Fizz Harness The Power Of Word Of Mouth Marketing To Drive Brand Growth

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Fizz (PB)

Author : Ted Wright
Publisher : McGraw Hill Professional
ISBN 13 : 007183575X
Total Pages : 241 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Fizz (PB) by : Ted Wright

Download or read book Fizz (PB) written by Ted Wright and published by McGraw Hill Professional. This book was released on 2014-11-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

B2B Word of Mouth Marketing

Author : Ted Wright
Publisher :
ISBN 13 : 9781086839371
Total Pages : 73 pages
Book Rating : 4.8/5 (393 download)

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Book Synopsis B2B Word of Mouth Marketing by : Ted Wright

Download or read book B2B Word of Mouth Marketing written by Ted Wright and published by . This book was released on 2019-08-22 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook is meant to accompany the book FIZZ: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Each chapter of the book is filled with helpful ideas and case studies. With this workbook, I'll provide exercises that will allow you to create a word of mouth marketing effort for your own business, specifically for B2B.

Fizz (PB)

Author : Ted Wright
Publisher : McGraw-Hill Companies
ISBN 13 : 9781265944261
Total Pages : 0 pages
Book Rating : 4.9/5 (442 download)

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Book Synopsis Fizz (PB) by : Ted Wright

Download or read book Fizz (PB) written by Ted Wright and published by McGraw-Hill Companies. This book was released on 2023-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign's success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of the BISSELL sweeper. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

Behind the Cloud

Author : Marc Benioff
Publisher : John Wiley & Sons
ISBN 13 : 0470521163
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Behind the Cloud by : Marc Benioff

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Intentional Marketing

Author : Carol Ottolenghi
Publisher : Rowman & Littlefield
ISBN 13 : 1538108496
Total Pages : 189 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Intentional Marketing by : Carol Ottolenghi

Download or read book Intentional Marketing written by Carol Ottolenghi and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom Ways to identify everyone who affects funding, and how to turn them into stakeholders Ways to increase staff and stakeholder buy-in Examples of successful marketing efforts at other libraries Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use Model feedback and assessment forms This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.

Lean CX

Author : Robert Dew
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311068392X
Total Pages : 238 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Lean CX by : Robert Dew

Download or read book Lean CX written by Robert Dew and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-04-06 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources.

UnStuck

Author : Stephanie Stuckey
Publisher : BenBella Books
ISBN 13 : 1637744781
Total Pages : 241 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis UnStuck by : Stephanie Stuckey

Download or read book UnStuck written by Stephanie Stuckey and published by BenBella Books. This book was released on 2024-04-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the inspiring firsthand account of Stephanie Stuckey’s rise to CEO upon suddenly acquiring her family’s beloved yet struggling brand, which had become a “whatever happened to . . . ?” fading memory for most Americans. Stephanie Stuckey’s remarkable journey unfolds in UnStuck, a memoir that will inspire and captivate. When she unexpectedly becomes CEO of her family’s company, Stephanie embarks on a mission to revive both the business and her family’s legacy. Armed with her grandfather’s wisdom and fueled by an unbreakable emotional connection, she sets out to turn the company’s fortunes around. Stuckey’s, a roadside oasis for generations of travelers along America’s highways, fell into disrepair after decades of outside ownership. When Stephanie Stuckey, granddaughter of Stuckey’s founder, is offered the chance to buy the business, she takes it, seeing something that isn’t apparent in the bleak financial statements: an emotional connection that she and generations of road trippers had with the brand. UnStuck weaves Stephanie’s compelling narrative with her grandfather’s rich history. Finding inspiration and insight into both business and life in her grandfather’s archives, Stephanie leans on her past to craft a strategy for the future, determined to rebuild the struggling company and leave a legacy for generations to come. This story is a celebration of resilience and overcoming seemingly impossible odds—and, ultimately, coming out on top. For female entrepreneurs, unconventional CEOs, family businesses, and road trip enthusiasts, UnStuck offers hope, practical tips on managing tough situations with grit, and an irresistible comeback story promising that second chances are indeed possible.

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Author : Paul M. Rand
Publisher : McGraw Hill Professional
ISBN 13 : 0071816224
Total Pages : 257 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by : Paul M. Rand

Download or read book Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business written by Paul M. Rand and published by McGraw Hill Professional. This book was released on 2013-10-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.

Customer Experience Innovation

Author : Robert Dew
Publisher : Emerald Group Publishing
ISBN 13 : 1787547876
Total Pages : 232 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Customer Experience Innovation by : Robert Dew

Download or read book Customer Experience Innovation written by Robert Dew and published by Emerald Group Publishing. This book was released on 2018-08-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.

