Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Engaging Young Readers

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Publisher : Guilford Press
ISBN 13 : 9781572305359
Total Pages : 354 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Engaging Young Readers by : Linda Baker

Download or read book Engaging Young Readers written by Linda Baker and published by Guilford Press. This book was released on 2000-03-07 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates how promoting children's engagement with reading can greatly enhance reading achievement. From leading literacy researchers and educators, the book illuminates what a child needs to become an engaged reader and presents a set of instructional principles designed to facilitate this goal. Helping teachers offer a coordinated emphasis on competence and motivation in reading instruction, chapters blend research evidence with practical recommendations. Topics covered include ways to provide children with a good foundation at the word level, help if they are in trouble, ample time and materials for reading, opportunities to share in a community of learners, instruction that is coherent, motivating, and responsive to each child's strengths and weaknesses, school-wide coordination of instruction, and continuities between home and school.

Reading Engagement

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Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Reading Engagement by : John T. Guthrie

Download or read book Reading Engagement written by John T. Guthrie and published by . This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the professional literature of many fields, this book provides an interpretation of the available research on motivation and describes instructional approaches in classroom contexts. The book aims to help teacher educators, researchers, and graduate students understand the research literature in motivation and use in their efforts to enhance children's literacy development. After an introduction, "Reading Engagement: A Rationale for Theory and Teaching" (John T. Guthrie and Allan Wigfield), chapters in the book are: (1) "Children's Motivations for Reading and Reading Engagement" (Allan Wigfield); (2) Developing Self-Efficacious Readers and Writers: The Role of Social and Self-Regulatory Processes" (Dale H. Schunk and Barry J. Zimmerman); (3) "Motivation, Volition, and Collaborative Innovation in Classroom Literacy" (Lyn Corno and Judi Randi); (4) "The Pull of the Text and the Process of Involvement in Reading" (Diane Lemonnier Schallert and JoyLynn Hailey Reed); (5) "Teacher Perceptions of Student Motivation and Their Relation to Literacy Learning" (Anne P. Sweet); (6) "The Role of Responsive Teaching in Focusing Reader Intention and Developing Reader Motivation" (Robert B. Ruddell and Norman J. Unrau); (7) "Characteristics of Classrooms That Promote Motivations and Strategies for Learning" (John T. Guthrie and Ann Dacey McCann); (8) "Integrating Science and Literacy Experiences to Motivate Student Learning" (Roger Bruning and Barbara M. Schweiger); (9) "Ownership, Literacy Achievement, and Students of Diverse Cultural Backgrounds" (Kathryn H. Au); (10) "Starting Right: Strategies for Engaging Young Literacy Learners" (Julianne C. Turner); (11) "Incentives and Intrinsic Motivation to Read" (Linda B. Gambrell and Barbara Ann Marinak); and (12) "School Change and Literacy Engagement: Preparing Teaching and Learning Environments" (Carol Minnick Santa). (RS)

Digital Social Reading and Second Language Learning and Teaching

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Author :
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027246378
Total Pages : 205 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Digital Social Reading and Second Language Learning and Teaching by : Joshua J. Thoms

Download or read book Digital Social Reading and Second Language Learning and Teaching written by Joshua J. Thoms and published by John Benjamins Publishing Company. This book was released on 2024-10-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid changes in communication channels, tools, and conventions of interaction over the last two decades have paved the way for increasingly digital learning environments. In second language (L2) education, shifts toward digital learning and teaching were intensified during the pandemic and many such formats are here to stay. At the same time, a growing interest in socially oriented pedagogies in L2 learning and teaching is prompting many L2 researchers and practitioners to investigate new research areas and explore post-communicative language teaching pedagogies that engage learners more deeply with cultural texts, using a range of semiotic and linguistic resources. Digital Social Reading (DSR) is a pedagogical approach that affords technology-mediated collaborative reading, where texts are read through a digital platform that allows two or more readers to highlight the same virtual copy of a text and discuss it through a digital interface that affords synchronous or asynchronous margin dialogues anchored in specific passages. This book offers empirical studies demonstrating how DSR can foster–and illuminate–learner interactions that mediate learning, and also work that focuses on language teaching perspectives in DSR environments, including task design and assessment issues.

