Experimental Research In Consumer Sciences

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Experimental Research in Consumer Sciences

Author : Pinkie E. Zwane
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527575500
Total Pages : 214 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Experimental Research in Consumer Sciences by : Pinkie E. Zwane

Download or read book Experimental Research in Consumer Sciences written by Pinkie E. Zwane and published by Cambridge Scholars Publishing. This book was released on 2024-04-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food and textile industries play an important role in our daily lives; they are the core of our consumer society. To make these sectors more competitive in Africa, there is need to train competent researchers, who can effectively carry out research to develop more market-oriented products. Experimental research skills are critical for the success of the food and textile industries. This book is intended to specifically address the required experimental research skills needed by graduate students entering the field. A comprehensive coverage of all the elements of the research process, including problem identification, proposal writing, designing experiments, analysing and interpreting data, the use and application of statistical packages and finally scientific report and manuscript writing, have been provided in the book. The practical examples that are presented using data in food and textiles (including apparel), and their analysis and interpretation, will help readers understand the processes of conducting research, presenting data in a scientific way, and compiling a report.

Tools and Applications of Sensory and Consumer Science

Author : Daniel M. Ennis
Publisher : Institute for Perception
ISBN 13 : 0615857744
Total Pages : 197 pages
Book Rating : 4.6/5 (158 download)

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Book Synopsis Tools and Applications of Sensory and Consumer Science by : Daniel M. Ennis

Download or read book Tools and Applications of Sensory and Consumer Science written by Daniel M. Ennis and published by Institute for Perception. This book was released on 2014-09-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of Liking® and Landscape Segmentation Analysis® (LSA) Optimizing Product Portfolios Probabilistic Multidimensional Scaling Combinatorial Tools Designing Tests and Surveys The technical content behind each scenario has been kept to a minimum so that ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail. Examples range from dairy products to beverages and fragrance products and are designed to appeal to a broad audience in the product research field. 27 tables for product testing methods have been included so the reader can interpret results from discrimination methodologies such as the tetrad test, the triangle test, the same-different method, the duo-trio test, replicated testing, and others. 186 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy. To order print copies of this book, please call (804) 675-2980 or visit www.ifpress.com.

Individual Differences in Sensory and Consumer Science

Author : Tormod Næs
Publisher : Woodhead Publishing
ISBN 13 : 0081011148
Total Pages : 262 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Individual Differences in Sensory and Consumer Science by : Tormod Næs

Download or read book Individual Differences in Sensory and Consumer Science written by Tormod Næs and published by Woodhead Publishing. This book was released on 2018-02-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance studies. Written by an experienced team of statisticians and sensory and consumer scientists, the book provides both academics and industry professionals with the first complete overview of a topic of ever-increasing importance. - Identifies how to plan and execute experiments in sensory and consumer science - Analyzes and interprets individual variances in sensory and consumer research - Differentiates best practices for examining product development, quality control and consumer acceptance

Methods in Consumer Research, Volume 1

Author : Gaston Ares
Publisher : Woodhead Publishing
ISBN 13 : 0081012586
Total Pages : 652 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Methods in Consumer Research, Volume 1 by : Gaston Ares

Download or read book Methods in Consumer Research, Volume 1 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research - Provides examples of successful application of the methodologies presented - Includes focus groups and social media discussions - Encompasses consumer segmentation, with a focus on psychographics and genetics

Encyclopedia of Consumer Culture

Author : Dale Southerton
Publisher : SAGE Publications
ISBN 13 : 1452266530
Total Pages : 1665 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Consumer Culture by : Dale Southerton

Download or read book Encyclopedia of Consumer Culture written by Dale Southerton and published by SAGE Publications. This book was released on 2011-09-15 with total page 1665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume Encyclopedia of Consumer Culture covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world′s social, economic, political, and cultural landscapes. Offering an invaluable interdisciplinary approach, this reference work is a useful resource for researchers in sociology, political science, consumer science, global studies, comparative studies, business and management, human geography, economics, history, anthropology, and psychology. The first encyclopedia to outline the parameters of consumer culture, the Encyclopedia of Consumer Culture provides a critical, scholarly resource on consumption and consumerism over time. Some of the topics included are: Theories and concepts Socio-economic change (i.e. social mobility) Socio-demographic change (i.e. immigration, aging) Identity and social differentiation (i.e. social networks) Media (i.e. broadcast media) Style and taste (i.e. fashion, youth culture) Mass consumptions (i.e. retail culture) Ethical Consumption (i.e. social movements) Civil society (i.e. consumer advocacy) Environment (i.e. sustainability) Domestic consumption (i.e. childhood, supermarkets) Leisure (i.e. sport, tourism) Technology (i.e. planned obsolescence) Work (i.e. post industrial society) Production (i.e. post fordism, global economy) Markets (i.e. branding) Institutions (i.e. religion) Welfare (i.e. reform, distribution of resources) Urban life (i.e. suburbs)

Methods in Consumer Research, Volume 2

Author : Gaston Ares
Publisher : Woodhead Publishing
ISBN 13 : 0081017448
Total Pages : 498 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Methods in Consumer Research, Volume 2 by : Gaston Ares

Download or read book Methods in Consumer Research, Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents comprehensive coverage of new and emerging techniques in consumer science - Provides examples of successful application of the methodologies presented throughout - Identifies how to design research for special populations, including children, the elderly and low-income consumers - Discusses sensitivity to cross-cultural populations and emerging markets - Includes research design for food, cosmetic and household products - Highlights both psychological and physiological consumer measurements

Sensory and Consumer Research in Food Product Design and Development

Author : Howard R. Moskowitz
Publisher : John Wiley & Sons
ISBN 13 : 111994595X
Total Pages : 441 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sensory and Consumer Research in Food Product Design and Development by : Howard R. Moskowitz

Download or read book Sensory and Consumer Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2012-01-24 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions. This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.

Statistics for Sensory and Consumer Science

Author : Tormod Næs
Publisher : John Wiley & Sons
ISBN 13 : 1119957249
Total Pages : 268 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Statistics for Sensory and Consumer Science by : Tormod Næs

Download or read book Statistics for Sensory and Consumer Science written by Tormod Næs and published by John Wiley & Sons. This book was released on 2011-06-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we move further into the 21st Century, sensory and consumer studies continue to develop, playing an important role in food science and industry. These studies are crucial for understanding the relation between food properties on one side and human liking and buying behaviour on the other. This book by a group of established scientists gives a comprehensive, up-to-date overview of the most common statistical methods for handling data from both trained sensory panels and consumer studies of food. It presents the topic in two distinct sections: problem-orientated (Part I) and method orientated (Part II), making it to appropriate for people at different levels with respect to their statistical skills. This book succesfully: Makes a clear distinction between studies using a trained sensory panel and studies using consumers. Concentrates on experimental studies with focus on how sensory assessors or consumers perceive and assess various product properties. Focuses on relationships between methods and techniques and on considering all of them as special cases of more general statistical methodologies It is assumed that the reader has a basic knowledge of statistics and the most important data collection methods within sensory and consumer science. This text is aimed at food scientists and food engineers working in research and industry, as well as food science students at master and PhD level. In addition, applied statisticians with special interest in food science will also find relevant information within the book.

Impacting the Sensory Experience of Products

Author : Christine Cowen-Elstner
Publisher : Springer
ISBN 13 : 3658212063
Total Pages : 233 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Impacting the Sensory Experience of Products by : Christine Cowen-Elstner

Download or read book Impacting the Sensory Experience of Products written by Christine Cowen-Elstner and published by Springer. This book was released on 2018-02-28 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Consumer Research Methods in Food Science

Author : Carlos Gómez-Corona
Publisher : Springer Nature
ISBN 13 : 1071630008
Total Pages : 470 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Consumer Research Methods in Food Science by : Carlos Gómez-Corona

Download or read book Consumer Research Methods in Food Science written by Carlos Gómez-Corona and published by Springer Nature. This book was released on 2023-04-07 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

How to Get Published in the Best Marketing Journals

Author : David W. Stewart
Publisher : Edward Elgar Publishing
ISBN 13 : 1788113705
Total Pages : 256 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis How to Get Published in the Best Marketing Journals by : David W. Stewart

Download or read book How to Get Published in the Best Marketing Journals written by David W. Stewart and published by Edward Elgar Publishing. This book was released on 2019 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.

Psychological Experiments in Consumer Behavior

Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Psychological Experiments in Consumer Behavior by : Steuart Henderson Britt

Download or read book Psychological Experiments in Consumer Behavior written by Steuart Henderson Britt and published by . This book was released on 1970 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research Methods in Consumer Psychology

Author : Frank R. Kardes
Publisher : Routledge
ISBN 13 : 1351137700
Total Pages : 528 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Handbook of Research Methods in Consumer Psychology by : Frank R. Kardes

Download or read book Handbook of Research Methods in Consumer Psychology written by Frank R. Kardes and published by Routledge. This book was released on 2019-04-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Review and Synthesis of Family and Consumer Sciences Education Research, 1985-1995

Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Review and Synthesis of Family and Consumer Sciences Education Research, 1985-1995 by :

Download or read book Review and Synthesis of Family and Consumer Sciences Education Research, 1985-1995 written by and published by . This book was released on 1996 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Discrete Choice Experiments in Marketing

Author : Klaus Zwerina
Publisher : Springer Science & Business Media
ISBN 13 : 3642500137
Total Pages : 184 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Discrete Choice Experiments in Marketing by : Klaus Zwerina

Download or read book Discrete Choice Experiments in Marketing written by Klaus Zwerina and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.

A Tutorial in Consumer Research

Author : Andrea Morales
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis A Tutorial in Consumer Research by : Andrea Morales

Download or read book A Tutorial in Consumer Research written by Andrea Morales and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this article, we consider the reasons why employing realistic experimental designs and measuring actual behavior is important and beneficial for consumer research. More specifically, we discuss when, where, and how researchers might go about doing this in order to increase the veracity and believability of their work. We analyze the choice of independent variables (IVs) along the experimental-realism dimension, ranging from artificial to realistic, and the choice of dependent variables (DVs) along the behavioral-measures dimension ranging from hypothetical intention to actual behavior. Importantly, we also map various goals of consumer research along these two dimensions to highlight when it is most appropriate to enhance the realism and behavioral measures of an experiment. Using a number of illustrative examples from research in the extant literature, we specifically highlight how consumer researchers can increase experimental realism and utilize actual-behavior measures in their experiments in order to improve both the fidelity of the research and the likelihood that the research provides insight into “real” consumer behavior.

Consumer-Driven Innovation in Food and Personal Care Products

Author : S R Jaeger
Publisher : Elsevier
ISBN 13 : 1845699971
Total Pages : 697 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Consumer-Driven Innovation in Food and Personal Care Products by : S R Jaeger

Download or read book Consumer-Driven Innovation in Food and Personal Care Products written by S R Jaeger and published by Elsevier. This book was released on 2010-08-30 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. - Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD - Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing - Chapters review the different viewpoints on consumer research methods and statistics for NPD