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Publisher : SAGE
ISBN 13 : 9780761908210
Total Pages : 140 pages
Book Rating : 4.9/5 (82 download)

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Book Synopsis Moderating Focus Groups by : Richard A. Krueger

Download or read book Moderating Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 1998 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.