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Estrategias Y Marketing De Museos
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Book Synopsis Estrategias y marketing de museos by : Neil Kotler
Download or read book Estrategias y marketing de museos written by Neil Kotler and published by Grupo Planeta (GBS). This book was released on 2001 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro propone una variedad de métodos y herramientas para afrontar el constante cambio del entorno : estructuras de precios, promoción y comunicaciòn, distribución de programas externos, imagen de marca, análisis de los públicos, marketing de servicios, desarrollo de nuevos productos, autoevaluación de la organización y auditorias de marketing.
Book Synopsis Realidad y posibilidades del marketing en los museos de España by : Rafael Martínez-Vilanova Martínez
Download or read book Realidad y posibilidades del marketing en los museos de España written by Rafael Martínez-Vilanova Martínez and published by . This book was released on 2017-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Casos prácticos de estrategias de marketing en bibliotecas, archivos y museos by : Sikorina Bustamante Paco
Download or read book Casos prácticos de estrategias de marketing en bibliotecas, archivos y museos written by Sikorina Bustamante Paco and published by . This book was released on 2014 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Socializing Art Museums by : Alejandra Alonso Tak
Download or read book Socializing Art Museums written by Alejandra Alonso Tak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art museums today face the challenge of opening themselves up as institutions to a changing society. This publication offers new perspectives on museological trends that are developing in various countries and cultures. Through increasingly flexible, inclusive and unexpected museum typologies, institutions aim to give their visitors greater access to art. The essays define the role of the museum as a medium of social change, as a protagonist in an education process and as a technologically innovative platform. Art historians, but also practitioners from the museum world – including curators, architects and psychologists – examine what is expected of art museums using case studies and against the background of the humanities and social sciences.
Book Synopsis Plan de mejora de la estrategia de marketing del Museo del café en la provincia y distrito del Cusco by : Evelyn Emperatriz Vásquez Herrera
Download or read book Plan de mejora de la estrategia de marketing del Museo del café en la provincia y distrito del Cusco written by Evelyn Emperatriz Vásquez Herrera and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Reader on Audience Development and Cultural Policy by : Steven Hadley
Download or read book A Reader on Audience Development and Cultural Policy written by Steven Hadley and published by Taylor & Francis. This book was released on 2024-02-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.
Book Synopsis Marketing para museos by : María del Rosario Sanguinetti
Download or read book Marketing para museos written by María del Rosario Sanguinetti and published by . This book was released on 2009 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Library and Information Services II by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Book Synopsis Museum Marketing and Strategy by : Neil G. Kotler
Download or read book Museum Marketing and Strategy written by Neil G. Kotler and published by John Wiley & Sons. This book was released on 2016-08-25 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Book Synopsis Arte, museos y estrategias empresariales by : Teresa Riviera Tuñón
Download or read book Arte, museos y estrategias empresariales written by Teresa Riviera Tuñón and published by . This book was released on 2005 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Estrategias de generación de ingresos de los museos y otros espacios de presentación del patrimonio by :
Download or read book Estrategias de generación de ingresos de los museos y otros espacios de presentación del patrimonio written by and published by . This book was released on with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Museum Strategy and Marketing by : Neil G. Kotler
Download or read book Museum Strategy and Marketing written by Neil G. Kotler and published by Jossey-Bass. This book was released on 1998-05-08 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
Book Synopsis El Museo 2.0. La Comunicacin Y El Marketing De Las Artes Y La Cultura by : J. A. Ibáñez
Download or read book El Museo 2.0. La Comunicacin Y El Marketing De Las Artes Y La Cultura written by J. A. Ibáñez and published by CreateSpace. This book was released on 2015-10-25 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los museos han pasado de ser un sitio donde guardar obras de arte a emerger como espacios de ocio popular. Por ello, desarrollar estrategias de comunicación y el marketing, además de ser parte de su función social, es una obligación para poder atraer y fidelizar público. Las relaciones públicas, y más concretamente, las relaciones con los medios de comunicación (gabinete de prensa) han sido tradicionalmente una de las herramientas más utilizadas, por su eficacia. Pero los museos 2.0 parecen no necesitar ya tanto a los medios como en el pasado. ¿Cómo se está adaptando el museo y las industrias culturales a los nuevos tiempos? ¿Qué valor aportan las media relations a la comunicación cultural hoy? Con este libro, realizado con el rigor de una investigación académica, se quiere hacer reflexionar sobre los nuevos caminos de los museos, el entorno digital en el que se mueven y la nueva comunicación cultural (medios tradicionales, redes sociales, periodistas, etc.). Aunque el objeto de estudio es el museo, todo lo aquí expuesto es fácilmente extrapolable a todo el sector de las industrias culturales y creativas.
Book Synopsis Handbook of Research on Museum Management in the Digital Era by : Bifulco, Francesco
Download or read book Handbook of Research on Museum Management in the Digital Era written by Bifulco, Francesco and published by IGI Global. This book was released on 2022-03-25 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural experience, vary the experience context, and innovate the cultural industry. However, these tools need to be tested in order to understand the effects they have on both museum offerings and visitors. Further perspectives and insights are needed on the implementation of these digital instruments in museums. The Handbook of Research on Museum Management in the Digital Era combines theoretical efforts and empirical research to contribute to the debate on museum management in a digital context. It further observes, tracks, and assesses the ongoing changes brought on by digital solutions. Covering topics such as organizational change catalysts, sustainability of cultural heritage, and phygital experience, this book is an excellent resource for museum managers, museum curators, computer specialists, students and educators of higher education, researchers, and academicians.
Book Synopsis Marketing the Museum by : Fiona McLean
Download or read book Marketing the Museum written by Fiona McLean and published by . This book was released on 1997 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing para museos written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis El marketing en los museos españoles by :
Download or read book El marketing en los museos españoles written by and published by . This book was released on 2011 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
