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Author : Wroe Alderson
Publisher :
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.:/5 (31 download)
Download or read book Marketing Behavior and Executive Action written by Wroe Alderson and published by . This book was released on 1957 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alfred Richard Oxenfeldt
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 (512 download)
Download or read book Executive Action in Marketing written by Alfred Richard Oxenfeldt and published by . This book was released on 1966 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA. Textbook on marketing management - covers customer behaviour, decision making, operational research (incl. Simulation), price-fixing, production planning, wholesale trade, publicity, sales and salespersonhip, and other marketing activities. References at the end of chapters.
Author : Wroe Alderson
Publisher : Ayer Company Pub
ISBN 13 : 9780405111624
Total Pages : 487 pages
Book Rating : 4.1/5 (116 download)
Download or read book Marketing Behavior and Executive Action written by Wroe Alderson and published by Ayer Company Pub. This book was released on 1978-01-01 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben Wooliscroft
Publisher : Springer Science & Business Media
ISBN 13 : 0387281819
Total Pages : 572 pages
Book Rating : 4.3/5 (872 download)
Download or read book A Twenty-First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 676 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Precision and Executive Action written by American Marketing Association and published by . This book was released on 1962 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Tesar
Publisher : Routledge
ISBN 13 : 1135096198
Total Pages : 278 pages
Book Rating : 4.1/5 (35 download)
Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013-02-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Author : Norton Paley
Publisher : CRC Press
ISBN 13 : 1420025643
Total Pages : 250 pages
Book Rating : 4.4/5 (2 download)
Download or read book Marketing for the Nonmarketing Executive written by Norton Paley and published by CRC Press. This book was released on 2000-11-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly
Author : Simon Majaro
Publisher : Routledge
ISBN 13 : 0415643368
Total Pages : 314 pages
Book Rating : 4.4/5 (156 download)
Download or read book International Marketing written by Simon Majaro and published by Routledge. This book was released on 2012-11-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: 'How far can it be standardised internationally or in a research-based cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and Innovation' on a global scale.
Author :
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.F/5 ( download)
Download or read book United States Government Organization Manual written by and published by . This book was released on 1944 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.A/5 ( download)
Download or read book United States Government Manual written by and published by . This book was released on 1945 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : O. A. J. Mascarenhas
Publisher : Lulu.com
ISBN 13 : 0615143059
Total Pages : 594 pages
Book Rating : 4.6/5 (151 download)
Download or read book Responsible Marketing written by O. A. J. Mascarenhas and published by Lulu.com. This book was released on 2007 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. McNichols
Publisher : New York ; Toronto : McGraw-Hill Book Company
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.:/5 (9 download)
Download or read book Policy Making and Executive Action written by Thomas J. McNichols and published by New York ; Toronto : McGraw-Hill Book Company. This book was released on 1959 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arnold K. Weinstein
Publisher : Routledge
ISBN 13 : 1317638042
Total Pages : 219 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing (RLE Marketing) written by Arnold K. Weinstein and published by Routledge. This book was released on 2014-09-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1847871100
Total Pages : 272 pages
Book Rating : 4.8/5 (478 download)
Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-08-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to′ book – there are no lengthy lists of dos and don′ts – Writing Marketing reveals that the `rules′ of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Author :
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (121 download)
Download or read book Federal Register written by and published by . This book was released on 2013-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (28 download)
Download or read book Small Business Bibliography written by and published by . This book was released on 1962 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
