What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071800719
Total Pages : 257 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea by : Brian Cohen

Download or read book What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea written by Brian Cohen and published by McGraw Hill Professional. This book was released on 2013-03-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT IF YOU HAD AN ANGEL ON YOUR SIDE? "Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round Capital When you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes him or her happy. Smart funding is waiting for smart founders. Raising funds is all about connecting with the investor who's right for you--and What Every Angel Investor Wants You to Know shows you exactly how to succeed. Veteran early-stage investor Brian Cohen knows how to spot a great company destined for success, and in this groundbreaking book he offers soup-to-nuts guidance for any entrepreneur seeking to launch an invention, a product, or a great new idea into a receptive marketplace. As chairman of the board of directors of the New York Angels, Cohen is one of the most engaged angel investors out there today. The first investor in Pinterest, he describes exactly what angels want to see, hear, and feel before they take out their checkbooks: A clear exit strategy before the startup even launches Facts that turn "due" diligence into "do" diligence Authenticity--"save your spinning for the fitness center" Proof that you "live inside the customer's head" Cohen gives invaluable insight into how the most successful angels view due diligence, friends and family money, crowdfunding, team building, scalability, iteration, exit strategies--and much more. This one-of-a-kind book provides a rare look inside the minds of people who are in the business of funding businesses just like yours. Read What Every Angel Investor Wants You to Know to get your best shot at funding for your product after your very first pitch. PRAISE FOR WHAT EVERY ANGEL INVESTOR WANTS YOU TO KNOW: "Brian Cohen is truly the entrepreneur's best friend. Cohen and Kador haven distilled their first-hand experiences into an intensely personal, highly readable journey into the mind of angels that should be kept at the bedside of every startup CEO." -- DAVID S. ROSE, founder, New York Angels, and CEO, Gust "Meet one of the fundamental building blocks of the entrepreneurial scene. In one easy-to-read package, readers now have the wisdom of Brian Cohen, perhaps the most well-connected investor/entrepreneur in New York." -- MURAT AKTIHANOGLU, founder and managing director, Entrepreneurs Roundtable Accelerator "What Every Angel Investor Wants You to Know gives you an actionable checklist for success in fund-raising and entrepreneurship. Cohen and Kador provide an exhilarating ride for those who want to pilot their own business." -- REED HOLDEN, serial entrepreneur and author of Negotiating with Backbone "Personal insights from a seasoned angel investor. An important addition to the reading list for today's entrepreneurs." -- SCOTT CASE, CEO, Startup America Partnership "What Every Angel Investor Wants You to Know is a must-read for entrepreneurs and investors who want to fi nance startup dreams--an accessible, jargon-free, practical primer." -- WHITNEY JOHNSON, author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream and cofounder, Rose Park Advisors

Angel Investing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118858255
Total Pages : 309 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Angel Investing by : David S. Rose

Download or read book Angel Investing written by David S. Rose and published by John Wiley & Sons. This book was released on 2014-04-28 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the 90+ companies in which David has invested during a 25 year career as one of the world’s most active business angels and includes instructions on how to get started, how to find and evaluate opportunities, and how to pursue and structure investments to maximize your returns. From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class. He details the advantages of joining an angel group, explains how seed and venture funds can help leverage an investor’s resources, and reveals how recent regulatory changes and new online platforms are making startup investing accessible to millions of Americans. Making money is no longer about sitting back and reading stock listings, David says. It is now about being part owner of an exciting startup that can be fun and financially rewarding. Angel Investing teaches investors how to carefully select and manage investments, establish a long term view, and approach angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of an exciting new venture.

