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Author : Matthew R. Griffin
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.E/5 ( download)
Download or read book Farmer-customer Interactions at Farmers' Markets written by Matthew R. Griffin and published by . This book was released on 2001 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer Meta Robinson
Publisher : Indiana University Press
ISBN 13 : 0253219167
Total Pages : 289 pages
Book Rating : 4.2/5 (532 download)
Download or read book The Farmers' Market Book written by Jennifer Meta Robinson and published by Indiana University Press. This book was released on 2007 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the voices and rhythms of this timeless phenomenon
Author : Julie Murphree
Publisher : Lulu.com
ISBN 13 : 1105761711
Total Pages : 70 pages
Book Rating : 4.1/5 (57 download)
Download or read book A Farmer's Guide to Marketing the Direct-Market Farm written by Julie Murphree and published by Lulu.com. This book was released on 2012-06-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
Author : Anna Helmer
Publisher :
ISBN 13 : 9781980215172
Total Pages : 50 pages
Book Rating : 4.2/5 (151 download)
Download or read book A Farmer's Guide to Farmers' Markets written by Anna Helmer and published by . This book was released on 2018-02-07 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of buying and selling food at market is not a new one, but in our western food culture characterized by convenience, low prices, and year-round availability, many assume that farmers' markets are hopelessly old-fashioned and over-priced. It's so easy to get ready-to-eat and cheap food that the idea of lining-up in the rain for expensive potatoes seems far-fetched. Yet here we are. When we attended the early Vancouver farmers' markets in the mid '90's, we were skeptical that people would embrace this sort of shopping experience, and indeed, these were not the bustling scenes of commerce that they are today. There was something magical, however, in each transaction. The customers seemed happy to be there: impressed with the quality of the produce, appreciative of the effort to produce it, and willing to pay. We were thrilled to be there too, able to get a reasonable price for the crop, selling to people who seemed to be so encouraging. We were inspired to carry on, and the customers kept coming.Thing have gone well, since then. A well-run, well-attended farmers' market is an outstanding retail environment. The farmer charges enough to cover costs and earn some profit, and the consumer is offered top quality produce and exceptionally motivated customer service. Both parties come back for more, week after week and year after year. Farmers' markets are becoming an institution of a food system that promises to make quality of product and service top priorities, rather than price and ...well...price.It's not all White Rose and Russets though, as we say in the potato business: farmers' markets present challenges for all involved. Customers pay a little more, park further away and brave all weathers. Market management use non-profit budgets to run multi-million-dollar businesses. Farmers exert a lot of energy to grow and arrive with top quality product and must become adept marketers.Customers who are branching out from their store shopping experience have a lot of good choices available to them these days. It's a safe bet that they will at least try going to a farmers' market, because they are certainly symbolic of the clean and green food movement. If that doesn't grab them, they can try a home delivery model, several alternative brick and mortars, and even certain big box retailers, so many of whom are bringing in organic and local. That's a lot of competition. The viability and vitality of farmers' markets must be queried.I have no idea what the future of farmers' markets is. They have been a boon to small farms like mine that wouldn't have been able to make a living relying on wholesale pricing, and I know a lot of shoppers who would not dream of returning to the grocery store for their produce. I also know that only a small fraction of the population has experienced farmers' markets, although they could be convinced, and therein lies the golden opportunity.The growth of markets could be guaranteed forever if every first-time visitor experienced a good dose of appreciation right off the bat. The quality of product at farmers' markets is often exceptional and when the farmer can convey appreciation for the business, we have the makings of a repeat customer. It becomes a worthwhile shopping experience, and they will probably be back for more.The farm vendor has a clear job: get really good at doing markets. Put as much work into selling the product as you do farming it. Become an expert marketer and practice excellent customer service. Make the customers want to come back for more. That's how farmers' markets can not only compete but continue to be the flagship institution of the modern food system. That's what this book is about: helping the farm vendor make the most of being at market.
Author : Thomas A. Lyson
Publisher : UPNE
ISBN 13 : 1611683033
Total Pages : 162 pages
Book Rating : 4.6/5 (116 download)
Download or read book Civic Agriculture written by Thomas A. Lyson and published by UPNE. This book was released on 2012-05-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A engaging analysis of food production in the United States emphasizing that sustainable agricultural development is important to community health.
Author : Steve Martinez
Publisher : DIANE Publishing
ISBN 13 : 1437933629
Total Pages : 87 pages
Book Rating : 4.4/5 (379 download)
Download or read book Local Food Systems; Concepts, Impacts, and Issues written by Steve Martinez and published by DIANE Publishing. This book was released on 2010-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.
