Facebook Safety and Privacy

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Author :
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 144889574X
Total Pages : 66 pages
Book Rating : 4.4/5 (488 download)

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Book Synopsis Facebook Safety and Privacy by : Tracy Brown

Download or read book Facebook Safety and Privacy written by Tracy Brown and published by The Rosen Publishing Group, Inc. This book was released on 2013-07-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook is used by 900 million people across the globe as a tool that allows users to share ideas, photos, videos, and other media. But that has resulted in some privacy issues that continue to be a concern. This guide to privacy for Facebook helps readers navigate the settings on their accounts, what to share, what not to share, and more. It includes many special tips on picking an effective password, how to deal with parental concerns, and what to do when faced with specific situations.

Facebook Security Breach. Security Risk Analysis and Recommendation

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668715882
Total Pages : 16 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Facebook Security Breach. Security Risk Analysis and Recommendation by : Oluwagbenga Afolabi

Download or read book Facebook Security Breach. Security Risk Analysis and Recommendation written by Oluwagbenga Afolabi and published by GRIN Verlag. This book was released on 2018-06-01 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Communications - Multimedia, Internet, New Technologies, grade: 100.00, Saint Leo University, language: English, abstract: Facebook has revolutionized the way people (End-users) communicate with peers and close relatives, these users share personal information with Facebook. The platform, in turn, uses these users’ information to match them with other users who share similarities in information through algorithms. The primary focus of this paper is on the security implications of users sharing their personal information on Facebook. Additionally, we will examine the recent data security breach on Facebook involving Cambridge analytical and its implication for Facebook and other data mining entities. The analysis will examine the loophole exploited by third-party apps to gain elevated access to users and sub-user data. We also want to establish if Facebook is taken appropriate steps to safeguard user information by following the federal trade commission guidelines in protecting user information

Media Competence regarding Facebook Privacy Settings

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3656357765
Total Pages : 27 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Media Competence regarding Facebook Privacy Settings by : Stefanie Groß

Download or read book Media Competence regarding Facebook Privacy Settings written by Stefanie Groß and published by GRIN Verlag. This book was released on 2013-01-23 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, University of Copenhagen (Deptartment of Media, Cognition and Communication), course: Audience and User Studies, language: English, abstract: In September 2012 Facebook welcomed the one billionth user and can therefore be entitled as the current biggest social interaction platform worldwide. With growing success since its launch in February 2004 questions about privacy security for user data became a growing issue as well. With expanding user numbers these questions seem to become louder than ever. During the years the Facebook has been on international focus for several privacy flaws for instance in 2005 for not encrypting users’ passwords, in 2006 for publishing every single friend activity without any restriction possibilities in a news feed on the personal start page or in 2007 the implementation of a platform for applications by third-party suppliers. In academic treatments about privacy made so far mainly Facebook itself was putted on the spot and accused of violating their user’s privacy. The social network giant was blamed to treat their user’s privacy too carelessly and to make the matter worse Facebook became more and more commercial – with personal data as currency. The start of showing presence at the stock market in 2011 was just the logical consequence of this new company policy. The two latest critic points Facebook needed to defend for were the standard settings for the privacy interface within the context of the new timeline optic and the latest change in Facebook privacy terms. Both changes happened in 2012. After doing some first superficial research it seemed like there is no academic study so far that does not focus on Facebook as a company in charge regarding this matter. But one could wonder if the users themselves are in charge as well. Are we exhausting our options to protect our private data on Facebook? While Facebook’s privacy flaws are well examined, relatively little literature is available on how much users know and care about these issues. My assumption is that most of the users aren’t doing much about the assumed lack of privacy beyond venting about it.

HOW TO BE SAFE ON FACEBOOK (META)

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Author :
Publisher : MR. BIG WEALTH
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4./5 ( download)

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Book Synopsis HOW TO BE SAFE ON FACEBOOK (META) by : MR. BIG WEALTH

Download or read book HOW TO BE SAFE ON FACEBOOK (META) written by MR. BIG WEALTH and published by MR. BIG WEALTH. This book was released on 2023-12-05 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ladies and gentlemen, welcome back to "The Big Wealth Report." I'm your host, Mr. Big Wealth, and tonight we have an important topic to discuss: Facebook, or should I say, Meta. Now, I know many of you are concerned about your safety on this social media giant, and that's precisely why I've authored a groundbreaking new book called "How to be Safe on Facebook (Meta)." #FacebookSafety #MetaSafety #StaySecure Let's face it, folks, Facebook has become an integral part of our lives, but with its recent rebranding to Meta and its push into the metaverse, we must ask ourselves, "How safe are we really on this platform?" That's where my book comes in, bringing you insights and strategies to navigate the often treacherous waters of social media while protecting your privacy and security. #PrivacyMatters #SecurityFirst In "How to be Safe on Facebook (Meta)," I delve deep into the inner workings of this tech behemoth, exposing the vulnerabilities that exist within its framework and offering practical solutions to safeguard your personal information. From understanding the intricacies of algorithmic filtering to comprehending the implications of targeted advertising, this book will arm you with the knowledge necessary to protect yourself. #PrivacyAwareness #SmartUsage But it doesn't stop there, my friends. I take you beyond the basics and provide an in-depth analysis of the metaverse and how it intertwines with Facebook's vision. As Meta aims to create an immersive digital reality, we must understand the potential risks involved. By arming yourself with my book's guidance, you'll be prepared to navigate this brave new world responsibly while safeguarding your identity. #MetaverseSecurity #DigitalResponsibility Now, let's address some of the key safety tips I outline in "How to be Safe on Facebook (Meta)." The first and foremost is to diligently review your privacy settings. Take control of what information is shared with others and familiarize yourself with the options available to limit data exposure. Remember, knowledge is power, and by using these settings wisely, you can maintain a greater level of control over your online presence. #ProtectYourData #TakeControl Next, I highlight the importance of recognizing phishing attempts and scams that may lure you into revealing sensitive information. As social engineering tactics evolve, so must our defenses. In my book, I outline effective ways to identify and avoid these cyber traps, ensuring that you stay one step ahead of would-be scammers. #StayAlert #NoMorePhish Lastly, my friends, I emphasize the need for critical thinking. While sharing and engaging with content, it's crucial to verify its authenticity before disseminating it further. We live in an era of misinformation and disinformation, and by exercising discernment, we can combat the spread of falsehoods and protect our digital communities. #VerifyBeforeShare #CombatMisinfo So, ladies and gentlemen, if you're concerned about your safety on Facebook's Meta platform, be sure to grab a copy of my book, "How to be Safe on Facebook (Meta)" today. It's your ultimate guide to navigating the pitfalls of social media, empowering you to embrace the digital world while keeping your privacy intact. Remember, knowledge is the key to safety in this rapidly evolving landscape. Stay secure, my friends! #StaySafeOnMeta #KnowledgeIsPower That wraps up tonight's episode of "The Big Wealth Report." Join me next time as we delve into another pressing issue affecting our lives. Until then, stay informed, stay vigilant, and remember, your safety matters. Goodnight, and God bless. #StayInformed #StayVigilant

Facebook Nation

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Author :
Publisher : Springer
ISBN 13 : 1493917404
Total Pages : 415 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Facebook Nation by : Newton Lee

Download or read book Facebook Nation written by Newton Lee and published by Springer. This book was released on 2014-10-16 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.

FACEBOOK (META) SAFETY: HOW TO BE SAFE ON FACEBOOK (META)

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Author :
Publisher : MR. BIG WEALTH
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4./5 ( download)

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Book Synopsis FACEBOOK (META) SAFETY: HOW TO BE SAFE ON FACEBOOK (META) by : MR. BIG WEALTH

Download or read book FACEBOOK (META) SAFETY: HOW TO BE SAFE ON FACEBOOK (META) written by MR. BIG WEALTH and published by MR. BIG WEALTH. This book was released on 2023-10-15 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing MR. BIG WEALTH - the ultimate guide to Facebook safety. With this comprehensive resource, you can finally navigate the world of social media with confidence and peace of mind. Learn how to protect yourself and your loved ones from potential dangers, such as fake accounts, cyberbullying, and unwanted messages. Discover effective strategies to keep your personal information secure and avoid falling victim to hacking attempts. MR. BIG WEALTH also provides invaluable insights on how to ensure your children's safety when they use Facebook. Stay one step ahead and empower yourself with the knowledge to create a safe and enjoyable online experience for you, your friends, and your family. Start your journey to Facebook safety today with MR. BIG WEALTH.

