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Exploring Proactive Market Strategies
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Book Synopsis Exploring Proactive Market Strategies by : Harald Brege
Download or read book Exploring Proactive Market Strategies written by Harald Brege and published by Linköping University Electronic Press. This book was released on 2018-05-14 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm’s proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. Prior literature in market orientation has touched the area of proactiveness in firms’ approach to the market, but never properly defines proactiveness and lacks a clear connection to actual firm activities. Thus, in order to better understand how firms can gain the performance benefits from proactiveness, this thesis sets out to explore what proactiveness in a market-strategic context entails and what proactive activities firms perform in implementing their proactive market strategies. The research is based on two papers, each detailing one of the two complementary branches of the research. The first paper presents the conceptual work, focusing on a typology of marketoriented strategic behaviors, which are important for understanding how firms can gain the potential performance benefits of market orientation and how they can achieve behavioral fit among their activities. The second paper presents the empirical work, focusing on the qualitative case study performed and the themes of proactiveness that emerged from it. These papers are then synthesized into a holistic view of proactive market strategies in the thesis. The thesis finds that proactiveness at the firm level in a marketing context means a firm is future-oriented, initiative-taking, change-inducing, and creative. With a basis in this definition and the extensive literature on market orientation, the thesis presents conceptual developments that are important for understanding proactiveness in market strategy, such as a framework for understanding market strategies through firm activities and one for identifying and categorizing different types of proactive activities. Furthermore, the thesis gives more detailed descriptions of the case firms and how their proactive activities help them achieve success. This results in a thorough exploration of proactive market strategies, which contributes to the marketing and strategic management literatures by clearly defining proactiveness, conceptualizing and describing proactive market strategies, and delineating proactive firm activities to better understand how firms are being proactive. In doing so, the thesis provides interesting directions for future research and presents interesting implications for managerial practice.
Book Synopsis Exploring Proactive Market Strategies by : Harald Brege
Download or read book Exploring Proactive Market Strategies written by Harald Brege and published by Linköping University Electronic Press. This book was released on 2020-09-09 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. This dissertation seeks to investigate proactivity and its role in shaping firms’ market strategies. From prior research on proactivity in the strategic marketing domain, we know that proactive firms, on average, develop more radical innovation, are better at managing complex and highly competitive environments, and seem to achieve higher business performance. However, few, if any, of these prior studies properly define proactivity and take a more holistic perspective on its impact on firms’ market strategies. In this dissertation I propose a definition of proactivity through three main proactive characteristics: being future-oriented, taking the initiative, and driving change. Thus, a proactive firm does not wait for things to happen and then react to those events. Instead, it keeps a long-term horizon on its scanning for market intelligence and takes action before things happen, in order to create the change needed to improve its situation. While certainly not all proactive actions are successes, particularly not if the firm lacks proper awareness of the situation or exceeds its capabilities in its striving to shape events, proactive firms do have access to a broader set of opportunities than their less proactive competitors. To understand how proactivity influences market strategies, it is first necessary to understand market strategy itself a bit closer. I define market strategies as firms’ strategies for creating customer value. According to the market orientation literature, the basis of achieving long-term high firm performance is to consistently provide customers with superior value to that of the competition. Thus, firms’ market strategies are squarely at the center of their efforts to become more successful. To study these strategies and the effects they have, it is necessary to go beyond strategy documents and study the actual activities that firms perform to implement them. A market strategy, in my conceptualization, can thus be perceived as a coherent set of activities aimed at fulfilling certain goals, leading to the creation of customer value. These activities can then be further categorized according to the strategic orientations that drive the firm’s strategy-making, with customer orientation, competition orientation and innovation orientation being the orientations that have the most impact on market strategies. From this conceptual foundation, the dissertation takes four different approaches to investigating proactive market strategies, each presented in one of the four appended papers. In the first paper, a conceptual typology of different types of market strategies based on different value-creation logics – which are the combinations of responsiveness and proactivity that influence a firm’s value-creation efforts – is presented. In the second paper, the market strategies of five proactive firms are investigated to find three generic proactive market strategies, each representing a typical way for firms to