Author : Vance Corum
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (89 download)
Download or read book The New Farmers' Market written by Vance Corum and published by . This book was released on 2001 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Author : United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.3/5 (91 download)
Download or read book Farmer-to-consumer Direct Marketing Act written by United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices and published by . This book was released on 1976 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (91 download)
Download or read book Amend Farmer-to-consumer Direct Marketing Act written by United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition and published by . This book was released on 1978 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathryn Clarke Albright
Publisher :
ISBN 13 : 9781947602663
Total Pages : 0 pages
Book Rating : 4.6/5 (26 download)
Download or read book Exploring the Architecture of Place in America's Farmers Markets written by Kathryn Clarke Albright and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the Architecture of Place in America's Public and Farmers Markets draws attention to the simple but elusive architectural space of public and farmers markets. It discusses three seminal types of markets--heritage building, open-air pavilion, and pop-up canopy-- demonstrating the characteristics of each type using a mixture of narrative and illustration. The narrative combines historically informed architectural observation with interview material drawn from conversations the author has had over the years with market managers, vendors, and shoppers. The illustrations include an appealing variety of photos, diagrams, and drawings that enabled the author to view each market through an architectural lens based on eight scales of measure--the hand, the container, the person, the stall, a grouping of stalls, the street, the block, and the market's situation within the neighborhood. Some of the architectural elements discussed include walls that layer, openings that frame, roofs that encompass, and niches that embrace. While each of the case studies illustrates shared characteristics of one of the architectural typologies, each farmers market is distinct in the specific ways it reflects the local culture and environment. Ultimately, in viewing markets through these three types and eight scales of measure we are able to better appreciate how farmers markets foster social interaction and community engagement. The book concludes with a broad look at the way of life and living that public and farmers markets have spawned, while looking ahead to what the author sees as an emerging new typology - the mobile market - which takes the bounty of local farmers to neighborhoods underserved with fresh healthy food, and otherwise known as food deserts. Market vendors speak enthusiastically about the qualitative benefits that farming life allows, and the greater good their individual choice provides for the general public and region. Likewise, a spectrum of governmental, commerce and community leaders champion the economic development farmers markets catalyze through allied business development and civic commitment.
Author :
Publisher : Cambria Press
ISBN 13 : 1621969274
Total Pages : 157 pages
Book Rating : 4.6/5 (219 download)
Download or read book Farmers' Markets written by and published by Cambria Press. This book was released on with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alessandro Corsi
Publisher : Springer
ISBN 13 : 3319904094
Total Pages : 325 pages
Book Rating : 4.3/5 (199 download)
Download or read book Alternative Food Networks written by Alessandro Corsi and published by Springer. This book was released on 2018-10-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, Alternative Food Networks (AFNs) have been a key issue both in the scientific community and in public debates. This is due to their profound implications for rural development, local sustainability, and bio-economics. This edited collection discusses what the main determinants of the participation of operators – both consumers and producers – in AFNs are, what the conditions for their sustainability are, what their social and environmental effects are, and how they are distributed geographically. Further discussions include the effect of AFNs in structuring the food chain and how AFNs can be successfully scaled up. The authors explicitly take an interdisciplinary approach to analyse AFNs from different perspectives, using as an example the Italian region of Piedmont, a particularly interesting case study due to the diffusion of AFNs in the area, as well as due to the fact that it was in this region that the ‘Slow Food’ movement originated.
Author : Daniel Mays
Publisher : Storey Publishing, LLC
ISBN 13 : 1635861896
Total Pages : 241 pages
Book Rating : 4.6/5 (358 download)
Download or read book The No-Till Organic Vegetable Farm written by Daniel Mays and published by Storey Publishing, LLC. This book was released on 2020-11-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: No-till — a method of growing crops and providing pasture without disturbing the soil — has become an important alternative to standard farming practices. In this comprehensive guide to successful no-till vegetable farming for aspiring and beginning farmers, author Daniel Mays, owner and manager of an organic no-till farm in Maine, outlines the environmental, social, and economic benefits of this system. The methods described are designed for implementation at the human scale, relying primarily on human power, with minimal use of machinery. The book presents streamlined planning and record-keeping tools as well as marketing strategies, and outlines community engagement programs like CSA, food justice initiatives, and on-farm education.
Author : Santosha K. Nayak
Publisher : Notion Press
ISBN 13 : 1636335314
Total Pages : 367 pages
Book Rating : 4.6/5 (363 download)
Download or read book One Vision Billion Dreams written by Santosha K. Nayak and published by Notion Press. This book was released on 2020-11-26 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is all about the economic empowerment of the common man. More than 80% of the people are under sheer darkness and away from real development. When we talk and see of development, it is less than 20 % of the country. Historically and systematically large sections of the people were kept under darkness. And the trend hasn’t seen light for quite some time despite all the efforts from many eminent persons from different walks of life. Perhaps, they all used only their minds and lacked in their heart while trying to find solutions. The author in this book has attempted afresh some steps with a bottom up approach to achieve real development of all, especially the left-out 80%; and achieve comprehensive economic development across every nook and corner of the country. This book talks about Unique Natural Endowment Theory, Graded Self-sufficient Model of Regional Economic Development; and analysed the structural needs in each sector of the economy so as to address the persistent on the ground problems. At present, entrepreneurial knowledge is at a low level among the larger mass; and challenges to micro entrepreneurship are high. The book also talks about entrepreneurial spirit and processes for the common man. This book discovers ways to reach new heights of growth and development in New India. This book has dreams for every common man and tries to find ways to materialise the individual dreams of the billion plus people of India. That's why this book is - One Vision for a Billion Dreams.
