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Exploring The Effects Of Scarcity Impulse Buying And Product Returning Behavior In The Fast Fashion Environment Among Female Fashion Conscious Consumers
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Book Synopsis Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers by : Sasikarn Chatvijit
Download or read book Exploring the Effects of Scarcity, Impulse Buying, and Product Returning Behavior in the Fast Fashion Environment Among Female Fashion Conscious Consumers written by Sasikarn Chatvijit and published by . This book was released on 2012 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis examines the relationship between consumer purchasing and fast fashion retail production and marketing. While other fashion retailers struggle with lost profits from overstock and inflexibility of supply chains to follow quick trend changes, fast fashion retailers have turned these obstacles to their advantage. The success of flexible supply chain management strategies results in a quicker response to new fashion trends. Instead of delaying their purchase to take advantage of sale prices, consumers feel compelled to immediately purchase apparel products from fast fashion retailers because the availability of current designs are limited. Not only are the products available for a short amount of time due to frequent introduction of new designs, but also are scarce because of small batches of production and replenishment. Limited product availability has become a unique characteristic of the fast fashion retail environment. While several studies have examined the success of the fast fashion environment, these previous studies have focused on the benefits of fast fashion from the retailers' perspective. The purpose of the current research was to investigate the relationship that may exist among fashion consciousness, attitude, perception of product scarcity, impulse buying behavior, post-purchase emotional response, and product return behavior within the context of the fast fashion environment.
Book Synopsis Eco-Friendly and Fair by : Mark Heuer
Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Book Synopsis Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers by : Una Glennon
Download or read book Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers written by Una Glennon and published by GRIN Verlag. This book was released on 2020-10-21 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.
Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Book Synopsis Post Purchase Behavior of Compulsive and Impulsive Fast Fashion Shoppers by : Sergio Cesar Bedford
Download or read book Post Purchase Behavior of Compulsive and Impulsive Fast Fashion Shoppers written by Sergio Cesar Bedford and published by . This book was released on 2016 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study sought to understand how impulsive and compulsive fast fashion consumers evaluate garment quality and its effect on their hoarding behaviors. Although anecdotal evidence suggests that fast fashion is made of low quality materials, little research has been done to understand how perceptions of fast fashion quality affects consumer purchasing frequency. The low cost and frequent seasons of fast fashion presents an opportunity for some consumers to purchase increased quantities of apparel. Consumers who purchase impulsively typically purchase with reckless abandon, forgoing any self-control that they may have (Rook, 1987). In addition, compulsive buying entails consumers buying frequently, often without controlling their urges (Muller, et al., 2015). Furthermore, studies have identified that compulsive and impulsive shopping is tied to hoarding behavior including difficulty discarding and value oriented hoarding (Frost et al., 1998). However, the connection between fast fashion purchasing frequency and compulsive, impulsive and hoarding behaviors has not been, a gap in the research which this study sought to fill. To understand impulsive and compulsive consumers' fast fashion purchasing frequency and the effects that the apparel quality had on hoarding behaviors, an online survey was conducted with a random nationwide sample of 500 women ages 18-59. This homogenous sample was evenly distributed by age and the resulting racial ethnicities closely represented US population. Multiple regression analysis, mediation, and moderation effects were tested. The results suggest fast fashion purchasing frequency is increased by both compulsive and impulsive shopping tendencies and fast fashion quality. Consumers who display these shopping tendencies also turn to value oriented hoarding, and compulsive shoppers often display difficulty discarding. In addition, fast fashion purchase frequency mediated the relationship between hoarding behaviors and fast fashion quality. The findings align with existing literature that identifies compulsive behaviors as an attribute in hoarding behavior. Specifically, consumers who display compulsive traits often hoard, experiencing anxiety and stress when having to discard items. This study contributes to understanding consumer behavior as it relates to fast fashion by exploring how consumers hoard. Fast fashion retailers can increase marketing strategies to reach these consumers. By understanding impulsive and compulsive shopping tendencies, fast fashion retailers can merchandise in a way that stimulates consumers' urges. In addition, quality can be evaluated as a method to further increase consumer purchasing.