Handbook of Research on Integrating Digital Technology With Literacy Pedagogies

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Author :
Publisher : IGI Global
ISBN 13 : 1799802477
Total Pages : 636 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Integrating Digital Technology With Literacy Pedagogies by : Sullivan, Pamela M.

Download or read book Handbook of Research on Integrating Digital Technology With Literacy Pedagogies written by Sullivan, Pamela M. and published by IGI Global. This book was released on 2019-11-22 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: The allure and marketplace power of digital technologies continues to hold sway over the field of education with billions spent annually on technology in the United States alone. Literacy instruction at all levels is influenced by these evolving and ever-changing tools. While this opens the door to innovations in literacy curricula, it also adds a pedagogical responsibility to operate within a well-developed conceptual framework to ensure instruction is complemented or augmented by technology and does not become secondary to it. The Handbook of Research on Integrating Digital Technology With Literacy Pedagogies is a comprehensive research publication that considers the integration of digital technologies in all levels of literacy instruction and prepares the reader for inevitable technological advancements and changes. Covering a wide range of topics such as augmented reality, literacy, and online games, this book is essential for educators, administrators, IT specialists, curriculum developers, instructional designers, teaching professionals, academicians, researchers, education stakeholders, and students.

Handbook of Research on Fostering Student Engagement With Instructional Technology in Higher Education

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Author :
Publisher : IGI Global
ISBN 13 : 1799801217
Total Pages : 590 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Fostering Student Engagement With Instructional Technology in Higher Education by : Alqurashi, Emtinan

Download or read book Handbook of Research on Fostering Student Engagement With Instructional Technology in Higher Education written by Alqurashi, Emtinan and published by IGI Global. This book was released on 2019-10-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student engagement relies on the students and their willingness to participate in the learning process and can be enhanced through the application of various technologies within learning environments. However, strategies for implementing these technologies need research and development to be implemented effectively. The Handbook of Research on Fostering Student Engagement With Instructional Technology in Higher Education is a comprehensive academic publication that focuses on the engagement of learners with academics in higher education and especially how this engagement can be fostered with the integration of new technologies. Featuring an array of topics such as gamification, digital literacy, and social networking, this book is ideal for instructors, educators, administrators, curriculum developers, instructional designers, IT consultants, educational software developers, researchers, academicians, and students.

Balance and Boundaries in Creating Meaningful Relationships in Online Higher Education

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Author :
Publisher : IGI Global
ISBN 13 : 1668489090
Total Pages : 472 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Balance and Boundaries in Creating Meaningful Relationships in Online Higher Education by : Jarvie, Sarah H.

Download or read book Balance and Boundaries in Creating Meaningful Relationships in Online Higher Education written by Jarvie, Sarah H. and published by IGI Global. This book was released on 2023-12-21 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the COVID-19 pandemic, educational institutions worldwide were compelled to embrace online learning, leading to a significant shift in the dynamics of education. As schools, colleges, and universities adapted to virtual learning environments, teachers and learners alike found themselves navigating unfamiliar terrain. Balance and Boundaries in Creating Meaningful Relationships in Online Higher Education explores the art of forging connections in virtual classrooms. This book provides educators with valuable guidance and strategies for cultivating relationships in virtual learning environments. It covers synchronous, asynchronous, and hybrid learning, offering a comprehensive understanding of relationship-building techniques for higher education and beyond. Addressing the unique challenges of online instruction, it empowers faculty members to create classrooms based on trust, connection, and support. With practical ideas and resources, it serves as a critical reference for transitioning to online teaching. Essential for cross-departmental higher education faculty and graduate-level students, it revolutionizes the field by empowering educators to thrive in the evolving landscape of online instruction.

Exploring Technology for Writing and Writing Instruction

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Author :
Publisher : IGI Global
ISBN 13 : 1466643420
Total Pages : 446 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Exploring Technology for Writing and Writing Instruction by : Pytash, Kristine E.

Download or read book Exploring Technology for Writing and Writing Instruction written by Pytash, Kristine E. and published by IGI Global. This book was released on 2013-07-31 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital technologies continue to develop and evolve, an understanding of what it means to be technologically literate must also be redefined. Students regularly make use of digital technologies to construct written text both in and out of the classroom, and for modern writing instruction to be successful, educators must adapt to meet this new dichotomy. Exploring Technology for Writing and Writing Instruction examines the use of writing technologies in early childhood, elementary, secondary, and post-secondary classrooms, as well as in professional development contexts. This book provides researchers, scholars, students, educators, and professionals around the world with access to the latest knowledge on writing technology and methods for its use in the classroom.

