Essays On Participatory Pricing Branding And Consumer Behavior

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Digital and Social Media Marketing

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Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Emotions as key drivers of consumer behaviors: A multidisciplinary perspective

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Author : Debora Bettiga
Publisher : Frontiers Media SA
ISBN 13 : 2832519571
Total Pages : 139 pages
Book Rating : 4.8/5 (325 download)

Book Synopsis Emotions as key drivers of consumer behaviors: A multidisciplinary perspective by : Debora Bettiga

Download or read book Emotions as key drivers of consumer behaviors: A multidisciplinary perspective written by Debora Bettiga and published by Frontiers Media SA. This book was released on 2023-04-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essays in the Economics of Electronic Commerce

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Author :
Publisher : Stanford University
ISBN 13 :
Total Pages : 161 pages
Book Rating : 4./5 ( download)

Book Synopsis Essays in the Economics of Electronic Commerce by :

Download or read book Essays in the Economics of Electronic Commerce written by and published by Stanford University. This book was released on with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selected Essays on Corporate Reputation and Social Media

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Author : Markus Kick
Publisher : Springer
ISBN 13 : 3658088370
Total Pages : 196 pages
Book Rating : 4.6/5 (58 download)

Book Synopsis Selected Essays on Corporate Reputation and Social Media by : Markus Kick

Download or read book Selected Essays on Corporate Reputation and Social Media written by Markus Kick and published by Springer. This book was released on 2015-02-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.

Dissertation Abstracts International

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Author :
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-04 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Consumer Culture Theory

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Author : John F. Sherry
Publisher : Routledge
ISBN 13 : 1317190521
Total Pages : 310 pages
Book Rating : 4.3/5 (171 download)

Book Synopsis Contemporary Consumer Culture Theory by : John F. Sherry

Download or read book Contemporary Consumer Culture Theory written by John F. Sherry and published by Routledge. This book was released on 2017-05-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers’ lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand. Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.

Marketing Decision Making and the Management of Pricing

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Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466640952
Total Pages : 274 pages
Book Rating : 4.4/5 (666 download)

Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

The Routledge Companion to Consumer Behavior

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Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)

Book Synopsis The Routledge Companion to Consumer Behavior by : Michael R. Solomon

Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Consumer Behavior

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Author : Morris B. Holbrook
Publisher : Taylor & Francis
ISBN 13 : 1040269583
Total Pages : 289 pages
Book Rating : 4.0/5 (42 download)

Book Synopsis Consumer Behavior by : Morris B. Holbrook

Download or read book Consumer Behavior written by Morris B. Holbrook and published by Taylor & Francis. This book was released on 2024-12-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers. Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.

Essays on Research Methodology

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Author : Dinesh S. Hegde
Publisher : Springer
ISBN 13 : 8132222148
Total Pages : 244 pages
Book Rating : 4.1/5 (322 download)

Book Synopsis Essays on Research Methodology by : Dinesh S. Hegde

Download or read book Essays on Research Methodology written by Dinesh S. Hegde and published by Springer. This book was released on 2015-06-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a collection of essays addressing a perceived need for persistent and logical thinking, critical reasoning, rigor and relevance on the part of researchers pursuing their doctorates. Accordingly, eminent experts have come together to consider these significant aspects of the research process, which result in different knowledge claims in different fields or subject areas. An attempt has been made to find a common denominator across diverse management disciplines, so that the broadest range of researchers can benefit from the book. The topics have been carefully chosen to cover problem formulation, contextualizing, soft & hard modeling, qualitative and quantitative analysis and ethical issues, in addition to the design of experiments and survey-based research. The distinguishing feature of this book is that it recognizes the diverse backgrounds of scholars from different interdisciplinary areas as well as their varying needs with regard to modeling, observations, measurements, aggregation, data analyses, etc. After all, researchers are expected to deepen our understanding, expand on existing information, introduce fresh insights, present new evidence and/or disprove accepted theories, hypotheses etc. More importantly, the book cautions against the over-reliance on software packages and mechanical interpretation of results based on the size, sign and significance of the coefficients obtained. Instead, the focus is on the underlying theories, hypotheses and relationships and on establishing new ones. In doing so, due care is taken to clearly enunciate what exactly constitutes a knowledge claim and what is methodology as distinct from methods, tools and techniques.

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

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Author : Howard S. Gitlow
Publisher : Springer
ISBN 13 : 3319169343
Total Pages : 413 pages
Book Rating : 4.3/5 (191 download)

Book Synopsis Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference by : Howard S. Gitlow

Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Consumer Culture Theory

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Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452138
Total Pages : 369 pages
Book Rating : 4.5/5 (264 download)

Book Synopsis Consumer Culture Theory by : Eric J. Arnould

Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Some Personality Determinants of the Effects of Participation

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Author : Ewald Theophilus Grether
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.:/5 (31 download)

Book Synopsis Some Personality Determinants of the Effects of Participation by : Ewald Theophilus Grether

Download or read book Some Personality Determinants of the Effects of Participation written by Ewald Theophilus Grether and published by . This book was released on 1975 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior

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Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Handbook of Consumer Psychology

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Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)

Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

ICEMBDA 2023

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Author : Jianguo Liu
Publisher : European Alliance for Innovation
ISBN 13 : 1631904442
Total Pages : 1261 pages
Book Rating : 4.6/5 (319 download)

Book Synopsis ICEMBDA 2023 by : Jianguo Liu

Download or read book ICEMBDA 2023 written by Jianguo Liu and published by European Alliance for Innovation. This book was released on 2024-01-19 with total page 1261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 4th International Conference on Economic Management and Big Data Applications was successfully held in Tianjin, China from October 27th to 29th, 2023. This conference served as a platform for researchers, scholars, and industry professionals to exchange knowledge and insights in the field of economic management and the application of big data. The conference held great significance in advancing the understanding and application of economic management and big data. By bringing together experts from around the globe, the conference facilitated the exchange of innovative ideas and research findings, contributing to the development of these fields. The topics covered during the conference showcased the latest advancements and trends in enterprise economic statistics, information evaluation, blockchain technology, industrial structure optimization, information retrieval, data regression analysis, intelligent Internet of Things platforms, and data encryption. The discussions and presentations during the conference allowed participants to explore new methodologies, strategies, and technologies that can enhance economic management practices and leverage the potential of big data. The conference provided a platform for scholars and practitioners to share their experiences, insights, and best practices, fostering collaboration and networking opportunities. Furthermore, the proceedings were published, ensuring the dissemination of valuable research findings to a wider audience. The collective knowledge and research presented at the conference will contribute to the academic community, industry professionals, and policymakers, enabling them to make informed decisions and develop effective strategies in the fields of economic management and big data applications. Overall, the 4th International Conference on Economic Management and Big Data Applications played a pivotal role in promoting knowledge exchange, fostering innovation, and shaping the future of economic management by harnessing the power of big data.

Pricing Policies and Strategies

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Author : Daulatram Lund
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.3/5 (512 download)

Book Synopsis Pricing Policies and Strategies by : Daulatram Lund

Download or read book Pricing Policies and Strategies written by Daulatram Lund and published by . This book was released on 1982 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: