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Author : Jeff Walker
Publisher :
ISBN 13 : 3988653101
Total Pages : 57 pages
Book Rating : 4.9/5 (886 download)
Download or read book Facebook Remarketing written by Jeff Walker and published by . This book was released on 2023 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marty Weintraub
Publisher : John Wiley & Sons
ISBN 13 : 9781118151518
Total Pages : 288 pages
Book Rating : 4.1/5 (515 download)
Download or read book Killer Facebook Ads written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
Author : Hillary Scholl
Publisher : Estalontech
ISBN 13 : 883416511X
Total Pages : 101 pages
Book Rating : 4.8/5 (341 download)
Download or read book Instant Profits To Facebook Remarketing Success 2020 written by Hillary Scholl and published by Estalontech. This book was released on 2019-08-03 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recapture Your Targeted Audience and Convert Them into Loyal Customers Without Spending Much… Now you too can take your business to the next level with the best use of ; Instant Profits To Facebook Remarketing Success 2020 Training Guide… Do Consider on New methods of RE- Driving potential customers to boost sales and profits Facebook Remarketing is the best technique that gives marketers the opportunity to retarget their existing audience as per their interest, and if not given adequate importance to, it can be hazardous for the growth of your business. Not only does it give you more opportunities to enhance your credibility, but you can easily stay on top of minds of your targeted audience on a long-term basis. Let’s check out some numbers that’ll get you glued to Facebook Remarketing- Retargeting ads are 76% more likely to get clicks than regular display ads. 95% social marketers regularly use Facebook ads 56% companies use remarketing to gain customers 1 in 5 marketers now have a dedicated budget for retargeting 67% online advertisers are now using Facebook's FBX exchange for remarketing* Truly, that’s just a small piece of the immense possibilities that it holds for business owners of all shapes and sizes. Yes, benefits are getting BIGGER AND BIGGER, so the opportunity to retarget potential customers & promote your offers to increase sales and profits And you know what the best part is, now you don’t need to worry about the complexities and high cost involved in mastering these techniques. I have this revolutionary blueprint that takes you by the hand and ushers you safely through the complete process fast and easy. This step-by-step training guide will take you by the hand and help you to track & recapture targeted leads and successfully convert them into high paying customers. With its proper use, you can present highly targeted ads to exactly the right people for the fraction of the cost… And, MOST IMPORTANTLY, You’ll discover effective Facebook Remarketing tricks to design winning Facebook remarketing campaigns to boost sales and profits.All the efforts for boosting your business by harnessing the MASSIVE power of this marketing technique has been taken care of on our end. You just need to apply these proven strategies and get your business way above Making the most from Facebook Remarketing for your business does not need the application of any HI-TECH Formula. You just need to apply our SIMPLE & PROVEN techniques in the correct way and let your profits reach their peak.
Author : Nkosinathi Kinqa
Publisher :
ISBN 13 : 9781644406359
Total Pages : 112 pages
Book Rating : 4.4/5 (63 download)
Download or read book How To Master Facebook Remarketing written by Nkosinathi Kinqa and published by . This book was released on 2018-02-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the latest and easy to apply Facebook Remarketing training designed to take you by the hand and walk you through the process of getting the most out of Facebook as a marketing machine for your business. This book explains what remarketing and pixels are and how to make them work for you. How To Master Facebook Remarketing talks about how to leverage facebook platform as a business marketing tool to promote and grow your own business. This book effectively demystifies the remarketing process and shows how anyone, no matter how tight their budget, has an opportunity to launch an effective sales campaign on facebook. The concepts presented in this book about advertising and remarketing are for anybody and, indeed, some key elements can be used across any platform and so, in that sense, this is a good book to learn from even for a lay person. This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Facebook Remarketing, in the easiest way possible, using the most effective tools and in the shortest time ever.
Author : Wojciech Zalech
Publisher : Wojciech Zalech
ISBN 13 : 8366456196
Total Pages : 112 pages
Book Rating : 4.3/5 (664 download)
Download or read book Facebook Retargeting | Following Ads Secrets written by Wojciech Zalech and published by Wojciech Zalech. This book was released on 2020-12-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.
