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Author :
Publisher :
ISBN 13 : 9782940080007
Total Pages : 112 pages
Book Rating : 4.0/5 (8 download)
Download or read book European guide to TV sponsorship written by and published by . This book was released on 1993 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1174 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Directory of EU Information Sources written by and published by . This book was released on 2002 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elaine Lawrence
Publisher : Springer
ISBN 13 : 0387228748
Total Pages : 353 pages
Book Rating : 4.3/5 (872 download)
Download or read book Mobile Information Systems written by Elaine Lawrence and published by Springer. This book was released on 2006-01-20 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is perhaps the most important market and technological trend within information and communication technology. With the advent of new mobile infrastructures providing higher bandwidth and constant connection to the network from virtually everywhere, the way people use information resources is predicted to be radically transformed. Over the last years, a new breed of information systems, referred to as mCommerce systems or mobile information systems, has appeared to address this emerging situation. In 2000, the IFIP 8.1 WG decided to look into establishing a task group to look closer at this area, and the idea was adopted and extended by IFIP TC8 the following year. After the arrangement of several workshop, this task group has been the driving force behind the arrangement of MOBIS (IFIP TC 8 Working Conference on Mobile Information systems) held in Oslo, Norway, 15-17 September 2004. The objective of the working conference was to provide a forum for researchers and practitioners interested in planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems to meet, and exchange research ideas and results. Specifically, we tried to use the working conference to • Clarify differences and similarities between the development of mobile vs. more traditional information systems • Investigate organizational impact of mobile information systems • Investigate mobile commerce applications combined with the advantages of mobile communications technologies X Mobile Information Systems • Evaluate existing and newly developed approaches for analysis, design, implementation, and evolution of mobile information systems.
Author : Bianca Ford
Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (321 download)
Download or read book Television and Sponsorship written by Bianca Ford and published by Butterworth-Heinemann. This book was released on 1993 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a comprehensive and challenging picture of the past, present and future role of sponsorship on television. This book is intended for TV and marketing professionals wishing to devise successful sponsorship strategies for the future.
Author : Bianca Ford
Publisher :
ISBN 13 : 9788488773036
Total Pages : 198 pages
Book Rating : 4.7/5 (73 download)
Download or read book TV Sponsorship and Barter written by Bianca Ford and published by . This book was released on 1996 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.:/5 ( download)
Download or read book International Journal of Advertising written by and published by . This book was released on 2008 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stylianos Papathanassopoulos
Publisher : John Wiley & Sons
ISBN 13 : 0745637345
Total Pages : 211 pages
Book Rating : 4.7/5 (456 download)
Download or read book European Media written by Stylianos Papathanassopoulos and published by John Wiley & Sons. This book was released on 2013-05-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Media provides a clear, concise account of the structures, dynamics and realities of the changing face of media in Europe. It offers a timely and illuminating appraisal of the issues surrounding the development of new media in Europe and explores debates about the role of the media in the formation of a European public sphere and a European identity. The book argues that Europe offers an ideal context for examining interactions between global, regional and national media processes and its individual chapters consider: the changing structure of the European media; the development of new media; the Europeanization of the media in the region; the challenges for the content; and audiences. Special emphasis is given to the transformation of political communication in Europe and the alleged emergence of a European public sphere and identity. European Media: Structures, Politics and Identity is an invaluable text for courses on media and international studies as well as courses dealing with European and national policy studies. It is also helpful to students, researchers and professionals in the media sector since it combines hard facts with theoretical insight.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920423
Total Pages : 480 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438768524
Total Pages : 308 pages
Book Rating : 4.4/5 (387 download)
Download or read book Poland Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poland Investment and Business Guide - Strategic and Practical Information
Author : Mary Kelly
Publisher : SAGE
ISBN 13 : 9780761941323
Total Pages : 292 pages
Book Rating : 4.9/5 (413 download)
Download or read book The Media in Europe written by Mary Kelly and published by SAGE. This book was released on 2004-01-31 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely rewritten, the Third Edition of this successful guide to European media systems has also been expanded to include Central and Eastern Europe as well as Western Europe. Covering 23 countries, the volume highlights and explains key issues of debate and current tendencies in media policy.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694544
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author : Cathie Burton
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442262
Total Pages : 254 pages
Book Rating : 4.4/5 (422 download)
Download or read book Hitting the Headlines in Europe written by Cathie Burton and published by Kogan Page Publishers. This book was released on 2004 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe's press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism.
