Estrategias De Comunicacion Para Ongd

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El plan estratégico de comunicación

Author : Andrés Aljure
Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis El plan estratégico de comunicación by : Andrés Aljure

Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
ISBN 13 : 1522589406
Total Pages : 465 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel

Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

ICT Management in Non-Profit Organizations

Author : Ariza-Montes, José Antonio
Publisher : IGI Global
ISBN 13 : 1466659750
Total Pages : 321 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis ICT Management in Non-Profit Organizations by : Ariza-Montes, José Antonio

Download or read book ICT Management in Non-Profit Organizations written by Ariza-Montes, José Antonio and published by IGI Global. This book was released on 2014-04-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instability of todays economic climate calls for non-profit organizations to approach social problems in new and interesting ways, and Information and Communication Technologies may serve as an answer to this call. ICT Management in Non-Profit Organizations aims to explore the effective and comprehensive deployment of appropriate ICT strategies within the nonprofit sector. This innovative reference work will discuss how ICT enables the non-profit sector to achieve organizational efficiency, effectiveness, and, ultimately, self sufficiency, and will provide elected and appointed policymakers, managers, and planners in governments, public agencies, and nonprofit organizations with a comprehensive strategy for creating an ICT management agenda in the non-profit sector.

En clave de marcas

Author : Gonzalo Brujó
Publisher : Editorial Almuzara
ISBN 13 : 8483563800
Total Pages : 478 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis En clave de marcas by : Gonzalo Brujó

Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

The National Agendas for Technical Cooperation

Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4./5 ( download)

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Book Synopsis The National Agendas for Technical Cooperation by :

Download or read book The National Agendas for Technical Cooperation written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : jacin
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by jacin. This book was released on with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cambio social y Relaciones Públicas

Author : Kathy Matilla
Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Informe de la tercera reunión del Subcomité de Acuicultura

Author : Food and Agriculture Organization of the United Nations. Committee on Fisheries. Sub-Committee on Aquaculture. Meeting
Publisher : Food & Agriculture Org.
ISBN 13 : 9789250056562
Total Pages : 100 pages
Book Rating : 4.0/5 (565 download)

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Book Synopsis Informe de la tercera reunión del Subcomité de Acuicultura by : Food and Agriculture Organization of the United Nations. Committee on Fisheries. Sub-Committee on Aquaculture. Meeting

Download or read book Informe de la tercera reunión del Subcomité de Acuicultura written by Food and Agriculture Organization of the United Nations. Committee on Fisheries. Sub-Committee on Aquaculture. Meeting and published by Food & Agriculture Org.. This book was released on 2007 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several working documents, including 'State of world aquaculture 2006' and 'Prospective analysis of future aquaculture development' were presented at the meeting for information, discussion and decision by the Sub-Committee. The Sub-Committee agreed to the International Principles for Responsible Shrimp Farming. The Sub-Committee requested the Secretariat to ensure implementation of priority activities during the intersessional period. The Sub-Committee agreed that its next session should be held in 2008 and appreciated the offer by the Government of Chile to host it.

Land Reform, Land Settlement and Cooperatives

Author :
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Land Reform, Land Settlement and Cooperatives by :

Download or read book Land Reform, Land Settlement and Cooperatives written by and published by . This book was released on 2007 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Report of the Workshop on Management of the Caribbean Spiny Lobster (Panulirus Argus) Fisheries in the Area of the Western Central Atlantic Fishery Commission, Mérida, Mexico, 4-8 September 2000

Download Report of the Workshop on Management of the Caribbean Spiny Lobster (Panulirus Argus) Fisheries in the Area of the Western Central Atlantic Fishery Commission, Mérida, Mexico, 4-8 September 2000 PDF Online Free

Author : Western Central Atlantic Fishery Commission
Publisher : Food & Agriculture Org.
ISBN 13 : 9789250045696
Total Pages : 84 pages
Book Rating : 4.0/5 (456 download)

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Book Synopsis Report of the Workshop on Management of the Caribbean Spiny Lobster (Panulirus Argus) Fisheries in the Area of the Western Central Atlantic Fishery Commission, Mérida, Mexico, 4-8 September 2000 by : Western Central Atlantic Fishery Commission

Download or read book Report of the Workshop on Management of the Caribbean Spiny Lobster (Panulirus Argus) Fisheries in the Area of the Western Central Atlantic Fishery Commission, Mérida, Mexico, 4-8 September 2000 written by Western Central Atlantic Fishery Commission and published by Food & Agriculture Org.. This book was released on 2001 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first part of the report contains an up-to-date summary of information on the Caribbean spiny lobster (Panulirus argus) resources, its fisheries and management. After a discussion of the biology, the fisheries situation, management aspects and the benefits of regional cooperation, the Management Workshop led to a number of important recommendations and proposed actions, including the intention of signing in the future an Inter-Institutional Agreement.

