Chase's Calendar of Events 2018

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Author :
Publisher : Bernan Press
ISBN 13 : 1598889265
Total Pages : 753 pages
Book Rating : 4.5/5 (988 download)

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Book Synopsis Chase's Calendar of Events 2018 by : Editors of Chase's

Download or read book Chase's Calendar of Events 2018 written by Editors of Chase's and published by Bernan Press. This book was released on 2017-09-26 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1957, Chase's observes its 60th anniversary with the 2018 edition! Users will find everything worth knowing and celebrating for each day of the year: 12,500 holidays, historical milestones, famous birthdays, festivals, sporting events and much more. "One of the most impressive reference volumes in the world."--Publishers Weekly.

The Mom Test

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Author :
Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 133 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis The Mom Test by : Rob Fitzpatrick

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

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Author :
Publisher : Arihant Publications India limited
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Arihant Publications India limited. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing

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Author :
Publisher : Routledge
ISBN 13 : 0429951558
Total Pages : 214 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Strategic Marketing by : Russell Abratt

Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

The Right Sensory Mix

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Author :
Publisher : Springer Nature
ISBN 13 : 3662637952
Total Pages : 341 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis The Right Sensory Mix by : Diana Derval

Download or read book The Right Sensory Mix written by Diana Derval and published by Springer Nature. This book was released on 2022-04-08 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

Strategies for Environmentally Responsible Supply Chain and Production Management

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 325 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Strategies for Environmentally Responsible Supply Chain and Production Management by : Ramakrishna, Yanamandra

Download or read book Strategies for Environmentally Responsible Supply Chain and Production Management written by Ramakrishna, Yanamandra and published by IGI Global. This book was released on 2024-03-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formidable challenge of harmonizing economic imperatives with ecological responsibility in supply chain operations only increases with added complexity. In an era where global commerce is interwoven with environmental concerns, Sustainable Supply Chain Management for Environmental Responsibility is the pivotal resource that addresses the pervasive challenge of implementing Sustainable Supply Chain Management (SSCM). It navigates the intricate terrain of SSCM, offering an authoritative exploration of its key elements, drivers, and challenges. This book dissects the foundational principles of SSCM, revealing its relevance and significance in fostering environmental stewardship. Readers embark on a journey through the core elements of SSCM, from green procurement and sustainable production to optimizing logistics through technology-driven solutions. The narrative is grounded in academic rigor, enriched with case studies of companies that have triumphantly embraced SSCM, showcasing tangible benefits such as cost reduction, enhanced brand reputation, and heightened customer loyalty. This book is ideal for managers, academics, and students and unfolds environmental responsibility within the intricate fabric of supply chain operations.

Festival and Event Tourism Impacts

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Author :
Publisher : Routledge
ISBN 13 : 1000180247
Total Pages : 258 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Festival and Event Tourism Impacts by : Dogan Gursoy

Download or read book Festival and Event Tourism Impacts written by Dogan Gursoy and published by Routledge. This book was released on 2020-09-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening chapters define festival and event tourism impact concepts utilized in the field and their evolution throughout the years, followed by an exploration of the current issues facing communities. The second part discusses sustainability and environmental issues that affect destinations and communities as a result of festival and event impacts. Subsequent chapters outline further impacts and finally address cutting-edge event tourism development and impact management strategies and considerations such as innovative management approaches, sustainability, and social responsibility, for example, and identify future trends and issues within a multidisciplinary global perspective. A variety of geographical locations are exemplified throughout as well as a range of diverse event types including the Formula One Grand Prix in Monaco, Pope Francis’ visit to Mauritius in 2019, and the 29th Summer Universiade in Taiwan, among many others. Drawing on the knowledge and expertise of highly regarded academics from around the world, this will be of great interest to all upper-level students and researchers in Tourism, Hospitality, Events, and related fields.