Author : Amy Porterfield
Publisher : John Wiley & Sons
ISBN 13 : 1118466802
Total Pages : 788 pages
Book Rating : 4.1/5 (184 download)
Download or read book Facebook Marketing All-in-One For Dummies written by Amy Porterfield and published by John Wiley & Sons. This book was released on 2012-12-05 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
Author : RD king
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4./5 ( download)
Download or read book Facebook Ads Domination written by RD king and published by 大賢者外語. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances. But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook? With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business! Topics covered: How To Get Started With Facebook Ads Getting To Know The Facebook Ads Manager Facebook Ads VS. Boosted Posts How To Optimize Your Facebook Ad design Gain Maximum Exposure Using Custom Targeted Audiences How To Use Retarget Marketing With Facebook Split Testing Your Facebook Ads For Optimum Performance Boost Your Profits With Facebook Dynamic Ads How To Lower Your Overall Facebook Ad Budget How To Create A Facebook Lead Capture Funnel
Author : Hillary Scholl
Publisher : Estalontech
ISBN 13 : 8832528533
Total Pages : pages
Book Rating : 4.8/5 (325 download)
Download or read book Instant Profits Guide To Effective Facebook Ads written by Hillary Scholl and published by Estalontech. This book was released on 2019-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you still struggling to make the best use of social media marketing to boost sales and profits? To achieve your objectives, are you searching for the most proven and tested strategies. Facebook is undoubtedly the #1 social media marketing platform that gives marketers the opportunity to reach out easily to widely scattered customers, and if not given adequate importance to, it can be hazardous in a number of ways. Not only does it give you more opportunities to enhance your credibility, but you can easily stay on top of minds of your targeted audience on a long-term basis. As of today, I am going to spill the beans on Facebook Ads, the best way to reach your targeted audience & drive laser targeted traffic for your business. Let’s check out some interesting numbers that will get you glued to Facebook Advertising- -93% marketers use Facebook advertising regularly -Facebook ads have over 600 different targeting options -More than 1 Million Facebook advertisers create ads directly from a mobile device -The average cost per click (CPC) in Facebook ads across all industries is $1.72. -Facebook’s revenue per user has doubled in last 3 years -Facebook has 80 Million small- and medium-sized business Pages And I know you’re feeling lured to reap the immense benefits that Facebook Advertising holds for your business. To become successful, you need proper information that is proven and tested, as well as keeps you in good shape and saves you from losing your time and money. Don’t worry, here’s an easy and proven system to add this ultimate social media giant to your marketing arsenal and take your business to cloud 9. Instant Profits Guide To Effective Facebook Ads This step-by-step training guide will take you by the hand and teach you how to reach out instantly to your targeted audience & drive traffic and conversions. With its proper use, you can make the most of social media marketing to increase your profits. You can use advanced Facebook Advertising strategies to capture hordes of Facebook users & turn them into lifetime brand loyalists. Folks, it’s time to break the monotony. So, you can steal the spotlight from your competitors like you've always wanted
Author : Lori Holmes
Publisher :
ISBN 13 : 9781838029821
Total Pages : 240 pages
Book Rating : 4.0/5 (298 download)
Download or read book The Forbidden written by Lori Holmes and published by . This book was released on 2020-04-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the blood settles into the snow, Rebaa's life will never be the same again. Lost, alone and damingly burdened with her murdered lover's Forbidden offspring, Rebaa must learn to survive in a freezing and hostile world. Hunted by a murderous chieftain, a man hell-bent on possessing her mysterious powers for his own, Rebaa calls upon all of her cunning and extraordinary gifts to evade capture. Facing relentless danger, Rebaa must attempt to reach the one place that surely promises salvation; she can only hope that her ancestral home is the haven she needs it to be... But can any haven truly exist for one who bears...The Forbidden?
Author : Paul Dunay
Publisher : John Wiley & Sons
ISBN 13 : 0470637625
Total Pages : 347 pages
Book Rating : 4.4/5 (76 download)
Download or read book Facebook Advertising For Dummies written by Paul Dunay and published by John Wiley & Sons. This book was released on 2010-11-16 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : ARX Reads
Publisher : ARX Reads
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4./5 ( download)
Download or read book The 8-Part System to Get Started With Facebook Ads written by ARX Reads and published by ARX Reads. This book was released on with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time to get unlimited TRAFFIC! Welcome to this amazing Bootcamp, I’m about to reveal the #1 secret I’ve been using to make MILLIONS this year! In the last 18 months, I’ve invested over $3.5M into Facebook Advertising! Every month right now we’re investing over $400,000 – all using the same formula revealed below! But, that’s not the most shocking part… …I’m getting a 300% return! That means for every $1 I’m investing, we’re pulling back over $3 almost instantly! So, get committed and get excited. I ask that you commit to at least one hour a day and start mastering traffic generation. Last but not least… I’ll show you some of my MOST successful campaigns – the same ones that have made us MILLIONS. Grab your book and join us to become a MASTER of Facebook Advertising!
Author : Corey Padveen
Publisher : John Wiley & Sons
ISBN 13 : 1119369053
Total Pages : 361 pages
Book Rating : 4.1/5 (193 download)
Download or read book Marketing to Millennials For Dummies written by Corey Padveen and published by John Wiley & Sons. This book was released on 2017-04-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!