Author :
Publisher : International Potato Center
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by International Potato Center. This book was released on with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Los grandes problemas de México. Relaciones internacionales. T-XII

Author : Blanca Torres
Publisher : El Colegio de Mexico AC
ISBN 13 : 6074624658
Total Pages : 570 pages
Book Rating : 4.0/5 (746 download)

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Book Synopsis Los grandes problemas de México. Relaciones internacionales. T-XII by : Blanca Torres

Download or read book Los grandes problemas de México. Relaciones internacionales. T-XII written by Blanca Torres and published by El Colegio de Mexico AC. This book was released on 2010-01-08 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: A setenta años de su fundación, El Colegio de México publica esta serie de dieciséis volúmenes, titulada Los grandes problemas de México, en la que se analizan los mayores retos de la realidad mexicana contemporánea, con el fin de definir los desafíos que enfrentamos en el siglo XXI y proponer algunas posibles respuestas y estrategias para resolver nuestros problemas como nación. Serie: Los grandes problemas de México. Vol, XII Relaciones internacionales, diecinueve estudiosos y diplomáticos con amplia experiencia en la conducción de las relaciones con el exterior abordan algunos de estos asuntos y problemas, los retos que han implicado para México y la forma en la que se ha intentado hacerles frente. Se analizan algunos de los grandes temas de las relaciones internacionales, incluyendo aquellos que tiene o pueden tener repercusiones más significativas en México. También se abordan las principales relaciones con países o grupos de países, poniendo énfasis en la conducción de las mismas por parte del Estado mexicano, así como asuntos relacionados con el funcionamiento de algunos organismos internacionales y las posiciones que al respecto hemos mantenido hasta ahora ay las que podemos o debemos adoptar.

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Marcas sonrientes

Author : Valiente Alber, Sònia
Publisher : Editorial UOC
ISBN 13 : 8491161112
Total Pages : 214 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia

Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

Proceedings of the International Workshop Complementing Resistance to Late Blight (Phytophthera Infestans) in the Andes, February 13-16, 2001, Cochabamba, Bolivia

Download Proceedings of the International Workshop Complementing Resistance to Late Blight (Phytophthera Infestans) in the Andes, February 13-16, 2001, Cochabamba, Bolivia PDF Online Free

Author :
Publisher : International Potato Center
ISBN 13 : 9789290602132
Total Pages : 224 pages
Book Rating : 4.6/5 (21 download)

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Book Synopsis Proceedings of the International Workshop Complementing Resistance to Late Blight (Phytophthera Infestans) in the Andes, February 13-16, 2001, Cochabamba, Bolivia by :

Download or read book Proceedings of the International Workshop Complementing Resistance to Late Blight (Phytophthera Infestans) in the Andes, February 13-16, 2001, Cochabamba, Bolivia written by and published by International Potato Center. This book was released on 2003 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Annual Report

Author : Institute of Nutrition of Central America and Panama
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis Annual Report by : Institute of Nutrition of Central America and Panama

Download or read book Annual Report written by Institute of Nutrition of Central America and Panama and published by . This book was released on 1991 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tierra Fértil: Desarrollando la Agroecología de Abajo hacia Arriba

Author : Steve Brescia
Publisher : Food First Books
ISBN 13 : 0935028498
Total Pages : 81 pages
Book Rating : 4.9/5 (35 download)

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Book Synopsis Tierra Fértil: Desarrollando la Agroecología de Abajo hacia Arriba by : Steve Brescia

Download or read book Tierra Fértil: Desarrollando la Agroecología de Abajo hacia Arriba written by Steve Brescia and published by Food First Books. This book was released on 2017-09-01 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: La agroecología puede fortalecer a las comunidades marginadas, restaurar los ecosistemas y proteger las fincas de la destrucción ecológica, al mismo tiempo aporta para frenar el el cambio climático. Estas prácticas son efectivas pero todavía no se aplican en todo el mundo. El libro Tierra Fértil, editado por el director ejecutivo de Groundswell International Steve Brescia, nos presenta nueve ejemplos en los cuales los campesinos dirigen movimientos agroecológicos en sus comunidades. Su trabajo en África, Latinoamérica, el Caribe, América del Norte y Europa profundiza las prácticas agroecológicas en muchas comunidades , estas prácticas y principios los comparten con los métodos de Campesino a Campesino, y establecen estructuras organizativas que apoyan a organizaciones gubernamentales y civiles. Tierra Fértil nos muestra métodos para expandir la agroecología con comunidades rurales para que ellas se beneficien con sus propias soluciones y sabiduría.