Essays on the Modeling of Marketing Channel Coordination

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Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (488 download)

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Book Synopsis Essays on the Modeling of Marketing Channel Coordination by : Simon Pierre Sigué

Download or read book Essays on the Modeling of Marketing Channel Coordination written by Simon Pierre Sigué and published by . This book was released on 1999 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essays on the Modeling of Marketing Channel Coordination

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Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (52 download)

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Book Synopsis Essays on the Modeling of Marketing Channel Coordination by :

Download or read book Essays on the Modeling of Marketing Channel Coordination written by and published by . This book was released on 1999 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essays on the Modeling of Marketing Channel Coordination [microform] : a Game Theory Approach

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Publisher : Montréal : Service des archives, Université de Montréal, Section Microfilm
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (52 download)

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Book Synopsis Essays on the Modeling of Marketing Channel Coordination [microform] : a Game Theory Approach by : Sigué, Simon Pierre

Download or read book Essays on the Modeling of Marketing Channel Coordination [microform] : a Game Theory Approach written by Sigué, Simon Pierre and published by Montréal : Service des archives, Université de Montréal, Section Microfilm. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mathematical Models of Distribution Channels

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Publisher : Springer Science & Business Media
ISBN 13 : 0387227903
Total Pages : 590 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Mathematical Models of Distribution Channels by : Charles A. Ingene

Download or read book Mathematical Models of Distribution Channels written by Charles A. Ingene and published by Springer Science & Business Media. This book was released on 2006-01-27 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Decision & Control in Management Science

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Publisher : Springer Science & Business Media
ISBN 13 : 1475735618
Total Pages : 419 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Decision & Control in Management Science by : Georges Zaccour

Download or read book Decision & Control in Management Science written by Georges Zaccour and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision & Control in Management Science analyzes emerging decision problems in the management and engineering sciences. It is divided into five parts. The first part explores methodological issues involved in the optimization of deterministic and stochastic dynamical systems. The second part describes approaches to the model energy and environmental systems and draws policy implications related to the mitigation of pollutants. The third part applies quantitative techniques to problems in finance and economics, such as hedging of options, inflation targeting, and equilibrium asset pricing. The fourth part considers a series of problems in production systems. Optimization methods are put forward to provide optimal policies in areas such as inventory management, transfer-line, flow-shop and other industrial problems. The last part covers game theory. Chapters range from theoretical issues to applications in politics and interactions in franchising systems. Decision & Control in Management Science is an excellent reference covering methodological issues and applications in operations research, optimal control, and dynamic games.

Managing Business Interfaces

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Publisher : Springer Science & Business Media
ISBN 13 : 0387250026
Total Pages : 333 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Managing Business Interfaces by : Amiya K. Chakravarty

Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Handbook of Research on Distribution Channels

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Publisher : Edward Elgar Publishing
ISBN 13 : 0857938606
Total Pages : 608 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Handbook of Research on Distribution Channels by : Charles A. Ingene

Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.

Handbook of Quantitative Supply Chain Analysis

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Publisher : Taylor & Francis
ISBN 13 : 9781402079528
Total Pages : 840 pages
Book Rating : 4.0/5 (795 download)

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Book Synopsis Handbook of Quantitative Supply Chain Analysis by : David Simchi-Levi

Download or read book Handbook of Quantitative Supply Chain Analysis written by David Simchi-Levi and published by Taylor & Francis. This book was released on 2004-05-31 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.

Essays on Producers' Participation In, Access To, and Response to the Changing Nature of Dynamic Domestic Markets in Nicaragua and Costa Rica

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Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Essays on Producers' Participation In, Access To, and Response to the Changing Nature of Dynamic Domestic Markets in Nicaragua and Costa Rica by : Fernando Balsevich

Download or read book Essays on Producers' Participation In, Access To, and Response to the Changing Nature of Dynamic Domestic Markets in Nicaragua and Costa Rica written by Fernando Balsevich and published by . This book was released on 2006 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Three Essays on Retailing

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Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.:/5 (852 download)

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Book Synopsis Three Essays on Retailing by : Yusong Wang

Download or read book Three Essays on Retailing written by Yusong Wang and published by . This book was released on 2002 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modelling Value

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Publisher : Springer Science & Business Media
ISBN 13 : 3790827479
Total Pages : 426 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Modelling Value by : Herbert Jodlbauer

Download or read book Modelling Value written by Herbert Jodlbauer and published by Springer Science & Business Media. This book was released on 2012-01-05 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication contains a selection of the best double-blind reviewed papers presented, discussed and revised by participants of the 1st International Conference on Value Chain Management in Austria, Steyr, May 2011. The Value Chain Management (VCM) Conference presents scientific insights relevant to management as well as their translation into the practice of management. The conference focus is on the demand chain i.e. sales, production, purchasing, logistics, performance measurement and customer value management. The authors present analytical and conceptual articles as well as empirical studies showing multidisciplinary and intercultural approaches towards solving relevant open problems.

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

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Publisher : Springer
ISBN 13 : 3319131621
Total Pages : 491 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference by : Elizabeth J. Wilson

Download or read book Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-21 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Handbook of Marketing Decision Models

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Publisher : Springer Science & Business Media
ISBN 13 : 0387782133
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Advances in Machine Learning and Cybernetics

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Publisher : Springer
ISBN 13 : 3540335854
Total Pages : 1129 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Advances in Machine Learning and Cybernetics by : Daniel S. Yeung

Download or read book Advances in Machine Learning and Cybernetics written by Daniel S. Yeung and published by Springer. This book was released on 2006-05-05 with total page 1129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-proceedings of the 4th International Conference on Machine Learning and Cybernetics, ICMLC 2005, held in Guangzhou, China in August 2005. The 114 revised full papers of this volume are organized in topical sections on agents and distributed artificial intelligence, control, data mining and knowledge discovery, fuzzy information processing, learning and reasoning, machine learning applications, neural networks and statistical learning methods, pattern recognition, vision and image processing.

Differential Games in Marketing

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Publisher : Springer Science & Business Media
ISBN 13 : 1441989293
Total Pages : 185 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Differential Games in Marketing by : Steffen Jørgensen

Download or read book Differential Games in Marketing written by Steffen Jørgensen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Analytical Modeling Research in Fashion Business

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Publisher : Springer
ISBN 13 : 9811010145
Total Pages : 274 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Analytical Modeling Research in Fashion Business by : Tsan-Ming Choi

Download or read book Analytical Modeling Research in Fashion Business written by Tsan-Ming Choi and published by Springer. This book was released on 2016-05-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ an analytical approach in conducting theoretical and applied research in the fashion and textile business, this book fills an essential gap by providing a comprehensive reference source that introduces the methodology and provides state-of-the-art findings on the topic. Covering an important and well-established industry, Analytical Modeling Research in Fashion Business is a pioneering text and essential reading for researchers and practitioners in the fashion and textiles industry alike. /div

Games in Management Science

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Publisher : Springer
ISBN 13 : 3030191079
Total Pages : 417 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Games in Management Science by : Pierre-Olivier Pineau

Download or read book Games in Management Science written by Pierre-Olivier Pineau and published by Springer. This book was released on 2019-08-14 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a large spectrum of cutting-edge game theory applications in management science in which Professor Georges Zaccour has made significant contributions. The book consists of 21 chapters and highlights the latest treatments of game theory in various areas, including marketing, supply chains, energy and environmental management, and cyber defense. With this book, former Ph.D. students and successful research collaborators of Professor Zaccour wish to honor his many scientific achievements.