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Factors Influencing Domestic Tourism In The Uk And Abroad And The Role Of Publicly Funded Domestic Tourism Marketing
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Book Synopsis Factors Influencing Domestic Tourism in the UK and Abroad and the Role of Publicly Funded Domestic Tourism Marketing by : Hui Lu
Download or read book Factors Influencing Domestic Tourism in the UK and Abroad and the Role of Publicly Funded Domestic Tourism Marketing written by Hui Lu and published by . This book was released on 2021 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Domestic tourism benefits both the broader UK economy as well as stakeholders within a specific destination. Each year, the UK government provides funding to the British Tourist Authority to cover their core costs and marketing activity. At present, only a small proportion of this funding is spent on promoting domestic tourism, with the majority being spent on marketing to potential overseas visitors. To help understand the factors that influence people's decisions to take domestic holidays, the Department for Digital, Culture, Media & Sport commissioned RAND Europe to provide evidence in this area, with a special focus on the impact of publicly funded domestic tourism marketing. Researchers undertook a rapid evidence assessment to provide a comprehensive, systematic and critical assessment of the scope and quality of available evidence on factors influencing domestic tourism and the role of publicly funded domestic tourism marketing.
Book Synopsis Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK by : Kelly Munyao
Download or read book Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK written by Kelly Munyao and published by GRIN Verlag. This book was released on 2013-12-03 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2011 in the subject Tourism - Miscellaneous, grade: A, The University of Liverpool, language: English, abstract: Tourism industry in the United Kingdom is a significant industry that contributes heavily to the economy of the United Kingdom in terms of revenue and employment opportunities. The industry is in fact the second largest foreign exchange earner in the United Kingdom. This is because the country has a host of unique features, culture and tradition of its people that attracts tourists. However, the industry faces a lot of competition from the other countries in Asia and the other continents. The industry therefore is expected to effectively market the tourism products in the country. Advertising campaigns is one of the common methods used by the players in the industry to market the industry. The effectiveness of the advertising campaigns is affected by different factors which need to be incorporated so as to enhance its success. This dissertation collects data from the employees and consumers of the United Kingdom tourism products so as to identify the factors that affect the effectiveness of the tourism advertising campaigns. The Visit Britain agency which an agency in charge of marketing the United Kingdom tourism industry to the entire world and also build a visitor economy is used as the case study. The economic status, the media chosen, technology, the characteristics of the target market and demographics, motivations and attitudes of the consumers are the factors identified by the study.
Book Synopsis Influencing Tourism Industry Development Factors by : Johnny Ch LOK
Download or read book Influencing Tourism Industry Development Factors written by Johnny Ch LOK and published by . This book was released on 2021-05-07 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is push and pull factors to influence anytraveler who chooses where is whose preferable travelling destinationHow to predict individual traveler's behavioral intention of choosing a travel destination. Understanding why people travel and what factors influence their behavioral intention of choosing a travel destination is beneficial to tourism planning and marketing. In general, an individual's choice of a travel destination into two forces. The first force is the push factor that pushes an individual away from home and attempt to develop a general desire to go somewhere, without specifying where that may be. The other force is the pull factor that pull an individual toward in destination, due to a region-specific or perceived attractiveness of a destination. The respective push and pull factors illustrate that people travel because who are pushed by whose internal motives and pulled by external forced of a destination. However, the decision making process leading to the choice of a travel destination is a very complex process. For example, a Taiwanese traveler who might either choose new travel destination of Hong Kong or another old travel Asia destinations again or who also might choose any one of Western country, as a new travel destination. The travel agents can predict where who will have intention to choose to travel from whose past behavior and attitude, subjective and perceived behavioral control model.The factors influence where is the traveler choice, include personal safety, scenic beauty, cultural interest, climate changing, transportation tools, friendliness of local people, price of trip, trip package service in hotels and restaurants, quality and variety of food and shopping facilities and services etc. needs. So, whose factors will influence where is the individual travel's choice. It seems every traveler whose choice of travel process, will include past behavior. e.g. travelling experience, travelling habit, then to choose the best seasoned travelling action to satisfy whose travel needs. This process is the individual traveler's psychological choice process, who must need time to gather information to compare concerning of different travel packages, destination scene, climate change, transportation tools available to the destination, air ticket price etc. these factors, then to judge where is the best right destination to travel in the right time.Why expectation, motivation and attitude factor can influence travelling behaviour.Social psychology is concerned with gaining insight into the psychological of socially relevant behaviors and the processes. For instance, on a global level bad influence to global warming, it influences some countries extreme cold or hot bad climate changing occurrence, then it ought influence some travelers' behavioral decision to change their mind to choose some countries to go to travel at the moment which do not occur extreme hot or cold climate ( temperature). e.g. above than 40 degree in summer or below than 0 degree in winter. Due to the extreme climate changing environment in the countries, it will cause them to feel uncomfortable to play during their trips. So, the global warming causes to climate changing factor will influence the numbers of travel consumption to be reduced possibly. This is global climate changing environment factor influences to bad or uncomfortable social psychological feeling to global travelers' mind of traveling decision. What is individual traveler expectation, motivation and attitude? Tourism sector includes inbound (domestic) tourism and outbound (overseas) tourism both incomes to any countries. According to recent article, a tourist behavior model has been developed, called the expectation, motivation and attitude ( EMA) model ( Hsu et al., 2010).
