Expositions And Trade Shows

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Exhibitions, Trade Fairs and Industrial Events

Author : Warwick Frost
Publisher : Routledge
ISBN 13 : 1315415275
Total Pages : 253 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Exhibitions, Trade Fairs and Industrial Events by : Warwick Frost

Download or read book Exhibitions, Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

Analytics of Life

Author : Mert Damlapinar
Publisher : NLITX
ISBN 13 :
Total Pages : 347 pages
Book Rating : 4./5 ( download)

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Book Synopsis Analytics of Life by : Mert Damlapinar

Download or read book Analytics of Life written by Mert Damlapinar and published by NLITX. This book was released on 2019-11-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.

Trade Shows in the Globalizing Knowledge Economy

Author : Harald Bathelt
Publisher : Oxford University Press, USA
ISBN 13 : 0199643083
Total Pages : 343 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Trade Shows in the Globalizing Knowledge Economy by : Harald Bathelt

Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

Finding New Ways to Engage and Satisfy Global Customers

Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 921 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Finding New Ways to Engage and Satisfy Global Customers by : Patricia Rossi

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Flying Cars, Zombie Dogs, and Robot Overlords

Author : Charles Pappas
Publisher : Rowman & Littlefield
ISBN 13 : 1630762407
Total Pages : 265 pages
Book Rating : 4.6/5 (37 download)

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Book Synopsis Flying Cars, Zombie Dogs, and Robot Overlords by : Charles Pappas

Download or read book Flying Cars, Zombie Dogs, and Robot Overlords written by Charles Pappas and published by Rowman & Littlefield. This book was released on 2017-11-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every time you chew a stick of Juicy Fruit, eat a hamburger, slip on a nylon, plug your phone into a wall socket, flick on a TV, withdraw money from an ATM, lick an ice-cream cone, switch on a computer, ride an escalator, play a DVR, watch a movie about dinosaurs, or pop a tranquilizer, you’re doing something that originated at a world’s fair or trade expo. In fact, each new technology and every novel product that rocked America and rolled the world, from the Colt revolver and the Corvette to fax machines and flush toilets, started at trade fairs, a $100 billion industry that includes world expos, trade shows, and state fairs. More than just promoting material things, however, trade fairs popularized and evangelized every social movement and cultural concept, too, including Manifest Destiny, the closing of the frontier, Nudism, Nazism, Fascism, eugenics, female suffrage, temperance, and technocracy. While there have been notable works on world’s fairs by Robert Rydell, Erik Larsen, Erik Mattie, and others, they only capture a fragment of the whole mosaic of these shows—a mosaic that makes the glitziest Las Vegas spectacle look like an Amish barn-raising. This amusing book covers, for example, the World’s Fair that featured a nudist colony (1935); Salvador Dali’s half-naked lobster women, their virtue barely secured by well-placed crustaceans (1939); a model of the Liberty Bell made of Oranges (1893); one of Thomas Edison’s lesser-known inventions, the prefabricated concrete home (1907); and the Bayer Company’s experiment with selling heroin. More memorable and culturally iconic debuts discussed here include electricity, radios, the Volkswagen and the Corvette, television, the X-ray machine, air conditioning, and even nylon stockings. Dozens of short, illustrated chapters take the reader through over 150 years of world and trade fairs, from the vibrators displayed by sexual health advocates at the 1900 World’s Fair to the first true IMAX film at Expo ’70 in Japan.

Trade Show and Event Marketing

Author : Ruth P. Stevens
Publisher : Texere
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Trade Show and Event Marketing by : Ruth P. Stevens

Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

World of Fairs

Author : Robert W. Rydell
Publisher : University of Chicago Press
ISBN 13 : 0226732371
Total Pages : 281 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis World of Fairs by : Robert W. Rydell

Download or read book World of Fairs written by Robert W. Rydell and published by University of Chicago Press. This book was released on 1993-11 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the depths of the Great Depression, when America's future seemed bleak, nearly one hundred million people visited expositions celebrating the "century of progress." These fairs fired the national imagination and served as cultural icons on which Americans fixed their hopes for prosperity and power. World of Fairs continues Robert W. Rydell's unique cultural history—begun in his acclaimed All the World's a Fair—this time focusing on the interwar exhibitions. He shows how the ideas of a few—particularly artists, architects, and scientists—were broadcast to millions, proclaiming the arrival of modern America—a new empire of abundance build on old foundations of inequality. Rydell revisits several fairs, highlighting the 1926 Philadelphia Sesquicentennial, the 1931 Paris Colonial Exposition, the 1933-34 Chicago Century of Progress Exposition, the 1935-36 San Diego California Pacific Exposition, the 1936 Dallas Texas Centennial Exposition, the 1937 Cleveland Great Lakes and International Exposition, the 1939-40 San Francisco Golden Gate International Exposition, the 1939-40 New York World's Fair, and the 1958 Brussels Universal Exposition.

