Fascinated By You

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Fascinated by You

Author : Cora Reed
Publisher : Hummingbird Press LLC
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4./5 ( download)

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Book Synopsis Fascinated by You by : Cora Reed

Download or read book Fascinated by You written by Cora Reed and published by Hummingbird Press LLC. This book was released on 2018-12-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alek Novak didn't expect to find his personal chef even more intoxicating than her food. Nora is entirely wrong for him, but he can’t seem to keep his distance. A funny, opposites-attract romance. She’s a chef who doesn’t cook... All the trouble started when Nora agreed to anonymously cater a fundraiser. She gave up cooking when her husband died and she had to sell their restaurant to pay the medical bills and return to Magnolia Valley. But when her friend asked her for a favor, she reluctantly agreed on the condition she remained anonymous. And that evening changes everything. It makes her want to start a restaurant again, unfortunately she doesn’t have the money. So, when the wealthy businessman Alek Novak offers to pay her lavishly to be his private chef for a few months, it seems like a dream come true. He’s a billionaire businessman used to getting what he wants... Alek Novak is determined to hire the chef who catered the fundraiser—even if she doesn’t want to be found. He might be temporarily banished from society while a scandal dies down, but he does not intend to deny himself good food. What he isn’t expecting is to find his chef even more intoxicating than her food. Nora is entirely wrong for him, but he can’t seem to keep his distance. Soon she’s threatening his iron-clad control and he makes her an indecent offer that she can’t turn down—have a no strings attached fling before he goes back to Boston. But their passion is beyond anything they've known and awakens their long-neglected hearts. But when all of the troubles Alek left Boston to escape arrive in Montana, it threatens to destroy their growing love… Will these opposites be able to defy all odds and find true love? This is the third book in the MAGNOLIA VALLEY series. It can be read as a standalone or as part of a larger story line. · Dreaming of You (Josie & Calvin) · Destined for You (Ethan & Astrid) · Fascinated by You (Nora & Alek) · He was Playing for Keeps (Caine & Quinn) · Catching Her Wild Heart (Wyatt & Penny)

How the World Sees You

Author : Sally Hogshead
Publisher : Harper Collins
ISBN 13 : 0062230700
Total Pages : 414 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis How the World Sees You by : Sally Hogshead

Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Fascinate

Author : Sally Hogshead
Publisher : Harper Collins
ISBN 13 : 0061966169
Total Pages : 291 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate

Author : Sally Hogshead
Publisher : HarperCollins
ISBN 13 : 0062405934
Total Pages : 236 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

I'm Fascinated by Sacrifice Flies

Author : Tim Kurkjian
Publisher : Macmillan
ISBN 13 : 1250077931
Total Pages : 253 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis I'm Fascinated by Sacrifice Flies by : Tim Kurkjian

Download or read book I'm Fascinated by Sacrifice Flies written by Tim Kurkjian and published by Macmillan. This book was released on 2016-05-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestseller! In the aftermath of the Steroid Era that stained the game of baseball, at a time when so many players are so rich and therefore have a sense of entitlement that they haven't earned, ESPN baseball commentator Tim Kurkjian shows readers how to love the game more than ever, with incredible insight and stories that are hilarious, heartbreaking, and revealing. From what Pete Rose was doing in the batting cage a few minutes after getting out of prison, to why everyone strikes out these days and why no one seems to care, I'm Fascinated By Sacrifice Flies will surprise even longtime baseball fans. Tim explains the fear factor in the game, and what it feels like to get hit by a pitch; Adam LaRoche wanted to throw up in the batter's box. He examines the game's superstitions: Eliot Johnson's choice of bubble gum, a poker chip in Sean Burnett's back pocket. He unearths the unwritten rules of the game, takes readers inside ESPN, and reveals how Tony Gwynn made baseball so much more fun to watch. And, of course, Tim will explain to readers why he is fascinated by sacrifice flies.