Angel Investing

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Author :
Publisher : Holloway, Inc.
ISBN 13 : 1952120497
Total Pages : 244 pages
Book Rating : 4.9/5 (521 download)

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Book Synopsis Angel Investing by : Joe Wallin

Download or read book Angel Investing written by Joe Wallin and published by Holloway, Inc.. This book was released on 2020-07-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Angel Investing: Start to Finish is the most comprehensive practical and legal guide written to help investors and entrepreneurs avoid making expensive mistakes. Angel investing can be fun, financially rewarding, and socially impactful. But it can also be a costly endeavor in terms of money, time, and missed opportunities. Through the successes, failures, and collective experience of the authors you’ll learn how to navigate the angel investment process to maximize your chances of success and manage downside risks as an investor or entrepreneur. You’ll learn how: - Lead investors evaluate deals - Lawyers think through term sheets - To keep perspective through losses and triumphs This book will also be of use to founders raising an angel round, who will be wise to learn how decisions are made on the other side of the table. No matter where you’re starting from, this book will give you the context to become a savvier thinker, a better negotiator, and a positive member of the angel investing and startup communities.

Mastering the VC Game

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Author :
Publisher : Penguin
ISBN 13 : 110142737X
Total Pages : 205 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Mastering the VC Game by : Jeffrey Bussgang

Download or read book Mastering the VC Game written by Jeffrey Bussgang and published by Penguin. This book was released on 2010-04-29 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs who dream of building the next Amazon, Facebook, or Google can take advantage of one of the most powerful economic engines the world has ever known: venture capital. To do so, you need to woo, impress, and persuade venture capitalists to take a risk on an unproven idea. That task is challenge enough. But choosing the right investor can be harder still. Even if you manage to get backing, you want your VC to be a partner, not some adversary who will undermine your vision in order to make a quick return. Jeffrey Bussgang is one of a few people who have played on both sides of this high-stakes game. By his early thirties, he had helped build two successful start-ups-one went public, the other was acquired. Now he draws on his experience and unique perspective on the "other side" as a venture capitalist helping entrepreneurs bring their dreams to fruition. Bussgang offers detailed insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful players on both sides of the game, including Twitter's Jack Dorsey and LinkedIn's Reid Hoffman. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone. An insider's guide to the secrets of the world venture capital, Mastering the VC Game will prove invaluable for entrepreneurs seeking capital and successful partnerships.

Angel

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Author :
Publisher : HarperCollins
ISBN 13 : 0062560719
Total Pages : 228 pages
Book Rating : 4.0/5 (625 download)

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Book Synopsis Angel by : Jason Calacanis

Download or read book Angel written by Jason Calacanis and published by HarperCollins. This book was released on 2017-07-18 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Silicon Valley’s most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable—or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups—investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth: startups. As Calacanis makes clear, you can get rich—even if you came from humble beginnings (his dad was a bartender, his mom a nurse), didn’t go to the right schools, and weren’t a top student. The trick is learning how angel investors think. Calacanis takes you inside the minds of these successful moneymen, helping you understand how they prioritize and make the decisions that have resulted in phenomenal profits. He guides you step by step through the process, revealing how leading investors evaluate new ventures, calculating the risks and rewards, and explains how the best startups leverage relationships with angel investors for the best results. Whether you’re an aspiring investor or a budding entrepreneur, Angel will inspire and educate you on all the ins of outs. Buckle up for a wild ride into the world of angel investing!

The Art of Startup Fundraising

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119191831
Total Pages : 229 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Art of Startup Fundraising by : Alejandro Cremades

Download or read book The Art of Startup Fundraising written by Alejandro Cremades and published by John Wiley & Sons. This book was released on 2016-04-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

The Customer-Funded Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111887885X
Total Pages : 309 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Customer-Funded Business by : John Mullins

Download or read book The Customer-Funded Business written by John Mullins and published by John Wiley & Sons. This book was released on 2014-07-21 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: Matchmaker models (Airbnb) Pay-in-advance models (Threadless) Subscription models (TutorVista) Scarcity models (Vente Privee) Service-to-product models (GoViral) Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.

Early Exits

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Author :
Publisher : Basil Peters
ISBN 13 : 0981185509
Total Pages : 170 pages
Book Rating : 4.9/5 (811 download)

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Book Synopsis Early Exits by : Basil Peters

Download or read book Early Exits written by Basil Peters and published by Basil Peters. This book was released on 2009 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Angel Investing

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Author :
Publisher : Springer Nature
ISBN 13 : 9811609217
Total Pages : 331 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Angel Investing by : Mohammad Mustafa

Download or read book Angel Investing written by Mohammad Mustafa and published by Springer Nature. This book was released on 2021-05-16 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book builds the fundamentals and construct of Angel Investing, grounds up from the learnings and experiences of top Angels in India, along with the universally acknowledged and accepted basics. It is based on experiences of top 20-25 Angels in India to build the construct across all aspects of Angel Financing – Angel Strategies and Investment Philosophy, Deal Origination, Screening and Selection, Managing Due Diligence, Valuation, Deal Negotiation and Structuring, Post-Investment Monitoring, Exit Strategies and building Angel Portfolio. The book brings in more consistency, structure and transparency in Angel Investing process in India, while streamlining and simplifying the fundraising process for entrepreneurs.

VC

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Publisher : Harvard University Press
ISBN 13 : 0674988000
Total Pages : 401 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis VC by : Tom Nicholas

Download or read book VC written by Tom Nicholas and published by Harvard University Press. This book was released on 2019-07-09 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An incisive history of the venture-capital industry.” —New Yorker “An excellent and original economic history of venture capital.” —Tyler Cowen, Marginal Revolution “A detailed, fact-filled account of America’s most celebrated moneymen.” —New Republic “Extremely interesting, readable, and informative...Tom Nicholas tells you most everything you ever wanted to know about the history of venture capital, from the financing of the whaling industry to the present multibillion-dollar venture funds.” —Arthur Rock “In principle, venture capital is where the ordinarily conservative, cynical domain of big money touches dreamy, long-shot enterprise. In practice, it has become the distinguishing big-business engine of our time...[A] first-rate history.” —New Yorker VC tells the riveting story of how the venture capital industry arose from America’s longstanding identification with entrepreneurship and risk-taking. Whether the venture is a whaling voyage setting sail from New Bedford or the latest Silicon Valley startup, VC is a state of mind as much as a way of doing business, exemplified by an appetite for seeking extreme financial rewards, a tolerance for failure and experimentation, and a faith in the promise of innovation to generate new wealth. Tom Nicholas’s authoritative history takes us on a roller coaster of entrepreneurial successes and setbacks. It describes how iconic firms like Kleiner Perkins and Sequoia invested in Genentech and Apple even as it tells the larger story of VC’s birth and evolution, revealing along the way why venture capital is such a quintessentially American institution—one that has proven difficult to recreate elsewhere.

How to Make Money with Angel Investors

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Publisher :
ISBN 13 : 9780989519229
Total Pages : 226 pages
Book Rating : 4.5/5 (192 download)

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Book Synopsis How to Make Money with Angel Investors by : Troy Knauss

Download or read book How to Make Money with Angel Investors written by Troy Knauss and published by . This book was released on 2014-01-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is designed to provide an overview of early-stage angel investing from both the investors' and the entrepreneurs' perspectives."--Introduction.

Fundamentals of Angel Investing

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539346142
Total Pages : 0 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Fundamentals of Angel Investing by : Hambleton Lord

Download or read book Fundamentals of Angel Investing written by Hambleton Lord and published by Createspace Independent Publishing Platform. This book was released on 2016-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to the Principles, Skills and Concepts Every Angel Investor Needs to Succeed Written by two of Boston's most active and experienced angel investors, Angel Fundamentals is a handbook and desk reference for both new and experienced angels. Easy to read with a fast-moving conversational Q&A format, this comprehensive guide will help any early stage investor gain the skills and insights needed to make smarter investments. Overview of Contents: Part I - A Primer for Angel Investors - is designed to review the fundamental concepts of angel investing, including:: * The basics of building an angel portfolio * Expectations for return on investment * The theory and practice of asset allocation * Expectations for timing exits * The importance of due diligence * The risks inherent in early stage companies * The importance of investing both financial and human capital Part II - The 4 Critical Skills Every Angel Investor Should Master - helps angel investors develop key skills needed to make great investments in early stage companies, including: * How to evaluate a startup's management team * How to evaluate products and market opportunities * How to stage financial capital and make sure a company is properly financed * How to plan, optimize and manage an angel portfolio in a tax-efficient and organized manner Part III - Understanding Early-Stage Deal Terms - helps investors understand the concept behind key deal terms and how they can affect risk and returns. The section allows investors to navigate these sometimes very complicated deals by focusing on: * The fundamentals of equity deal terms * Mapping key deal terms to investor concerns * Deal term economics * Understanding Investor Rights/Protection provisions * Understanding Governance, Management & Control Issues * How deal terms affect exits and liquidity * Navigating angel investing documents Based on a wealth of practical experience, this guide boils down this sometimes tricky subject matter into a very clear, concise handbook investors of all experience levels will want to keep as a regular reference.

