Essentials of Consumer Behavior

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317648854
Total Pages : 220 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Essentials of Consumer Behavior by : Debra L. Stephens

Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Essentials of Consumer Behavior

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000843882
Total Pages : 208 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Essentials of Consumer Behavior by : Debra L. Stephens

Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2023-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.

Essentials of Consumer Behavior

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Author :
Publisher :
ISBN 13 : 9780030419614
Total Pages : 676 pages
Book Rating : 4.4/5 (196 download)

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Book Synopsis Essentials of Consumer Behavior by : Carl E. Block

Download or read book Essentials of Consumer Behavior written by Carl E. Block and published by . This book was released on 1979 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Psychology of Consumer Behavior

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Author :
Publisher : Psychology Press
ISBN 13 : 1134932898
Total Pages : 290 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Consumer Behavior

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Author :
Publisher : Vikas Publishing House
ISBN 13 : 812591532X
Total Pages : 367 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Consumer Behavior by : Raju M.S. & Dominique Xardel

Download or read book Consumer Behavior written by Raju M.S. & Dominique Xardel and published by Vikas Publishing House. This book was released on 2004 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End

Consumer Behavior For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470449837
Total Pages : 386 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Consumer Behavior For Dummies by : Laura Lake

Download or read book Consumer Behavior For Dummies written by Laura Lake and published by John Wiley & Sons. This book was released on 2009-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.

Consumer Behaviour

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Author :
Publisher :
ISBN 13 : 9781488616976
Total Pages : 545 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Consumer Behaviour by : Michael R. Solomon

Download or read book Consumer Behaviour written by Michael R. Solomon and published by . This book was released on 2019 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour: Buying, Having Being eBook.

Consumer Behavior and Marketing Strategy

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Author :
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Consumer Behavior and Marketing Strategy by : J. Paul Peter

Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

A Primer on Consumer Behavior

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Author :
Publisher :
ISBN 13 : 9781947441200
Total Pages : 0 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis A Primer on Consumer Behavior by : David W. Stewart

Download or read book A Primer on Consumer Behavior written by David W. Stewart and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book provides an introduction to consumer and buyer behavior and the many factors that influence consumer behavior, and ultimately, market demand. It is also about how marketers can influence individual customers and market demand. Depending on the particular business, customers may be individuals, households, or organizations. How these individuals and entities make decisions and behave in the market may vary considerably, but an understanding of the factors that influence buyer's decision making and behavior is critical to the marketing and business success of every organization. It has been estimated that 80 percent of all new products fail in the market. The most frequent reason for such failure is a lack of understanding of the needs and behavior of potential customers.

Consumer Behavior and Insights

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 9780190857134
Total Pages : 592 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Consumer Behavior and Insights by : Diane Phillips

Download or read book Consumer Behavior and Insights written by Diane Phillips and published by Oxford University Press, USA. This book was released on 2020 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.

Consumer Behavior

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Author :
Publisher : West Group
ISBN 13 : 9780829904208
Total Pages : 574 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis Consumer Behavior by : Terrell G. Williams

Download or read book Consumer Behavior written by Terrell G. Williams and published by West Group. This book was released on 1981-01-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals of Consumer Behavior

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Author :
Publisher :
ISBN 13 : 9780878142293
Total Pages : 828 pages
Book Rating : 4.1/5 (422 download)

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Book Synopsis Fundamentals of Consumer Behavior by : Douglas W. Mellott

Download or read book Fundamentals of Consumer Behavior written by Douglas W. Mellott and published by . This book was released on 1983-01-01 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to Consumer Behavior

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Author :
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis The Routledge Companion to Consumer Behavior by : Michael R. Solomon

Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Consumer Behavior

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Author :
Publisher :
ISBN 13 : 9789815160611
Total Pages : 0 pages
Book Rating : 4.1/5 (66 download)

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Book Synopsis Consumer Behavior by : Wayne D. Hoyer

Download or read book Consumer Behavior written by Wayne D. Hoyer and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Consumer Behavior by : Peter D. Bennett

Download or read book Consumer Behavior written by Peter D. Bennett and published by Prentice Hall. This book was released on 1972 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Big Book of Marketing

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Publisher : McGraw Hill Professional
ISBN 13 : 0071626158
Total Pages : 481 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Big Book of Marketing by : Anthony G. Bennett

Download or read book The Big Book of Marketing written by Anthony G. Bennett and published by McGraw Hill Professional. This book was released on 2009-06-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.

Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies)

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Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706572
Total Pages : pages
Book Rating : 4.1/5 (947 download)

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Book Synopsis Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) by : Dr A Madeswaran

Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: