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Essays On Strategic Competition In E Commerce
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Book Synopsis Essays on Strategic Competition in E-commerce by : Yifan Wang
Download or read book Essays on Strategic Competition in E-commerce written by Yifan Wang and published by . This book was released on 2008 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This dissertation consists of two essays on retail market change in the context of e-Commerce and one essay on keyword auction at the search engines. In the first essay, we extend Balasubramanian's analytical model (1998) on competition between the traditional retailer and the direct marketer. We examine how possible entry to the online channel by a conventional brick-mortar retailer changes the result of Balasubramanian (1998). We characterize the equilibriums that arise in that context. Interestingly, the addition of online store to brick-mortar store does not always increase profits. The analysis suggests that successfully entering the e-commerce market can be determined, in part, by considering pros and cons of the new competition dual-channel retailers will face. Internet market sequential entry is examined next. Interestingly, web-only retailer always enters the market, no matter their level of service disadvantage. In the second essay, we expand the notion of consumers to revisit the price competition in e-commerce. Previously, retail consumers are only geographically differentiated. A new type of consumer - virtual consumers emerge in the environment of e-commerce. The proportion of this virtual consumer turns out to have a direct effect on the characteristics of retail pricing equilibrium. In the third essay, we look at the bidding practice of selling keyword at the search engines. In complete information setting where the assumption of bidder heterogeneity does not hold, we show that the pay-for-placement approach yields suboptimal performance for media owner. The result sheds some light on the management of pay per click.
Download or read book E-Commerce Strategy written by Zheng Qin and published by Springer. This book was released on 2014-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Download or read book Ecommerce written by Robert T. Plant and published by Prentice Hall Professional. This book was released on 2000 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
Book Synopsis Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace by : Khosrow-Pour, Mehdi
Download or read book Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2015-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.
Book Synopsis Strategic Management and Online Selling by : Susanne Royer
Download or read book Strategic Management and Online Selling written by Susanne Royer and published by Routledge. This book was released on 2013-04-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
Book Synopsis The Art of Strategic Planning for Information Technology by : Bernard H. Boar
Download or read book The Art of Strategic Planning for Information Technology written by Bernard H. Boar and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revision of the bestselling book that shows IT departments how to take on new challenges As technology becomes more mainstream and accessible, companies must develop new ways to use their IT resources in order to compete. In this extensive revision, IT expert Bernard Boar provides a methodology that shows readers how to use IT as a competitive business asset. He tackles the latest challenges facing IT departments over the next several years, including how to devise a complete strategy to make the department more effective and how to choose the best strategy framework for a company. Boar also shows how technologies like e-commerce, data warehousing, architectures, and Java can be used to make a business more competitive.
Book Synopsis Strategies for eCommerce Success by : Fazlollahi, Bijan
Download or read book Strategies for eCommerce Success written by Fazlollahi, Bijan and published by IGI Global. This book was released on 2001-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Book Synopsis Essays That Worked for Business Schools (Revised) by : Boykin Curry
Download or read book Essays That Worked for Business Schools (Revised) written by Boykin Curry and published by Ballantine Books. This book was released on 2007-12-18 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Applicants looking for the competitive edge in getting accepted at the business school of their choice may want to peruse this book.” –Security Traders Handbook Every year, thousands apply for a finite number of places in business schools. With similar grades, backgrounds, and goals, sometimes the only thing that can make an applicant stand out is the application essay. It’s the best chance you have to shine and tip the balance in your favor. Essays That Worked for Business Schools shows that the best essays are brief, sincere, and personal. Some are off the wall, some are bold, all are unique to their creator. One applicant writes about starting his own airline. Another tells about the corruption in his job as a defense contractor. And a third reflects on his license plate. From the thousands submitted each year, the forty essays in this book were considered some of the best by admissions officers at the nation’s top business schools. As this collection demonstrates, with creativity and effort you can turn almost any topic into an effective, successful essay for your business school application.
Book Synopsis E-Commerce Strategy by : Sanjay Mohapatra
Download or read book E-Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Book Synopsis Essays in the Economics of Electronic Commerce by :
Download or read book Essays in the Economics of Electronic Commerce written by and published by Stanford University. This book was released on with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essays Over Internet en Informatie Economie by : Robbie van der Noll
Download or read book Essays Over Internet en Informatie Economie written by Robbie van der Noll and published by Rozenberg Publishers. This book was released on 2006 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The internationalization of e-commerce: a case study of the Alibaba group by : Matheus Felipe Pereira de Souza
Download or read book The internationalization of e-commerce: a case study of the Alibaba group written by Matheus Felipe Pereira de Souza and published by EdUFRR. This book was released on 2018-10-24 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
Book Synopsis E-Commerce in Times of Amazon. Chances and Risks for E-tailers by : Samuel Weihrauch
Download or read book E-Commerce in Times of Amazon. Chances and Risks for E-tailers written by Samuel Weihrauch and published by GRIN Verlag. This book was released on 2021-07-26 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,00, Cologne University of Applied Sciences (Informatik), course: Web Science / E-Commerce, language: English, abstract: The internet has revolutionised the way people shop and electronic commerce has reshaped the retail landscape dramatically. It suddenly allowed small companies to reach out to millions of potential customers and lowered market entry barriers significantly in areas where once only big retail companies competed against each other. But the times when small companies could create online shops and compete with the big players are almost over yet again, and Amazon catalyses this change by seizing a growing share of the whole online retail market. Every second dollar spent online in the US is already spent on the Amazon.com marketplace and the trend in the German market is going in the same direction. The fact that a significant number of overall online sales are generated on the Amazon marketplace impacts other e-tailers. They must react to market concentration and consider whether or not they want to sell their products on Amazon. There are many opportunities and risks that can result from cooperation with Amazon but there is a lack of papers and books that consider both aspects at the same time, quantifying them, weighing each up against the other, and deriving conclusions from it. The aim of this thesis is to close the aforementioned gap in available literature by presenting the current market situation in the e-commerce and analysing the signs of a further market concentration, in order to provide evidence of the problematic situation small and medium-sized enterprises (SME) are in. The thesis then examines the option of cooperating with Amazon as a possible solution to react on this trend and therefore researches the possible chances and risks that could arise through such cooperation. Those insights are thereafter incorporated into a strategic recommendation for e-tailers who consider selling on Amazon. Furthermore, a selling guide which was evaluated in practice, depicts how a company could sell products successfully on the marketplace. In the end, this thesis should contribute to e-tailers’ knowledge about the current and future market situation in e-commerce. In addition, the insights presented should support e-tailers’ decision making process when they are confronted with the question of cooperating with the e-commerce giant or not.