Attracting an Angel

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Publisher :
ISBN 13 : 9780985493301
Total Pages : 148 pages
Book Rating : 4.4/5 (933 download)

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Book Synopsis Attracting an Angel by : Joseph A. Bockerstette

Download or read book Attracting an Angel written by Joseph A. Bockerstette and published by . This book was released on 2012-05-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "According to the Halo report for 2011, Business Angels invested $873 million in 573 deals across the United States. Angel investment now exceeds venture capital as the preferred option for funding new startups. In Attracting an angel, authors Joe Bockerstette and Marty Zwilling take the reader inside the angel investing process, providing tips and insights that will give you an understanding of how your startup will be judged for potential angel funding."--Jacket flap.

How Venture Capital Works

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Author :
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1448867959
Total Pages : 82 pages
Book Rating : 4.4/5 (488 download)

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Book Synopsis How Venture Capital Works by : Phillip Ryan

Download or read book How Venture Capital Works written by Phillip Ryan and published by The Rosen Publishing Group, Inc. This book was released on 2012-07-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explanations to the inner workings of one of the least understood, but arguably most important, areas of business finance is offered to readers in this engaging volume: venture capital. Venture capitalists provide necessary investment to seed (or startup) companies, but the startup is only the beginning, there is much more to be explored. These savvy investors help guide young entrepreneurs, who likely have little experience, to turn their businesses into the Googles, Facebooks, and Groupons of the world. This book explains the often-complex methods venture capitalists use to value companies and to get the most return on their investments, or ROI. This book is a must-have for any reader interested in the business world.

Why Startups Fail

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Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Integrated Investing

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Author :
Publisher : Bevel Press
ISBN 13 : 9780995327405
Total Pages : pages
Book Rating : 4.3/5 (274 download)

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Book Synopsis Integrated Investing by : Bonnie Foley-Wong

Download or read book Integrated Investing written by Bonnie Foley-Wong and published by Bevel Press. This book was released on 2016-10-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing financial skills with an ethical mindset and intuition is challenging in an increasingly complex world and market. Integrated Investing offers an insightful methodology and practice for making investment decisions that reap rewards while matching your values. Developed over more than two decades' experience in finance, investment banking and venture capital, Foley-Wong's tools will shift your perspective about the relationship between money and social good, while techniques will help you to evaluate investments in high-stakes situations. The result? You will learn to make savvy investments time and again that meet your goals while also benefiting your community and planet. Radical yet practical, provoking and empowering, Integrated Investing is a must read for anyone with the desire for a better world, and a dollar to create it. Bonnie Foley-Wong is the founder of Pique Ventures, an impact investment and management company, and Pique Fund, an angel fund focusing on leadership diversity and women-led ventures. She has made and financed over $1 billion of alternative investments in Europe and North America. Having grown up in a working-class family, education had the biggest impact on her life. She strongly believes in empowering people with knowledge to make better and more mindful investment decisions. Foley-Wong is a Chartered Professional Accountant, Chartered Accountant, and a CFA charterholder. She presently resides in Vancouver, Canada, with her husband and young daughter.

The Art of the Start

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Author :
Publisher : Penguin
ISBN 13 : 9781591840565
Total Pages : 246 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis The Art of the Start by : Guy Kawasaki

Download or read book The Art of the Start written by Guy Kawasaki and published by Penguin. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.