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Flagship
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Download or read book Flagship Marketing written by Tony Kent and published by Routledge. This book was released on 2009-03-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.
Book Synopsis Shop Window, Flagship, Common Ground by : Judith A. Muskett
Download or read book Shop Window, Flagship, Common Ground written by Judith A. Muskett and published by SCM Press. This book was released on 2019-11-30 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Shop-window, flagship, common ground’ views the rich ministry and innovative mission of cathedrals through the novel lens of metaphor; and it offers comparative insights on cathedrals and cathedral-like churches.
Download or read book Flagship Marketing written by Tony Kent and published by Routledge. This book was released on 2009-03-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people’s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
Book Synopsis Multinationals as Flagship Firms by : Alan Rugman
Download or read book Multinationals as Flagship Firms written by Alan Rugman and published by OUP Oxford. This book was released on 2003-03-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm. In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. These business networks are usually located in the 'triad' regions of the European Union, North America, and Japan. There are strong cross-border network linkages within these regions, but less 'globalization' than regional economic integration. The theory of the flagship firm/five partners model is applied to the telecommunications, chemicals, automotive, and electronics sectors, amongst others, and the book reports on both empirical studies and field research of the international competitiveness of these sectors. The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology.
Book Synopsis The New Flagship University by : John Aubrey Douglass
Download or read book The New Flagship University written by John Aubrey Douglass and published by Springer. This book was released on 2016-01-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Flagship University is an expansive vision for leading national universities and an alternative narrative to global rankings and World Class Universities. The Flagship model explores pathways for universities to re-shape their missions and operational features to expand their relevancy in the societies that gave them life and purpose.
Book Synopsis Flagship Universities in Africa by : Damtew Teferra
Download or read book Flagship Universities in Africa written by Damtew Teferra and published by Springer. This book was released on 2017-06-26 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances an in-depth, comprehensive analysis of flagship universities in Africa – the largest, most selective, and most prestigious universities on the continent. The book draws on a range of country-specific case-studies, including Botswana, Egypt, Ethiopia, Ghana, Kenya, Mauritius, Nigeria, Senegal, Tanzania and Zambia, to explore a range of issues associated with flagship universities and their role in higher education in Africa. . Newly-established institutions in new nation states, and states emerging from conflict, often rely on these flagship universities to train their academics, and build their intelligentsia; flagship universities are thus capacity-builders and trend-setters in their respective countries and sub-regions. This volume brings together a range of scholars to celebrate the impact, influence and contributions of African universities, not only within Africa, but across the globe The book will be of great significance to students and researchers in the field of education, particularly those with an interest in sociology and politics of higher education.
Download or read book Abuelita Faith written by Kat Armas and published by Brazos Press. This book was released on 2021-08-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christianity Today 2022 Book Award Finalist (Christian Living & Discipleship) "[A] powerful debut. . . . This persuasive testament will appeal to Christians interested in the lesser-known women of the Bible."--Publishers Weekly "Armas expertly weaves her own abuelita's history of personal faith and resistance into each chapter and intersects it with biblical text, creating an approachable work."--Library Journal What if some of our greatest theologians wouldn't be considered theologians at all? Kat Armas, a second-generation Cuban American, grew up on the outskirts of Miami's famed Little Havana neighborhood. Her earliest theological formation came from her grandmother, her abuelita, who fled Cuba during the height of political unrest and raised three children alone after her husband passed away. Combining personal storytelling with biblical reflection, Armas shows us how voices on the margins--those often dismissed, isolated, and oppressed because of their gender, socioeconomic status, or lack of education--have more to teach us about following God than we realize. Abuelita Faith tells the story of unnamed and overlooked theologians in society and in the Bible--mothers, grandmothers, sisters, and daughters--whose survival, strength, resistance, and persistence teach us the true power of faith and love. The author's exploration of abuelita theology will help people of all cultural and ethnic backgrounds reflect on the abuelitas in their lives and ministries and on ways they can live out abuelita faith every day.
Book Synopsis Starship: Flagship by : Mike Resnick
Download or read book Starship: Flagship written by Mike Resnick and published by Pyr. This book was released on 2010-08-05 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The date is 1970 of the Galactic Era, almost three thousand years from now, and the Republic, created by the human race but not yet dominated by it, finds itself in an all-out war against the Teroni Federation, an alliance of races that resent Man’s growing military and economic power. The rebel starship, the Theodore Roosevelt, under the command of Wilson Cole, is preparing to lead Cole’s ragtag armada into the Republic, even though he is outnumbered thousands to one. Cole is convinced that the government has become an arrogant and unfeeling political entity and must be overthrown. The trick is to avoid armed conflict with the vast array of ships, numbering in the millions, in the Republic’s Navy. For a time Cole’s forces strike from cover and race off to safety, but he soon sees that is no way to conquer the mightiest political and military machine in the history of the galaxy. He realizes that he must reach Deluros VIII, the headquarters world of the Republic (and of the race of Man), in order to have any effect on the government at all – but Deluros VIII is the best-protected world in the Republic. But a new threat looms on the horizon. Cole, the Valkyrie, David Copperfield, Sharon Blacksmith, Jacovic, and the rest of the crew of the Teddy R face their greatest challenge yet, and the outcome will determine the fate of the entire galaxy. From the Hardcover edition.