Author : Susan Singleton
Publisher : Bloomsbury Publishing
ISBN 13 : 1526512661
Total Pages : 356 pages
Book Rating : 4.5/5 (265 download)
Download or read book E-Commerce and Convergence: A Guide to the Law of Digital Media written by Susan Singleton and published by Bloomsbury Publishing. This book was released on 2021-03-12 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the last edition ten years ago the pace of technological and legal change has stepped up even more than before with previous editions. New legislation is in force such as the General Data Protection Regulation (GDPR) and UK Data Protection Act 1998 and from 1 January 2021 "UKGDPR". The UK Information Commissioner has been looking closely at "Ad Tech" and what has become known as "big data" and how data are gathered on-line. Intellectual Property law in the ecommerce area has also changed. There is a very recently agreed new EU copyright directive which is due to be implemented in the 27 EU member states (but not the UK) in 2021. The post-Brexit transition period expired on 31 December 2020 which has implications for the application of ecommerce law in a number of different areas which are all addressed in the new addition. The 2010 EU vertical regulation and guidelines have recently been built on with the EU "geo-blocking" regulation and the related EU Commission's initiatives in relation to ecommerce in the anti-trust area. In 2020 the UK implemented changes in relation to EU law in the revised 2018 Audiovisual Media Services Directive (AVMS) through the Audiovisual Media Services Regulations 2020 which are addressed in the new edition as post-Brexit the UK is retaining this legislation. Other updates include the distance selling legislation in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015 which came into force since the last edition.
Author : John Philip Jones
Publisher : SAGE Publications
ISBN 13 : 1452221863
Total Pages : 366 pages
Book Rating : 4.4/5 (522 download)
Download or read book Advertising Organizations and Publications written by John Philip Jones and published by SAGE Publications. This book was released on 2000-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Author :
Publisher :
ISBN 13 :
Total Pages : 838 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1958 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean K. Chalaby
Publisher : Bloomsbury Publishing
ISBN 13 : 085773752X
Total Pages : 254 pages
Book Rating : 4.8/5 (577 download)
Download or read book Transnational Television in Europe written by Jean K. Chalaby and published by Bloomsbury Publishing. This book was released on 2009-02-19 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today transnational TV networks count among television's most prestigious brands and rank among Europe's leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is based in extensive research into the international television industry and makes full use of its author's remarkable access to leading industry figures, from Sky and Turner to Discovery and BBC World.The tale begins with a few cross-border TV channels, who fought hostile governments, faced antagonism from the broadcasting establishment and provoked the contempt of advertisers. But, Jean Chalaby argues, the planets came into alignment for pan-European television in the late 1990s, when a transnational shift in European broadcasting was produced. He shows how transnational television and globalization have transformed one another, and how transfrontier TV networks reflect - and help sustain - a global economic order in which the connection between national territory and patterns of production and distribution have broken down.
Author : Lennart Ritter
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041122583
Total Pages : 1248 pages
Book Rating : 4.0/5 (411 download)
Download or read book European Competition Law written by Lennart Ritter and published by Kluwer Law International B.V.. This book was released on 2005-01-01 with total page 1248 pages. Available in PDF, EPUB and Kindle. Book excerpt: No branch of European law has been as subject to expansion and change as competition law. Between the enormous forces of globalisation, technology, and EU enlargement, the Commission and national competition authorities have been compelled to keep rethinking their practices and procedures and issuing new regulations. Now, in the wake of its highly acclaimed predecessors, the new Third Edition of European Competition Law offers the practitioner everything required to act in accordance with the latest developments in the field. Along with the thorough guide to continuing practice that its readers have come to expect, European Competition Law in its Third Edition fully covers such areas as the following: the Commission's new assessment of distribution practices and vertical restraints, in particular the block exemptions granted by Regulations 2790/1999 and 1400/2002; procedure before national competition authorities and national courts for enforcement of European rules under Regulation 1/2003; the new Merger Control Regulation in force as of 1 May 2004; the new Transfer of Technology Regulation; and, the increased fines for hard-core cartel practices or abuse of dominant market position. The Third Edition is remarkable in that it actually previews the substantive and procedural rules that will be coming into effect during 2004 and subsequent years. And, like prior editions, the work has no peer in its coverage of past administrative practice and the case law of the Court of Justice. All in all, European Competition Law, Third Edition, will be of immeasurable value to practitioners who need to keep informed about how EC competition laws are applied, so they can continue to render practical, meaningful advice to firms whose agreements, transactions and conduct in the marketplace are governed by competition rules.
