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Expanding The Audience For The Performing Arts
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Book Synopsis Expanding the Audience for the Performing Arts by : Alan R. Andreasen
Download or read book Expanding the Audience for the Performing Arts written by Alan R. Andreasen and published by . This book was released on 1990 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings.
Book Synopsis Audience Engagement in the Performing Arts by : Ben Walmsley
Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Book Synopsis The Audience Experience by : Jennifer Radbourne
Download or read book The Audience Experience written by Jennifer Radbourne and published by Intellect (UK). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.
Book Synopsis Arts Marketing Insights by : Joanne Scheff Bernstein
Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Book Synopsis Understanding Audience Engagement in the Contemporary Arts by : Stephanie E. Pitts
Download or read book Understanding Audience Engagement in the Contemporary Arts written by Stephanie E. Pitts and published by Routledge. This book was released on 2020-09-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.
Book Synopsis Expanding the Audience for the Performing Arts by :
Download or read book Expanding the Audience for the Performing Arts written by and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Poetry in Public written by Andrew Motion and published by . This book was released on 2000 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Invitation to the Party by : Donna Walker-Kuhne
Download or read book Invitation to the Party written by Donna Walker-Kuhne and published by Theatre Communications Group. This book was released on 2005-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledged as the nation’s foremost expert on audience development involving America’s growing multicultural population by the Arts and Business Council, Donna Walker-Kuhne has now written the first book describing her strategies and methods to engage diverse communities as participants for arts and culture. By offering strategic collaborations and efforts to develop and sustain nontraditional audiences, this book will directly impact the stability and future of America’s cultural and artistic landscape. Donna Walker-Kuhne has spent the last 20 years developing and refining these principles with such success as both the Broadway and national touring productions of Bring in ’Da Noise, Bring in ’Da Funk, as well as transforming the audiences at one of the U.S.’s most important and visible arts institutions, New York’s Public Theater. This book is a practical and inspirational guide on ways to invite, engage and partner with culturally diverse communities, and how to enfranchise those communities into the fabric of arts and culture in the United States. Donna Walker-Kuhne is the president of Walker International Communications Group. From 1993 to 2002, she served as the marketing director for the Public Theater in New York, where she originated a range of audience-development activities for children, students and adults throughout New York City. Ms. Walker-Kuhne is an Adjunct Professor in marketing the arts at Fordham University, Brooklyn College and New York University. She was formerly marketing director for Dance Theatre of Harlem. Ms. Walker-Kuhne has given numerous workshops and presentations for arts groups throughout the U.S., including the Arts and Business Council, League of American Theaters and Producers, the Department of Cultural Affairs, and the National Endowment for Arts to name a few. She has been nominated for the Ford Foundation’s 2001 Leadership for a Changing World Fellowship.
Book Synopsis A New Framework for Building Participation in the Arts by : Kevin F. McCarthy
Download or read book A New Framework for Building Participation in the Arts written by Kevin F. McCarthy and published by Rand Corporation. This book was released on 2001-06-28 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts organizations across the country are actively expanding their efforts to increase public participation in their programs. This report presents the findings of a RAND study sponsored by the Wallace-Reader's Digest Funds that looks at the process by which individuals become involved in the arts and attempts to identify ways in which arts institutions can most effectively influence this process. The report presents a behavioral model that identifies the main factors influencing individual decisions about the arts, based on site visits to institutions that have been particularly successful in attracting participants to their programs and in-depth interviews with the directors of more than 100 institutions that have received grants from the Wallace-Reader's Digest Funds and the Knight Foundation to encourage greater involvement in the arts. The model and a set of guidelines to help institutions approach the task of participation building constitute a framework that can assist in devising participation-building approaches that fit with an institution's overall purpose and mission, its available resources, and the community environment in which it operates--in other words, a framework that will enable arts institutions to take an integrative approach to building participation in the arts.
