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Author : Coloquio de ética empresarial y económica
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)
Download or read book Ética en dirección comercial y publicidad written by Coloquio de ética empresarial y económica and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Domènec Melé Carné
Publisher :
ISBN 13 : 9788431315948
Total Pages : 337 pages
Book Rating : 4.3/5 (159 download)
Download or read book Ética en dirección comercial y publicidad written by Domènec Melé Carné and published by . This book was released on 1998-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Teresa Pellicer Jordá
Publisher : Ediciones Pirámide
ISBN 13 : 8436847652
Total Pages : 162 pages
Book Rating : 4.4/5 (368 download)
Download or read book Ética publicitaria y responsabilidad social corporativa written by María Teresa Pellicer Jordá and published by Ediciones Pirámide. This book was released on 2023-01-26 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra plantea cómo la publicidad ha llenado su alma de valores y hábitos de conducta beneficiosos para la sociedad, valores que traspasan los productos y que convierten a la ética en el centro de sus operaciones. Además, se dan a conocer las herramientas que la publicidad ha utilizado y utiliza para poder conseguir la denominada «autorregulación publicitaria», compuesta por normas éticas adaptadas a cada sector comercial y de organismos que ayudan a las empresas a cumplirlos velando por la seguridad de los consumidores. Estos mecanismos, así como los resultados que se ofrecen, forman parte de la responsabilidad social corporativa, que también se trata en estas páginas. Pero este libro cuenta más cosas incorporando experiencias, opiniones, percepciones y sentimientos de los propios profesionales de la publicidad, que son los que dan luz a los anuncios que vemos en televisión, radio, prensa, Internet, etc. También los que dan forma a esas ideas y a esos valores que dotan a los productos de alma, y que convierten la publicidad en una herramienta social. Por otro lado, son los que luchan porque su profesión sea respetada, pero también por respetar a los consumidores. Finalmente, en el libro también se trata sobre cómo todos estos conceptos sociales se pueden insertar en los programas educativos de Educación Secundaria Obligatoria y en los estudios universitarios.
Author : Francisco Abascal Rojas
Publisher : ESIC Editorial
ISBN 13 : 9788473564038
Total Pages : 252 pages
Book Rating : 4.5/5 (64 download)
Download or read book Marketing social y ética empresarial written by Francisco Abascal Rojas and published by ESIC Editorial. This book was released on 2005 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing social ó marketing interno; Marketing y sociedad de consumo: una perspectiva ética; Las incógnitas del tercer milenio; La apariencia humana de las empresas; La ética en el mundo laboral; Aplicación del marketing a las ONG; Plan integral logístico para ayudas humanitarias; La ética de los negocios y de la economía; Caso FUMESAL y su implicación en el marketing social; La ética y los escándalos empresariales.
Author : Santiago García Echevarría
Publisher :
ISBN 13 : 9788481870893
Total Pages : 19 pages
Book Rating : 4.8/5 (78 download)
Download or read book Ética del marketing written by Santiago García Echevarría and published by . This book was released on 1999 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.E/5 ( download)
Download or read book International Journal of Advertising written by and published by . This book was released on 2008 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Marketing Publicitario Eurogecima (Alicante, España)
Publisher :
ISBN 13 : 9788492360031
Total Pages : 39 pages
Book Rating : 4.3/5 (6 download)
Download or read book Manual de ética [de] Marketing Publicitario Eurogecima, S.A. written by Marketing Publicitario Eurogecima (Alicante, España) and published by . This book was released on 1998* with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Gene R. Laczniak
Publisher :
ISBN 13 : 9781315626642
Total Pages : 198 pages
Book Rating : 4.6/5 (266 download)
Download or read book Ethics in Marketing written by Gene R. Laczniak and published by . This book was released on 2016 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William C. Frederick
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.:/5 (1 download)
Download or read book Management Education in Spain written by William C. Frederick and published by . This book was released on 1969 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Turow
Publisher : Yale University Press
ISBN 13 : 0300225075
Total Pages : 265 pages
Book Rating : 4.3/5 (2 download)
Download or read book The Aisles Have Eyes written by Joseph Turow and published by Yale University Press. This book was released on 2017-01-17 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews
Author :
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.A/5 ( download)
Download or read book Notas written by and published by . This book was released on 1996 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angela Labarca
Publisher : Heinle & Heinle Publishers
ISBN 13 : 9780838423363
Total Pages : 228 pages
Book Rating : 4.4/5 (233 download)
Download or read book Nuevas Alturas (Reader) written by Angela Labarca and published by Heinle & Heinle Publishers. This book was released on 1992-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emilio-Germán Muñiz Castro
Publisher : Psychology Press
ISBN 13 : 9780415093934
Total Pages : 1200 pages
Book Rating : 4.0/5 (939 download)
Download or read book Diccionario Inglés de Negocios, Comercio Y Finanzas written by Emilio-Germán Muñiz Castro and published by Psychology Press. This book was released on 1998 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays and reviews represents the most significant and comprehensive writing on Shakespeare's A Comedy of Errors. Miola's edited work also features a comprehensive critical history, coupled with a full bibliography and photographs of major productions of the play from around the world. In the collection, there are five previously unpublished essays. The topics covered in these new essays are women in the play, the play's debt to contemporary theater, its critical and performance histories in Germany and Japan, the metrical variety of the play, and the distinctly modern perspective on the play as containing dark and disturbing elements. To compliment these new essays, the collection features significant scholarship and commentary on The Comedy of Errors that is published in obscure and difficulty accessible journals, newspapers, and other sources. This collection brings together these essays for the first time.
Author : P. Christopher Earley
Publisher : Stanford University Press
ISBN 13 : 0804743126
Total Pages : 397 pages
Book Rating : 4.8/5 (47 download)
Download or read book Cultural Intelligence written by P. Christopher Earley and published by Stanford University Press. This book was released on 2003 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely important for people to integrate themselves in new cultures. Strategies for selecting and training people on global perspectives are critical for managing business. In this book, the authors develop the idea of cultural intelligence and examine its three essential facets: cognition, the ability to develop patterns from cultural cues; motivation, the desire and ability to engage others; and behavior, the capability to act in accordance with cognition and motivation. They explore the fundamental nature of cultural intelligence and its relationship to other frameworks of intelligence.-Back cover.
Author :
Publisher :
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.:/5 (318 download)
Download or read book Harrap's Business Diccionario written by and published by . This book was released on 2004 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: This business dictionary covers everyday business language as well as the more specialized terminology of, for example, finance, insurance, marketing, the Stock Exchange and commerce. Hundreds of quotations from the business press put terms in context. It includes a supplement incorporating a business communication guide.
