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Firm And Market Strategies And Structures Implications For Public Policy Analysis
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Book Synopsis Basic Methods of Policy Analysis and Planning by : Carl Patton
Download or read book Basic Methods of Policy Analysis and Planning written by Carl Patton and published by Routledge. This book was released on 2015-08-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
Book Synopsis The Oxford Handbook of Organization Theory by : Haridimos Tsoukas
Download or read book The Oxford Handbook of Organization Theory written by Haridimos Tsoukas and published by Oxford Handbooks Online. This book was released on 2005 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2) How has organization theory developed over time, and what structure has the field taken? What assumptions does knowledge produced in organization theory incorporate, and what forms do its knowledge claims take as they are put forward for public adoption? 3) How have certain well-known controversies in organization theory, such as for example, the structure/agency dilemma, the study of organizational culture, the different modes of explanation, the micro/macro controversy, and the differnet explanations produced by organizational economists and sociologists, been dealt with? 4) How, and in what ways, is knowledge generated in organization theory related to action? What features must organization theory knowledge have in order to be actionable, and of relevance to the world 'out there'? How have ethical concerns been taken into account in organization theory? 5) What is the future of organization theory? What direction should the field take? What must change in the way research is conducted and key theoretical terms are conceptualized so that organization theory enhances its capacity to generate valid and relevant knowledge?
Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Book Synopsis University of Michigan Official Publication by : University of Michigan
Download or read book University of Michigan Official Publication written by University of Michigan and published by UM Libraries. This book was released on 1994 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each number is the catalogue of a specific school or college of the University.
Book Synopsis Strategic Management in the Media by : Lucy Küng
Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2016-11-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′ – Eli Noam, Columbia Business School ′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′ – Gillian Doyle, University of Glasgow ′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′ – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′ – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.
Book Synopsis Multinationality--Earnings, Efficiency, and Market Considerations by : Ahmed Riahi-Belkaoui
Download or read book Multinationality--Earnings, Efficiency, and Market Considerations written by Ahmed Riahi-Belkaoui and published by Bloomsbury Publishing USA. This book was released on 2001-12-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of multinationality on the operations of a firm is clear and strong. Riahi-Belkaoui shows how it affects the known relationships between earnings, efficiency, disclosure, and market valuation by its role as a dependent, moderating, intervening antecedant or consequent variable. Its impact can be felt, for example, in relationships and phenomena such as the timeliness and the informativeness of earnings, the underreaction of securities analysts, post-earnings announcement drifts, and the level and quality of disclosure. An understanding of multinationality in the earnings-disclosure-efficiency-market valuation relationship can also be used by accountants and researchers in their daily activities, and by corporate executives in multinational organizational decision making. The result is a useful, probing exploration for academics and practitioners alike.
Book Synopsis The Oxford Handbook of Strategy by : David Faulkner
Download or read book The Oxford Handbook of Strategy written by David Faulkner and published by Oxford University Press. This book was released on 2003-02-13 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume handbook presents an authoritative and up-to-date analysis of how thinking on strategy has evolved and what are the likely developments in the near future. All the contributors are experts in their area, and bring to the topic an understanding informed by many years' experience of research, teaching, and practice. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective.