Book Synopsis Factors influencing the impulse buying behaviour of apparel consumers by : Samkhyan Malliyoor Mana
Download or read book Factors influencing the impulse buying behaviour of apparel consumers written by Samkhyan Malliyoor Mana and published by GRIN Verlag. This book was released on 2018-03-26 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
Book Synopsis Fast Fashion Consumers' Experiences in Store Environments by : Joohye Hwang
Download or read book Fast Fashion Consumers' Experiences in Store Environments written by Joohye Hwang and published by . This book was released on 2020 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this study is to understand consumers' experiences in the fast fashion shopping environment and the impact on their shopping behaviors. This study identified five problematic factors of the fast fashion store environment and their effects on consumer confusion and subsequent avoidance behaviors. Based on the review of literature, a research model and hypotheses were established. The data were collected via an online survey with panels from Qualtrics and analyzed using SPSS and AMOS. The sample was 281 female consumers who have shopping experience at a fast fashion store within the last two months. In order to test the research model, Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were conducted. The results indicated the proposed model is acceptable. The five identified problematic factors in the fast store environment were product assortment, product styles, display/layout, salespeople, and ambient factor. Among them, three factors, display/layout, salespeople, and ambient factor, were the significant predictors of consumer confusion. Also, consumer confusion appeared to mediate the effect of the store environment on avoidance behaviors. Academically, this study contributes to offering a framework to explain the avoidance behaviors of fast fashion consumers caused by store environment problems, using the S-O-R paradigm. In addition, this study provides fast fashion retailers with practical information to overcome the current slow growth in their business.
Book Synopsis Retail Therapy: The investigation of impulse buying behavior in the fast-fashion industry by : Adrián Bálint
Download or read book Retail Therapy: The investigation of impulse buying behavior in the fast-fashion industry written by Adrián Bálint and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ist es Ihnen jemals passiert, dass Sie ein Kleidungsstück gesehen haben und ein starkes Gefühl über Sie gekommen ist, dass Sie dazu gebracht hat dieses zu kaufen? Wenn die Antwort ja lautet, wurden Sie durch impulsives Kaufen beeinflusst. Das zentrale Thema dieser Masterarbeit ist es, das Thema des impulsiven Kaufens bei jugendlichen in der Fast-Fashion-Branche zu untersuchen. Demzufolge war das Hauptziel der Arbeit die Wechselbeziehungen zwischen zahlreichen In-Store-Faktoren, welche sowohl interne als auch externe sein können, und Impulskäufen zu untersuchen. Die Masterarbeit hat gezeigt, dass interne Faktoren eine zentrale Rolle zwischen Instore-Stimuli und dem Impulskaufverhalten junger Erwachsener hervorweisen. Mit anderen Worten, interne Faktoren erhöhen die Wahrscheinlichkeit, dass ein Impulskauf zustande kommt. Weiters hat diese Studie gezeigt, dass externe Faktoren alleine nicht zu Impulskäufen führen, wenn keine internen Faktoren wie der Spaß am Shoppen von Kleidung vorhanden sind. Ein weiteres Ziel der Arbeit war es den Zusammenhang zwischen Impulskäufen und der Dissonanz nach dem Kauf aufzuklären. Die Forschungsdaten zeigen, dass österreichische Jugendliche tendieren, Impulskäufe im Nachhinein zu bereuen.*****Has it ever occurred to you that you saw a piece of clothing and a strong feeling started to come over you and it compelled you to buy? If the answer is yes, you have been trapped by impulsive buying. The central topic of this masters thesis investigates the topic of in-store impulsive purchasing of adolescent customers in the fast-fashion industry. For that reason, the main objective of the paper was to explore the interrelationship between numerous in-store factors which can be both external and internal and impulse buying. This masters thesis has revealed that internal factors represented a pivotal role in the relationship between in-store stimuli and the impulse buying behavior of young adults. In other words, internal factors considerably enhance the possibility that an impulse transaction will happen. Moreover, this study has also manifested that external factors alone, will not result in impulse shopping unless some internal motivations are present such as ones tendency to enjoy shopping for clothes. In addition, this paper has also aimed to unravel the association between impulse buying and post-purchase dissonance. Accordingly, the research data have shown that amongst Austrian adolescents, impulse purchases tend to lead to feelings of regret.
