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Author : Manuela Neurauter
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.F/5 ( download)
Download or read book Who is Afraid of Fear Appeals? written by Manuela Neurauter and published by . This book was released on 2005 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author : Eric Meczkowski
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (94 download)
Download or read book Fear Appeals and Persuasion written by Eric Meczkowski and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Fear appeals have an extensive history in social scientific research. One of the earliest theories, the drive model, predicts that the fear-persuasion relationship is characterized by an inverted U-curve. Meta-analyses have firmly established that a between-persons curvilinear relationship between fear and persuasion is empirically unsupported. But, these studies cannot assess the within-person curvilinear predictions advanced by the drive model. Instead, the distinction between between-persons and within-person is often conflated in the literature. To assess this relationship, a methodology that can adequately test the within-person curvilinear prediction is outlined, and the results of a study which utilizes this methodology are presented. The current analysis finds empirical support for a within-person curvilinear relationship between dynamic fear arousal and persuasion, and experimental manipulation of fear response across different groups indicates that different fear curves differentially predict persuasion. The implications of these findings and potential future research are discussed.
Author : Douglas Walton
Publisher : Springer Science & Business Media
ISBN 13 : 9401729409
Total Pages : 216 pages
Book Rating : 4.4/5 (17 download)
Download or read book Scare Tactics written by Douglas Walton and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scare Tactics, the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come under the heading of the argumentum ad baculum, the `argument to the stick/club', traditionally treated as a fallacy in the logic textbooks. The new dialectical theory is based on case studies of many interesting examples of the use of these arguments in advertising, public relations, politics, international negotiations, and everyday argumentation on all kinds of subjects. Many of these arguments are amusing, once you see the clever tactic used; others are scary. Some of the arguments appear to be quite reasonable, while others are highly suspicious, or even outrageously fraudulent. In addition to the examples taken from logic textbooks, other cases treated come from a variety of sources, including political debates, legal arguments, and arguments from media sources, like magazine articles and television ads. The purpose of this book is to explain how such arguments work as devices of persuasion, and to develop a method for analyzing and evaluating their reasonable and fallacious uses in particular cases. The book shows how such arguments share a common structure, revealing several distinctive forms of argument nested within each other. Based on its account of this cognitive structure, the new dialectical theory presents methods for identifying, analyzing, and evaluating these arguments, as they are used in specific cases. The book is a scholarly contribution to argumentation theory. It is written in an accessible style, and uses many colorful and provocative examples of fear and threat appeal arguments that are suitable for classroom discussions. The matters treated will be of interest to professionals and students in law, critical thinking, advertising, speech communication, informal logic, cognitive science, rhetoric, and media studies.
Author : Kim Witte
Publisher : SAGE
ISBN 13 : 9780761915096
Total Pages : 236 pages
Book Rating : 4.9/5 (15 download)
Download or read book Effective Health Risk Messages written by Kim Witte and published by SAGE. This book was released on 2001-04-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.
Author : James H. Gullette
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (324 download)
Download or read book An Overview of Research on the Effectiveness of Fear Appeals in Persuasive Communications written by James H. Gullette and published by . This book was released on 1995 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Rössler
Publisher : John Wiley & Sons
ISBN 13 : 1118784049
Total Pages : 2184 pages
Book Rating : 4.1/5 (187 download)
Download or read book The International Encyclopedia of Media Effects, 4 Volume Set written by Patrick Rössler and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Author : Joseph P. Forgas
Publisher : Psychology Press
ISBN 13 : 1136897798
Total Pages : 315 pages
Book Rating : 4.1/5 (368 download)
Download or read book The Psychology of Attitudes and Attitude Change written by Joseph P. Forgas and published by Psychology Press. This book was released on 2011-01-07 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners in clinical, counseling, organizational, marketing, forensic, and developmental psychology.
Author : James Price Dillard
Publisher : SAGE Publications
ISBN 13 : 1452261598
Total Pages : 897 pages
Book Rating : 4.4/5 (522 download)
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Author : J. Richard Eiser
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 620 pages
Book Rating : 4.3/5 (91 download)
Download or read book Social Psychology and Behavioral Medicine written by J. Richard Eiser and published by John Wiley & Sons. This book was released on 1982 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1317328876
Total Pages : 765 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Author : Sarah Helmond
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (16 download)
Download or read book The Effect of Ridicule on Persuasion in Fear Appeals written by Sarah Helmond and published by . This book was released on 2009 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelly Morrison
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Influence of Experience and Prior Knowledge on the Reception of Persuasive Fear Appeals written by Kelly Morrison and published by . This book was released on 1994 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author : Peter A. Andersen
Publisher : Elsevier
ISBN 13 : 0080533035
Total Pages : 624 pages
Book Rating : 4.0/5 (85 download)
Download or read book Handbook of Communication and Emotion written by Peter A. Andersen and published by Elsevier. This book was released on 1997-10-13 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion is once again at the forefront of research in social psychology and personality. The Handbook of Communication and Emotion provides a comprehensive look at the questions and answers of interest in the field: How are specific emotions (fear, jealousy, anger, love) communicated? How does the effectiveness, or ineffectiveness, of this communication affect relationships? How is the communication of emotion utilized to deceive, or persuade, others? This important reference work is edited by top researchers in the field of communication and authored by a who's who in emotion and communication. Provides a comprehensive look at the role of communication in emotion Includes contributions from top researchers in the field of communications Examines how specific emotions are communicated Includes important new research on the effect of communication on relationships
Author : Icek Ajzen
Publisher : Psychology Press
ISBN 13 : 113559306X
Total Pages : 305 pages
Book Rating : 4.1/5 (355 download)
Download or read book Prediction and Change of Health Behavior written by Icek Ajzen and published by Psychology Press. This book was released on 2007-03-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research and on the solu
Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)
Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