Smart Textiles and Their Applications

Author : Vladan Koncar
Publisher : Woodhead Publishing
ISBN 13 : 0081005830
Total Pages : 748 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Smart Textiles and Their Applications by : Vladan Koncar

Download or read book Smart Textiles and Their Applications written by Vladan Koncar and published by Woodhead Publishing. This book was released on 2016-04-22 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Textiles and Their Applications outlines the fundamental principles of applied smart textiles, also reporting on recent trends and research developments. Scientific issues and proposed solutions are presented in a rigorous and constructive way that fully presents the various results, prototypes, and case-studies obtained from academic and industrial laboratories worldwide. After an introduction to smart textiles and their applications from the editor, Part One reviews smart textiles for medical purposes, including their use in health monitoring, treatment delivery, and assistive technologies. Part Two covers smart textiles for transportation and energy, with chapters covering smart textiles for the monitoring of structures and processes, as well as smart textiles for energy generation. The final section considers smart textiles for protection, security, and communication, and includes chapters covering electrochromic textile displays, textile antennas, and smart materials for personal protective equipment. - Scientific issues and proposed solutions are presented in a rigorous and constructive way regarding various results, prototypes, and case-studies obtained from academic and industrial laboratories worldwide - Useful for researchers and postgraduate students, and also for existing companies and start-ups that are developing products involving smart textiles - Authored and edited by an international team who are experts in the field ensure comprehensive coverage and global relevance

The Expo Book

Author : Gordon Linden
Publisher : Lulu.com
ISBN 13 : 055764416X
Total Pages : 249 pages
Book Rating : 4.5/5 (576 download)

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Book Synopsis The Expo Book by : Gordon Linden

Download or read book The Expo Book written by Gordon Linden and published by Lulu.com. This book was released on 2014-04-07 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Expo Book: A Guide to the Planning, Organization, Design & Operation of World Expositions

Hydrogen Technology

Author : Aline Léon
Publisher : Springer Science & Business Media
ISBN 13 : 3540699252
Total Pages : 680 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Hydrogen Technology by : Aline Léon

Download or read book Hydrogen Technology written by Aline Léon and published by Springer Science & Business Media. This book was released on 2008-07-18 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aline Leon ́ In the last years, public attention was increasingly shifted by the media and world governmentsto the conceptsof saving energy,reducingpollution,protectingthe - vironment, and developing long-term energy supply solutions. In parallel, research funding relating to alternative fuels and energy carriers is increasing on both - tional and international levels. Why has future energy supply become such a matter of concern? The reasons are the problems created by the world’s current energy supply s- tem which is mainly based on fossil fuels. In fact, the energystored in hydrocarb- based solid, liquid, and gaseous fuels was, is, and will be widely consumed for internal combustion engine-based transportation, for electricity and heat generation in residential and industrial sectors, and for the production of fertilizers in agric- ture, as it is convenient, abundant, and cheap. However, such a widespread use of fossil fuels by a constantly growing world population (from 2. 3 billion in 1939 to 6. 5 billion in 2006) gives rise to the two problems of oil supply and environmental degradation. The problemrelated to oil supply is caused by the fact that fossil fuels are not - newable primary energy sources: This means that since the rst barrel of petroleum has been pumped out from the ground, we have been exhausting a heritage given by nature.

Interwoven Globe

Author : Amy Elizabeth Bogansky
Publisher : Metropolitan Museum of Art
ISBN 13 : 1588394964
Total Pages : 366 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Interwoven Globe by : Amy Elizabeth Bogansky

Download or read book Interwoven Globe written by Amy Elizabeth Bogansky and published by Metropolitan Museum of Art. This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in conjunction with an exhibition held at The Metropolitan Museum of Art, New York, Sept. 16, 2013-Jan. 5, 2014.

Meetings, Conventions, and Expositions

Author : Rhonda J. Montgomery
Publisher : John Wiley & Sons
ISBN 13 : 0471284394
Total Pages : 342 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Meetings, Conventions, and Expositions by : Rhonda J. Montgomery

Download or read book Meetings, Conventions, and Expositions written by Rhonda J. Montgomery and published by John Wiley & Sons. This book was released on 1994-07-27 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore a career in the hospitality of business travel The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".

Thirty-seventh European Conference and Exhibition on Optical Communication

Author :
Publisher :
ISBN 13 : 9781557529312
Total Pages : 0 pages
Book Rating : 4.5/5 (293 download)

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Book Synopsis Thirty-seventh European Conference and Exhibition on Optical Communication by :

Download or read book Thirty-seventh European Conference and Exhibition on Optical Communication written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

United States Conventions and Trade Shows

Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis United States Conventions and Trade Shows by :

Download or read book United States Conventions and Trade Shows written by and published by . This book was released on 1974 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Meetings, Expositions, Events and Conventions

Author : Ph.D., George G Fenich
Publisher :
ISBN 13 : 9781292093765
Total Pages : 320 pages
Book Rating : 4.0/5 (937 download)

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Book Synopsis Meetings, Expositions, Events and Conventions by : Ph.D., George G Fenich

Download or read book Meetings, Expositions, Events and Conventions written by Ph.D., George G Fenich and published by . This book was released on 2015-09-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.

Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition

Author : George G. Fenich
Publisher : Pearson Higher Ed
ISBN 13 : 1292071753
Total Pages : 241 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition by : George G. Fenich

Download or read book Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition written by George G. Fenich and published by Pearson Higher Ed. This book was released on 2015-02-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in meeting, event, and convention planning. Planning and Management of Meetings, Events, Expositions and Conventions, is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. This text will provide a better teaching and learning experience—for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chapters include advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.

SIMPLEnetworking

Author : Chi Chi Okezie
Publisher :
ISBN 13 : 9780464136569
Total Pages : pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis SIMPLEnetworking by : Chi Chi Okezie

Download or read book SIMPLEnetworking written by Chi Chi Okezie and published by . This book was released on 2019-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: SIMPLEnetworking is a travel size guide packed with 50 tips on how to network like a pro! Categorized in five chapters, these tips offer insight on professionalism, developing relationships, valuing people, establishing credibility and promoting your brand. It gives practical strategies for building profitable and productive networks.