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Author : Jennifer Havice
Publisher :
ISBN 13 : 9781495191053
Total Pages : pages
Book Rating : 4.1/5 (91 download)
Download or read book Finding the Right Message written by Jennifer Havice and published by . This book was released on 2016-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer Havice
Publisher : Make Mention
ISBN 13 : 9780578648729
Total Pages : pages
Book Rating : 4.6/5 (487 download)
Download or read book Finding the Right Message written by Jennifer Havice and published by Make Mention. This book was released on 2020-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button. What would that mean to your business? Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can't resist. Filled with examples, templates, and case studies, Finding the Right Message is both practical and timely. You'll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.A few of the lessons you'll learn in this step-by-step guide are: The Six Key Elements of Customer-Driven MessagingWhat questions to ask in surveys and interviews and the ones to avoidHow to do customer research without the customersHow to analyze your voice of customer research findings and apply them directly to your copyHow to tie your features to the benefits your customers care most about Finally, you can say goodbye to guessing which messages will turn your prospects into customers and hello to high-performing copy that practically writes itself.
Author : Charles A. Johnson
Publisher : Hillcrest Publishing Group
ISBN 13 : 1937928446
Total Pages : 273 pages
Book Rating : 4.9/5 (379 download)
Download or read book How to Find the Right One and Make It Last! written by Charles A. Johnson and published by Hillcrest Publishing Group. This book was released on 2012-04-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let me assure you that there is nothing wrong with you. We all want that special someone in our lives. But isn't it odd that one of life's most important lessons-How To Find The Right One & Make It Last-tends to receive the least amount of focus. It's no wonder why we have so little success attracting the love, passion, romance and fun that we all need and desire. This book will give you the necessary confidence and skills to find someone who really cares about you and ignites the fires deep within your soul! The problem for many busy and successful people is that they do not know where to find and meet the right partners, how to approach dating, or what it takes to build and sustain a healthy, loving relationship. To address these issues, I have taken a unique approach and have written this book about real people, like you, who struggle with finding love and the right companionship. Many who have used my techniques have been able to find happy rewarding relationships. This book provides real world experiences and proven dating strategies and techniques. It's a guide that can be used to change your life and bring you the romance and love you've always wanted. Inside this book there is a plan that shows you: Where to find the best potential partners. How to attract the right partner and determine if you've found the right one. How to plan, create and enjoy romantic, fun dates. How to build the confidence to take charge of your personal life and make your happiness a priority! If you are looking for help finding the right one or looking for ways to improve and enhance your current relationship, let me help you through your journey and show you the way! - Charles A. Johnson Book jacket.
Author : Eric Jerome Dickey
Publisher : Penguin
ISBN 13 : 1101985518
Total Pages : 402 pages
Book Rating : 4.1/5 (19 download)
Download or read book Finding Gideon written by Eric Jerome Dickey and published by Penguin. This book was released on 2018-04-10 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional job turns personal for jet-setting contract killer Gideon in this sexy, thrilling page-turner by New York Times bestselling author Eric Jerome Dickey. As a hit man from the time he was very young, money, women, and danger have always ruled Gideon’s life; but for the first time, the job is taking its toll. Neither Gideon nor the city of Buenos Aires has recovered from the mayhem caused during Gideon’s last job. But before the dust has settled and the bodies have been buried, Gideon calls in backup—including the lovely Hawks, with whom Gideon has heated memories—to launch his biggest act of revenge yet...one he believes will destroy his adversary, Midnight, once and for all. Yet Midnight and his second-in-command, the beautiful and ruthless Señorita Raven, are launching their own revenge, assembling a team of mercenaries the likes of which the world has never seen… and Gideon isn’t their only target. Gideon will need all of his skills if he is to save not only his team, but his family as well. Dickey’s new novel stirs up a whirlwind of sex and violence that spans the globe...and leaves no moral boundary uncrossed.
Author : R. S Zaharna
Publisher : Springer
ISBN 13 : 0230277926
Total Pages : 241 pages
Book Rating : 4.2/5 (32 download)
Download or read book Battles to Bridges written by R. S Zaharna and published by Springer. This book was released on 2010-02-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Author : Eugene Galanter
Publisher : Bentham Science Publishers
ISBN 13 : 1608052494
Total Pages : 302 pages
Book Rating : 4.6/5 (8 download)
Download or read book People, Preferences and Prices written by Eugene Galanter and published by Bentham Science Publishers. This book was released on 2011 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.
Author : Court Cunningham
Publisher : John Wiley & Sons
ISBN 13 : 0470497424
Total Pages : 514 pages
Book Rating : 4.4/5 (74 download)
Download or read book Local Online Advertising For Dummies written by Court Cunningham and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!
