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Fairytale Marketing
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Book Synopsis The Routledge Companion to Media and Fairy-Tale Cultures by : Pauline Greenhill
Download or read book The Routledge Companion to Media and Fairy-Tale Cultures written by Pauline Greenhill and published by Routledge. This book was released on 2018-03-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Cinderella to comic con to colonialism and more, this companion provides readers with a comprehensive and current guide to the fantastic, uncanny, and wonderful worlds of the fairy tale across media and cultures. It offers a clear, detailed, and expansive overview of contemporary themes and issues throughout the intersections of the fields of fairy-tale studies, media studies, and cultural studies, addressing, among others, issues of reception, audience cultures, ideology, remediation, and adaptation. Examples and case studies are drawn from a wide range of pertinent disciplines and settings, providing thorough, accessible treatment of central topics and specific media from around the globe.
Book Synopsis Patriots to Business by : Jason Miller
Download or read book Patriots to Business written by Jason Miller and published by Strategic Advisor Board. This book was released on 2022-10-10 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This previously published book (May 2017) and international bestselling book was written by Jason Miller to inspire people to explore entrepreneurship. Jason has helped hundreds of people reclaim their comport zones in life. Jason spent twenty-three years in the military, so he didn’t just start out on top. He worked most of his life in the “employee mindset” but knew there had to be a better way. Jason has had the opportunity to be mentored by some of the best in the industry, which is how he took a business from making a few hundred dollars a day to thousands of dollars a day. Think of this book as Jason’s guide to business. Secrets that have worked for him to create a long-term and sustainable business on the internet. If you step outside your comfort zone, reclaim your life and become the CEO of your own destiny, then you will truly live your most optimal lifestyle. Are you in the 3% who will take the leap?
Book Synopsis Imagining Marketing by : Stephen Brown
Download or read book Imagining Marketing written by Stephen Brown and published by Routledge. This book was released on 2001-02-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
Book Synopsis Fairytale and Gothic Horror by : Laura Hubner
Download or read book Fairytale and Gothic Horror written by Laura Hubner and published by Springer. This book was released on 2018-04-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the idiosyncratic effects generated as fairytale and gothic horror join, clash or merge in cinema. Identifying long-held traditions that have inspired this topical phenomenon, the book features close analysis of classical through to contemporary films. It begins by tracing fairytale and gothic origins and evolutions, examining the diverse ways these have been embraced and developed by cinema horror. It moves on to investigate films close up, locating fairytale horror, motifs and themes and a distinctively cinematic gothic horror. At the book’s core are recurring concerns including: the boundaries of the human; rational and irrational forces; fears and dreams; ‘the uncanny’ and transitions between the wilds and civilization. While chronology shapes the book, it is thematically driven, with an interest in the cultural and political functions of fairytale and gothic horror, and the levels of transgression or social conformity at the heart of the films.
Book Synopsis Marketing - The Retro Revolution by : Stephen Brown
Download or read book Marketing - The Retro Revolution written by Stephen Brown and published by SAGE. This book was released on 2001-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: `the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning `remarkably entertaining′ - Public Library Journal `dazzling erudition′ - European Journal of Marketing `instant classic′ - Journal of Marketing Management · Has marketing moved from `new and improved′ to `as good as always′? · Is old the new `new′? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Download or read book Fairy Tale written by Stephen King and published by Simon and Schuster. This book was released on 2024-06-25 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Legendary storyteller Stephen King goes into the deepest well of his imagination in this spellbinding novel about a seventeen-year-old boy who inherits the keys to a parallel world where good and evil are at war, and the stakes could not be higher--for that world or ours." --
Book Synopsis Fairy-Tale Films Beyond Disney by : Jack Zipes
Download or read book Fairy-Tale Films Beyond Disney written by Jack Zipes and published by Routledge. This book was released on 2015-09-16 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fairy tale has become one of the dominant cultural forms and genres internationally, thanks in large part to its many manifestations on screen. Yet the history and relevance of the fairy-tale film have largely been neglected. In this follow-up to Jack Zipes’s award-winning book The Enchanted Screen (2011), Fairy-Tale Films Beyond Disney offers the first book-length multinational, multidisciplinary exploration of fairy-tale cinema. Bringing together twenty-three of the world’s top fairy-tale scholars to analyze the enormous scope of these films, Zipes and colleagues Pauline Greenhill and Kendra Magnus-Johnston present perspectives on film from every part of the globe, from Hayao Miyazaki’s Spirited Away, to Jan Švankmajer’s Alice, to the transnational adaptations of 1001 Nights and Hans Christian Andersen. Contributors explore filmic traditions in each area not only from their different cultural backgrounds, but from a range of academic fields, including criminal justice studies, education, film studies, folkloristics, gender studies, and literary studies. Fairy-Tale Films Beyond Disney offers readers an opportunity to explore the intersections, disparities, historical and national contexts of its subject, and to further appreciate what has become an undeniably global phenomenon.
Book Synopsis Fairy Tale Comics by : Various Authors
Download or read book Fairy Tale Comics written by Various Authors and published by First Second. This book was released on 2013-09-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: From favorites like "Puss in Boots" and "Goldilocks" to obscure gems like "The Boy Who Drew Cats," Fairy Tale Comics has something to offer every reader. Seventeen fairy tales are wonderfully adapted and illustrated in comics format by seventeen different cartoonists, including Raina Telgemeier, Brett Helquist, Cherise Harper, and more. Edited by Nursery Rhyme Comics' Chris Duffy, this jacketed hardcover is a beautiful gift and an instant classic.
Download or read book Fierce Fairytales written by Nikita Gill and published by Hachette Books. This book was released on 2018-09-11 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poet, writer, and Instagram sensation Nikita Gill returns with a collection of fairytales poetically retold for a new generation of women. Traditional fairytales are rife with cliches and gender stereotypes: beautiful, silent princesses; ugly, jealous, and bitter villainesses; girls who need rescuing; and men who take all the glory. But in this rousing new prose and poetry collection, Nikita Gill gives Once Upon a Time a much-needed modern makeover. Through her gorgeous reimagining of fairytale classics and spellbinding original tales, she dismantles the old-fashioned tropes that have been ingrained in our minds. In this book, gone are the docile women and male saviors. Instead, lines blur between heroes and villains. You will meet fearless princesses, a new kind of wolf lurking in the concrete jungle, and an independent Gretel who can bring down monsters on her own. Complete with beautifully hand-drawn illustrations by Gill herself, Fierce Fairytales is an empowering collection of poems and stories for a new generation.
Book Synopsis Fairy Tale Capitalism by : Emily EisenLohr
Download or read book Fairy Tale Capitalism written by Emily EisenLohr and published by AuthorHouse. This book was released on 2010-09-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If something goes wrong, it’s going to be a big mess!” That 2004 warning came during the SEC’s approval of a new regulation intended to help investment banks avoid regulation. Confusing? In 1998 the large hedge fund Long-Term Capital Management was close to collapse. The Federal Reserve deemed it sufficiently large to present systemic risk and organized a “rescue” by a group of its largest banks. No taxpayer money was involved, but the event caught the eye of Congress. Congressmen and government officials vowed that something needed to be done about financial risk and regulation. Then Congress ignored LTCM’s lessons. Congress removed the barriers between investment and commercial banking in 1999. The following year Congress passed legislation that ensured that over-the-counter derivatives would not be regulated. Something else was going on. The real history of the systemic bubble began at least ten years ago. The implosion of this bubble is far larger than LTCM with even more complex risks and financial instruments. This meltdown involved huge taxpayer-funded bailouts. The public is paying attention this time, but is Congress really dealing with systemic risk? Many fictions surround the financial meltdown. Which political party is most responsible? Can regulators prevent another crisis? How do credit ratings play a hidden role? Can Congress tame systemic risk without shrinking big banks? In simple terms Emily Eisenlohr guides Main Street down Wall Street, where finance meets politics. She provides both simple explanations for the less financially savvy and simple illustrations to show even the experts how systemic risk remains, making future bailouts a given. She believes you don’t need to trade derivatives or have a Ph.D. in economics to understand this little history.
Book Synopsis Combat Boots to Internet Entrepreneur by : Jason Miller
Download or read book Combat Boots to Internet Entrepreneur written by Jason Miller and published by Strategic Advisor Board. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combat Boots to Internet Entrepreneur was written to inspire minds that are ready to "Breach the Wall" from employee to entrepreneur. This book offers Jason Miller's best tips and tricks for creating fulltime or part-time income as an entrepreneur. Jason did not just start out on top. Like many, he worked as an employee for the majority of his life, but knew there had to be more out there to look forward to. The key was to break through and open his mind to the possibilities. This book is a short road map to guide you through his best tips, tricks, methods and models that have worked for him to create a long term and sustainable business on the internet. If you put just a few of these strategies into place, than you too can become the CEO of your own life. *The Author's royalty payments for the sale of this book will go to building homes for severely disabled veterans. Please buy the book, it's for a really great cause! *This book includes access to over $800 worth of bonus training.
Book Synopsis Secrets of Online Persuasion by : John-Paul Micek
Download or read book Secrets of Online Persuasion written by John-Paul Micek and published by Morgan James Publishing. This book was released on 2015-09-15 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada
Book Synopsis Contemporary Consumption, Consumers and Marketing by : Brendan Canavan
Download or read book Contemporary Consumption, Consumers and Marketing written by Brendan Canavan and published by Routledge. This book was released on 2020-12-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
Book Synopsis Advertising and Hong Kong Society by : Kara Chan
Download or read book Advertising and Hong Kong Society written by Kara Chan and published by Chinese University Press. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.
Book Synopsis Fairy-Tale Success by : Adrienne Arieff
Download or read book Fairy-Tale Success written by Adrienne Arieff and published by Simon and Schuster. This book was released on 2014-08-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice for achieving your business goals! Meet Skyler Bouchard, founder and editor-in-chief of NYU's first culinary website, NYU Spoon; Kit Hickey, cofounder of the menswear company Ministry of Supply; and Daisy Jenks, founder of the video and film production company Jenks & Co. These amazing women and countless others have turned their passions into a thriving venture--and now, you can, too! Written by business experts Adrienne Arieff and Beverly West, Fairy-Tale Success not only shares the success stories of innovative female entrepreneurs like Skyler, Kit, and Daisy, but also offers real-life strategies for launching your own business. Arieff and West guide you through the entire process, with important entrepreneurial lessons that show you how to turn your ideas into a reality and teach you the skills needed to ensure your business's sustainability. You'll find thought-provoking exercises and quizzes, sample budgets, and examples of successful marketing strategies that will help you design a business plan that works for you. Complete with advice from a talented and inspiring advisory board, Fairy-Tale Success proves that you don't need a fairy godmother to make your dreams come true--all the entrepreneurial magic you need is already inside of you.
Book Synopsis The Oxford Companion to Fairy Tales by : Jack Zipes
Download or read book The Oxford Companion to Fairy Tales written by Jack Zipes and published by Oxford University Press, USA. This book was released on 2015 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Oxford companion provides an authoritative reference source for fairy tales, exploring the tales themselves, both ancient and modern, the writers who wrote and reworked them and related topics such as film, art, opera and even advertising.
Book Synopsis The Political Marketing Revolution by : Jennifer Lees-Marshment
Download or read book The Political Marketing Revolution written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2004-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