Book Synopsis 'Fulfilled by Amazon' by : Guoming Lai
Download or read book 'Fulfilled by Amazon' written by Guoming Lai and published by . This book was released on 2018 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines the economic effects of the fulfillment services offered by Amazon (FBA) to the third-party sellers on its retail platform (Amazon 2018). Logistics is critical for e-commerce. By FBA, the service levels of the third-party sellers are substantially improved, and so is their competitiveness. We develop a strategic competition model to understand why Amazon is willing to provide such services to its potential competitors. Interestingly, we find that although FBA may intensify the service competition, it can mitigate the price competition, besides the direct revenue Amazon collects from the services. The latter effects dominate the former when the cross-service sensitivity of the consumers is either sufficiently low or sufficiently high. Therefore, not only the third-party sellers but also Amazon can benefit from FBA. Moreover, since the sales of Amazon's products may increase due to FBA, its OEM suppliers can gain from FBA too. This finding extends to the setting where Amazon's OEM suppliers may strategically adjust their wholesale prices in response to the change of the downstream competition due to FBA. In fact, this wholesale price effect can help Amazon when FBA is detrimental given that the suppliers may lower their wholesale prices. Of course, it can also reduce the benefit of FBA for Amazon when the suppliers increase their wholesale prices.
Book Synopsis Strategies for Electronic Commerce and the Internet by : Henry C. Lucas
Download or read book Strategies for Electronic Commerce and the Internet written by Henry C. Lucas and published by MIT Press. This book was released on 2002 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource-based approach to help managers compete in times of intense competition and proliferating information technology.
Book Synopsis Summary of "Competitive Strategy: Techniques for Analyzing Industries and Competitors" by M.E. Porter by : Friederike Berg
Download or read book Summary of "Competitive Strategy: Techniques for Analyzing Industries and Competitors" by M.E. Porter written by Friederike Berg and published by GRIN Verlag. This book was released on 2020-01-07 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literature Review from the year 2018 in the subject Economics - International Economic Relations, grade: 4.0, Harris University (Harrisburg University of Science & Technology), language: English, abstract: The book "Competitive strategy: techniques for analyzing industries and competitors: with a new introduction" by Michael E. Porter (New York: Free Press, c1980. 396pp.) is the epitome of competitive strategies. The author explains the dynamism of competition within the industry. Furthermore, he developed analyzing tools step by step to examine a branch on the basis of practical examples. The author, Michael E. Porter, was born in 1947 and is a professor at the Harvard Business School where he has the Institute for Strategy and Competitiveness.
Book Synopsis Managing New Industry Creation by : Thomas Murtha
Download or read book Managing New Industry Creation written by Thomas Murtha and published by Stanford University Press. This book was released on 2002-11-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book concerns industry creation as knowledge creation. The authors argue that a new class of global, knowledge-driven manufacturing industries has emerged in which learning, continuity, and speed define competition. In these new industries, access to knowledge creation processes matters more than ownership of physical assets. Location matters only insofar as it confers learning advantages and market access. Companies need strategies that can mobilize their organizations' country-specific strengths and freely leverage them in open, global learning partnerships with allies, suppliers, and customers. Managing New Industry Creation distills principles that managers can use to seize leadership for their companies as these new industries emerge. The authors draw their insights from firsthand discussions with over 160 managers and scientists who helped found the high-information-content flat panel display (FPD) industry. In the early 1990s, large-format FPDs exploded into public knowledge as a critical enabling technology for notebook computers. In the future, FPDs will increasingly function as the face by which users interact with technology products. The book recounts the business decisions that propelled the industry from humble beginnings to empower a globally mobile workforce and eventually build wall-hanging, high definition televisions that every household can afford. The FPD industry was the first new manufacturing industry to fully emerge in a global economy defined more by trade in knowledge than in physical products. Although FPDs were commercialized in Japan, the joint efforts of an international community of companies made high-volume production of large displays viable. Companies from outside of Japan—including IBM, Applied Materials, and Corning—achieved key positions by challenging U.S.-centered preconceptions of innovation, new business creation, and management process, giving unprecedented global authority and responsibility to their Japanese affiliates. Their success established new rules for competing in the knowledge-driven, global manufacturing industries of the future, first described here for managers, R&D scientists, academics, and students of corporate strategy.