Book Synopsis Buying Behaviors of Generation X Women on Fast Fashion Products by : Yiyue Fan
Download or read book Buying Behaviors of Generation X Women on Fast Fashion Products written by Yiyue Fan and published by . This book was released on 2018 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast fashion has changed the world’s fashion industry and consumer behavior extensively. Not only has the fast fashion provided “hot” products that capture the latest fashion trends from the catwalk, but has also allowed consumers purchase products with affordable prices (Su et al., 2016). Generation X is an important age group to study since it “bridged pre-digital and digital cultures, liberal and neo-conservative political swings, material abundance and economic hardship, social engagement” and has an important role in bridging baby boomers and the Millennials (Katz, 2017). A lot of literature is available about Millennials consumer buying behavior, but very little empirical research is available in regards to Generation X consumers. The purpose of this thesis is to investigate and analyze the buying behaviors of the Generation X women on fast fashion products by using mixed methods study. For the quantitative phase of the study, the stimulus-organism-response (S-O-R) model was used as a theoretical framework to guide the quantitative phase of the study. Quality, price, availability of the products, and social influence were identified as stimuli. Emotion and cognition were identified as the organism. Total of 247 valid survey responses were analyzed through SPSS. Quality, availability of the products, and social influence were found have the significant impact on consumers’ emotion and cognition toward fast fashion buying behaviors. Price was found to have no impact on consumers’ cognition towards fast fashion buying behavior. For qualitative phases, four interviews were conducted through the phone with individuals who work in the fast fashion industry currently to provide different perspectives drawn from industry aspect. This study analyzed an important part of fast fashion industry consumers which is the Generation X women. The findings of this study extended existing knowledge about consumers’ buying behaviors of fast fashion products, especially women from age 35 to 55, by understanding the needs and wants. Importantly, this research will educate retailers in deciding on whether an industry is fulfilling its responsibility to their consumers and community.
Book Synopsis Eco-Friendly and Fair by : Mark Heuer
Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns toward fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labor practices. This book provides a comprehensive overview of new insights into consumer behavior mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under investigated. The paucity of such research extends to highly consumptive consumer behaviors regarding fast fashion (i.e., impulse buying and throwaways) and the related impediments these behaviors pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behavior concepts that can be utilized at the retail level to support sustainable fashion.
Book Synopsis Consumed by Consumption by : Lorraine M. Martínez-Novoa
Download or read book Consumed by Consumption written by Lorraine M. Martínez-Novoa and published by . This book was released on 2016 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""At some point we have to face the certain reality: despite all the good the world seems to offer, true happiness can only be found in one thing: shopping" (Ally McBeal, 1997 as cited in Wagner, 2007). In today's society, shopping is positioned as a major source of happiness and a signal of status and success. Messages in popular media not only condone the excessive acquisition of materials possessions but promotes it. Indeed, there is a great deal of pressure to think that "we are what we have." Most individuals have appropriate defense mechanisms to resist this pressure, however, there are others that do not. Life experiences and personal characteristics, when combined with sociocultural factors, can lead these individuals to the excessive consumption of products in the hopes of achieving a desired sense of self, avoiding negative feelings or emotions, or compensating for perceived internal deficiencies. Indeed, buying behavior becomes a response to the desire to exert control over one's life. Paradoxically, these individuals develop and maintain such behavior to the extent that it ends up controlling them (Cardella, 2010; Eccles, 2002). These consumers, known in the literature as compulsive buyers, are the focus of this dissertation. Compulsive buying behavior (CBB) is conceptualized as a compulsive behavior in which the individual uses shopping as a compensation mechanism due to feelings of emptiness or as an escape from unpleasant situations or negative feelings (Neuner, Raab, & Reisch, 2005; O'Guinn & Faber, 1989). Research suggest that these consumers tend to prefer appearance-related products when engaging in the behavior. However, little is known