FACEBOOK SNOOPING ON YOU

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Author :
Publisher : Tracey Johnson
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4./5 ( download)

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Book Synopsis FACEBOOK SNOOPING ON YOU by : TJ Impression Ownstyle

Download or read book FACEBOOK SNOOPING ON YOU written by TJ Impression Ownstyle and published by Tracey Johnson. This book was released on 2020-05-13 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: The raw truth, in details on how facebook is snooping on you. And how you can stop it. Tip, link's on how to protect privacy online via social mediamobile devices, laptops activities. What browser and pop-up blocker

An Ugly Truth

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Author :
Publisher : HarperCollins
ISBN 13 : 006327583X
Total Pages : 391 pages
Book Rating : 4.0/5 (632 download)

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Book Synopsis An Ugly Truth by : Sheera Frenkel

Download or read book An Ugly Truth written by Sheera Frenkel and published by HarperCollins. This book was released on 2022-07-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER// WINNER OF THE SABEW BEST IN BUSINESS AWARD A Book of the Year: Fortune, Foreign Affairs, The Times (London), Cosmopolitan, TechCrunch, WIRED “The ultimate takedown.” –New York Times Book Review Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace. Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

A Guide to Facebook Security

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Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (16 download)

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Book Synopsis A Guide to Facebook Security by : Linda McCarthy

Download or read book A Guide to Facebook Security written by Linda McCarthy and published by . This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Exploratory Study of a User's Facebook Security and Privacy Settings

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Author :
Publisher :
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis An Exploratory Study of a User's Facebook Security and Privacy Settings by : Brandon Charles Hoffmann

Download or read book An Exploratory Study of a User's Facebook Security and Privacy Settings written by Brandon Charles Hoffmann and published by . This book was released on 2012 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many potential security risks with social networking sites and the individuals who use them. These sites have been adopted by people of all ages worldwide, empowering new opportunities for the presentation of the self-learning, construction of a wide circle of relationships, and the management of privacy and intimacy. This study analyses the effect of social networking security practices, more specifically Facebook and its security and privacy settings. We identify four hypotheses: The more important Facebook users believe security is an important factor in choosing a social network, the more often they will change their security settings, the more important protection against ID theft is for Facebook users, the more frequently they will change their privacy settings, Facebook users who have left their security on a default setting have more frequently fallen victim to a virus or malware attack, and users of Facebook who have their privacy set to a custom setting are less likely to receive an attack on their profile. Brandon Hoffmann is a graduate student earning his Master of Science in Information Technology at Minnesota State University, Mankato. Mankato, Minnesota.

Facebook

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Author :
Publisher : Penguin
ISBN 13 : 073521316X
Total Pages : 592 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Facebook by : Steven Levy

Download or read book Facebook written by Steven Levy and published by Penguin. This book was released on 2020-02-25 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He] doesn’t shy from asking the tough questions.”—The Washington Post “Reminds you the HBO show Silicon Valley did not have to reach far for its satire.”—NPR.org The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook As a college sophomore, Mark Zuckerberg created a simple website to serve as a campus social network. Today, Facebook is nearly unrecognizable from its first, modest iteration. In light of recent controversies surrounding election-influencing “fake news” accounts, the handling of its users’ personal data, and growing discontent with the actions of its founder and CEO—who has enormous power over what the world sees and says—never has a company been more central to the national conversation. Millions of words have been written about Facebook, but no one has told the complete story, documenting its ascendancy and missteps. There is no denying the power and omnipresence of Facebook in American daily life, or the imperative of this book to document the unchecked power and shocking techniques of the company, from growing at all costs to outmaneuvering its biggest rivals to acquire WhatsApp and Instagram, to developing a platform so addictive even some of its own are now beginning to realize its dangers. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

Facebook For Dummies, Mini Edition

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118037707
Total Pages : 56 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Facebook For Dummies, Mini Edition by : Leah Pearlman

Download or read book Facebook For Dummies, Mini Edition written by Leah Pearlman and published by John Wiley & Sons. This book was released on 2010-12-01 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sign up, build your Profile, and find friends Join the Facebook fun! These experts show you how to set up your Profile, protect your privacy, find friends and family members, learn what's happening in their lives, and keep them up to date on yours. Here's just what you need for a safe and happy Facebook experience. Open the book and find: Advice for creating the perfect Profile How to find friends Tips on keeping in touch Privacy controls and how to use them Steps for sending private messages to friends