Managing the Laboratory Animal Facility

Author : Jerald Silverman
Publisher : CRC Press
ISBN 13 : 1315352044
Total Pages : 270 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Managing the Laboratory Animal Facility by : Jerald Silverman

Download or read book Managing the Laboratory Animal Facility written by Jerald Silverman and published by CRC Press. This book was released on 2016-10-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Previous Editions "The author brings in management wisdom from the world outside laboratory animal medicine and veterinary medicine. As a result, there is a rich mixture of the experience of a seasoned professional and the theoretical framework used by schools of management .... I recommend this book to managers and laboratory animal specialists at any stage of their careers." —Franklin M. Loew, DVM, PhD, DACLAM, JAVMA, Vol. 222, No. 6, 2003 "... This book is a good informational resource for any new manager to the field of laboratory management. The information is presented in a way that will keep your interest and stimulate you to think how it can benefit you and the facility in which you work." —Susan K. Cutter, BS, RVT, RLATG, Purdue University, West Lafayette, Indiana, USA, LAMA Review Written in Jerry Silverman’s trademark style, Managing the Laboratory Animal Facility, Third Edition provides the reader with sound management theory and associated management practices that are easy to read, easy to understand, easy to implement, and pertinent to the daily management and leadership of laboratory animal facilities. Maintaining the practical focus of previous editions, this greatly expanded volume presents the critical knowledge needed to help you make efficient and effective use of the key resources that are used every day by vivarium managers – people, time, money, and information. New to the Third Edition Incorporating the latest developments in management theory and application, the edition contains approximately 100 pages of new and expanded material. This more detailed coverage: Discusses lean management concepts and practices and their application to laboratory animal science Adds information on many essential topics, especially in human resources management in its treatment of negotiations, influence, and performance reviews Provides a large number of revisions and updates to Appendix 2 in its presentation of Per diem calculations Includes an extensive list of references for further study of specialized topics

Social Media Explained

Author : Mark W. Schaefer
Publisher : Mark W. Schaefer
ISBN 13 : 9780692062067
Total Pages : 0 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Social Media Explained by : Mark W. Schaefer

Download or read book Social Media Explained written by Mark W. Schaefer and published by Mark W. Schaefer. This book was released on 2018-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.

Words That Work

Author : Dr. Frank Luntz
Publisher : Hachette Books
ISBN 13 : 1401385745
Total Pages : 438 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

If You're in a Dogfight, Become a Cat!

Author : Leonard Sherman
Publisher : Columbia University Press
ISBN 13 : 0231542828
Total Pages : 361 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis If You're in a Dogfight, Become a Cat! by : Leonard Sherman

Download or read book If You're in a Dogfight, Become a Cat! written by Leonard Sherman and published by Columbia University Press. This book was released on 2017-01-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

Advanced Social Media Marketing

Author : Tom Funk
Publisher : Apress
ISBN 13 : 1430244089
Total Pages : 246 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Advanced Social Media Marketing by : Tom Funk

Download or read book Advanced Social Media Marketing written by Tom Funk and published by Apress. This book was released on 2014-03-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.

Against Love

Author : Laura Kipnis
Publisher : Vintage
ISBN 13 : 0307510743
Total Pages : 226 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Against Love by : Laura Kipnis

Download or read book Against Love written by Laura Kipnis and published by Vintage. This book was released on 2009-01-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A polemic against love that is “engagingly acerbic ... extremely funny.... A deft indictment of the marital ideal, as well as a celebration of the dissent that constitutes adultery, delivered in pointed daggers of prose” (The New Yorker). Who would dream of being against love? No one. Love is, as everyone knows, a mysterious and all-controlling force, with vast power over our thoughts and life decisions. But is there something a bit worrisome about all this uniformity of opinion? Is this the one subject about which no disagreement will be entertained, about which one truth alone is permissible? Consider that the most powerful organized religions produce the occasional heretic; every ideology has its apostates; even sacred cows find their butchers. Except for love. Hence the necessity for a polemic against it. A polemic is designed to be the prose equivalent of a small explosive device placed under your E-Z-Boy lounger. It won’t injure you (well not severely); it’s just supposed to shake things up and rattle a few convictions.

Considerations for Integrating Women Into Closed Occupations in U.S. Special Operations Forces

Author : Thomas S. Szayna
Publisher : Rand Corporation
ISBN 13 : 0833092677
Total Pages : 81 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Considerations for Integrating Women Into Closed Occupations in U.S. Special Operations Forces by : Thomas S. Szayna

Download or read book Considerations for Integrating Women Into Closed Occupations in U.S. Special Operations Forces written by Thomas S. Szayna and published by Rand Corporation. This book was released on 2016 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report assesses challenges for unit cohesion from integrating women into special operations forces and provides analytical support for validating occupational standards for positions controlled by U.S. Special Operations Command.

You Are a Brand!

Author : Catherine Kaputa
Publisher : Nicholas Brealey
ISBN 13 : 1857889347
Total Pages : 430 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis You Are a Brand! by : Catherine Kaputa

Download or read book You Are a Brand! written by Catherine Kaputa and published by Nicholas Brealey. This book was released on 2012-09-16 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.