Author : Panos Mourdoukoutas
Publisher : Springer Science & Business Media
ISBN 13 : 3642021107
Total Pages : 110 pages
Book Rating : 4.6/5 (42 download)
Download or read book The Seven Principles of WOM and Buzz Marketing written by Panos Mourdoukoutas and published by Springer Science & Business Media. This book was released on 2010-05-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
Author : Jody Stein
Publisher : eCom Market Guide
ISBN 13 : 1440421331
Total Pages : 149 pages
Book Rating : 4.4/5 (44 download)
Download or read book eCom Market Guide written by Jody Stein and published by eCom Market Guide. This book was released on 2008-09-20 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to start a business and make money online? The eCom Market Guide provides internet marketing strategies to start or grow your online business, including how to select profitable products, affiliate marketing, search engine optimization, and advertising techniques. All the information you need to start your business provided in a simple, easy to follow guide to make the most out of your online experience. If you have a great idea but do not know how to get started, this guide is perfect for you. You can start your business in no time and start living your dreams by making money online.
Author : Joanna Crosse
Publisher : Piatkus
ISBN 13 : 074811808X
Total Pages : 227 pages
Book Rating : 4.7/5 (481 download)
Download or read book Find Your Voice written by Joanna Crosse and published by Piatkus. This book was released on 2010-02-04 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your voice is completely unique, and the way you use it says so much about you. But not all of us know how to use it to our advantage when it matters most. Whether you want to sell yourself better in interviews, sound more confident at company presentations, or stand up for yourself and be more assertive, FIND YOUR VOICE can help. Experienced voice coach Joanna Crosse will help you to convey the message you want to and use your voice to its full potential. You will discover: * How to make the most of your voice * The importance of identifying your audience and targeting your message * Why listening to what others have to say is as important as what you have to say * How to be assertive and communicate clearly Packed with real-life stories, practical exercises and insightful advice, FIND YOUR VOICE will help you to transform your voice on every level, personal and professional.
Author : Sandra Zoratti
Publisher : Kogan Page Publishers
ISBN 13 : 0749465360
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)
Download or read book Precision Marketing written by Sandra Zoratti and published by Kogan Page Publishers. This book was released on 2012-05-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
Author : Geoff Smart
Publisher : Ballantine Books
ISBN 13 : 0345504194
Total Pages : 210 pages
Book Rating : 4.3/5 (455 download)
Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Author : Eamon Doyle
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534503102
Total Pages : 202 pages
Book Rating : 4.5/5 (345 download)
Download or read book Political Extremism in the United States written by Eamon Doyle and published by Greenhaven Publishing LLC. This book was released on 2018-07-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2016 presidential election brought to light the increasingly polarized nature of American politics. What brought about this political extremism, and can anything be done to curb it? This volume helps to define political extremism, explores the ways in which extremism manifests itself, including hate speech and domestic terrorism, and explains theories about how it can be counteracted. With partisanship in the United States showing no sign of decline without significant intervention, it is more essential than ever to try to understand what brought about this political division.
Author : Susan Strayer
Publisher : St. Martin's Griffin
ISBN 13 : 1466859873
Total Pages : 320 pages
Book Rating : 4.4/5 (668 download)
Download or read book The Right Job, Right Now written by Susan Strayer and published by St. Martin's Griffin. This book was released on 2013-12-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Right Job, Right Now effectively bridges the gap between "What do I want to do?" and "How do I do it?" by presenting a complete step-by-step plan for long-term career satisfaction using self-assessment, self-marketing, and a comprehensive job search and career development strategy. Based on the author's Kaleidoscope Career Model, this book shows you how to take charge of your career and takes you, step-by-step, through the complete job search process including: Career assessment - what do you have to offer and what do you want in return? Taking action - searching for a new job, interviewing, and accepting offers. On-the-job issues – answers to common questions from dealing with a bad boss to performance management Using her unique and straightforward approach you will learn how to align your skills and abilities with your compensation and benefit needs and company culture preferences to find your career sweet spot – the qualities of a job that will allow you to perform to the best of your abilities and be rewarded accordingly. Your career sweet spot becomes the basis of targeting a job search, writing resumes, taking advantage of technology, interviewing effectively, and landing the perfect job. Susan D. Strayer, SPHR, is a human resources professional, career development expert and freelance writer. As the founder of University and Career Decisions Susan works with individuals, companies and universities in career management and development; human resources and recruiting strategy and employment brand.
Author : Kathy Mursch
Publisher : Red Wheel/Weiser
ISBN 13 : 1938289625
Total Pages : 178 pages
Book Rating : 4.9/5 (382 download)
Download or read book The Secret Language of Angels written by Kathy Mursch and published by Red Wheel/Weiser. This book was released on 2017-11-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Angels are God's messengers, but sometimes we have difficulty comprehending the messages they bring because we don't understand the languages they use to speak to us. We need a "Rosetta Stone" to decipher them, and Kathy Mursch provides us with just that in The Secret Language of Angels. In this book, she describes the five angel languages - feeling, seeing, hearing, knowing, and dreams and visions - and shows us specifically what to look for in the messages that are being delivered to us at all times. In addition to explaining each of the languages, Kathy provides brief anecdotes of how each has shown up in her personal communications with God. She also calls on Biblical evidence where certain figures were visited by angels "speaking" one of these five languages. The purpose of this book is to help readers strengthen or reinvigorate their connection to God by giving them the tools to hear God's messages directly from their own angels.
Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 047061983X
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-04-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author : Michael Larsen
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402234031
Total Pages : 338 pages
Book Rating : 4.4/5 (22 download)
Download or read book How to Get a Literary Agent written by Michael Larsen and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a
