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Author : Maryanne B. Kendall
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.3/5 (121 download)
Download or read book European Trade Fairs written by Maryanne B. Kendall and published by . This book was released on 1993 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jackie Collins
Publisher : DIANE Publishing
ISBN 13 : 9780941375528
Total Pages : 162 pages
Book Rating : 4.3/5 (755 download)
Download or read book Directory of European Trade Fairs written by Jackie Collins and published by DIANE Publishing. This book was released on 1992-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes U.S. Dept. of Commerce-supported trade fairs in Europe. Lists close to 1,000 regional trade fairs throughout Europe. Outlines steps companies should take to succeed at a trade fair.
Author : L. R. Thomas
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.3/5 (121 download)
Download or read book European Trade Fairs written by L. R. Thomas and published by . This book was released on 1980 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harald Bathelt
Publisher : Oxford University Press, USA
ISBN 13 : 0199643083
Total Pages : 343 pages
Book Rating : 4.1/5 (996 download)
Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author :
Publisher :
ISBN 13 :
Total Pages : 918 pages
Book Rating : 4.:/5 (319 download)
Download or read book Business America written by and published by . This book was released on 1993 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.
Author : James Hogan
Publisher : Springer
ISBN 13 : 1349113441
Total Pages : 565 pages
Book Rating : 4.3/5 (491 download)
Download or read book The European Marketplace written by James Hogan and published by Springer. This book was released on 1990-11-19 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Europe Now written by and published by . This book was released on 1991 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Commerce written by and published by . This book was released on 1965-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Ruth A. Pagell
Publisher : Global Professional Publishi
ISBN 13 : 9781888998832
Total Pages : 474 pages
Book Rating : 4.9/5 (988 download)
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317957865
Total Pages : 356 pages
Book Rating : 4.3/5 (179 download)
Download or read book Handbook of Cross-Cultural Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Author :
Publisher :
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.3/5 (91 download)
Download or read book Standardization written by and published by . This book was released on 1950 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4.:/5 (31 download)
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1950 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helmut Schwägermann
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110366770
Total Pages : 432 pages
Book Rating : 4.1/5 (13 download)
Download or read book Handbook Event Market China written by Helmut Schwägermann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-12-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Author : Paul Cunningham
Publisher : IOS Press
ISBN 13 : 9781586034702
Total Pages : 900 pages
Book Rating : 4.0/5 (347 download)
Download or read book EAdoption and the Knowledge Economy written by Paul Cunningham and published by IOS Press. This book was released on 2004 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together a comprehensive collection on commercial, government or societal exploitation of the Internet and ICT, representing cutting edge research from over 30 countries. The issues, applications and case studies presented facilitate knowledge sharing, which is key to addressing global eAdoption issues and the Digital Divide. It can be sued to benchmark regional and national developments, avoid previous mistakes and identify potential partners and exploitation opportunities." -- Preface.
Author : Henry T. Conserva
Publisher : AuthorHouse
ISBN 13 : 0759649723
Total Pages : 300 pages
Book Rating : 4.7/5 (596 download)
Download or read book Earth Tales written by Henry T. Conserva and published by AuthorHouse. This book was released on 2001-07 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents 239 selected stories on the relationship between space (geography) and time (history) in human affairs. The stories represent an infinitely small sampling of the myriad interrelationships of space and time.
Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.F/5 ( download)
Download or read book Foreign Agriculture written by and published by . This book was released on 1966 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