Slow Car Fast

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Author :
Publisher : Carrara Media
ISBN 13 : 0578560372
Total Pages : 154 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis Slow Car Fast by : Ryan K. ZumMallen

Download or read book Slow Car Fast written by Ryan K. ZumMallen and published by Carrara Media. This book was released on with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slow Car Fast: The Millennial Mantra Changing Car Culture for Good explores the changing tides of car culture and re-examines the meaning of being a “car guy” in 2020. Veteran automotive journalist Ryan K. ZumMallen parses this world through the drivers, tuners and designers that live and breathe it against the fertile backdrop of Southern California. How did horsepower and speed get so out of control? Do young people still like cars? Who are the automotive icons that will shape car culture for years to come? Slow Car Fast offers answers to the questions on the mind of every kid who grew up with a poster on their wall and dreamed of owning their dream car one day, ferreted out through first-hand reporting on the ground. ZumMallen goes inside the automotive zeitgeist to explain how modern car culture came to be, from the old-school (massive improvements in engineering and technology) to the new-school (the rise of video games and social media). Featuring interviews with dozens of influential voices and ride-alongs in today's automotive unicorns, Slow Car Fast is a must-have eBook for anyone who knows that getting behind the wheel is only the beginning.

The Palgrave Encyclopedia of Urban and Regional Futures

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Author :
Publisher : Springer Nature
ISBN 13 : 3030877450
Total Pages : 2334 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Palgrave Encyclopedia of Urban and Regional Futures by : Robert C. Brears

Download or read book The Palgrave Encyclopedia of Urban and Regional Futures written by Robert C. Brears and published by Springer Nature. This book was released on 2023-01-13 with total page 2334 pages. Available in PDF, EPUB and Kindle. Book excerpt: While urban settlements are the drivers of the global economy and centres of learning, culture, and innovation and nations rely on competitive dynamic regions for their economic, social, and environmental objectives, urban centres and regions face a myriad of challenges that impact the ways in which people live and work, create wealth, and interact and connect with places. Rapid urbanisation is resulting in urban sprawl, rising emissions, urban poverty and high unemployment rates, housing affordability issues, lack of urban investment, low urban financial and governance capacities, rising inequality and urban crimes, environmental degradation, increasing vulnerability to natural disasters and so forth. At the regional level, low employment, low wage growth, scarce financial resources, climate change, waste and pollution, and rising urban peri-urban competition etc. are impacting the ability of regions to meet socio-economic development goals while protecting biodiversity. The response to these challenges has typically been the application of inadequate or piecemeal solutions, often as a result of fragmented decision-making and competing priorities, with numerous economic, environmental, and social consequences. In response, there is a growing movement towards viewing cities and regions as complex and sociotechnical in nature with people and communities interacting with one another and with objects, such as roads, buildings, transport links etc., within a range of urban and regional settings or contexts. This comprehensive MRW will provide readers with expert interdisciplinary knowledge on how urban centres and regions in locations of varying climates, lifestyles, income levels, and stages development are creating synergies and reducing trade-offs in the development of resilient, resource-efficient, environmentally friendly, liveable, socially equitable, integrated, and technology-enabled centres and regions.

Chase's Calendar of Events 2020

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1641433167
Total Pages : 753 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis Chase's Calendar of Events 2020 by : Editors of Chase's

Download or read book Chase's Calendar of Events 2020 written by Editors of Chase's and published by Rowman & Littlefield. This book was released on 2019-09-24 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out what's going on any day of the year, anywhere across the globe! The world’s date book since 1957, Chase's is the definitive, authoritative, day-by-day resource of what the world is celebrating and commemorating. From national days to celebrity birthdays, from historical anniversaries to astronomical phenomena, from award ceremonies and sporting events to religious festivals and carnivals, Chase's is the must-have reference used by experts and professionals—a one-stop shop with 12,500 entries for everything that is happening now or is worth remembering from the past. Completely updated for 2020, Chase's also features extensive appendices as well as a companion website that puts the power of Chase's at the user's fingertips. 2020--a leap year--is packed with special events and observances, including National days and public holidays of every nation on Earth The total solar eclipse The 100th anniversary of US women's suffrage (19th Amendment passed) The 75th anniversary of the end of WWII and the atomic bombings of Hiroshima and Nagasaki The 250th birth anniversary of Ludwig van Beethoven The 100th birth anniversary of Ray Bradbury The 50th anniversary of the Beatles' break up The Tokyo Olympic Games Scores of new special days, weeks and months, such as International Go-Kart Week, National Goat Yoga Month or National Catch and Release Day Birthdays of new world leaders, office holders, and breakout stars And much more! All from the reference book that Publishers Weekly calls "one of the most impressive reference volumes in the world."