Customer Engagement

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Author :
Publisher : Routledge
ISBN 13 : 1317533151
Total Pages : 315 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Customer Engagement by : Roderick J. Brodie

Download or read book Customer Engagement written by Roderick J. Brodie and published by Routledge. This book was released on 2015-12-14 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Stand Tall, Molly Lou Melon

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Publisher : Penguin
ISBN 13 : 1101653876
Total Pages : 36 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Stand Tall, Molly Lou Melon by : Patty Lovell

Download or read book Stand Tall, Molly Lou Melon written by Patty Lovell and published by Penguin. This book was released on 2011-06-29 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be yourself like Molly Lou Melon no matter what a bully may do. Molly Lou Melon is short and clumsy, has buck teeth, and has a voice that sounds like a bullfrog being squeezed by a boa constrictor. She doesn't mind. Her grandmother has always told her to walk proud, smile big, and sing loud, and she takes that advice to heart. But then Molly Lou has to start in a new school. A horrible bully picks on her on the very first day, but Molly Lou Melon knows just what to do about that.

Improving Reading and Reading Engagement in the 21st Century

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Author :
Publisher : Springer
ISBN 13 : 9811043310
Total Pages : 360 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Improving Reading and Reading Engagement in the 21st Century by : Clarence Ng

Download or read book Improving Reading and Reading Engagement in the 21st Century written by Clarence Ng and published by Springer. This book was released on 2017-05-31 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents cutting-edge research findings in areas critical to advancing reading research in the 21st century context, including new literacies, reading motivation, strategy instruction, and reading intervention studies. While students’ reading performance is currently receiving unprecedented attention, there is a lack of research that adopts an international perspective and draws on research expertise from different parts of the world to present a concerted effort, discussing key research models and findings on how to improve reading education. Addressing this gap in the literature, the book also responds to the challenge of promoting higher levels of literacy, and supporting and developing readers who can enjoy and critique texts of every genre.

Media Education

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Publisher : John Wiley & Sons
ISBN 13 : 074567576X
Total Pages : 235 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Media Education by : David Buckingham

Download or read book Media Education written by David Buckingham and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines recent changes in media education and in young people’s lives, and provides an accessible set of principles on which the media curriculum should be based, with a clear rationale for pedagogic practice. David Buckingham is one of the leading international experts in the field - he has more than twenty years’ experience in media education as a teacher and researcher. This book takes account of recent changes both in the media and in young people’s lives, and provides an accessible and cogent set of principles on which the media curriculum should be based. Introduces the aims and methods of media education or 'media literacy'. Includes descriptions of teaching strategies and summaries of relevant research on classroom practice. Covers issues relating to contemporary social, political and technological developments.

Annotation

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Publisher : MIT Press
ISBN 13 : 026236140X
Total Pages : 234 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Annotation by : Remi H. Kalir

Download or read book Annotation written by Remi H. Kalir and published by MIT Press. This book was released on 2021-04-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to annotation as a genre--a synthesis of reading, thinking, writing, and communication--and its significance in scholarship and everyday life. Annotation--the addition of a note to a text--is an everyday and social activity that provides information, shares commentary, sparks conversation, expresses power, and aids learning. It helps mediate the relationship between reading and writing. This volume in the MIT Press Essential Knowledge series offers an introduction to annotation and its literary, scholarly, civic, and everyday significance across historical and contemporary contexts. It approaches annotation as a genre--a synthesis of reading, thinking, writing, and communication--and offer examples of annotation that range from medieval rubrication and early book culture to data labeling and online reviews.