How to Secure Your Private Data on Facebook

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781717395559
Total Pages : 26 pages
Book Rating : 4.3/5 (955 download)

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Book Synopsis How to Secure Your Private Data on Facebook by : Samuel Moore

Download or read book How to Secure Your Private Data on Facebook written by Samuel Moore and published by Createspace Independent Publishing Platform. This book was released on 2018-04-24 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Secure your Private Data on Facebook: Step by step guide to managing how other apps access your Facebook data (2018 Revision) Take Pro-active action to secure your Facebook data today. Find out what apps have access to your Facebook data and which data is being returned to other apps that you have connected to using your Facebook login. Learn how to restrict or remove data access for apps and discover tips for staying safe on Facebook. A preview of what you will get: Why you should secure your data Security Features and Settings Facebook Two Factor Authentication Verify your logged in sessions and devices Facebook Profile Picture Login Review your Facebook Security and Login Download and Review your Facebook Data Take Action, Secure Your Data - Buy Now!

Survey Research

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Author :
Publisher : SAGE
ISBN 13 : 9780761947059
Total Pages : 138 pages
Book Rating : 4.9/5 (47 download)

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Book Synopsis Survey Research by : Keith Punch

Download or read book Survey Research written by Keith Punch and published by SAGE. This book was released on 2003-05-02 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element.

Data Matters

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Author :
Publisher : National Academies Press
ISBN 13 : 030948247X
Total Pages : 103 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Data Matters by : National Academies of Sciences, Engineering, and Medicine

Download or read book Data Matters written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2019-01-28 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly interconnected world, perhaps it should come as no surprise that international collaboration in science and technology research is growing at a remarkable rate. As science and technology capabilities grow around the world, U.S.-based organizations are finding that international collaborations and partnerships provide unique opportunities to enhance research and training. International research agreements can serve many purposes, but data are always involved in these collaborations. The kinds of data in play within international research agreements varies widely and may range from financial and consumer data, to Earth and space data, to population behavior and health data, to specific project-generated dataâ€"this is just a narrow set of examples of research data but illustrates the breadth of possibilities. The uses of these data are various and require accounting for the effects of data access, use, and sharing on many different parties. Cultural, legal, policy, and technical concerns are also important determinants of what can be done in the realms of maintaining privacy, confidentiality, and security, and ethics is a lens through which the issues of data, data sharing, and research agreements can be viewed as well. A workshop held on March 14-16, 2018, in Washington, DC explored the changing opportunities and risks of data management and use across disciplinary domains. The third workshop in a series, participants gathered to examine advisory principles for consideration when developing international research agreements, in the pursuit of highlighting promising practices for sustaining and enabling international research collaborations at the highest ethical level possible. The intent of the workshop was to explore, through an ethical lens, the changing opportunities and risks associated with data management and use across disciplinary domainsâ€"all within the context of international research agreements. This publication summarizes the presentations and discussions from the workshop.

Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1522588981
Total Pages : 1839 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-06-07 with total page 1839 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet is established in most households worldwide and used for entertainment purposes, shopping, social networking, business activities, banking, telemedicine, and more. As more individuals and businesses use this essential tool to connect with each other and consumers, more private data is exposed to criminals ready to exploit it for their gain. Thus, it is essential to continue discussions involving policies that regulate and monitor these activities, and anticipate new laws that should be implemented in order to protect users. Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and Applications examines current internet and data protection laws and their impact on user experience and cybercrime, and explores the need for further policies that protect user identities, data, and privacy. It also offers the latest methodologies and applications in the areas of digital security and threats. Highlighting a range of topics such as online privacy and security, hacking, and online threat protection, this multi-volume book is ideally designed for IT specialists, administrators, policymakers, researchers, academicians, and upper-level students.

Zucked

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Author :
Publisher : Penguin
ISBN 13 : 0525561366
Total Pages : 400 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Zucked by : Roger McNamee

Download or read book Zucked written by Roger McNamee and published by Penguin. This book was released on 2019-02-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Financial Times' Best Business Books of 2019 The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly—to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.