employ proactivity in their market strategies. The third paper uses fuzzy-set qualitative comparative analysis to investigate the configurations of proactivity, market environment and different market strategies that consistently lead to high market-strategic effectiveness. Finally, the fourth paper goes more in-depth in exploring the activities that firms employ to create value for customers, with particular focus on the different activities that are performed during different stages of contact with a customer. Through this thorough investigation of proactive market strategies, this dissertation presents a holistic view of proactivity and its impact on firms’ market strategies and their associated activities. As this is the first proper holistic view of proactivity in market strategy and also the first attempt to properly define proactivity in the market-strategic context, the dissertation also provides directions for future research. ”Vi måste vara mer proaktiva” är en fras som säkerligen har dragits på många strategimöten. I såväl internationaliserade jättar som lokala småföretag, tjänsteföretag likväl som tillverkande industrier, har det i styrelserum, ledningsmöten, pratats om behovet att vara mer proaktiv. Det uppenbara är att proaktivitet ses som något positivt, något som kan hjälpa företaget bli bättre, mer konkurrenskraftigt, och så vidare. Men vad menar man egentligen med att vara proaktiv i det här sammanhanget? Och hur påverkar det egentligen företags prestationsförmåga? Harald Brege vid Linköpings Universitet har studerat proaktivitet och hur företag kan använda det för att öka effektiviteten på sina marknadsstrategier, d.v.s. deras strategier för att skapa kundvärde. Proaktivitet är en nyckel som kan låsa upp möjligheter för företag att bli bättre på att hantera en föränderlig och komplex omvärld och stärka sin konkurrenskraft. Slår man upp ordet ”proaktiv” i SAOL får man veta att det betyder förebyggande eller förutseende, men för att kunna användas som ett verktyg för strategiutveckling behövs en mer användbar definition än så. Ur ett strategiskt perspektiv så har proaktivitet tre huvudsakliga komponenter: att vara långsiktig, att ta initiativet och att driva förändring. Det viktigaste för ett proaktivt företag är att inte vara passiva och vänta på att något händer som tvingar dem till förändring eller att bara reaktivt agera på det som finns i omvärlden. Istället så blickar man framåt, identifierar de potentiella sätt som en situation kan utvecklas på och tar sedan initiativet och agerar för att förändra situationen så att den passar företaget bättre. Dock så räcker det inte bara att bli proaktiv och så får man stora vinster på direkten. För att proaktiviteten ska bli framgångsrik så måste ett företag dels arbeta för att skaffa en grundlig förståelse av sin omgivning, dels se till de olika delarna i deras marknadsstrategi hänger ihop och arbetar mot samma mål. Är strategin otydlig eller om företaget håller på med saker de inte har insikt i så är proaktivitet istället sannolikt att ge dåliga resultat. Genom att arbeta för att förstå sina kunder på djupet så kan proaktiva företag snabbt komma med lösningar till behov, inklusive behov som kanske inte ens kunderna själva hade identifierat. Genom att aktivt arbeta med att förändra kunders uppfattning av vad en leverantör ska göra för dem och att påverka politiker och andra intressenter så kan proaktiva företag forma sina marknader för att bättre passa dem. Genom att driva produktutveckling som fokuserar på morgondagens produkter och att testa nya möjligheter, inte bara småförbättringar av samma gamla produkter, så kan proaktiva företag skapa innovativa nya erbjudanden som vänder upp och ner på marknaden. Dessa tre exempel belyser de tre generiska proaktiva marknadsstrategier som har identifierats: kundengagemang, marknadsformande, och innovationsledarskap.
Download or read book Proactive Companies written by L. Araújo and published by Springer. This book was released on 2012-02-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Book Synopsis Business Process Management Forum by : Claudio Di Ciccio
Download or read book Business Process Management Forum written by Claudio Di Ciccio and published by Springer Nature. This book was released on 2022-09-06 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the BPM Forum held at the 20th International Conference on Business Process Management, BPM 2022, which took place in Münster, Germany, in September 2022. The BPM Forum hosts innovative research which has a high potential of stimulating discussions. The papers selected for the forum are expected to showcase fresh ideas from exciting and emerging topics in BPM, even if they are not yet as mature as the regular papers at the conference. The 13 full papers included in this volume were carefully reviewed and selected from 98 submissions. The papers were organized in topical sections named: modeling and design; process mining; and predictive process monitoring.
Book Synopsis Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making by : Milad Shemshaki
Download or read book Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making written by Milad Shemshaki and published by Milad Shemshaki. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book combines theoretical foundations with practical insights, case studies, and actionable strategies, making it an invaluable resource for marketing professionals, business leaders, students, and entrepreneurs alike. By exploring cutting-edge technologies and emphasizing the alignment of data-driven tactics with broader business objectives, Shemshaki equips readers with the knowledge and tools necessary to thrive in the digital age. Whether you're looking to enhance your data analysis skills, drive business growth through intelligent marketing decisions, or gain a competitive edge in the marketplace, this book provides a roadmap for leveraging data to create more meaningful connections with your audience and achieve measurable business results.
Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves
Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Download or read book INCEESS 2020 written by Putri Anggun Sari and published by European Alliance for Innovation. This book was released on 2021-01-18 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: InCEESS is an international conference hosted by Pelita Bangsa University. This conference is arranged to become an annual conference making room for scholars and practitioners in the area of Engineering, ICT, Management, and all research in Social Science and Humanities to share their thoughts, knowledge, and recent researches in the field of study (https://inceess.pelitabangsa.ac.id/).
Book Synopsis The Routledge Companion to Non-Market Strategy by : Thomas C. Lawton
Download or read book The Routledge Companion to Non-Market Strategy written by Thomas C. Lawton and published by Routledge. This book was released on 2015-04-24 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
Book Synopsis Sustainable Marketing by : Donald A. Fuller
Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE Publications. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Download or read book Beyond the Core written by Chris Zook and published by Harvard Business Press. This book was released on 2004 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows executives how to grow profitably by finding and focusing on their core business. It shows how they can increase the odds of successful expansion once their core business no longer provides sufficient new growth.
Book Synopsis Navigating Tomorrow - The Future of Product Management and Artifical Intelligence - A Handbook for Product Managers by : Sajjad Ahmad
Download or read book Navigating Tomorrow - The Future of Product Management and Artifical Intelligence - A Handbook for Product Managers written by Sajjad Ahmad and published by Sajjad ahmad. This book was released on 2024-01-04 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving terrain of technology, the convergence of artificial intelligence (AI) and product management has become a defining feature of the contemporary business landscape. The symbiotic relationship between these two domains has ushered in a new era of innovation, challenging traditional paradigms and reshaping the way products are conceptualized, developed, and delivered to users. As we stand at the crossroads of technological advancement, it is crucial to understand the intricate interplay between AI and product management. Product managers are no longer mere architects of features; they are orchestrators of intelligent systems, harnessing the power of machine learning, data analytics, and automation to redefine user experiences and business processes. This journey into the future of product management and AI is not merely a forecast but a roadmap that navigates the complex terrains of opportunities and challenges. It requires a keen understanding of the profound changes AI introduces to the product development lifecycle, the impact on user-centric design, and the transformative nature of data-driven decision-making. The landscape we traverse is marked by the fusion of human ingenuity with the capabilities of machines. It's a realm where algorithms augment creativity, where data becomes the currency of innovation, and where products evolve dynamically in response to real-time insights. As we embark on this exploration, it is imperative to grasp the significance of AI not as a standalone entity but as an integral force shaping the future trajectory of product management. This book seeks to unravel the intricacies of this evolving landscape, offering a comprehensive guide for product managers, business leaders, and enthusiasts who aim to harness the potential of AI to propel their products into the future. We will delve into the collaborative synergy between human expertise and machine intelligence, explore ethical considerations in design, navigate the challenges of agile methodologies in AI projects, and decipher the critical role of continuous learning in staying ahead of the curve. Join us on this expedition as we define the landscape where the pulse of AI harmonizes with the heartbeat of product management. Through insights, strategies, and real-world case studies, we aim to empower you to not only adapt to this changing landscape but to thrive within it, creating products that resonate with users in a world where the only constant is relentless innovation.
Book Synopsis Bridging Local Constraints and Global Priorities by : Nancy Brett
Download or read book Bridging Local Constraints and Global Priorities written by Nancy Brett and published by Linköping University Electronic Press. This book was released on 2024-04-16 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biogas offers a sustainable alternative to fossil fuels, promoting circularity and local economic growth. It is, therefore, increasingly prioritised by decision-makers within Sweden and the EU. Despite its advantages, the Swedish market is perceived as underachieving in terms of scale and penetration. Biogas, a socio-technical system, has necessitated state and regional support for its establishment and expansion, given its competition with entrenched fossil fuels and its inherent material limitations. This thesis primarily seeks to explore how the interplay of political, societal, and market perspectives has influenced the biogas market. The research zeroes in on the Swedish biogas market, with a special focus on the impact of geographical regions on market shaping. Using in part a longitudinal case study revealed that historically, successful regions have relied heavily on translations of missions and visions for developing the biogas markets. These translations were found to build heavily on local concerns and local resources. The consequence of this meant that the global context of the climate problem was not always the focus of policy and strategies. The significance of local interpretation was further unveiled as a component of value creation, where value is closely tied to the material and social conditions of local geographies. Value creation for intricate systems like biogas, which are multifunctional and span various social domains, indicates that biogas and biofertilisers are entities that are both naturally and socially constructed, underlining the impossibility of separating the natural from the social. The socio-material properties were important for biogas market shaping, as shown by tracing both biogas and biofertilisers. The connections between methane and fossil gas were found to be positive and negative for the biogas market. The reliance on fossil gas has created conditions that allow the biogas market to expand. However, the narrative of fossil gas as a bridge has, at times, led to doubts about biogas, and there is a risk that instead of biogas greening fossil gas, fossil gas has a ‘browning’ effect on the biogas market. For biofertiliser, the socio-material was found to be in a phase of change. It was found that the biogas market has been built for the energy market, but increasingly, it is important to consider the role of biofertiliser in this market. What was previously considered to be a by-product and a problem for the producers, is increasingly seen as an asset. Similar to the findings of the connection between fossil gas and biomethane, this is a change in social framings more than a change in the material. The movement from waste to by-product to an asset can be an important view both empirically and theoretically to foreground that for an object to be understood as valuable or sustainable, work is needed. This highlighted that markets do not simply appear, and objects are not inherently valuable or sustainable. It is instead an interplay between the social, material, and technical, which (re)shapes products and their markets. Lastly, this thesis, through the lens of marketisation, traced the concerns of the bio-gas market. It found that the biogas market is still evolving often referred to as a hot market. The boundaries of the market, including what is considered an externality, are still being defined. While this doesn’t fully account for the slow growth, it does enable stakeholders to use this understanding to influence the market’s development. As the biogas market changes, along with other factors such as the role of fossil gas, the impact of material changes with liquified biogas, and the growth of the concentrated biofertiliser market, it’s evident that the narratives will shift. This thesis adds to the empirical literature on renewable energy by emphasising that regions that depend on creating value for their citizens by promoting a local narrative will need to adapt to reflect the new material realities. This will influence both how valuation processes are conducted and the use of missions and visions by both the public and private sectors. Biogas är ett hållbart alternativ till fossila bränslen och kan dessutom främja cirkularitet och lokal ekonomisk tillväxt. Därför har biogasen alltmer prioriterats av beslutsfattare i Sverige och EU. I Sverige anses dock biogasmarknaden vara underpresterande när det gäller storlek och räckvidd. Biogas är ett sociotekniskt system som har krävt omfattande stöd från stat och lokala regioner för att etableras på grund av konkurrensen från fossila bränslen men också till följd av dess materiella restriktioner. Det primära syftet med denna avhandling är att undersöka hur samspelet mellan olika politiska, samhälleliga och marknadsmässiga inramningar har format biogasmarknaden. Studien fokuserar på biogasmarknaden i Sverige, med särskild tonvikt på olika geografiska regioners roll. En longitudinell fallstudie har gjort det möjligt att observera vilken central roll tolkningar av uppdrag och visioner har spelat för att motivera lokala aktörer att framgångsrikt utveckla biogasmarknaderna i utvalda regioner. Lokala policy-tolkningar visade sig i hög grad bygga på lokala problem och resurser som finns tillhands. Detta innebar också att klimatproblemen i en global kontext inte alltid var i fokus. Den lokala policytolkningen visade sig vidare vara en del av värdeskapandet, där värdet kopplades nära den regionala materiella och sociala kontexten. Dessa värdeskapandeprocesser visade också tydligt att biogas och biogödsel är objekt som är både naturligt och socialt konstruerade. Analysen visade den bristande förmågan att skilja på det naturliga och det sociala i komplexa system som spänner över flera sociala sfärer. De socio-materiella egenskaperna hos biometan och biogödsel är viktiga för utformningen av biogasmarknaden. Ett tydligt exempel är den nära relationen mellan biometan och fossilgas som har visat sig ha både för- och nackdelar för biogasmarknadens utveckling. En fördel är att biometan genom att använda fossilgasinfrastruktur lätt kan expandera. Narrativet om fossilgas som en brygga till fossila-fria samhället kan ses som en nackdel eftersom det har lett till tvivel om biogasens roll. Det finns en uppenbar risk för att biogasen genom fossilgaskopplingen bara anses göra fossilgas mer accepterad. Att biogödselns ställning på biogasmarknaden håller på att förändras påverkar också biogasproduktionens förutsättningar. Det som tidigare betraktades som en biprodukt till produktionen av förnybar energi och ett problem för producenterna kan numera användas som en tillgång. I likhet med effekterna av samspelet mellan fossil gas och biometan rör detta sig om en förändring av de sociala ramarna snarare än en materiell förändring. Att detta förändrade synsätt varit av central betydelse är en observation som är viktig både ur en empirisk och teoretisk synvinkel. Det visar att det går att förändra uppfattningen om ett objekt. Om objektet ska förstås som värdefullt eller hållbart krävs emellertid omfattande insatser. Det rör sig om ett samspel mellan de sociala, materiella och tekniska aspekter som (om)formar produkter och marknader. Slutligen, användningen av begreppet ”marketisation” bidrog till att synliggöra biogasmarknadens problem. Analysen visar att biogasmarknaden fortfarande utvecklas och är vad som, brukar kallas en ”het marknad. Gränserna för marknaden, inklusive vad som betraktas som externa effekter, håller fortfarande på att definieras. Även om detta inte helt förklarar den långsamma tillväxten, gör det möjligt för intressenter att använda denna kunskap för att påverka utformningen av marknaden. När biogasmarknaden förändras, tillsammans med andra faktorer såsom rollen för fossilgas, effekten av materiella förändringar med flytande biogas, och expansionen av den koncentrerade biogödselmarknaden, är det tydligt att narrativen kommer att behöva förändras. Avhandlingen bidrar till den empiriska litteraturen om förnybar energi genom att visa hur regioner genom lokalt förankrade narrativ motiverat hur biogas-satsningarna, skapat värde för medborgarna. Dessa narrativ kommer att behöva anpassas för att återspegla de nya materiella verkligheterna.