Book Synopsis British Tourism by : Leonard J Lickorish
Download or read book British Tourism written by Leonard J Lickorish and published by Routledge. This book was released on 2010-05-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales. It looks in detail at the following key areas: * The roots of post war tourism growth * Developments in transport and regulation * Developments in accommodation and visit attractions * Marketing developments and trends - the role of entrepreneurs * Tourism trends into the 21st century Offering a comprehensive evaluation of post war developemnts in the British tourism industry, British Tourism: The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses and practitioners in the travel and tourism industries
Book Synopsis The Impact of Domestic Tourism by : Brian Archer
Download or read book The Impact of Domestic Tourism written by Brian Archer and published by . This book was released on 1973 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee Publisher :The Stationery Office ISBN 13 :9780215521705 Total Pages :76 pages Book Rating :4.5/5 (217 download)
Book Synopsis Tourism by : Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee
Download or read book Tourism written by Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee and published by The Stationery Office. This book was released on 2008 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is the UK's 5th largest industry employing over 1.4 million people and generating over £85 billion for the economy per annum. This report, from the Culture, Media and Sport Committee (HCP 133-I, session 2007-08, ISBN 9780215521705) examines tourism from a broader perspective, looking at governance, funding, skills and the environment. An earlier report focused on the structure of the tourism industry (HCP 65, session 2002-03, ISBN 9780215007957). The Department for Culture, Media and Sport is the sponsor department for tourism, whilst promotion of UK destinations overseas is the reponsibility of VisitBritain. The English Regional Development Agencies (RDAs) have responsibility for regional tourism. In the past decade there has been little growth in the domestic tourism sector (tourism in the UK) which accounts for 80% of the value to the industry. The Committee expressed a strong reservation in the funding cut to VisitBritain by the DCMS, from £49.9 million to £40 million. This funding cut could also have an impact on the marketing and promotion of UK tourism overseas with the 2012 Olympic Games representing a major opportunity for the UK's tourism industry. The Committee also sees insufficient incentives for local authorities to invest in tourism. The Committee also expresses concern at the lack of confidence displayed by the tourism industry in DCMS. The Committee would like to see tourism becoming a mainstream issue in government. The Committee though does support the Government's initiative in raising the quality of accommodation and an increase those accredited. The UK is perceived to have poor levels of customer service, despite £500 million being spent by the public sector on skills development. The Committee also feels there is too heavy a reliance on a migrant workforce in the tourism industry and greater efforts are needed to employ locally unemployed people.The cost of visting the UK is also expensive, in part due to charges payable by overseas visitors, averaging £207 per person in visa, taxes and other government charges. The Committee recommends that the Government reviews options that would make obtaining a visa a simpler process. For Volume 2, Oral and written evidence (HCP 133-II, ISBN 9780215521699).
Book Synopsis British Tourism by : Victor T. C. Middleton
Download or read book British Tourism written by Victor T. C. Middleton and published by Routledge. This book was released on 2005 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acting as a single resource for students and academic researchers, this work offers a complete evaluation of post war developments in the British tourism industry.
