Essays On International Market Entry Strategy

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International Business Strategy

Author : Alain Verbeke
Publisher : Cambridge University Press
ISBN 13 : 1108851886
Total Pages : 515 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis International Business Strategy by : Alain Verbeke

Download or read book International Business Strategy written by Alain Verbeke and published by Cambridge University Press. This book was released on 2021-09-23 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.

Born Global Firms

Author : S. Tamer Cavusgil
Publisher : Business Expert Press
ISBN 13 : 1606490133
Total Pages : 136 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Born Global Firms by : S. Tamer Cavusgil

Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Global Franchising Operations Management

Author : Ilan Alon
Publisher : FT Press
ISBN 13 : 0132884143
Total Pages : 207 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Global Franchising Operations Management by : Ilan Alon

Download or read book Global Franchising Operations Management written by Ilan Alon and published by FT Press. This book was released on 2012 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global opportunities, and understand the unique challenges of franchising in emerging ...

The Changing Strategies of International Business

Author : Agnieszka Chidlow
Publisher : Springer
ISBN 13 : 3030039315
Total Pages : 253 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Changing Strategies of International Business by : Agnieszka Chidlow

Download or read book The Changing Strategies of International Business written by Agnieszka Chidlow and published by Springer. This book was released on 2019-01-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

Philosophy of Science and Meta-Knowledge in International Business and Management

Author : Timothy M. Devinney
Publisher : Emerald Group Publishing
ISBN 13 : 1781907129
Total Pages : 518 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Philosophy of Science and Meta-Knowledge in International Business and Management by : Timothy M. Devinney

Download or read book Philosophy of Science and Meta-Knowledge in International Business and Management written by Timothy M. Devinney and published by Emerald Group Publishing. This book was released on 2013-06-25 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores major issues and concepts in the field of international business and management and asks the question 'What is it that we know?' It examines key topics such as multinational enterprise and strategic management theory, post-merger integration, internalizing firms and the strategy-performance relationship.

Entry Strategies for International Markets

Author : Franklin R. Root
Publisher : John Wiley & Sons
ISBN 13 : 0787945714
Total Pages : 292 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Entry Strategies for International Markets by : Franklin R. Root

Download or read book Entry Strategies for International Markets written by Franklin R. Root and published by John Wiley & Sons. This book was released on 1998-10-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Market Entry Strategies

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110439875
Total Pages : 252 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-03-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. About the Author Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube!

International Marketing Entry Strategy for the Red//Green Company

Author : Benjamin Bach
Publisher : GRIN Verlag
ISBN 13 : 363881095X
Total Pages : 68 pages
Book Rating : 4.6/5 (388 download)

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Book Synopsis International Marketing Entry Strategy for the Red//Green Company by : Benjamin Bach

Download or read book International Marketing Entry Strategy for the Red//Green Company written by Benjamin Bach and published by GRIN Verlag. This book was released on 2007-10 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 39 entries in the bibliography, language: English, abstract: Market analysis is an important instrument in assessing the attractiveness of a particular market, since it is utilised to decide whether to enter a foreign market in terms of international marketing strategy. It is necessary to apply a market analysis in order to determine and examine the appropriate approach to enter a market. This essay provides a scan of the Thai market attractiveness for the Danish medium-sized enterprise Red//Green, in order to recommend a market entry strategy. The first section focuses on the application of the 12C framework in order to draw up a market attractiveness profile, combined with a risk evaluation of the Thai market. The second part determines the attractiveness of the Thai market with respect to the information and relevant factors gathered from the 12C model. Interpretation of those factors will then be used to allocate a determination of a suitable market entry strategy for Red//Green. In addition, a marketing strategy according to the 4Ps will be addressed to identify opportunities and possibilities of how to develop the Thai market.

Understanding and Profiting from Intellectual Property

Author : D. Yang
Publisher : Springer
ISBN 13 : 1137094664
Total Pages : 330 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Understanding and Profiting from Intellectual Property by : D. Yang

Download or read book Understanding and Profiting from Intellectual Property written by D. Yang and published by Springer. This book was released on 2012-12-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

Handbook of Marketing

Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)

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Book Synopsis Handbook of Marketing by : Barton A Weitz

Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

International marketing entry strategy for the Red//Green Company

Author : Benjamin Bach
Publisher : GRIN Verlag
ISBN 13 : 3638808637
Total Pages : 33 pages
Book Rating : 4.6/5 (388 download)

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Book Synopsis International marketing entry strategy for the Red//Green Company by : Benjamin Bach

