Experiment, Right Or Wrong

Download Experiment, Right Or Wrong PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 9780521382076
Total Pages : 252 pages
Book Rating : 4.3/5 (82 download)

DOWNLOAD NOW!


Book Synopsis Experiment, Right Or Wrong by : Allan Franklin

Download or read book Experiment, Right Or Wrong written by Allan Franklin and published by Cambridge University Press. This book was released on 1990-05-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Experiment, Right or Wrong, Allan Franklin continues his investigation of the history and philosophy of experiment presented in his previous book, The Neglect of Experiment. In this new study, Franklin considers the fallibility and corrigibility of experimental results and presents detailed histories of two such episodes: 1) the experiment and the development of the theory of weak interactions from Fermi's theory in 1934 to the V-A theory of 1957 and 2) atomic parity violation experiments and the Weinberg-Salam unified theory of electroweak interactions of the 1970s and 1980s. In these episodes Franklin demonstrates not only that experimental results can be wrong, but also that theoretical calculations and the comparison between experiment and theory can also be incorrect. In the second episode, Franklin contrasts his view of an "evidence model" of science in which questions of theory choice, confirmation, and refutation are decided on the basis of reliable experimental evidence, with that proposed by the social constructivists.

The Marshmallow Test

Download The Marshmallow Test PDF Online Free

Author :
Publisher : Little, Brown Spark
ISBN 13 : 0316230855
Total Pages : 281 pages
Book Rating : 4.3/5 (162 download)

DOWNLOAD NOW!


Book Synopsis The Marshmallow Test by : Walter Mischel

Download or read book The Marshmallow Test written by Walter Mischel and published by Little, Brown Spark. This book was released on 2014-09-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned psychologist Walter Mischel, designer of the famous Marshmallow Test, explains what self-control is and how to master it. A child is presented with a marshmallow and given a choice: Eat this one now, or wait and enjoy two later. What will she do? And what are the implications for her behavior later in life? The world's leading expert on self-control, Walter Mischel has proven that the ability to delay gratification is critical for a successful life, predicting higher SAT scores, better social and cognitive functioning, a healthier lifestyle and a greater sense of self-worth. But is willpower prewired, or can it be taught? In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life -- from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

E-Squared

Download E-Squared PDF Online Free

Author :
Publisher : Hay House, Inc
ISBN 13 : 1401976379
Total Pages : 212 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!


Book Synopsis E-Squared by : Pam Grout

Download or read book E-Squared written by Pam Grout and published by Hay House, Inc. This book was released on 2023-08-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 10th anniversary of the #1 New York Times bestseller, a new release complete with a brand-new Manifesting Scavenger Hunt. E-Squared could best be described as a lab manual with simple experiments to prove once and for all that reality is malleable, that consciousness trumps matter, and that you shape your life with your mind. Rather than take it on faith, you are invited to conduct nine 48-hour experiments to prove there really is a positive, loving, totally hip force in the universe. Yes, you read that right. It says prove. The experiments, each of which can be conducted with absolutely no money and very little time expenditure, demonstrate that spiritual principles are as dependable as gravity, as consistent as Newton’s laws of motion. For years, you’ve been hoping and praying that spiritual principles are true. E-Squared lets you know it for sure. NEW in this edition: A note from Pam Grout on the 10th anniversary of E-Squared, plus a brand-new Manifesting Scavenger Hunt with even more opportunities to prove your manifesting mojo. "I absolutely love this book. Pam has combined a writing style as funny as Ellen DeGeneres with a wisdom as deep and profound as Deepak Chopra's to deliver a powerful message and a set of experiments that will prove to you beyond a doubt that our thoughts really do create our reality." — Jack Canfield, co-creator of the New York Times best-selling Chicken Soup for the Soul® series

Why Evolution is True

Download Why Evolution is True PDF Online Free

Author :
Publisher : OUP Oxford
ISBN 13 : 019164384X
Total Pages : 416 pages
Book Rating : 4.1/5 (916 download)

DOWNLOAD NOW!


Book Synopsis Why Evolution is True by : Jerry A. Coyne

Download or read book Why Evolution is True written by Jerry A. Coyne and published by OUP Oxford. This book was released on 2010-01-14 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all the discussion in the media about creationism and 'Intelligent Design', virtually nothing has been said about the evidence in question - the evidence for evolution by natural selection. Yet, as this succinct and important book shows, that evidence is vast, varied, and magnificent, and drawn from many disparate fields of science. The very latest research is uncovering a stream of evidence revealing evolution in action - from the actual observation of a species splitting into two, to new fossil discoveries, to the deciphering of the evidence stored in our genome. Why Evolution is True weaves together the many threads of modern work in genetics, palaeontology, geology, molecular biology, anatomy, and development to demonstrate the 'indelible stamp' of the processes first proposed by Darwin. It is a crisp, lucid, and accessible statement that will leave no one with an open mind in any doubt about the truth of evolution.

Willpower

Download Willpower PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101543779
Total Pages : 303 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis Willpower by : Roy F. Baumeister

Download or read book Willpower written by Roy F. Baumeister and published by Penguin. This book was released on 2011-09-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it. "Deep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower: why we have it, why we don't, and how to build it. A terrific read." —Ravi Dhar, Yale School of Management, Director of Center for Customer Insights Pioneering research psychologist Roy F. Baumeister collaborates with New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control. Drawing on cutting-edge research and the wisdom of real-life experts, Willpower shares lessons on how to focus our strength, resist temptation, and redirect our lives. It shows readers how to be realistic when setting goals, monitor their progress, and how to keep faith when they falter. By blending practical wisdom with the best of recent research science, Willpower makes it clear that whatever we seek—from happiness to good health to financial security—we won’t reach our goals without first learning to harness self-control.

The Neglect of Experiment

Download The Neglect of Experiment PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 9780521379656
Total Pages : 308 pages
Book Rating : 4.3/5 (796 download)

DOWNLOAD NOW!


Book Synopsis The Neglect of Experiment by : Allan Franklin

Download or read book The Neglect of Experiment written by Allan Franklin and published by Cambridge University Press. This book was released on 1989-09-29 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role have experiments played, and should they play, in physics? How does one come to believe rationally in experimental results? The Neglect of Experiment attempts to provide answers to both of these questions. Professor Franklin's approach combines the detailed study of four episodes in the history of twentieth century physics with an examination of some of the philosophical issues involved. The episodes are the discovery of parity nonconservation ( or the violation of mirror symmetry) in the 1950s; the nondiscovery of parity nonconservation in the 1930s, when the results of experiments indicated, at least in retrospect, the symmetry violation, but the significance of those results was not realized; the discovery and acceptance of CP ( combined parity-charge conjugations, paricle-antiparticle) symmetry; and Millikan's oil-drop experiment. Franklin examines the various roles that experiment plays, including its role in deciding between competing theories, confirming theories, and calling fo new theories. The author argues that one can provide a philosophical justification for these roles. He contends that if experiment plays such important roles, then one must have good reason to believe in experimental results. He then deals with deveral problems concerning such reslults, including the epistemology of experiment, how one comes to believe rationally in experimental results, the question of the influence of theoretical presuppositions on results, and the problem of scientific fruad. This original and important contribution to the study of the philosophy of experimental science is an outgrowth of many years of research. Franklin brings to this work more than a decade of experience as an experimental high-energy physicist, along with his significant contributions to the history and philosophy of science.

The Lucifer Effect

Download The Lucifer Effect PDF Online Free

Author :
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812974441
Total Pages : 578 pages
Book Rating : 4.8/5 (129 download)

DOWNLOAD NOW!


Book Synopsis The Lucifer Effect by : Philip Zimbardo

Download or read book The Lucifer Effect written by Philip Zimbardo and published by Random House Trade Paperbacks. This book was released on 2008-01-22 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive firsthand account of the groundbreaking research of Philip Zimbardo—the basis for the award-winning film The Stanford Prison Experiment Renowned social psychologist and creator of the Stanford Prison Experiment Philip Zimbardo explores the mechanisms that make good people do bad things, how moral people can be seduced into acting immorally, and what this says about the line separating good from evil. The Lucifer Effect explains how—and the myriad reasons why—we are all susceptible to the lure of “the dark side.” Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can work in concert to make monsters out of decent men and women. Here, for the first time and in detail, Zimbardo tells the full story of the Stanford Prison Experiment, the landmark study in which a group of college-student volunteers was randomly divided into “guards” and “inmates” and then placed in a mock prison environment. Within a week the study was abandoned, as ordinary college students were transformed into either brutal, sadistic guards or emotionally broken prisoners. By illuminating the psychological causes behind such disturbing metamorphoses, Zimbardo enables us to better understand a variety of harrowing phenomena, from corporate malfeasance to organized genocide to how once upstanding American soldiers came to abuse and torture Iraqi detainees in Abu Ghraib. He replaces the long-held notion of the “bad apple” with that of the “bad barrel”—the idea that the social setting and the system contaminate the individual, rather than the other way around. This is a book that dares to hold a mirror up to mankind, showing us that we might not be who we think we are. While forcing us to reexamine what we are capable of doing when caught up in the crucible of behavioral dynamics, though, Zimbardo also offers hope. We are capable of resisting evil, he argues, and can even teach ourselves to act heroically. Like Hannah Arendt’s Eichmann in Jerusalem and Steven Pinker’s The Blank Slate, The Lucifer Effect is a shocking, engrossing study that will change the way we view human behavior. Praise for The Lucifer Effect “The Lucifer Effect will change forever the way you think about why we behave the way we do—and, in particular, about the human potential for evil. This is a disturbing book, but one that has never been more necessary.”—Malcolm Gladwell “An important book . . . All politicians and social commentators . . . should read this.”—The Times (London) “Powerful . . . an extraordinarily valuable addition to the literature of the psychology of violence or ‘evil.’”—The American Prospect “Penetrating . . . Combining a dense but readable and often engrossing exposition of social psychology research with an impassioned moral seriousness, Zimbardo challenges readers to look beyond glib denunciations of evil-doers and ponder our collective responsibility for the world’s ills.”—Publishers Weekly “A sprawling discussion . . . Zimbardo couples a thorough narrative of the Stanford Prison Experiment with an analysis of the social dynamics of the Abu Ghraib prison in Iraq.”—Booklist “Zimbardo bottled evil in a laboratory. The lessons he learned show us our dark nature but also fill us with hope if we heed their counsel. The Lucifer Effect reads like a novel.”—Anthony Pratkanis, Ph.D., professor emeritus of psychology, University of California

Obedience to Authority

Download Obedience to Authority PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0062803409
Total Pages : 201 pages
Book Rating : 4.0/5 (628 download)

DOWNLOAD NOW!


Book Synopsis Obedience to Authority by : Stanley Milgram

Download or read book Obedience to Authority written by Stanley Milgram and published by HarperCollins. This book was released on 2017-07-11 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A part of Harper Perennial’s special “Resistance Library” highlighting classic works that illuminate our times: A special edition reissue of Stanley Milgram’s landmark examination of humanity’s susceptibility to authoritarianism. “The classic account of the human tendency to follow orders, no matter who they hurt or what their consequences.” — Washington Post Book World In the 1960s, Yale University psychologist Stanley Milgram famously carried out a series of experiments that forever changed our perceptions of morality and free will. The subjects—or “teachers”—were instructed to administer electroshocks to a human “learner,” with the shocks becoming progressively more powerful and painful. Controversial but now strongly vindicated by the scientific community, these experiments attempted to determine to what extent people will obey orders from authority figures regardless of consequences. “Milgram’s experiments on obedience have made us more aware of the dangers of uncritically accepting authority,” wrote Peter Singer in the New York Times Book Review. With an introduction from Dr. Philip Zimbardo, who conducted the famous Stanford Prison Experiment, Obedience to Authority is Milgram’s fascinating and troubling chronicle of his classic study and a vivid and persuasive explanation of his conclusions.

Welcome Problems, Find Success

Download Welcome Problems, Find Success PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000449351
Total Pages : 141 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!


Book Synopsis Welcome Problems, Find Success by : Kiyoshi "Nate" Furuta

Download or read book Welcome Problems, Find Success written by Kiyoshi "Nate" Furuta and published by CRC Press. This book was released on 2021-09-02 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, author Nate Furuta, former chair and CEO of Toyota Boshoku America Inc., shares the story of his decades of experience directly leading the establishment of Toyota cultures outside Japan. Furuta was the first Toyota employee on the ground at New United Motor Manufacturing Inc. (NUMMI), Toyota’s joint venture in California with General Motors, where he directly led the establishment of the most revolutionary labor-management agreement in the history of the US auto industry. In addition, Furuta was the first Toyota employee on the ground in Georgetown Kentucky at Toyota’s first full-scale, wholly owned manufacturing operation outside Japan, where he led (working directly with President Fujio Cho) the establishment of Toyota’s general management systems and culture there. This book tells the stories of establishing successful operations in those two iconic organizations as well as others. Furuta reveals details, both stories and process descriptions that only he can tell. He takes you along as he and others lead Toyota’s intense globalization from the early 1980s to recent days. He introduces you to the critical leaders in Toyota's history, such as Taiichi Ohno and Fujio Cho as well as Kenzo Tamai, the head of the company’s HRM function in the 1980s. This book is not about human-resource management (HRM) policies and procedures. It provides a deep dive into the way senior leaders embody deep awareness of HRM matters, developing and executing company strategy while at the same time developing organizational capability. The role of senior leaders isn’t just a matter of directing the company to achieve objectives; it is a matter of building the capability to achieve those objectives, consistently, and further developing capability as it executes. Key to this is to develop the awareness, attitude, capability, and practice of identifying problems as progress is made toward achieving objectives, which is, in fact, attained through steadily eliminating each problem as it arises. This becomes a self-reinforcing loop of the organization, tapping in to the essence of solving problems while simultaneously developing ever better problem-solving skills and better problem solvers. This loop propels an organization toward meeting its purpose while developing capability for capability development. Essentially, this book reveals Toyota’s general management systems from the firsthand experience of a Toyota Japanese senior manager and describes, with stories and process examples, the attitude, behaviors, and systems needed to successfully establish and lead in a true Lean business environment.

An Experiment in Criticism

Download An Experiment in Criticism PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (113 download)

DOWNLOAD NOW!


Book Synopsis An Experiment in Criticism by :

Download or read book An Experiment in Criticism written by and published by . This book was released on 1965 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professor Lewis believed that literature exists above all for the joy of the reader and that books should be judged by the kind of reading they invite. He doubted the use of strictly evaluative criticism, especially its condemnations. Literary criticism is traditionally employed in judging books, and 'bad taste' is thought of as a taste for bad books. Professor Lewis's experiment consists in reversing the process, and judging literature itself by the way men read it. He defined a good book as one which can be read in a certain way, a bad book as one which can only be read in another. He was therefore mainly preoccupied with the notion of good reading: and he showed that this, in its surrender to the work on which it is engaged, has something in common with love, with moral action, and with intellectual achievement. In good reading we should be concerned less in altering our own opinions than in entering fully into the opinions of others; 'in reading great literature I become a thousand men and yet remain myself'. As with all that Professor Lewis wrote, the arguments are stimulating and the examples apt"--Publisher description

Wrong theory -- right experiment

Download Wrong theory -- right experiment PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (12 download)

DOWNLOAD NOW!


Book Synopsis Wrong theory -- right experiment by : Friedel Weinert

Download or read book Wrong theory -- right experiment written by Friedel Weinert and published by . This book was released on 1995 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Terminal Experiment

Download The Terminal Experiment PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 110154368X
Total Pages : 295 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis The Terminal Experiment by : Robert J. Sawyer

Download or read book The Terminal Experiment written by Robert J. Sawyer and published by Penguin. This book was released on 2011-08-30 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Peter Hobson has created three electronic simulations of his own personality. But they all have escaped from Hobson's computer into the web-and one of them is a killer.

The Great Mental Models, Volume 1

Download The Great Mental Models, Volume 1 PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 209 pages
Book Rating : 4.5/5 (937 download)

DOWNLOAD NOW!


Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Justice

Download Justice PDF Online Free

Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429952687
Total Pages : 318 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Justice by : Michael J. Sandel

Download or read book Justice written by Michael J. Sandel and published by Farrar, Straus and Giroux. This book was released on 2009-09-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned Harvard professor's brilliant, sweeping, inspiring account of the role of justice in our society--and of the moral dilemmas we face as citizens What are our obligations to others as people in a free society? Should government tax the rich to help the poor? Is the free market fair? Is it sometimes wrong to tell the truth? Is killing sometimes morally required? Is it possible, or desirable, to legislate morality? Do individual rights and the common good conflict? Michael J. Sandel's "Justice" course is one of the most popular and influential at Harvard. Up to a thousand students pack the campus theater to hear Sandel relate the big questions of political philosophy to the most vexing issues of the day, and this fall, public television will air a series based on the course. Justice offers readers the same exhilarating journey that captivates Harvard students. This book is a searching, lyrical exploration of the meaning of justice, one that invites readers of all political persuasions to consider familiar controversies in fresh and illuminating ways. Affirmative action, same-sex marriage, physician-assisted suicide, abortion, national service, patriotism and dissent, the moral limits of markets—Sandel dramatizes the challenge of thinking through these con?icts, and shows how a surer grasp of philosophy can help us make sense of politics, morality, and our own convictions as well. Justice is lively, thought-provoking, and wise—an essential new addition to the small shelf of books that speak convincingly to the hard questions of our civic life.

Moral Minds

Download Moral Minds PDF Online Free

Author :
Publisher : Harper Collins
ISBN 13 : 0061864781
Total Pages : 530 pages
Book Rating : 4.0/5 (618 download)

DOWNLOAD NOW!


Book Synopsis Moral Minds by : Marc D. Hauser

Download or read book Moral Minds written by Marc D. Hauser and published by Harper Collins. This book was released on 2009-10-13 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Harvard scientist illuminates the biological basis for human morality in this groundbreaking book. With the diversity of moral attitudes found across cultures around the globe, it is easy to assume that moral perspectives are socially developed—a matter of nurture rather than nature. But in Moral Minds, Marc Hauser presents compelling evidence to the contrary, and offers a revolutionary new theory: that humans have evolved a universal moral instinct. Hauser argues that certain biologically innate moral principles propel us toward judgments of right and wrong independent of gender, education, and religion. Combining his cutting-edge research with the latest findings in cognitive psychology, linguistics, neuroscience, evolutionary biology, economics, and anthropology, Hauser explores the startling implications of his provocative theory vis-à-vis contemporary bioethics, religion, the law, and our everyday lives.

Against Empathy

Download Against Empathy PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0062339354
Total Pages : 304 pages
Book Rating : 4.0/5 (623 download)

DOWNLOAD NOW!


Book Synopsis Against Empathy by : Paul Bloom

Download or read book Against Empathy written by Paul Bloom and published by HarperCollins. This book was released on 2016-12-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Post Best Book of 2016 We often think of our capacity to experience the suffering of others as the ultimate source of goodness. Many of our wisest policy-makers, activists, scientists, and philosophers agree that the only problem with empathy is that we don’t have enough of it. Nothing could be farther from the truth, argues Yale researcher Paul Bloom. In AGAINST EMPATHY, Bloom reveals empathy to be one of the leading motivators of inequality and immorality in society. Far from helping us to improve the lives of others, empathy is a capricious and irrational emotion that appeals to our narrow prejudices. It muddles our judgment and, ironically, often leads to cruelty. We are at our best when we are smart enough not to rely on it, but to draw instead upon a more distanced compassion. Basing his argument on groundbreaking scientific findings, Bloom makes the case that some of the worst decisions made by individuals and nations—who to give money to, when to go to war, how to respond to climate change, and who to imprison—are too often motivated by honest, yet misplaced, emotions. With precision and wit, he demonstrates how empathy distorts our judgment in every aspect of our lives, from philanthropy and charity to the justice system; from medical care and education to parenting and marriage. Without empathy, Bloom insists, our decisions would be clearer, fairer, and—yes—ultimately more moral. Brilliantly argued, urgent and humane, AGAINST EMPATHY shows us that, when it comes to both major policy decisions and the choices we make in our everyday lives, limiting our impulse toward empathy is often the most compassionate choice we can make.

Experimentation Works

Download Experimentation Works PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1633697118
Total Pages : 252 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!


Book Synopsis Experimentation Works by : Stefan H. Thomke

Download or read book Experimentation Works written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2020-02-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.