Evaluating Communication Strategies For Public Agencies

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The Handbook of Public Sector Communication

Author : Vilma Luoma-aho
Publisher : John Wiley & Sons
ISBN 13 : 111926314X
Total Pages : 517 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho

Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Evaluation Strategies for Communicating and Reporting

Author : Rosalie T. Torres
Publisher : SAGE
ISBN 13 : 9780761927549
Total Pages : 388 pages
Book Rating : 4.9/5 (275 download)

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Book Synopsis Evaluation Strategies for Communicating and Reporting by : Rosalie T. Torres

Download or read book Evaluation Strategies for Communicating and Reporting written by Rosalie T. Torres and published by SAGE. This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation Strategies for Communicating and Reporting has been thoroughly revised and updated creating 75% new material and 34 new case examples. The Second Edition provides worksheets and instructions for creating a detailed communicating and reporting plan based on audience needs and characteristics. Authors Rosalie T. Torres, Hallie Preskill, and Mary E. Piontek cover advances in technology including Web site communications, Web and videoconferencing, and Internet chat rooms. Also mentioned are several additional topics for consideration, including communicating and reporting for diverse audiences and for multi-site evaluations.

The Handbook of Public Sector Communication

Author : Vilma Luoma-aho
Publisher : John Wiley & Sons
ISBN 13 : 1119263174
Total Pages : 665 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho

Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-02-07 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Strategic Communication for Organizations

Author : Sara LaBelle
Publisher : University of California Press
ISBN 13 : 0520298527
Total Pages : 367 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Communicating Risk in Public Health Emergencies

Author : World Health Organization
Publisher :
ISBN 13 : 9789241550208
Total Pages : 0 pages
Book Rating : 4.5/5 (52 download)

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Book Synopsis Communicating Risk in Public Health Emergencies by : World Health Organization

Download or read book Communicating Risk in Public Health Emergencies written by World Health Organization and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.

Communicating in a Crisis

Author : Robert DeMartino
Publisher : DIANE Publishing
ISBN 13 : 1437903487
Total Pages : 96 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Communicating in a Crisis by : Robert DeMartino

Download or read book Communicating in a Crisis written by Robert DeMartino and published by DIANE Publishing. This book was released on 2009-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.

Focus Groups

Author : Richard A. Krueger
Publisher : SAGE
ISBN 13 : 9780761920717
Total Pages : 238 pages
Book Rating : 4.9/5 (27 download)

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Book Synopsis Focus Groups by : Richard A. Krueger

Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Strategies to Enhance Air Force Communication with Internal and External Audiences

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309389046
Total Pages : 51 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Strategies to Enhance Air Force Communication with Internal and External Audiences by : National Academies of Sciences, Engineering, and Medicine

Download or read book Strategies to Enhance Air Force Communication with Internal and External Audiences written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-01-27 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.

Public Sector Integrity A Framework for Assessment

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264010602
Total Pages : 361 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Public Sector Integrity A Framework for Assessment by : OECD

Download or read book Public Sector Integrity A Framework for Assessment written by OECD and published by OECD Publishing. This book was released on 2005-11-18 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This assessment framework for public sector integrity provides policy makers and managers with a pioneering roadmap to design and organise sound assessments in specific public organisations and sectors.

Planning and Evaluation for Public Safety Leaders

Author : Shane Nordyke
Publisher : Routledge
ISBN 13 : 1000403327
Total Pages : 176 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Planning and Evaluation for Public Safety Leaders by : Shane Nordyke

Download or read book Planning and Evaluation for Public Safety Leaders written by Shane Nordyke and published by Routledge. This book was released on 2021-05-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and Evaluation for Public Safety Leaders presents field-tested techniques and tips to help public safety leaders effectively manage their organizations and overcome challenges. Organizations and agencies operating within the public safety sector are unique in many respects. These unique elements provide a different context in which planning, and performance measurement occur. Without recognizing this particular context, most public planning texts ignore crucial pieces of the puzzle when it comes to effectively achieving and measuring public safety outcomes. This book’s practical approach equips students with approachable explanations specific to the public safety context, and practical tools for public safety leaders that can apply to their organizations. Key Features • Each chapter begins with a real-world case from the public safety sector that highlights the importance or possible application of the information covered. • Cases are written in close coordination with the public safety practitioners to illustrate how the concepts covered in the chapter work in a real-world public safety context. • "Put it into Practice" Reflections at the end of each chapter allow new or future public safety leaders to apply the material directly to their current organization. • Boxes describe how to use and apply specific methods in a concise and easy to find tools addressing planning and evaluation challenges as they arise • Key terms and application questions written specifically for students, focus in on the most important concepts and terms from the text. • Overviews of relevant theoretical and scholarly work on the concepts offer connections with course material.

Evaluating Public Communication

Author : Jim Macnamara
Publisher : Routledge
ISBN 13 : 1315391961
Total Pages : 405 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Evaluating Public Communication by : Jim Macnamara

Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Promoting Integrity

Author : A.J. Brown
Publisher : Routledge
ISBN 13 : 1351908324
Total Pages : 339 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Promoting Integrity by : A.J. Brown

Download or read book Promoting Integrity written by A.J. Brown and published by Routledge. This book was released on 2017-03-02 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the right institutional settings and strategies for ensuring honesty and accountability in public life? How do these settings and strategies relate to one another, and how do we know what is working and what is missing from the whole complex tapestry? Taking Australia as a case study that is relevant to all countries where public integrity is an issue, this book offers some new answers to these larger questions. The collection reviews a variety of existing efforts to understand, 'map' and evaluate the effectiveness of integrity policies and institutions, not just in the government sector but across all the major institutions of modern society. It will be of interest to those in governance, politics, law and public policy.

Speaking of Health

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309072719
Total Pages : 377 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Speaking of Health by : Institute of Medicine

Download or read book Speaking of Health written by Institute of Medicine and published by National Academies Press. This book was released on 2002-12-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.

OECD Report on Public Communication The Global Context and the Way Forward

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264509259
Total Pages : 240 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis OECD Report on Public Communication The Global Context and the Way Forward by : OECD

Download or read book OECD Report on Public Communication The Global Context and the Way Forward written by OECD and published by OECD Publishing. This book was released on 2021-12-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys.

Evaluation in Public-sector Reform

Author : Hellmut Wollmann
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781957325
Total Pages : 284 pages
Book Rating : 4.9/5 (573 download)

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Book Synopsis Evaluation in Public-sector Reform by : Hellmut Wollmann

Download or read book Evaluation in Public-sector Reform written by Hellmut Wollmann and published by Edward Elgar Publishing. This book was released on 2003-09-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Articles from internationally renowned scholars highlighting the connections between public-sector reform and evaluation.

Effective Chemistry Communication in Informal Environments

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309377528
Total Pages : 169 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Effective Chemistry Communication in Informal Environments by : National Academies of Sciences, Engineering, and Medicine

Download or read book Effective Chemistry Communication in Informal Environments written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-09-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts.

PR and Communication in Local Government and Public Services

Author : John Brown
Publisher : Kogan Page Publishers
ISBN 13 : 0749466170
Total Pages : 320 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis PR and Communication in Local Government and Public Services by : John Brown

Download or read book PR and Communication in Local Government and Public Services written by John Brown and published by Kogan Page Publishers. This book was released on 2013-07-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.