Children Reading for Pleasure in the Digital Age

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Author :
Publisher : SAGE
ISBN 13 : 1529729858
Total Pages : 235 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Children Reading for Pleasure in the Digital Age by : Natalia Kucirkova

Download or read book Children Reading for Pleasure in the Digital Age written by Natalia Kucirkova and published by SAGE. This book was released on 2020-06-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to become a reader? What are the challenges and opportunities of engaging children in reading for pleasure in the 21st century? This book explores the ways in which reading for pleasure is changing in the era of globalisation, multiculturalism and datafication. Raising the next generation of engaged readers requires knowledge of the enduring characteristics of engagement and markers of quality in books and e-books. In addition, in order to develop new insights into children’s experience of reading on and off screen, nuanced understandings of psychological and socio-cultural research are offered. The cross-disciplinary examination integrates key research from educational psychology, new literacies, multimodality and socio-cultural perspectives and explores consequences for practice. An authoritative guide - it invites graduates, researchers and teachers to participate in the authors’ interdisciplinary dialogue about reading for pleasure.

The Digital Literary Sphere

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Publisher : Johns Hopkins University Press
ISBN 13 : 1421426099
Total Pages : 252 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Digital Literary Sphere by : Simone Murray

Download or read book The Digital Literary Sphere written by Simone Murray and published by Johns Hopkins University Press. This book was released on 2018-10-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has the Internet changed literary culture? 2nd Place, N. Katherine Hayles Award for Criticism of Electronic Literature by The Electronic Literature Organization Reports of the book’s death have been greatly exaggerated. Books are flourishing in the Internet era—widely discussed and reviewed in online readers’ forums and publicized through book trailers and author blog tours. But over the past twenty-five years, digital media platforms have undeniably transformed book culture. Since Amazon’s founding in 1994, the whole way in which books are created, marketed, publicized, sold, reviewed, showcased, consumed, and commented upon has changed dramatically. The digital literary sphere is no mere appendage to the world of print—it is where literary reputations are made, movements are born, and readers passionately engage with their favorite works and authors. In The Digital Literary Sphere, Simone Murray considers the contemporary book world from multiple viewpoints. By examining reader engagement with the online personas of Margaret Atwood, John Green, Gary Shteyngart, David Foster Wallace, Karl Ove Knausgaard, and even Jonathan Franzen, among others, Murray reveals the dynamic interrelationship of print and digital technologies. Drawing on approaches from literary studies, media and cultural studies, book history, cultural policy, and the digital humanities, this book asks: What is the significance of authors communicating directly to readers via social media? How does digital media reframe the “live” author-reader encounter? And does the growing army of reader-reviewers signal an overdue democratizing of literary culture or the atomizing of cultural authority? In exploring these questions, The Digital Literary Sphere takes stock of epochal changes in the book industry while probing books’ and digital media’s complex contemporary coexistence.

Handbook of Research on Digital Tools for Writing Instruction in K-12 Settings

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Author :
Publisher : IGI Global
ISBN 13 : 1466659831
Total Pages : 759 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Digital Tools for Writing Instruction in K-12 Settings by : Anderson, Rebecca S.

Download or read book Handbook of Research on Digital Tools for Writing Instruction in K-12 Settings written by Anderson, Rebecca S. and published by IGI Global. This book was released on 2014-04-30 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: More emphasis is being placed on writing instruction in K-12 schools than ever before. With the growing number of digital tools in the classroom, it is important that K-12 teachers learn how to use these tools to effectively teach writing in all content areas. The Handbook of Research on Digital Tools for Writing Instruction in K-12 Settings will provide research about how students use digital tools to write, both in and out of school settings, as well as discuss issues and concerns related to the use of these learning methods. This publication is beneficial to educators, professionals, and researchers working in the field of K-12 and teacher education.

Adolescent Literacies

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Author :
Publisher : Guilford Publications
ISBN 13 : 146253452X
Total Pages : 528 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Adolescent Literacies by : Kathleen A. Hinchman

Download or read book Adolescent Literacies written by Kathleen A. Hinchman and published by Guilford Publications. This book was released on 2017-10-25 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcasing cutting-edge findings on adolescent literacy teaching and learning, this unique handbook is grounded in the realities of students' daily lives. It highlights research methods and instructional approaches that capitalize on adolescents' interests, knowledge, and new literacies. Attention is given to how race, gender, language, and other dimensions of identity--along with curriculum and teaching methods--shape youths' literacy development and engagement. The volume explores innovative ways that educators are using a variety of multimodal texts, from textbooks to graphic novels and digital productions. It reviews a range of pedagogical approaches; key topics include collaborative inquiry, argumentation, close reading, and composition.ÿ