Fascinate

Author : Sally Hogshead
Publisher : Harper Collins
ISBN 13 : 0061966169
Total Pages : 291 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Fascinate by : Sally Hogshead

Obsessed

Author : Allison Britz
Publisher : Simon and Schuster
ISBN 13 : 1481489208
Total Pages : 368 pages
Book Rating : 4.4/5 (814 download)

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Book Synopsis Obsessed by : Allison Britz

Download or read book Obsessed written by Allison Britz and published by Simon and Schuster. This book was released on 2017-09-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brave teen recounts her debilitating struggle with obsessive-compulsive disorder—and brings readers through every painful step as she finds her way to the other side—in this powerful and inspiring memoir. Until sophomore year of high school, fifteen-year-old Allison Britz lived a comfortable life in an idyllic town. She was a dedicated student with tons of extracurricular activities, friends, and loving parents at home. But after awakening from a vivid nightmare in which she was diagnosed with brain cancer, she was convinced the dream had been a warning. Allison believed that she must do something to stop the cancer in her dream from becoming a reality. It started with avoiding sidewalk cracks and quickly grew to counting steps as loudly as possible. Over the following weeks, her brain listed more dangers and fixes. She had to avoid hair dryers, calculators, cell phones, computers, anything green, bananas, oatmeal, and most of her own clothing. Unable to act “normal,” the once-popular Allison became an outcast. Her parents questioned her behavior, leading to explosive fights. When notebook paper, pencils, and most schoolbooks were declared dangerous to her health, her GPA imploded, along with her plans for the future. Finally, she allowed herself to ask for help and was diagnosed with obsessive-compulsive disorder. This brave memoir tracks Allison’s descent and ultimately hopeful climb out of the depths.

Fascinating Womanhood

Author : Helen Andelin
Publisher : Bantam
ISBN 13 : 9780553273755
Total Pages : 324 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Fascinating Womanhood by : Helen Andelin

Download or read book Fascinating Womanhood written by Helen Andelin and published by Bantam. This book was released on 1982-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make Your Marriage a Lifelong Love Affair What makes a woman fascinating to her husband? What is happiness in marriage for a woman? These are just two of the questions Helen B. Andelin answers in the bestselling classic that has already brought new happiness and life to millions of marriages. Fascinating Womanhoodoffers timeless wisdom, practical advice, and old-fashioned values to meet the needs and challenges of today's fascinating woman. Inside you'll learn: What traits today's men find irresistible in a woman How to awaken a man's deepest feelings of love Eight rules for a successful relationship How to rekindle your love life How to bring out the best in your manand reap the rewards Plus special advice for the working womanand much more! Fascinating Womanhoodoffers guidance for a new generation of womenhappy, fulfilled, adored and cherishedwho want to rediscover the magic of their own feminine selves.

Selfie

Author : Will Storr
Publisher : Abrams
ISBN 13 : 1468315900
Total Pages : 296 pages
Book Rating : 4.4/5 (683 download)

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Book Synopsis Selfie by : Will Storr

Download or read book Selfie written by Will Storr and published by Abrams. This book was released on 2019-04-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An intriguing odyssey” though the history of the self and the rise of narcissism (The New York Times). Self-absorption, perfectionism, personal branding—it wasn’t always like this, but it’s always been a part of us. Why is the urge to look at ourselves so powerful? Is there any way to break its spell—especially since it doesn’t necessarily make us better or happier people? Full of unexpected connections among history, psychology, economics, neuroscience, and more, Selfie is a “terrific” book that makes sense of who we have become (NPR’s On Point). Award-winning journalist Will Storr takes us from ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of the “selfie generation,” and the era of hyper-individualism in which we live now, telling the epic tale of the person we all know so intimately—because it’s us. “It’s easy to look at Instagram and selfie-sticks and shake our heads at millennial narcissism. But Will Storr takes a longer view. He ignores the easy targets and instead tells the amazing 2,500-year story of how we’ve come to think about our selves. A top-notch journalist, historian, essayist, and sleuth, Storr has written an essential book for understanding, and coping with, the 21st century.” —Nathan Hill, New York Times-bestselling author of The Nix “This fascinating psychological and social history . . . reveals how biology and culture conspire to keep us striving for perfection, and the devastating toll that can take.”—The Washington Post “Ably synthesizes centuries of attitudes and beliefs about selfhood, from Aristotle, John Calvin, and Freud to Sartre, Ayn Rand, and Steve Jobs.” —USA Today “Eminently suitable for readers of both Yuval Noah Harari and Daniel Kahneman, Selfie also has shades of Jon Ronson in its subversive humor and investigative spirit.” —Bookseller “Storr is an electrifying analyst of Internet culture.” —Financial Times “Continually delivers rich insights . . . captivating.” —Kirkus Reviews