Author : Gaurav Kanchan Gupta
Publisher : The Write Order Publication
ISBN 13 : 8195964192
Total Pages : 219 pages
Book Rating : 4.1/5 (959 download)
Download or read book The Science of Digital Marketing written by Gaurav Kanchan Gupta and published by The Write Order Publication. This book was released on 2024-06-27 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Science of Digital Marketing' explains the What, How, Why, Where & Who of Digital Marketing in the most comprehensive way. The book has 4 major sections, which talk about 4 major pillars of Digital Marketing in today's world: 1. Search Engine Marketing (Google Ads); 2. Social Media Marketing (Facebook Ads); 3. Search Engine Optimization (SEO); and 4. Marketing Automation. Each of these sections give a detailed account of important aspects of these channels. The book provides an in-depth analysis of different factors and parameters that come together to run a successful Digital Marketing campaign. It talks about the working principles and the importance of each of these channels, their campaign structure, audience targeting, budget and bidding strategy, different campaign objectives and ad format supported by them, and so on. The Science of Digital Marketing is an interactive book full of visual images, infographics, tables and illustrations. This should make the read all the more fun while delivering the desired learning in the most accurate form. Happy Learning!
Author : Ankit Srivastava
Publisher : BPB Publications
ISBN 13 : 938817691X
Total Pages : 407 pages
Book Rating : 4.3/5 (881 download)
Download or read book Social Media written by Ankit Srivastava and published by BPB Publications. This book was released on 2019-09-19 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing & Branding DESCRIPTION Before you invest your time in this book, you should find the answers to the following questions; How can this book help you get a job? Why not study online? Why this book? Ê Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. KEY FEATURES Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide IncludedÊ Free Resume templates 45 Digitally Interactive ChaptersÊ 20+ Case Studies 160+ Chapter-wise Interview Questions Become Job ready in 4-weeks ! WHAT WILL YOU LEARN Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience. WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle ÊÊThe Digital Customer Life Cycle ÊÊPhases and Stages of the Customer Experience Funnel ÊÊÊDigital Ads (Part 1) ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work) ÊÊÊProgrammatic Bidding for ADS on Facebook ÊÊÊSetting up A Facebook & Instagram Ad Campaign ÊÊÊFacebook Ad Types ÊÊÊCreating Facebook AdÕs Creative and Copy ÊÊÊAd Reporting and Optimization ÊSegmentation ÊÊÊConvectional Segmentation ÊÊÊSegmenting Audience with Facebook ÊÊÊRemarketing with FacebookÕs Custom Audience ÊÊÊDigital Behavioral Segmentation Using Custom Audience ÊÊÊCreating Buyer Personas Digital Value and Marketing Message ÊÊÊUnique Digital Value Proposition ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message ÊÊÊDesigning a Unique Digital Value Proposition Digital Media and Engagement ÊÊÊPaid, Earned, and Owned Media ÊÊÊSocial Media Engagement Content Marketing for Social Engagement and Story Telling ÊÊÊContent Marketing ÊÊÊUser-Generated Content ÊÊÊTransmedia Storytelling Digital Influence Driven Marketing ÊÊÊDigital Influence ÊÊÊInfluencer Marketing UI, UX, CX, and BX for Digital Marketing ÊÊÊUnderstanding UI, UX, CX and BX ÊÊÊCX and UX for Social Media Digital Brand Experience and Management ÊÊÊDigital Branding ÊÊÊBrand Promotors and Detractors Social Listening, Selling, Care, and Crisis ÊÊÊSocial Listening Social Selling ÊÊÊSocial Media for Customer Service, Support, and Delight ÊÊÊSetting Up Social Customer Care ÊÊÊManaging a Social Media Crisis Agile Testing for Social Media ÊÊÊA/B Testing ÊÊÊA/B Testing Facebook Ad Campaigns Digital Ads (Part 2) ÊÊÊLinkedin Ad Campaigns ÊÊÊInstagram Story Ads ÊÊÊSnapchat Ads ÊÊÊTwitter Ads ÊÊÊAdvertising on Pinterest, Quora, and Reddit ÊÊÊGDPR, Budgeting, and Behavioral Psychology Digital Career Guide ÊÊÊA Repository of Campaign Case Studies ÊÊÊJob Guide ÊÊÊResume Tips and Linkedin for Jobs ÊÊÊChapter-wise Interview Questions ÊÊÊCertifications
Author : Perry Marshall
Publisher : Perry Marshall
ISBN 13 :
Total Pages : 1 pages
Book Rating : 4./5 ( download)
Download or read book Ultimate Guide to Facebook Advertising written by Perry Marshall and published by Perry Marshall. This book was released on 2022-08-01 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