Download or read book Marketing the City written by H. Smyth and published by Taylor & Francis. This book was released on 2005-11-04 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Book Synopsis United States 1740-1919 by : Derrick Murphy
Download or read book United States 1740-1919 written by Derrick Murphy and published by HarperCollins UK. This book was released on 2008-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 2008 specifications, this book includes coverage from the causes of the American Revolutionary War to the end of the First World War. With historical interpretations, document source questions, explanation of difficult words and concepts, a study skills section for exam preparation and visuals to support learning available online. Contents: Study and examination skills 1 The United States 1740 1919: A synoptic overview 2 The Struggle for Independence c1740 1783 3 Westward Expansion in the 19th Century 4 The Causes and Course of the Civil War, 1840 1865 5 The Gilded Age' to the First World War, 1865 1919 6 Civil Rights 1865 1919 Index"
Book Synopsis Flagships Three by : Charles Edwin Woodrow Bean
Download or read book Flagships Three written by Charles Edwin Woodrow Bean and published by . This book was released on 1913 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Conservation by Proxy written by Tim Caro and published by Island Press. This book was released on 2010-06-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast scope of conservation problems has forced biologists and managers to rely on "surrogate" species to serve as shortcuts to guide their decision making. These species-known by a host of different terms, including indicator, umbrella, and flagship species-act as proxies to represent larger conservation issues, such as the location of biodiversity hotspots or general ecosystem health. Synthesizing an immense body of literature, conservation biologist and field researcher Tim Caro offers systematic definitions of surrogate species concepts, explores biological theories that underlie them, considers how surrogate species are chosen, critically examines evidence for and against their utility, and makes recommendations for their continued use. The book clarifies terminology and contrasts how different terms are used in the real world considers the ecological, taxonomic, and political underpinnings of these shortcuts identifies criteria that make for good surrogate species outlines the circumstances where the application of the surrogate species concept shows promise Conservation by Proxy is a benchmark reference that provides clear definitions and common understanding of the evidence and theory behind surrogate species. It is the first book to review and bring together literature on more than fifteen types of surrogate species, enabling us to assess their role in conservation and offering guidelines on how they can be used most effectively.
Book Synopsis Heralding Article 25 by : Mohammed Mesbahi
Download or read book Heralding Article 25 written by Mohammed Mesbahi and published by Matador. This book was released on 2016-06-23 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering analysis of world problems, Mohammed Mesbahi argues that meeting the basic entitlements outlined in Article 25 of the Universal Declaration of Human Rights-for adequate food, housing, healthcare and social security for all-is imperative for the survival of humanity in the 21st century. But after so many years of political inaction, only the massed goodwill of ordinary people can bring about an end to poverty in a world of plenty through enormous, peaceful and continuous protests across all countries. The line of enquiry pursued in Mesbahi's five-part study is concerned with how to galvanise these unprecedented global demonstrations on behalf of the poorest members of the human family, millions of whom are needlessly dying as each year passes. Central to the book's unique discourse is a set of instructions for engaged citizens and the youth who are encouraged to lead the way in forging a huge united public voice, one that has the potential to reorder government priorities and empower the United Nations to truly represent the people of the world. Through a graceful and often poetic prose, the reader is guided to investigate the question of world transformation from psychological, moral and spiritual perspectives, as well as from a broader political and economic analysis. As Mesbahi elucidates, we ultimately need a new education that can equip the citizens of every nation to think in terms of the 'One Humanity', with a universal understanding that the principles of sharing and cooperation are the foundations of a sustainable global economic system.
Book Synopsis Calendar of Letters and State Papers Relating to English Affairs: 1587-1603 by : Great Britain. Public Record Office
Download or read book Calendar of Letters and State Papers Relating to English Affairs: 1587-1603 written by Great Britain. Public Record Office and published by . This book was released on 1899 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Calendar of Letters and State Papers Relating to English Affairs by : Great Britain. Public Record Office
Download or read book Calendar of Letters and State Papers Relating to English Affairs written by Great Britain. Public Record Office and published by . This book was released on 1899 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report by : United States. Bureau of Naval Personnel
Download or read book Annual Report written by United States. Bureau of Naval Personnel and published by . This book was released on 1901 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Flagships of Imperialism by : Freda Harcourt
Download or read book Flagships of Imperialism written by Freda Harcourt and published by Manchester University Press. This book was released on 2006-07-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first scholarly monograph on the history of the P&O shipping company, which many would argue was the truly central and iconic shipping line of empire. It is also the first history of P&O to pay due attention to the political context - the politics of the British Empire - which shaped the company's development.