Book Synopsis Marketing in Travel and Tourism by : Victor T.C. Middleton
Download or read book Marketing in Travel and Tourism written by Victor T.C. Middleton and published by Routledge. This book was released on 2012-05-23 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Book Synopsis Governments and Tourism by : David Jeffries
Download or read book Governments and Tourism written by David Jeffries and published by Routledge. This book was released on 2007-06-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know: * How different countries and communities have coped with the opportunities and threats posed by tourism * How they plan to address future opportunities and thresats posed by tourism * What lessons can be applied elsewhere * What should be the complementary functions of the public and private sectors
Book Synopsis Appraisal and Social Value of Investments in Domestic Tourism by :
Download or read book Appraisal and Social Value of Investments in Domestic Tourism written by and published by . This book was released on 1983 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study has been prepared pursuant to resolution 100 (IV) adopted by the General Assembly at its fourth session (Rome, September 1981) concerning the Organization's general programme of work for the period 1982-1983, prepared by the Secretary-General. It was entered as a special activity under the heading "Sociological effects of tourism" of the programme. The aim of this study is as follows: "To analyse the varying social effects of domestic tourism using appropriate techniques and disciplines - its costs and direct or indirect social benefits; to show why domestic tourism is more wide-spread than international tourism. The study will examine the means through which administrations and public authorities can contribute to domestic tourism and its devel-opment. "Taking into account" that at least 80 per cent of world tourism movements stem from domestic tourism, the study will also examine the results of the seminar on domestic tourism convened by IUOTO at Ottawa
Book Synopsis Successful Tourism Marketing by : Susan Briggs
Download or read book Successful Tourism Marketing written by Susan Briggs and published by Kogan Page Publishers. This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. ""Successful Tourism Marketing"" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.
Book Synopsis The Importance of Domestic Tourism as a Development Factor for the Developed and Developing Countries by : Brian H.. Archer
Download or read book The Importance of Domestic Tourism as a Development Factor for the Developed and Developing Countries written by Brian H.. Archer and published by . This book was released on 1975 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Book Synopsis Tourism Policy and Performance by : James Deegan
Download or read book Tourism Policy and Performance written by James Deegan and published by Brunner-Routledge. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume fills an important gap in tourism research. A vital case study for general policy initiatives in tourism, this book will serve to open up the debate on connections between tourism performance and government policies on an international level.
Book Synopsis Scientific Tourism by : Susan Slocum
Download or read book Scientific Tourism written by Susan Slocum and published by Routledge. This book was released on 2015-05-15 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As researchers in emerging economies, scientists are often the first foreign visitors to stay in remote rural areas and, on occasion, form joint venture ecotourism and community tourism projects or poverty alleviation schemes between local agencies or NGOs, the local community, and their home institution or agency. They therefore can contribute to avenues for the conservation of natural resources and the development of rural communities as well as influencing the future tourism development through its perceived legitimacy and the destination image it promotes. This book for the first time critically reviews tourism debates surrounding this emerging market of scientific and research oriented tourism. It is divided into three inter-related sections. Section 1 sets the stage of the discourse of scientific research in tourism; Section 2 evaluates the key players of scientific tourism looking particularly at the roles of NGOs, government agencies and university academic staff and Section 3 contains case studies documenting the niche of researchers as travelers in a range of geographical locations including Tanzania, Australia, Chile, Peru and Mexico. The title’s multidisciplinary approach provides an informed, interesting and stimulating addition to the existing limited literature and raises many issues and associated questions including the role of science tourism in tourism development and expansion, the impacts of scientific and research-based tourism, travel behaviors and motivations of researchers to name but a few. This significant volume will provide the reader with a better understanding of scientists as travelers, their relationship to the tourism industry, and the role they play in community development around tourism sites. It will be valuable reading for students and academics across the fields of Tourism, Geography and Development Studies as well as other social science disciplines.
Book Synopsis All-season Tourism by : Jim Fitzpatrick and Associates
Download or read book All-season Tourism written by Jim Fitzpatrick and Associates and published by . This book was released on 1993 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recoge: 1. Overview - 2. Country profiles - 3. Clientele for off-season tourism - 4. Off-season tourism products - 5. Other strategies for improving seasonal spread - 6. Seasonality policies at a national level - 7. A strategy for the European Community.
Book Synopsis Leisure, Recreation, and Tourism Abstracts by :
Download or read book Leisure, Recreation, and Tourism Abstracts written by and published by . This book was released on 1989 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt:
