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Exploring Web Marketing Project Management
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Book Synopsis Exploring Web Marketing & Project Management by : Donald Emerick
Download or read book Exploring Web Marketing & Project Management written by Donald Emerick and published by Prentice Hall Professional. This book was released on 2000 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This series of innovative, interactive workbooks is an entire Webmaster curriculum! Each workbook comes with a free, interactive training Web site featuring sample code, projects, examples, and more.
Book Synopsis Make Your Business Survive and Thrive! by : Priscilla Y. Huff
Download or read book Make Your Business Survive and Thrive! written by Priscilla Y. Huff and published by John Wiley & Sons. This book was released on 2007-03-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Designing Web Interfaces by : Mike Rees
Download or read book Designing Web Interfaces written by Mike Rees and published by Prentice Hall Professional. This book was released on 2001 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive labs and exercises are featured throughout this book so readers can practice everything they've learned, reinforce their knowledge, and demonstrate proficiency. The authors introduce the Human-Computer Interface (HCI) and its role in Web interface design.
Book Synopsis Unleashing the Power of IT by : Dan Roberts
Download or read book Unleashing the Power of IT written by Dan Roberts and published by John Wiley & Sons. This book was released on 2013-10-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go from the "IT guy" to trusted business partner If you're in IT, quite a lot is expected of you and your team: be technologically advanced, business-minded, customer-focused, and financially astute, all at once. In the face of unforgiving competition, rampant globalization, and demanding customers, business leaders are discovering that it's absolutely essential to have a strong, active partner keeping a firm hand on the decisions and strategies surrounding information technology. Unleashing the Power of IT provides tangible, hard-hitting, real-world strategies, techniques, and approaches that will immediately transform your IT workforce and culture, presenting the new mindset, skill set, and tool set necessary for IT leaders to thrive in today's challenging environment. Includes new discussion on social media Offers online access to the IT Skill Builder Competency Assessment Tool Features top ten lists of tips and techniques, proven frameworks, and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Profiling several world-class organizations that have implemented the principles in this book, Unleashing the Power of IT reveals the best practices to get you on the path to implementation.
Download or read book Leading IT Transformation written by and published by Kendall Hunt Publishing Co.. This book was released on 2008-10-03 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details the necessities for business and IT professional success. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform the IT workforce and culture.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Exploring Business by : Karen Collins
Download or read book Exploring Business written by Karen Collins and published by Ingram. This book was released on 2009 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Projects by : Olivier Mesly
Download or read book Marketing Projects written by Olivier Mesly and published by CRC Press. This book was released on 2020-01-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.
Book Synopsis Web Marketing For Dummies by : Jan Zimmerman
Download or read book Web Marketing For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2012 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars.
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 2003 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Emarketing Excellence by : Dave Chaffey
Download or read book Emarketing Excellence written by Dave Chaffey and published by Routledge. This book was released on 2013-03-05 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.
Book Synopsis Digital Marketing Excellence by : Dave Chaffey
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2017-03-31 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Book Synopsis Entrepreneurship Development and Small Business Enterprise by : Poornima M. Charantimath
Download or read book Entrepreneurship Development and Small Business Enterprise written by Poornima M. Charantimath and published by Pearson Education India. This book was released on 2005 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :146669467X Total Pages :2418 pages Book Rating :4.4/5 (666 download)
Book Synopsis Web-Based Services: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Web-Based Services: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-11-09 with total page 2418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent explosion of digital media, online networking, and e-commerce has generated great new opportunities for those Internet-savvy individuals who see potential in new technologies and can turn those possibilities into reality. It is vital for such forward-thinking innovators to stay abreast of all the latest technologies. Web-Based Services: Concepts, Methodologies, Tools, and Applications provides readers with comprehensive coverage of some of the latest tools and technologies in the digital industry. The chapters in this multi-volume book describe a diverse range of applications and methodologies made possible in a world connected by the global network, providing researchers, computer scientists, web developers, and digital experts with the latest knowledge and developments in Internet technologies.
Author :Becker Professional Education Publisher :Becker Professional Education Ltd ISBN 13 :1785665103 Total Pages :594 pages Book Rating :4.7/5 (856 download)
Book Synopsis ACCA Approved - P3 Business Analysis (September 2017 to June 2018 exams) by : Becker Professional Education
Download or read book ACCA Approved - P3 Business Analysis (September 2017 to June 2018 exams) written by Becker Professional Education and published by Becker Professional Education Ltd. This book was released on 2017-04-15 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: ACCA Approved and valid for exams from 01 Sept 2017 up to 30 June 2018 - Becker's P3 Business Analysis Study Text has been approved and quality assured by the ACCA's examining team.
Book Synopsis Independent Journeys: Exploring the Freelance Frontier by : Md. Khaleduzzaman
Download or read book Independent Journeys: Exploring the Freelance Frontier written by Md. Khaleduzzaman and published by Ocleno. This book was released on 2023-09-26 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a thrilling journey through the world of freelancing with "Freelancing Unleashed." In this comprehensive and insightful guide, discover the keys to mastering the freelance lifestyle and shaping your own professional destiny. Uncover the secrets to financial mastery as you navigate the intricacies of budgeting, taxes, and retirement planning. Learn to thrive in the face of irregular income and build a solid financial foundation that empowers your freelance dreams. Explore the art of client relationships, negotiation, and project management, gaining valuable insights into enhancing your client interactions and achieving project success. Discover how to scale your freelance business, embrace industry trends, and stay competitive in a dynamic market. Delve into the essential components of work-life balance, self-care, and motivation, ensuring that your freelance career not only flourishes but also brings joy and fulfillment to your life. As you reach the final chapters, prepare to expand your horizons with guidance on transitioning to new careers, pursuing further education, or exploring retirement. "Freelancing Unleashed" empowers you to chart your course with confidence and embark on the next exciting chapter of your professional journey. Whether you're a seasoned freelancer or just starting your adventure, this book offers a roadmap to success, financial mastery, and a life of limitless possibilities. Get ready to unleash your freelance potential and embark on a transformative voyage toward a brighter, more fulfilling future.
