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Factors Influencing Consumers Trust Perceptions Of Online Product Reviews
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Book Synopsis A Study On Consumers Perception About Online Shopping In India by : Seema Gopichand Hariramani
Download or read book A Study On Consumers Perception About Online Shopping In India written by Seema Gopichand Hariramani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Signaling: Informational Transfer in Hiring and Related Screening Processes by : A. Michael Spence
Download or read book Market Signaling: Informational Transfer in Hiring and Related Screening Processes written by A. Michael Spence and published by . This book was released on 1974 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life by : Vijayan Sugumaran
Download or read book E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life written by Vijayan Sugumaran and published by Springer. This book was released on 2016-08-31 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was “Leveraging Service Computing and Big Data Analytics for E-Commerce”, and thus the workshop provided an interactive forum by bringing together researchers and practitioners from all over the world to explore the latest challenges of next-generation e-Business systems and the potential of service computing and big data analytics. The 11 full and 17 short papers, which were selected from 45 submissions to the workshop, addressed a broad coverage of technical, managerial, economic, and strategic issues related to e-business, with emphasis on service computing and big data analytics. They employed various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science.
Book Synopsis Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) by : Yushi Jiang
Download or read book Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) written by Yushi Jiang and published by Springer Nature. This book was released on 2023-05-11 with total page 1906 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The Logic and Limits of Trust by : Bernard Barber
Download or read book The Logic and Limits of Trust written by Bernard Barber and published by . This book was released on 1983 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of E-Business Development and Management in the Global Economy by : Lee, In
Download or read book Encyclopedia of E-Business Development and Management in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2010-02-28 with total page 1349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Book Synopsis Marketing in a Digital World by : Aric Rindfleisch
Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Book Synopsis Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? by : Kacy Kyungok Kim
Download or read book Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? written by Kacy Kyungok Kim and published by Springer. This book was released on 2016-03-10 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-Ups and Sustainability (ICRBSS 2023) by : Meena Rani Nimmagadda
Download or read book Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-Ups and Sustainability (ICRBSS 2023) written by Meena Rani Nimmagadda and published by Springer Nature. This book was released on 2024 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This is an open access book. About the ICRBSS-2023 International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :179989021X Total Pages :1865 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Book Synopsis Enhancing Business Communications and Collaboration Through Data Science Applications by : Geada, Nuno
Download or read book Enhancing Business Communications and Collaboration Through Data Science Applications written by Geada, Nuno and published by IGI Global. This book was released on 2023-03-21 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital evolution has become increasingly present in our lives, whether on cellphones, computers, watches, or other appliances. As a result of the wide access we have to the digital world, the amount of data generated daily is vast. This density of information generated at every moment can be the insight needed for the success of an organization. Much is said about data-based decision-making to generate the best results. The new capabilities of data intelligence unleashed by the emergence of cloud computing and artificial intelligence make it one of the most promising areas of digital transformation change management. Enhancing Business Communications and Collaboration Through Data Science Applications provides relevant theoretical frameworks and the latest empirical research findings in the area. It is written for professionals who wish to improve their understanding of the strategic role of trust at different levels of the information and knowledge society. Covering topics such as data science, online business communication, and user-centered design, this premier reference source is an ideal resource for business managers and leaders, entrepreneurs, data scientists, data analysts, sociologists, students and educators of higher education, librarians, researchers, and academicians.
Book Synopsis Transfer, Diffusion and Adoption of Next-Generation Digital Technologies by : Sujeet K. Sharma
Download or read book Transfer, Diffusion and Adoption of Next-Generation Digital Technologies written by Sujeet K. Sharma and published by Springer Nature. This book was released on 2023-12-12 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections: Volume I: Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing. Volume II: Emerging technologies adoption; general IT adoption; healthcare IT adoption. Volume III: Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522556443 Total Pages :2390 pages Book Rating :4.5/5 (225 download)
Book Synopsis Intelligent Systems: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Intelligent Systems: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-06-04 with total page 2390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.
Book Synopsis Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions by : Charitha Harshani Perera
Download or read book Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions written by Charitha Harshani Perera and published by Springer Nature. This book was released on 2022-09-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
Book Synopsis Information Systems Research and Exploring Social Artifacts: Approaches and Methodologies by : Isaias, Pedro
Download or read book Information Systems Research and Exploring Social Artifacts: Approaches and Methodologies written by Isaias, Pedro and published by IGI Global. This book was released on 2012-11-30 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Centered on the impact of information and communication technology in socio-technical environments and its support of human activity systems, the study of information systems remains a distinctive focus in the area of computer science research. Information Systems Research and Exploring Social Artifacts: Approaches and Methodologies discusses the approaches and methodologies currently being used in the field on information systems. This reference source covers a wide variety of socio-technical aspects of the design of IS artifacts as well as the study of their use. This book aims to be useful for researchers, scholars and students interested in expanding their knowledge on the assortment of research on information systems.
Book Synopsis Artificial Intelligence (AI) and Finance by : Bahaaeddin A. M. Alareeni
Download or read book Artificial Intelligence (AI) and Finance written by Bahaaeddin A. M. Alareeni and published by Springer Nature. This book was released on 2023-08-26 with total page 981 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has the potential to significantly improve efficiency, reduce costs, and increase the speed and accuracy of financial decision-making, making it an increasingly important tool for financial professionals. One way that AI can improve efficiency in finance is by automating tasks and processes that are time-consuming and repetitive for humans. For example, AI algorithms can be used to analyze and process large amounts of data, such as financial statements and market data, in a fraction of the time that it would take a human to do so. This can allow financial professionals to focus on higher-value tasks, such as interpreting data and making strategic decisions, rather than being bogged down by mundane tasks. AI can also reduce costs in finance by increasing automation and eliminating the need for certain tasks to be performed manually. This can result in cost savings for financial institutions, which can then be passed on to customers in the form of lower fees or better services. AI can be used to identify unusual patterns of activity that may indicate fraudulent behavior. This can help financial institutions reduce losses from fraud and improve customer security. AI-powered chatbots and virtual assistants can help financial institutions provide faster, more efficient customer service, particularly when it comes to answering common questions and handling routine tasks. Some financial institutions are using AI to analyze market data and make trades in real-time. AI-powered trading algorithms can potentially make faster and more accurate trading decisions than humans. In terms of speed and accuracy, AI algorithms can analyze data and make decisions much faster than humans, and can do so with a high degree of accuracy. This can be particularly useful in fast-moving financial markets, where quick and accurate decision-making can be the difference between success and failure. This book highlights how AI in finance can improve efficiency, reduce costs, and increase the speed and accuracy of financial decision-making. Moreover, the book also focuses on how to ensure the responsible and ethical use of AI in finance. This book is a valuable resource for students, scholars, academicians, researchers, professionals, executives, government agencies, and policymakers interested in exploring the role of artificial intelligence (AI) in finance. Its goal is to provide a comprehensive overview of the latest research and knowledge in this area, and to stimulate further inquiry and exploration.
