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Author : Beth Walker
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.0/5 ( download)
Download or read book Exploring the Structural Characteristics of Consumers' Knowledge written by Beth Walker and published by . This book was released on 1986 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Beth Walker
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (16 download)
Download or read book Exploring the structural characteristics of consumers'knowledgde written by Beth Walker and published by . This book was released on 1986 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. R. Piggott
Publisher : Springer Science & Business Media
ISBN 13 : 1461521432
Total Pages : 333 pages
Book Rating : 4.4/5 (615 download)
Download or read book Understanding Natural Flavors written by J. R. Piggott and published by Springer Science & Business Media. This book was released on 2013-12-14 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been increasing interest in recent years in the concept and production of natural foods. Advertising claims that food is natural, without additives or artificial ingredients, have taken on great importance in marketing. Consumption of food that can be considered natural is currently central to the sophisticated lifestyle. However, there is only a limited published literature on what constitutes natural food flavours. Much of the flavour and fragrance industry has worked on development of synthetic or 'nature-identical' flavours which represent a chemist's simu lation of the natural character. As marketing claims become more strident it is necessary to gain a better understanding of natural food flavours in order to safeguard food quality and for prevention of fraud. There have been great advances recently in analytical chemistry, and partly as a result of this progress there seems to be a never-ending increase in the number of volatile compounds identified in foods. Unfortunately, this has not always been matched by an equal increase in the understanding of how these volatile compounds arise, or how they contribute to the sensation which we call flavour. Throughout the development of Western society, quality of food, particularly flavour, has been highly regarded. The amateur or professional cook with the skills to optimize and maintain standards in flavour has been held in the highest respect.
Author : Lee, Ook
Publisher : IGI Global
ISBN 13 : 1930708890
Total Pages : 272 pages
Book Rating : 4.9/5 (37 download)
Download or read book Internet Marketing Research: Theory and Practice written by Lee, Ook and published by IGI Global. This book was released on 2000-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Author : Richard O. Young
Publisher : Routledge
ISBN 13 : 1317417178
Total Pages : 481 pages
Book Rating : 4.3/5 (174 download)
Download or read book Persuasive Communication written by Richard O. Young and published by Routledge. This book was released on 2016-07-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Author : Richard O. Young
Publisher : Taylor & Francis
ISBN 13 : 1136911898
Total Pages : 417 pages
Book Rating : 4.1/5 (369 download)
Download or read book How Audiences Decide written by Richard O. Young and published by Taylor & Francis. This book was released on 2011-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.
Author : Timothy L. G. Lockyer
Publisher : Routledge
ISBN 13 : 113645232X
Total Pages : 653 pages
Book Rating : 4.1/5 (364 download)
Download or read book Global Cases on Hospitality Industry written by Timothy L. G. Lockyer and published by Routledge. This book was released on 2013-05-13 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include: consumer marketing research price promotions consumer behaviors bed and breakfast expectation analysis assessment of service quality company organizational structure labor productivity human resource issues franchise restaurants impact around the world tour operator strategies similarity of problems between the hospitality and tourism industries heritage tourism societal effects of tourism development ethical challenges and much more! Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.
Author : Esther Thorson
Publisher : Psychology Press
ISBN 13 : 113478029X
Total Pages : 408 pages
Book Rating : 4.1/5 (347 download)
Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Author : H. Coolen
Publisher : IOS Press
ISBN 13 : 1607503956
Total Pages : 168 pages
Book Rating : 4.6/5 (75 download)
Download or read book The Meaning of Dwelling Features. Conceptual and Methodological Issues written by H. Coolen and published by IOS Press. This book was released on 2008-12-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Meaning of Dwelling Features. Conceptual and Methodological Issues relates the research areas of housing preferences and the meaning of a dwelling with each other and with aspects of the means-end approach as applied in marketing research. It results in a conceptual and methodological framework for studying the meaning of preferences for dwelling features. These features are viewed as functional for achieving the goals and values that people pursue. The meaning of dwelling features lies in these functional relationships. The model presented in this study therefore relates preferences for the features of a dwelling to the meaning they have for people. These relationships are called meaning structures. Meaning structures are measured by a semi-structured interviewing technique, which is an adapted version of the laddering technique for measuring means-end chains, and network methods are used for the representation and analysis of these meaning structures.
Author : Amany Elbanna
Publisher : Springer
ISBN 13 : 3030043150
Total Pages : 307 pages
Book Rating : 4.0/5 (3 download)
Download or read book Smart Working, Living and Organising written by Amany Elbanna and published by Springer. This book was released on 2018-12-07 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Smart Working, Living and Organising" on Transfer and Diffusion of IT, TDIT 2018, held in Portsmouth, UK, in June 2018. The 17 revised full papers and 2 short papers presented were carefully reviewed and selected from 34 submissions. They deal with the adoption of new classes of technology used by individuals, organisations, sectors and society with a particular focus on how emerging technologies are adopted and appropriated in organisations and everday life and their impact. The papers are organized in the following topical sections: being smart: adoption challenges; sharing economy and social media; government and infrastructure; IT project management; and revisiting concepts and theories.
Author : Ming-Hui Huang
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Cognitions and Negative Affect written by Ming-Hui Huang and published by . This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia Dianne Huffman
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.:/5 (319 download)
Download or read book Goal-directed Experiences and the Development of Consumer Knowledge written by Cynthia Dianne Huffman and published by . This book was released on 1991 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marta Gancarczyk
Publisher : Cognitione Foundation for Dissemination of Knowledge and Science
ISBN 13 : 8395900627
Total Pages : 302 pages
Book Rating : 4.3/5 (959 download)
Download or read book Exploring the Link Between Entrepreneurial Capabilities, Cognition, and Behaviors written by Marta Gancarczyk and published by Cognitione Foundation for Dissemination of Knowledge and Science. This book was released on 2021 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sigmund A. Wagner
Publisher : Psychology Press
ISBN 13 : 9780415316194
Total Pages : 308 pages
Book Rating : 4.3/5 (161 download)
Download or read book Understanding Green Consumer Behaviour written by Sigmund A. Wagner and published by Psychology Press. This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.
Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452111
Total Pages : 425 pages
Book Rating : 4.5/5 (264 download)
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author : Harish Sujan
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.0/5 ( download)
Download or read book The Practical Know-how of Selling written by Harish Sujan and published by . This book was released on 1987 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Mowen
Publisher : MacMillan Publishing Company
ISBN 13 :
Total Pages : 858 pages
Book Rating : 4.3/5 (512 download)
Download or read book Consumer Behavior written by John C. Mowen and published by MacMillan Publishing Company. This book was released on 1990 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