How to Fall in Love with Anyone

Author : Mandy Len Catron
Publisher : Simon and Schuster
ISBN 13 : 1501137468
Total Pages : 211 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis How to Fall in Love with Anyone by : Mandy Len Catron

Download or read book How to Fall in Love with Anyone written by Mandy Len Catron and published by Simon and Schuster. This book was released on 2017-06-27 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully written and well-researched cultural criticism as well as an honest memoir” (Los Angeles Review of Books) from the author of the popular New York Times essay, “To Fall in Love with Anyone, Do This,” explores the romantic myths we create and explains how they limit our ability to achieve and sustain intimacy. What really makes love last? Does love ever work the way we say it does in movies and books and Facebook posts? Or does obsessing over those love stories hurt our real-life relationships? When her parents divorced after a twenty-eight year marriage and her own ten-year relationship ended, those were the questions that Mandy Len Catron wanted to answer. In a series of candid, vulnerable, and wise essays that takes a closer look at what it means to love someone, be loved, and how we present our love to the world, “Catron melds science and emotion beautifully into a thoughtful and thought-provoking meditation” (Bookpage). She delves back to 1944, when her grandparents met in a coal mining town in Appalachia, to her own dating life as a professor in Vancouver. She uses biologists’ research into dopamine triggers to ask whether the need to love is an innate human drive. She uses literary theory to show why we prefer certain kinds of love stories. She urges us to question the unwritten scripts we follow in relationships and looks into where those scripts come from. And she tells the story of how she decided to test an experiment that she’d read about—where the goal was to create intimacy between strangers using a list of thirty-six questions—and ended up in the surreal situation of having millions of people following her brand-new relationship. “Perfect fodder for the romantic and the cynic in all of us” (Booklist), How to Fall in Love with Anyone flips the script on love. “Clear-eyed and full of heart, it is mandatory reading for anyone coping with—or curious about—the challenges of contemporary courtship” (The Toronto Star).

Big Book of Stars and Planets

Author : Emily Bone
Publisher :
ISBN 13 : 9780794533724
Total Pages : 16 pages
Book Rating : 4.5/5 (337 download)

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Book Synopsis Big Book of Stars and Planets by : Emily Bone

Download or read book Big Book of Stars and Planets written by Emily Bone and published by . This book was released on 2014-01-01 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fascinated by You: A Small Town Love Story

Author : Cora Reed
Publisher : Magnolia Valley
ISBN 13 : 9781092286909
Total Pages : 254 pages
Book Rating : 4.2/5 (869 download)

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Book Synopsis Fascinated by You: A Small Town Love Story by : Cora Reed

Download or read book Fascinated by You: A Small Town Love Story written by Cora Reed and published by Magnolia Valley. This book was released on 2019-03-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alek Novak didn't expect to find his personal chef even more intoxicating than her food. Nora is entirely wrong for him, but he can't seem to keep his distance. A funny, opposites-attract romance. She's a chef who doesn't cook... All the trouble started when Nora agreed to anonymously cater a fundraiser. She gave up cooking when her husband died and she had to sell their restaurant to pay the medical bills and return to Magnolia Valley. But when her friend asked her for a favor, she reluctantly agreed on the condition she remained anonymous. And that evening changes everything. It makes her want to start a restaurant again, unfortunately she doesn't have the money. So, when the wealthy businessman Alek Novak offers to pay her lavishly to be his private chef for a few months, it seems like a dream come true. He's a billionaire businessman used to getting what he wants... Alek Novak is determined to hire the chef who catered the fundraiser-even if she doesn't want to be found. He might be temporarily banished from society while a scandal dies down, but he does not intend to deny himself good food. What he isn't expecting is to find his chef even more intoxicating than her food. Nora is entirely wrong for him, but he can't seem to keep his distance. Soon she's threatening his iron-clad control and he makes her an indecent offer that she can't turn down-have a no strings attached fling before he goes back to Boston. But their passion is beyond anything they've known and awakens their long-neglected hearts. But when all of the troubles Alek left Boston to escape arrive in Montana, it threatens to destroy their growing love... Will these opposites be able to defy all odds and find true love? This book is the second book in the MAGNOLIA VALLEY series. It can be read as a standalone or as part of a larger story line. Dreaming of You (Josie & Calvin) Destined for You (Ethan & Astrid) Fascinated by You (Nora & Alek) He was Playing for Keeps (Caine & Quinn) Catching Her Wild Heart (Wyatt & Penny)