Book Synopsis Secrets of Economics Editors by : Michael Szenberg
Download or read book Secrets of Economics Editors written by Michael Szenberg and published by MIT Press. This book was released on 2014-01-24 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced economics editors discuss navigating the world of scholarly journals, with details on submission, reviews, acceptance, rejection, and editorial policy. Editors of academic journals are often the top scholars in their fields. They are charged with managing the flow of hundreds of manuscripts each year—from submission to review to rejection or acceptance—all while continuing their own scholarly pursuits. Tenure decisions often turn on who has published what in which journals, but editors can accept only a fraction of the papers submitted. In this book, past and present editors of economics journals discuss navigating the world of academic journals. Their contributions offer essential reading for anyone who has ever submitted a paper, served as a referee or associate editor, edited a journal—or read an article and wondered why it was published. The editors describe their experiences at journals that range from the American Economic Review to the Journal of Sports Economics. The issues they examine include late referee reports, slow resubmission of manuscripts, and plagiarism—as well as the difficulties of “herding cats” and the benefits of husband-wife editorial partnerships. They consider the role of the editor, as gatekeeper or developer of content; and they advise authors to write more carefully and clearly, to include citations that locate their articles in the context of the existing literature, and to update their work after it has been submitted and rejected elsewhere. The chapters also offer a timely, insider's perspective on the general effectiveness of the system of academic journals in economics. Contributors Richard V. Adkisson, Richard G. Anderson, William A. Barnett, Suzanne R. Becker, William R. Becker, Daniel W. Bromley, William G. Dewald, Antony W. Dnes, Zvi Eckstein, Richard Friberg, Esther Gal-Or, Craufurd Goodwin, Thorvaldur Gylfason, Campbell R. Harvey, Geoffrey M. Hodgson, Leo H. Kahane, R. Preston McAfee, John Pencavel, Gerald Pfann, Steven Pressman, Lall B. Ramrattan, J. Barkley Rosser Jr., Paul H. Rubin, William F. Shughart II, Robert M. Solow, Daniel F. Spulber, Michael Szenberg, Timothy Taylor, Abu N.M. Wahid, Michael Watts, Lawrence J. White, Jürgen von Hagen, Fabrizio Zilibotti
Download or read book Information Circular written by and published by . This book was released on 1967 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Psychology written by G. Foxall and published by Springer. This book was released on 1997-09-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
Author :United States. Congress. House. Select Committee on Small Business Publisher : ISBN 13 : Total Pages :962 pages Book Rating :4.0/5 (18 download)
Book Synopsis FTC Industry Conference on Marketing of Automotive Gasoline by : United States. Congress. House. Select Committee on Small Business
Download or read book FTC Industry Conference on Marketing of Automotive Gasoline written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1966 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A.I.D. Research and Development Abstracts by :
Download or read book A.I.D. Research and Development Abstracts written by and published by . This book was released on 1984 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation Through Information Systems by : Frederik Ahlemann
Download or read book Innovation Through Information Systems written by Frederik Ahlemann and published by Springer Nature. This book was released on 2021-10-28 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Management" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.
Book Synopsis Risk Management and Corporate Governance by : Abol Jalilvand
Download or read book Risk Management and Corporate Governance written by Abol Jalilvand and published by Routledge. This book was released on 2013-05-13 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: The asymmetry of responsibilities between management and corporate governance both for day-to-day operations and the board’s monthly or quarterly review and evaluation remains an unresolved challenge. Expertise in the area of risk management is a fundamental requirement for effective corporate governance, if not by all, certainly by some board members. This means that along with board committees such as "compensation", "audit", "strategy" and several others, "risk management" committees must be established to monitor the likelihood of certain events that may cause the collapse of the firm. Risk Management and Corporate Governance allows academics and practitioners to assess the state of international research in risk management and corporate governance. The chapters overlay the areas of risk management and corporate governance on both financial and operating decisions of a firm while treating legal and political environments as externalities to decisions undertaken.
Book Synopsis Enterprise Innovation Ecosystem by : Jin Chen
Download or read book Enterprise Innovation Ecosystem written by Jin Chen and published by Springer Nature. This book was released on 2023-09-19 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book targets the key issues of both research and practice in innovation and strategic management fields and is regarded as one of the important works explaining enterprises from the innovation system perspective. The book is based on the existing literature involving national innovation system, regional innovation system, and industrial/sectional innovation system and reviews intra-organizational innovation system researches and inter-organizational innovation ecosystem literature. Accordingly, the book proposes a “core competence-based innovation ecosystem framework”, indicating the importance of fit between firms' internal core competence and external innovation ecosystem, which is pivotal for leveraging the sustainable competitiveness advantages. In addition, the book further adopts multiple case studies, involving the firms' innovation ecosystems upon ten typical global enterprises in and out of China – e.g., Apple Inc., Siemens, Procter & Gamble, Microsoft Corporation, Google, Founder Group, Haier Group, China South Railway, Huawei, and Midea. Teachers and researchers from universities in innovation and strategic management fields and industrial management practitioners can benefit from the book.