Download or read book International marketing entry strategy for the Red//Green Company written by Benjamin Bach and published by GRIN Verlag. This book was released on 2007-07-02 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: Market analysis is an important instrument in assessing the attractiveness of a particular market, since it is utilised to decide whether to enter a foreign market in terms of international marketing strategy. It is necessary to apply a market analysis in order to determine and examine the appropriate approach to enter a market. This essay provides a scan of the Thai market attractiveness for the Danish medium-sized enterprise Red//Green, in order to recommend a market entry strategy. The first section focuses on the application of the 12C framework in order to draw up a market attractiveness profile, combined with a risk evaluation of the Thai market. The second part determines the attractiveness of the Thai market with respect to the information and relevant factors gathered from the 12C model. Interpretation of those factors will then be used to allocate a determination of a suitable market entry strategy for Red//Green. In addition, a marketing strategy according to the 4Ps will be addressed to identify opportunities and possibilities of how to develop the Thai market.

International Marketing Strategy

Author : Isobel Doole
Publisher :
ISBN 13 : 9781282584211
Total Pages : 462 pages
Book Rating : 4.5/5 (842 download)

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Book Synopsis International Marketing Strategy by : Isobel Doole

Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Performance and Progress

Author : Subramanian Rangan
Publisher :
ISBN 13 : 0198744285
Total Pages : 526 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Performance and Progress by : Subramanian Rangan

Download or read book Performance and Progress written by Subramanian Rangan and published by . This book was released on 2015 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prevailing aspiration of business is performance, while that of society is progress. Capitalism, both the paradigm and practice, sits at the intersection of these dual aspirations, and the essays in this volume explore its fraught status there. Contributions to this volume address questions such as (i) what's the problem with capitalism?; (ii) is the problem just with the practice or with the very paradigm?; (iii) what is progress and who is responsible for it?; (iv) what evolution is required at the individual, system, and paradigm level so that enterprises and the executives who lead them may better integrate performance with progress?; and (v) whither consumers, employees, and investors in this evolution? The book offers perspectives from two distinct intellectual domains-social science and philosophy. Scholars in social science (including economics, management, and sociology) tend to study performance. Ideas of progress, on the other hand, tend to fall more under the purview of philosophers (in particular social and political philosophers). Further, to obtain an insider's view on practice and possibilities, the volume includes essays from a handful of thoughtful business leaders. Research should consider not just how to make sustainability profitable, but also how to make profitability and the modern economic system sustainable. If we are to better comprehend why the world is in protest, to reflect on progress or dilemmas of trust, we must appreciate the tenuous assumptions of modern microeconomics and markets, and hear from modern philosophers about the basis and limits of rationality.

The International Hospitality Business

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136751807
Total Pages : 411 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis The International Hospitality Business by : Kaye Sung Chon

Download or read book The International Hospitality Business written by Kaye Sung Chon and published by Routledge. This book was released on 1999-07-01 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality. This book is a compilation of the most current research in global operations. It examines new developments, new management co

Ensuring Quality to Gain Access to Global Markets

Author : Martin Kellermann
Publisher : World Bank Publications
ISBN 13 : 1464813728
Total Pages : 275 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Ensuring Quality to Gain Access to Global Markets by : Martin Kellermann

Download or read book Ensuring Quality to Gain Access to Global Markets written by Martin Kellermann and published by World Bank Publications. This book was released on 2019-04-09 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.

Redefining the Corporation

Author : James E. Post
Publisher : Stanford University Press
ISBN 13 : 9780804743105
Total Pages : 340 pages
Book Rating : 4.7/5 (431 download)

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Book Synopsis Redefining the Corporation by : James E. Post

Download or read book Redefining the Corporation written by James E. Post and published by Stanford University Press. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how the modern corporation must meet the expectations of diverse constiutents who contribute to its existence and success, the stakeholders: resource providers, customers, suppliers, alliance partners, and social and political actors. It argues that the corporation must be seen as an institution engaged in mobilizing resources to create wealth and benefits for all its stakeholders.

Explaining International Production (Routledge Revivals)

Author : John H. Dunning
Publisher : Routledge
ISBN 13 : 1317576160
Total Pages : 398 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Explaining International Production (Routledge Revivals) by : John H. Dunning

Download or read book Explaining International Production (Routledge Revivals) written by John H. Dunning and published by Routledge. This book was released on 2014-11-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Dunning’s general theory of international production, first propounded in the late 1970’s, has generated considerable debate. This work thoughtfully reassesses the paradigm, and extends the analysis to embrace issues of theoretical and empirical importance. In a collection of essays, the changing characteristics of international production are examined, and an interdisciplinary approach suggested for understanding the multinational enterprise in the world economy. This book, first published in 1988, will be of value not only to economists and international business analysts, but to scholars in other fields, notably organizational, marketing and management specialists.