Book Synopsis Standing Room Only by : J. Bernstein
Download or read book Standing Room Only written by J. Bernstein and published by Springer. This book was released on 2017-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Book Synopsis Strategic Planning in the Arts by : Michael M. Kaiser
Download or read book Strategic Planning in the Arts written by Michael M. Kaiser and published by Brandeis University Press. This book was released on 2018-10-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them"--
Book Synopsis The World is Your Audience by : Australia council for the arts
Download or read book The World is Your Audience written by Australia council for the arts and published by . This book was released on 1998 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Performing Arts in a New Era by : Kevin F. McCarthy
Download or read book The Performing Arts in a New Era written by Kevin F. McCarthy and published by Rand Corporation. This book was released on 2001 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines recent trends in the performing arts and discusses howthe arts are likely to evolve in the future. It is the first book to providea comprehensive overview of the performing arts, including analysis ofopera, theater, dance, and music, in both their live and recorded forms. Theauthors focus on trends affecting four aspects of the performing arts--audiences, performers, arts organizations, and financing--and offer a visionfor the future. The book discusses the implications of current and likelyfuture developments and considers public policy issues such as publicfunding for the arts.
Book Synopsis In Other Los Angeleses by : Meiling Cheng
Download or read book In Other Los Angeleses written by Meiling Cheng and published by Univ of California Press. This book was released on 2002-03-20 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Will be a 'must read' for anyone studying performance art or the art and culture of Southern California. Cheng is a brilliant and original thinker and writes with a lively, engaged and engaging poetic style through which she attempts to enact the very passion and performativity that she explores in her objects of study."—Amelia Jones, author of Body Art/Performing the Subject "Dazzling on many levels, a major contribution not only to performance art scholarship but more generally to contemporary American art, feminist, and cultural studies. In Other Los Angeleses is going to transform performance studies because of the richness of Cheng's facts and scholarship and the equal richness of her theoretical frameworks and references."—Moira Roth, author of Difference Indifference
Book Synopsis Continuity and Commitment by : Matthew Nimetz
Download or read book Continuity and Commitment written by Matthew Nimetz and published by . This book was released on 1979 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Theatre: A Very Short Introduction by : Marvin Carlson
Download or read book Theatre: A Very Short Introduction written by Marvin Carlson and published by OUP Oxford. This book was released on 2014-10-23 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: From before history was recorded to the present day, theatre has been a major artistic form around the world. From puppetry to mimes and street theatre, this complex art has utilized all other art forms such as dance, literature, music, painting, sculpture, and architecture. Every aspect of human activity and human culture can be, and has been, incorporated into the creation of theatre. In this Very Short Introduction Marvin Carlson takes us through Ancient Greece and Rome, to Medieval Japan and Europe, to America and beyond, and looks at how the various forms of theatre have been interpreted and enjoyed. Exploring the role that theatre artists play — from the actor and director to the designer and puppet-master, as well as the audience — this is an engaging exploration of what theatre has meant, and still means, to people of all ages at all times. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Expanded Cinema by : Gene Youngblood
Download or read book Expanded Cinema written by Gene Youngblood and published by Fordham University Press. This book was released on 2020-03-03 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiftieth anniversary reissue of the founding media studies book that helped establish media art as a cultural category. First published in 1970, Gene Youngblood’s influential Expanded Cinema was the first serious treatment of video, computers, and holography as cinematic technologies. Long considered the bible for media artists, Youngblood’s insider account of 1960s counterculture and the birth of cybernetics remains a mainstay reference in today’s hypermediated digital world. This fiftieth anniversary edition includes a new Introduction by the author that offers conceptual tools for understanding the sociocultural and sociopolitical realities of our present world. A unique eyewitness account of burgeoning experimental film and the birth of video art in the late 1960s, this far- ranging study traces the evolution of cinematic language to the end of fiction, drama, and realism. Vast in scope, its prescient formulations include “the paleocybernetic age,” “intermedia,” the “artist as design scientist,” the “artist as ecologist,” “synaesthetics and kinesthetics,” and “the technosphere: man/machine symbiosis.” Outstanding works are analyzed in detail. Methods of production are meticulously described, including interviews with artists and technologists of the period, such as Nam June Paik, Jordan Belson, Andy Warhol, Stan Brakhage, Carolee Schneemann, Stan VanDerBeek, Les Levine, and Frank Gillette. An inspiring Introduction by the celebrated polymath and designer R. Buckminster Fuller—a perfectly cut gem of countercultural thinking in itself—places Youngblood’s radical observations in comprehensive perspective. Providing an unparalleled historical documentation, Expanded Cinema clarifies a chapter of countercultural history that is still not fully represented in the arthistorical record half a century later. The book will also inspire the current generation of artists working in ever-newer expansions of the cinematic environment and will prove invaluable to all who are concerned with the technologies that are reshaping the nature of human communication.