Book Synopsis SU-AFBE 2018 by : Andriati Fitriningrum
Download or read book SU-AFBE 2018 written by Andriati Fitriningrum and published by European Alliance for Innovation. This book was released on with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 22nd AFBE Conference, a proud record for an academic conference, and we hope it is also an indication of the value of AFBE to business and management scholars within the region. Sampoerna University organizes the 2018 AFBE Conference with the theme of “Business Innovation, Sustainability, and Disruption Technology: Challenges and Opportunities”. This topic has taken growing attention among not only practitioners but also academics. Nowadays there are numerous new ventures that offer novel products or services that may disrupt established industry. More and more people should be aware of the challenges and opportunities and thus forced to become more agile and competitive in the today's business environment. There is four invited speakers, Ir. Airlangga Hartanto, MBA (Minister of Industry of the Republic of Indonesia), Dr. Chris Perryer (University of Western Australia), Dr. Marthin Nanere (La Trobe University, Australia), and Reza Ashari Nasution, Ph.D .(Institut Teknologi Bandung).
Book Synopsis Ambidextrous Strategy by : Agnieszka Zakrzewska-Bielawska
Download or read book Ambidextrous Strategy written by Agnieszka Zakrzewska-Bielawska and published by Taylor & Francis. This book was released on 2021-02-25 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies of enterprises evolve with the development of strategic management theory and new concepts, models, and outlooks that emerge with it. The concept of ambidexterity is a relatively new approach to business development strategies, which involves simultaneous exploration and exploitation activities to ensure the success of the company and a relatively sustainable competitive advantage. This begs the question as to whether the ambidextrous strategy is the right choice for all enterprises, and if not, what determines its choice. This book identifies and systematizes antecedents for choosing ambidextrous strategy, including factors related to the uncertainty of the environment, its dynamics, complexity, and unpredictability, intra-organizational factors, those related to resources, organizational structure, and behavioral context, as well as those related to strategic leadership. It examines the outcomes of implementing ambidexterity from the perspective of financial and market performance and assesses the choices of companies operating in Poland from the perspective of the impact that particular antecedents had and the outcomes achieved, providing knowledge and guidance on the circumstances in which choosing the ambidextrous strategy brings the best results. The book presents the research findings to date, the cognitive gaps that still exist, and the directions for further research. It is intended for scientific circles, doctoral and management students and a wide range of managers, who have to make difficult strategic choices aimed, on the one hand, at increasing the efficiency of the company and, on the other, at seeking new paths of growth.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1609607848 Total Pages :3216 pages Book Rating :4.6/5 (96 download)
Book Synopsis Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources
Download or read book Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2011-07-31 with total page 3216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques applied to the science of recording, categorizing, using and learning from the experiences and expertise acquired by the modern organization. A much needed collection, this multi-volume reference presents the theoretical foundations, research results, practical case studies, and future trends to both inform the decisions facing today's organizations and the establish fruitful organizational practices for the future. Practitioners, researchers, and academics involved in leading organizations of all types will find useful, grounded resources for navigating the ever-changing organizational landscape.
Book Synopsis Unmasking Invisible Challenges in Entrepreneurship by : Rajagopal
Download or read book Unmasking Invisible Challenges in Entrepreneurship written by Rajagopal and published by Springer Nature. This book was released on with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