Digital Body Language

Author : Erica Dhawan
Publisher : St. Martin's Press
ISBN 13 : 1250246539
Total Pages : 180 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Digital Body Language by : Erica Dhawan

Download or read book Digital Body Language written by Erica Dhawan and published by St. Martin's Press. This book was released on 2021-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.

Fascinated by Fungi

Author : Pat O'Reilly
Publisher :
ISBN 13 : 9780956054494
Total Pages : 448 pages
Book Rating : 4.0/5 (544 download)

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Book Synopsis Fascinated by Fungi by : Pat O'Reilly

Download or read book Fascinated by Fungi written by Pat O'Reilly and published by . This book was released on 2016-08-11 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Romance

Author : Aziz Ansari
Publisher : Penguin
ISBN 13 : 0143109251
Total Pages : 290 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Modern Romance by : Aziz Ansari

Download or read book Modern Romance written by Aziz Ansari and published by Penguin. This book was released on 2016-06-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times Bestseller “An engaging look at the often head-scratching, frequently infuriating mating behaviors that shape our love lives.” —Refinery 29 A hilarious, thoughtful, and in-depth exploration of the pleasures and perils of modern romance from Aziz Ansari, the star of Master of None and one of this generation’s sharpest comedic voices At some point, every one of us embarks on a journey to find love. We meet people, date, get into and out of relationships, all with the hope of finding someone with whom we share a deep connection. This seems standard now, but it’s wildly different from what people did even just decades ago. Single people today have more romantic options than at any point in human history. With technology, our abilities to connect with and sort through these options are staggering. So why are so many people frustrated? Some of our problems are unique to our time. “Why did this guy just text me an emoji of a pizza?” “Should I go out with this girl even though she listed Combos as one of her favorite snack foods? Combos?!” “My girlfriend just got a message from some dude named Nathan. Who’s Nathan? Did he just send her a photo of his penis? Should I check just to be sure?” But the transformation of our romantic lives can’t be explained by technology alone. In a short period of time, the whole culture of finding love has changed dramatically. A few decades ago, people would find a decent person who lived in their neighborhood. Their families would meet and, after deciding neither party seemed like a murderer, they would get married and soon have a kid, all by the time they were twenty-four. Today, people marry later than ever and spend years of their lives on a quest to find the perfect person, a soul mate. For years, Aziz Ansari has been aiming his comic insight at modern romance, but for Modern Romance, the book, he decided he needed to take things to another level. He teamed up with NYU sociologist Eric Klinenberg and designed a massive research project, including hundreds of interviews and focus groups conducted everywhere from Tokyo to Buenos Aires to Wichita. They analyzed behavioral data and surveys and created their own online research forum on Reddit, which drew thousands of messages. They enlisted the world’s leading social scientists, including Andrew Cherlin, Eli Finkel, Helen Fisher, Sheena Iyengar, Barry Schwartz, Sherry Turkle, and Robb Willer. The result is unlike any social science or humor book we’ve seen before. In Modern Romance, Ansari combines his irreverent humor with cutting-edge social science to give us an unforgettable tour of our new romantic world.

Starlight Web

Author : Yasmine Galenorn
Publisher : Nightqueen Enterprises LLC
ISBN 13 :
Total Pages : 273 pages
Book Rating : 4./5 ( download)

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Book Synopsis Starlight Web by : Yasmine Galenorn

Download or read book Starlight Web written by Yasmine Galenorn and published by Nightqueen Enterprises LLC. This book was released on 2020-12-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moonshadow Bay…where magic lurks in the moonlight, and danger hides in the shadows. One month before January Jaxson turns 41, her husband ditches her for a trophy wife. Adding insult to injury, he steals the business she helped build, and kicks her out during the holidays. So when her best friend Ari suggests she move back to Moonshadow Bay—a quirky, magical town near Bellingham WA—January decides to take the plunge. Born into a family of witches, January accepts a job at Conjure Ink, a paranormal investigations website. The job’s right up her alley but she doubts that everything reported to Conjure Ink really exists. That is, until she’s sent out on her first case. An abandoned asylum once housed a murderer, who killed an entire family one Yuletide Eve. It’s rumored that every December he returns to haunt the woodland around the asylum, seeking to add new members to his supernatural family. January’s sure it’s an urban legend, but when new victims show up with no logical explanation for their deaths, Conjure Ink sends her in to investigate. Suddenly January finds herself in over her head, staring directly into the shadowed world of the Veil. Now, January must not only navigate the new life she’s trying to build, but the paranormal beasties she’s sent out to explore, as well as a hot new neighbor, who seems to be hiding a shadowed past of his own. Keywords: Paranormal, Witches, Faerie, Fae, Fairy, Weres, Shapeshifters, Romance, Paranormal Women’s Fiction, Badass heroine, kickass women, action and adventure, Ghost hunting, cats, ghosts, urban legends, shadow people, Shadow towns, wolf shifters, cat shifters, elemental magic, shapeshifter romance, mystery, strong women, kickass heroine, steamy, Pacific North West, woods, fae creatures, divorce, life change, new life, hometown, hauntings, dark creatures, amazing friendships, family secrets, spells, challenging foes, magical creatures, mythology

Another Day in the Frontal Lobe

Author : Katrina Firlik
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812973402
Total Pages : 290 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Another Day in the Frontal Lobe by : Katrina Firlik

Download or read book Another Day in the Frontal Lobe written by Katrina Firlik and published by Random House Trade Paperbacks. This book was released on 2007-06-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katrina Firlik is a neurosurgeon, one of only two hundred or so women among the alpha males who dominate this high-pressure, high-prestige medical specialty. She is also a superbly gifted writer–witty, insightful, at once deeply humane and refreshingly wry. In Another Day in the Frontal Lobe, Dr. Firlik draws on this rare combination to create a neurosurgeon’s Kitchen Confidential–a unique insider’s memoir of a fascinating profession. Neurosurgeons are renowned for their big egos and aggressive self-confidence, and Dr. Firlik confirms that timidity is indeed rare in the field. “They’re the kids who never lost at musical chairs,” she writes. A brain surgeon is not only a highly trained scientist and clinician but also a mechanic who of necessity develops an intimate, hands-on familiarity with the gray matter inside our skulls. It’s the balance between cutting-edge medical technology and manual dexterity, between instinct and expertise, that Firlik finds so appealing–and so difficult to master. Firlik recounts how her background as a surgeon’s daughter with a strong stomach and a keen interest in the brain led her to this rarefied specialty, and she describes her challenging, atypical trek from medical student to fully qualified surgeon. Among Firlik’s more memorable cases: a young roofer who walked into the hospital with a three-inch-long barbed nail driven into his forehead, the result of an accident with his partner’s nail gun, and a sweet little seven-year-old boy whose untreated earache had become a raging, potentially fatal infection of the brain lining. From OR theatrics to thorny ethical questions, from the surprisingly primitive tools in a neurosurgeon’s kit to glimpses of future techniques like the “brain lift,” Firlik cracks open medicine’s most prestigious and secretive specialty. Candid, smart, clear-eyed, and unfailingly engaging, Another Day in the Frontal Lobe is a mesmerizing behind-the-scenes glimpse into a world of incredible competition and incalculable rewards.