Full Focus Planner - Grey 4.0

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Author :
Publisher :
ISBN 13 : 9781732189690
Total Pages : pages
Book Rating : 4.1/5 (896 download)

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Book Synopsis Full Focus Planner - Grey 4.0 by : Michael Hyatt & Co

Download or read book Full Focus Planner - Grey 4.0 written by Michael Hyatt & Co and published by . This book was released on 2019-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ludicrous

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Publisher : BenBella Books
ISBN 13 : 1948836327
Total Pages : 225 pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis Ludicrous by : Edward Niedermeyer

Download or read book Ludicrous written by Edward Niedermeyer and published by BenBella Books. This book was released on 2019-08-20 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.

Goliath's Revenge

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119541875
Total Pages : 294 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Goliath's Revenge by : Todd Hewlin

Download or read book Goliath's Revenge written by Todd Hewlin and published by John Wiley & Sons. This book was released on 2019-02-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness your company’s incumbent advantages to win the digital disruption game Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.

Cabeza Prieta National Wildlife Refuge (N.W.R.), Comprehensive Conservation Plan and Wilderness Stewardship Plan

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Author :
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Cabeza Prieta National Wildlife Refuge (N.W.R.), Comprehensive Conservation Plan and Wilderness Stewardship Plan by :

Download or read book Cabeza Prieta National Wildlife Refuge (N.W.R.), Comprehensive Conservation Plan and Wilderness Stewardship Plan written by and published by . This book was released on 2007 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How Boards Work

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Publisher : Basic Books
ISBN 13 : 1541619412
Total Pages : 304 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis How Boards Work by : Dambisa Moyo

Download or read book How Boards Work written by Dambisa Moyo and published by Basic Books. This book was released on 2021-05-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestselling author and veteran board member offers an insider's view of corporate boards, their struggles, and why they must adapt to survive. Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have raised justified questions among regulators, shareholders, and the public about the quality of corporate governance. In How Boards Work, prizewinning economist and veteran board director Dambisa Moyo offers an insider's view of corporate boards as they are buffeted by the turbulence of our times. Moyo argues that corporations need boards that are more transparent, more knowledgeable, more diverse, and more deeply involved in setting the strategic course of the companies they lead. How Boards Work offers a road map for how boards can steer companies through tomorrow's challenges and ensure they thrive to benefit their employees, shareholders, and society at large.

Face Time

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Publisher : iUniverse
ISBN 13 : 153204786X
Total Pages : 164 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Face Time by : Asif Zaidi

Download or read book Face Time written by Asif Zaidi and published by iUniverse. This book was released on 2018-05-22 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whenever you are getting people together, thats an event your event. Face Time is all about organizing your event in a practical guide; a must-have for entrepreneurs, executives, and homemakers alike. Thorough enough to give real insight into event management, yet jargon-free and easy to understand; the book combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of any event meeting, off-site, fair, contest, conference, festival, or congress. It represents the state-of-the-art thinking in event management to enable you to: - Choose the right type of event for your purpose - Develop a strategy for your event - Address the right audience - Understand the key dynamics in selecting a venue - Manage the financial aspects of the event - Plan the event to perfection - Control logistics and security - Mitigate risks - Market your event with success - Handle public relations and legalities - Put together and lead the team(s) - Organize food and drinks - Create an unforgettable guest experience - Evaluate the productivity of the investment in the event

Fashion and Tourism

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1802629777
Total Pages : 298 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Fashion and Tourism by : Maria Gravari-Barbas

Download or read book Fashion and Tourism written by Maria Gravari-Barbas and published by Emerald Group Publishing. This book was released on 2023-12-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.