about the reasons why compulsive buyers prefer such items. To this end, the purpose of this dissertation was to develop an in-depth understanding of the compulsive buying experience. Further, this study addresses gaps within the consumer research literature specifically regarding the preference among compulsive buyers for appearance-related products (ARPs) by examining the experiences of as well as the overall shopping and buying process among six women who are compulsive clothing buyers. Three objectives were developed to address the purpose of this dissertation: (1) to examine the behaviors that comprise compulsive buying, (2) to investigate the role of appearance-related products relative to these behaviors, and (3) to explore the meanings compulsive clothing buyers assign to appearance-related items. A phenomenological approach to inquiry was used to accomplish the objectives and overall purpose of this dissertation. A combination of in-depth interviews and personal journals formed the basis of the data collection. Six women between the ages of 32 and 55 years old comprised the sample. Three levels of interpretation were developed based on the data collected. Personal Narratives constituted the first level of interpretation. Among the areas covered in each narrative are: participants' personal background and family situation, early experiences with shopping and buying, moment of realization, motivations and triggers to engage in the behavior, product preference, thoughts about shopping and buying, and the importance of shopping and buying in her life. A thematic interpretation grounded on commonalities and differences across participants' experiences formed the second level of interpretation. Four conceptual areas - The Person, The Process, The Product, and The Path to Recovery - frame the themes that surfaced to link each participant's experiences with those of the group. In the first conceptual area, The Person, participants' lived experiences with CCB are examined and their understandings of the behavior, triggers and motivations to engage, moments of realization and major struggles are identified. In the second conceptual area, The Process, the process of shopping and buying compulsively for appearance-related items as explained by the participants is explored. The third conceptual area, The Product, presents a deeper examination of participants' preference for appearance-related products. In the fourth and last conceptual area, The Path to Recovery, consequences of CCB as experienced by participants and their paths to recovery are explored. The third level of interpretation, Theoretical Considerations, was then developed to theorize about the role of appearance-related products on compulsive buying and how these items impact participants' sense of self. Findings indicate that compulsive buyers prefer ARPs over other consumer goods due to their physical attributes, the way these items make them feel, and the fact that these products allow individuals to fix/alter who they are, communicate who they are, fill a gap in their lives and/or take control over an aspect of their lives. Findings support previous research suggesting that CBB is a result of the interplay between psychological and sociocultural factors (e.g., DeSarbo & Edwards, 1996; Mueller, Mitchell, Marino, et al., 2010, O'Guinn & Faber, 1989), but offers situational factors as significant triggers of the behavior. Specifically, findings point to two triggers that have received little to no attention in the consumer behavior literature: fashion blogs and retail promotions. Findings also point to tensions participants experience at different stages of the shopping and buying process, whether before, during or after. These tensions would benefit from further exploration, especially through the Dialogical Self Theory. The ability to fantasize was also found to play a significant role on participants' CCB. Finally, results suggest that associations between the terms "shopping" and "therapy" must be limited, as these associations impede the recognition of the behavior as a disorder and therefore deny the seriousness of CBB."--Abstract from author supplied metadata.
Download or read book Impulse Buying written by Jung Yun Kim and published by . This book was released on 2014 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Impulse buying is a critical and widespread phenomenon in consumer behavior and is considered a pervasive and distinctive aspect of consumers' lifestyles in the USA (Nguyen, et al., 2003). To increase their revenue, retailers make efforts to encourage consumers to make impulse purchases through point-of-purchase displays, price reduction promotions or coupons (Abratt & Goodey, 1990). A scarcity appeal, one powerful selling tactic for retailers, has not been tested as an in-store stimuli to assess whether it could increase impulsive purchasing. This study suggests that providing an in-store promotion under a scarcity condition will increase consumer's impulsive buying and uncover mechanisms that explain this purchase behavior ..."--Abstract.