Author : Barrett Williams
Publisher : Barrett Williams
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4./5 ( download)
Download or read book The Small Farm Handbook written by Barrett Williams and published by Barrett Williams. This book was released on 2024-04-18 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the golden road to sustainable agriculture with "The Small Farm Handbook," a comprehensive guide that invites you into a world where self-sufficiency and eco-consciousness converge to create flourishing small farms. This essential read is for anyone looking to unlock the secrets of building and managing a successful small-scale farm in today's world. Embark on a journey through meticulously organized chapters that lay the foundation of understanding sustainable agriculture, addressing both the idyllic visions and gritty realities of small-scale farming. This handbook provides a penetrating look into the modern small farmer's life, weaving through the rich tapestry of knowledge necessary to cultivate a thriving agricultural enterprise. Gain strategic insight into selecting your farm's focus, aligning your personal aspirations with market needs to chart a course for success. Delve into the nuances of land acquisition and management, mastering the stewardship of soil, water, and biodiversity to create an estate that respects natural resources and yields abundant rewards. Setting up your farm business is demystified with a step-by-step approach to crafting business plans, grasping farm economics, funding, and navigating legal waters. Learn how to build sustainable farm infrastructure using eco-friendly design, energy efficiency, and sustainable building materials to establish an operation that stands the test of time. "The Small Farm Handbook" also serves as your all-encompassing guide to tools, equipment, expert techniques for soil fertility, crop management, and sustainably raising livestock. It doesn't stop there; you'll explore market gardening and the art of producing and selling value-added products, diving deep into marketing strategies that will make your farm a household name. From laying out sales channels and community engagement to addressing labor, volunteering, and environmental conservation, the book leaves no stone unturned. You're also offered a forward-thinking perspective, covering the role of technology in farming, tackling challenges, and planning for the future to ensure the longevity and continued innovation of your small farm. Above all, this handbook is a manifesto on the ethical and moral dimensions of farming, encouraging you to cultivate not just crops but also a legacy that positively impacts the community and environment. Ready to transform your agricultural dreams into reality? "The Small Farm Handbook" is your indispensable partner as you sow the seeds of a sustainable, profitable, and ethically-driven farming future.
Author : Brandi Janssen
Publisher : University of Iowa Press
ISBN 13 : 1609384938
Total Pages : 253 pages
Book Rating : 4.6/5 (93 download)
Download or read book Making Local Food Work written by Brandi Janssen and published by University of Iowa Press. This book was released on 2017-04-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to local food, it takes more than “knowing your farmer.” Brandi Janssen takes on some of the myths about how the local food system works and what it needs to thrive. Advocates claim that small biodiverse farms will fundamentally change farming, rural communities, and the American diet. For many, simply by knowing our farmers we become champions of a new way of eating that revolutionizes our economy and society. But that argument ignores the fact that if local food is to succeed, it requires many of the trappings of conventional food production, including processors, middle men, inspectors, and regulators. By listening to and working alongside people trying to build a local food system in Iowa, Janssen uncovers the complex realities of making it work. Although the state is better known for its vast fields of conventionally grown corn and soybeans, it has long boasted a robust network of small, diverse farms, community supported agriculture enterprises, and farmers’ markets. As she picks tomatoes, processes wheatgrass, and joins a parents’ committee trying to buy local lettuce for a school lunch, Janssen asks how small farmers and CSA owners deal with farmers’ market regulations, neighbors who spray pesticides on crops or lawns, and sanitary regulations on meat processing and milk production. How can they meet the needs of large buyers like school districts? Who does the hard work of planting, weeding, harvesting, and processing? Is local food production benefitting rural communities as much as advocates claim? In answering these questions, Janssen displays the pragmatism and level-headedness one would expect of the heartland, much like the farmers and processors profiled here. It’s doable, she states, but we’re going to have to do more than shop at our local farmers’ market to make it happen. This book is an ideal introduction to what local food means today and what it might be tomorrow.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428906932
Total Pages : 52 pages
Book Rating : 4.4/5 (289 download)
Download or read book farmer direct marketing bibliography written by and published by DIANE Publishing. This book was released on with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
