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Faires Management Und Marketing
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Book Synopsis Faires Management und Marketing by : Knut A. Wiesner
Download or read book Faires Management und Marketing written by Knut A. Wiesner and published by Walter de Gruyter. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unternehmen stehen im Zielkonflikt zwischen kurzfristiger Gewinnorientierung einerseits sowie Glaubwürdigkeit und gesellschaftlicher Verantwortung andererseits. Gleichzeitig werden immer neue Anforderungen formuliert, moralisch bzw. ethisch, nachhaltig und sozial sowie anständig und glaubwürdig zu handeln. Diese Herausforderungen sind ebenso zu meistern wie Kundenorientierung und Innovationen, gesellschaftliche Anforderungen und Transparenz. Der Autor wählt mit dem international bekannten und anerkannten Begriff der Fairness einen Maßstab, der Unternehmen hilft, alle Stakeholderbeziehungen erfolgreich zu gestalten. Er untersucht in diesem Zusammenhang gesellschaftliche Trends und Rahmenbedingungen, die er in einen ganzheitlichen Managementansatz integriert, mit dem sich der Unternehmenserfolg langfristig und nachhaltig sichern und ausbauen lässt. Dieses Buch zeigt auf, dass sich faires Verhalten im Management und Marketing mittel- und langfristig für alle Beteiligten (Unternehmen und Stakeholder) auszahlen kann. Fairness führt zu mehr Glaubwürdigkeit und Akzeptanz und wirkt sich sehr positiv auf die Reputation jedes Unternehmens aus, unabhängig von seiner Größe. Das Buch eignet sich besonders für verantwortungsvolle ManagerInnen, interessierte und ambitionierte Nachwuchskräfte und StudentInnen. Über den Autor Prof. Dr. Knut Wiesner lehrt seit 15 Jahren Unternehmensführung und Marketing an der Hochschule Würzburg-Schweinfurt und anderen Hochschulen. Zuvor war der anerkannte Autor, Redner und Experte 20 Jahre als Geschäftsführer in verschiedenen Branchen tätig.
Book Synopsis Practice-Oriented Marketing by : Ralf T. Kreutzer
Download or read book Practice-Oriented Marketing written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2023-03-08 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.
Book Synopsis Toolbox Digital Business by : Ralf T. Kreutzer
Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
Book Synopsis The Path to Sustainable Corporate Management by : Ralf T. Kreutzer
Download or read book The Path to Sustainable Corporate Management written by Ralf T. Kreutzer and published by Springer Nature. This book was released on with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Trade Fair Management and Exhibit Marketing by : R. S. Popli
Download or read book Trade Fair Management and Exhibit Marketing written by R. S. Popli and published by . This book was released on 1990 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis EAdoption and the Knowledge Economy by : Paul Cunningham
Download or read book EAdoption and the Knowledge Economy written by Paul Cunningham and published by IOS Press. This book was released on 2004 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together a comprehensive collection on commercial, government or societal exploitation of the Internet and ICT, representing cutting edge research from over 30 countries. The issues, applications and case studies presented facilitate knowledge sharing, which is key to addressing global eAdoption issues and the Digital Divide. It can be sued to benchmark regional and national developments, avoid previous mistakes and identify potential partners and exploitation opportunities." -- Preface.
Book Synopsis Marketing in Sweden by : United States. Bureau of International Commerce
Download or read book Marketing in Sweden written by United States. Bureau of International Commerce and published by . This book was released on 1977 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management and Strategy by : George Tesar
Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Book Synopsis The Palgrave Handbook of Service Management by : Bo Edvardsson
Download or read book The Palgrave Handbook of Service Management written by Bo Edvardsson and published by Springer Nature. This book was released on 2022-05-24 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an innovative, thorough overview of service management. It draws together an impressive, international group of leading scholars who offer a truly global perspective, exploring current literature and laying out guidance for future research. Beginning with defining service as a perspective on value creation, and service management as “a set of organizational competencies for enabling and realizing value creation through service,” it then moves on to follow the evolution of service research. From there, the book is structured into six main themes: perspectives on service management; service strategy; service leadership and transition; service design and innovation; service interaction; quality and operations; and service management and technology. This book is valuable reading for academics, lecturers, and students studying service management, operations management, and service research.
Book Synopsis Federation Guide and Market News by :
Download or read book Federation Guide and Market News written by and published by . This book was released on 1924 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interior Department and Related Agencies Appropriations for 1957 by : United States. Congress. House. Committee on Appropriations
Download or read book Interior Department and Related Agencies Appropriations for 1957 written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1955 with total page 1900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Overseas Business Reports written by and published by . This book was released on 1962 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis United States Foreign Trade ... Annual by :
Download or read book United States Foreign Trade ... Annual written by and published by . This book was released on 1965 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Beyond Territory by : Harald Bathelt
Download or read book Beyond Territory written by Harald Bathelt and published by Routledge. This book was released on 2012-03-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of the book is to discuss new trends in the dynamic geography of innovation and argue that in an era of increasing globalization, two trends seem quite dominant: rigid territorial models of innovation, and localized configurations of innovative activities. The book brings together scholars who are working on these topics. Rather than focusing on established concepts and theories, the book aims to question narrow explanations, rigid territorializations, and simplistic policy frameworks; it provides evidence that innovation, while not exclusively dependent on regional contexts, can be influenced by place-specific attributes. The book will bring together new empirical and conceptual work by an interdisciplinary group of leading scholars from areas such as economic geography, innovation studies, and political science. Based on recent discussions surrounding innovation systems of different types, it aims to synthesize state-of-the-art know-how and provide new perspectives on the role of innovation and knowledge creation in the global political economy.
Book Synopsis Interior Department and Related Agencies Appropriations for 1956 by : United States. Congress. House. Appropriations
Download or read book Interior Department and Related Agencies Appropriations for 1956 written by United States. Congress. House. Appropriations and published by . This book was released on 1955 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in New Zealand by : Joseph C. Wilson
Download or read book Marketing in New Zealand written by Joseph C. Wilson and published by . This book was released on 1981 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Canada by : Kenneth L. Fernandez
Download or read book Marketing in Canada written by Kenneth L. Fernandez and published by . This book was released on 1976 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