Book Synopsis The Study of Sustainable Fast Fashion by : Minh Phuong Ngo
Download or read book The Study of Sustainable Fast Fashion written by Minh Phuong Ngo and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research studies the impact of environmental awareness on customers' attitudes and buying intentions towards sustainable fast fashion products and examines whether price consciousness moderates the relationship in Vietnam and Taiwan. The questionnaire was created to gather data from young Vietnamese and Taiwanese individuals aged 20 to 35. The discoveries reveal a commendable level of environmental understanding and positive attitudes in the context of fast fashion in both countries. Furthermore, there is strong relationship among environmental awareness, customers' attitudes, and purchase intention concerning sustainable fast fashion products, while price consciousness only acts as the moderator in the relationship between eco-consciousness and buying intention in Vietnam. The results highlight the significance of considering cultural and economic factors when testing the role of price consciousness in influencing consumers' attitudes and buying intention towards sustainable fast fashion products. Also, the outcomes have practical implications for fast fashion businesses and policymakers in both countries.
Book Synopsis Consumer Behaviour and Sustainable Fashion Consumption by : Subramanian Senthilkannan Muthu
Download or read book Consumer Behaviour and Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and published by . This book was released on 2019 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Book Synopsis An Examination of Factors that Perpetuate Fast Fashion and Consumer Feelings Regarding Fast Fashion by : Miriam Collett
Download or read book An Examination of Factors that Perpetuate Fast Fashion and Consumer Feelings Regarding Fast Fashion written by Miriam Collett and published by . This book was released on 2011 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast fashion is a term used to describe trendy apparel created with a short cycle time and planned obsolescence. Consumers view such items as disposable due to poor garment quality and low price points. Although consumers are aware of the environmental impact of apparel consumption, the popularity of fast fashion persists. Manufacturers and retailers push fast fashion into consumer markets, yet research has not focused on consumers', specifically future professionals in the apparel industry, feelings about fast fashion and its impact on the environment. Therefore, the present research addresses this gap in existing research. The purpose of the study was to identify factors that perpetuate fast fashion as well as to investigate the constructs and feelings consumers associate with the fast fashion cycle. Furthermore, this research sought to determine if consumers of fast fashion perceived the limited lifespan of their clothing as problematic. In-depth interviews were conducted using a moderately structured questionnaire. Thirteen female undergraduate students majoring in design and/or merchandising management participated. During the interviews, participants displayed five fast fashion items they no longer wear and discussed why they stopped wearing them, as well as how they feel about no longer being able to wear them. Participants also discussed how they feel about fast fashion, as well as how they feel fast fashion impacts society and the environment. The first objective was to understand what factors prompt consumers to stop wearing fast fashion apparel. Communicative failure of the garments, including quality issues, fit issues and style-related meaning conflict, as well as boredom prompted participants to stop wearing the fast fashion items. The second objective was to understand how these factors change consumers' feelings about fast fashion apparel items they no longer wear. Quality issues and fit issues changed how participants felt about the items; these findings were explained within the context of Symbolic Interaction Theory. The third objective was to learn how consumers feel about the limited lifespan of fast fashion apparel. Feelings ranged from neutral to negative. Participants often noted that the low price of the apparel justified the limited lifespan. When asked how fast fashion impacts society, feelings ranged from positive to negative. Social implications included the promotion of consumerism, stimulation of the economy, fashion accessibility to all levels of income, ethics, and environmental impact. Based on findings, a model was developed to describe why consumers purchase fast fashion, why consumers stop wearing fast fashion, consumers' perceptions of social implications, and consumers' coping strategies and justification for fast fashion.
Download or read book Social Commerce written by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Book Synopsis The Dirty Side of the Garment Industry by : Nikolay Anguelov
Download or read book The Dirty Side of the Garment Industry written by Nikolay Anguelov and published by CRC Press. This book was released on 2015-09-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen
