Esg Investing For Dummies

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ESG Investing For Dummies

Author : Brendan Bradley
Publisher : John Wiley & Sons
ISBN 13 : 1119771110
Total Pages : 368 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis ESG Investing For Dummies by : Brendan Bradley

Download or read book ESG Investing For Dummies written by Brendan Bradley and published by John Wiley & Sons. This book was released on 2021-02-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to investing for a more sustainable world Investing in one’s own future has always been a good financial move. But what if you want to ensure that the companies you have a financial interest in are also helping to improve the present and future of all of us—and of the planet? More than ever before, sustainable investors want to be confident that a company’s Environmental (net zero emissions target), Social (response to the Covid-19 pandemic), and Governance (no repeats of Enron and WorldCom) policies and actions are positively impacting the global outlook—and to identify ways that their dollar can incentivize business leaders to do even better. The worldwide rise of an Environmental, Socially Responsible, and Governance (ESG) approach to investing shows you’re not alone, and the $30+ trillion—and growing—committed in this way says it’s already become a transformative global movement. ESG provides a framework for evaluating companies that, unlike unrelated investment strategies, informs and guides sustainable investment. Even if you’re a novice investor, ESG For Dummies will allow you to hit this new investing landscape running, providing you with measurable ways to factor ESG into company performance, see how these are reflected in your investment return, and show how you can monitor companies to ensure your money is being put to ethical use. You’ll also become familiar with the big names to follow in the ESG world, how they’re already effecting positive change, and how you can help. Identify the drivers for each category of ESG Define and measure material ESG factors for investing success Understand principles for building a diversified sustainable portfolio Recognize material ESG factors effect on company performance ESG investing introduces powerful tools to do real and lasting good: this book shows you how to use them to help make everyone’s future, including your own, much more secure.

ESG Investing For Dummies

Author : Brendan Bradley
Publisher : John Wiley & Sons
ISBN 13 : 1119771102
Total Pages : 368 pages
Book Rating : 4.1/5 (197 download)

DOWNLOAD NOW!

Book Synopsis ESG Investing For Dummies by : Brendan Bradley

Download or read book ESG Investing For Dummies written by Brendan Bradley and published by John Wiley & Sons. This book was released on 2021-02-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to investing for a more sustainable world Investing in one’s own future has always been a good financial move. But what if you want to ensure that the companies you have a financial interest in are also helping to improve the present and future of all of us—and of the planet? More than ever before, sustainable investors want to be confident that a company’s Environmental (net zero emissions target), Social (response to the Covid-19 pandemic), and Governance (no repeats of Enron and WorldCom) policies and actions are positively impacting the global outlook—and to identify ways that their dollar can incentivize business leaders to do even better. The worldwide rise of an Environmental, Socially Responsible, and Governance (ESG) approach to investing shows you’re not alone, and the $30+ trillion—and growing—committed in this way says it’s already become a transformative global movement. ESG provides a framework for evaluating companies that, unlike unrelated investment strategies, informs and guides sustainable investment. Even if you’re a novice investor, ESG For Dummies will allow you to hit this new investing landscape running, providing you with measurable ways to factor ESG into company performance, see how these are reflected in your investment return, and show how you can monitor companies to ensure your money is being put to ethical use. You’ll also become familiar with the big names to follow in the ESG world, how they’re already effecting positive change, and how you can help. Identify the drivers for each category of ESG Define and measure material ESG factors for investing success Understand principles for building a diversified sustainable portfolio Recognize material ESG factors effect on company performance ESG investing introduces powerful tools to do real and lasting good: this book shows you how to use them to help make everyone’s future, including your own, much more secure.

ESG Investing For Dummies

Author : Brendan Bradley
Publisher : John Wiley & Sons
ISBN 13 : 1119771099
Total Pages : 370 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis ESG Investing For Dummies by : Brendan Bradley

Download or read book ESG Investing For Dummies written by Brendan Bradley and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to investing for a more sustainable world Investing in one’s own future has always been a good financial move. But what if you want to ensure that the companies you have a financial interest in are also helping to improve the present and future of all of us—and of the planet? More than ever before, sustainable investors want to be confident that a company’s Environmental (net zero emissions target), Social (response to the Covid-19 pandemic), and Governance (no repeats of Enron and WorldCom) policies and actions are positively impacting the global outlook—and to identify ways that their dollar can incentivize business leaders to do even better. The worldwide rise of an Environmental, Socially Responsible, and Governance (ESG) approach to investing shows you’re not alone, and the $30+ trillion—and growing—committed in this way says it’s already become a transformative global movement. ESG provides a framework for evaluating companies that, unlike unrelated investment strategies, informs and guides sustainable investment. Even if you’re a novice investor, ESG For Dummies will allow you to hit this new investing landscape running, providing you with measurable ways to factor ESG into company performance, see how these are reflected in your investment return, and show how you can monitor companies to ensure your money is being put to ethical use. You’ll also become familiar with the big names to follow in the ESG world, how they’re already effecting positive change, and how you can help. Identify the drivers for each category of ESG Define and measure material ESG factors for investing success Understand principles for building a diversified sustainable portfolio Recognize material ESG factors effect on company performance ESG investing introduces powerful tools to do real and lasting good: this book shows you how to use them to help make everyone’s future, including your own, much more secure.

Investing For Dummies® (Volume 1 of 2) (EasyRead Super Large 18pt Edition)

Author : Eric Kevin Tyson
Publisher : ReadHowYouWant.com
ISBN 13 : 1458721094
Total Pages : 502 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Investing For Dummies® (Volume 1 of 2) (EasyRead Super Large 18pt Edition) by : Eric Kevin Tyson

Download or read book Investing For Dummies® (Volume 1 of 2) (EasyRead Super Large 18pt Edition) written by Eric Kevin Tyson and published by ReadHowYouWant.com. This book was released on with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a savvy investor with this updated Wall Street Journal bestseller Want to take charge of your financial future? This national bestselling guide has been thoroughly updated to provide you with the latest insights into smart investing, from weighing your investment options (such as stocks, real estate, and small business) to understanding risks and returns, managing your portfolio, and much more.Get time-tested investment advice -- expert author Eric Tyson shares his extensive knowledge and reveals how to invest in challenging marketsDiscover all the fundamenta.

Investing All-in-One For Dummies

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1119873053
Total Pages : 659 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Investing All-in-One For Dummies by : Eric Tyson

Download or read book Investing All-in-One For Dummies written by Eric Tyson and published by John Wiley & Sons. This book was released on 2022-03-25 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your investment portfolio with a mix of assets from stocks to real estate to cryptocurrency There’s nothing more satisfying than seeing the balance of a financial account grow month over month. But before that can happen, you need to know the best places to invest your money. Who can you trust for solid, reliable investing advice? Investing All-in-One For Dummies offers sound guidance for investors at every level. Whether you’re stumped by stocks, baffled by bonds, mystified about mutual funds, or curious about cryptocurrency, this book gives you a solid foundation in those investing concepts and many others. After reading the expert advice and considering your risk tolerance and timeline, you can confidently choose the best investments for your financial goals. Containing advice from 10 different Dummies investing guides, Investing All-in-One For Dummies shows you how to: Set short- and long-term investing goals, invest to minimize your tax hit, and develop an investing strategy using a mix of investment vehicles Decide when to buy, hold, or sell an investment Choose the right mix of stocks, bonds, and mutual funds to create a diversified portfolio Identify real estate investment opportunities and find the capital to make purchases Execute trades through an online broker instead of using a traditional investment firm Evaluate modern investing trends like cryptocurrency and environmental, social, and governance (ESG) investing For anyone who wants to dip their toes into the markets or who tends to leave their investment decisions in the hands of someone else, Investing All-in-One For Dummies is the must-read resource when you’re ready to make informed decisions and pick solid investments for your financial future.

Environmental, Social, and Governance (ESG) Investing

Author : John Hill
Publisher : Academic Press
ISBN 13 : 0128186933
Total Pages : 371 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Environmental, Social, and Governance (ESG) Investing by : John Hill

Download or read book Environmental, Social, and Governance (ESG) Investing written by John Hill and published by Academic Press. This book was released on 2020-01-30 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental, Social, and Governance (ESG) Investing: A Balanced Analysis of the Theory and Practice of a Sustainable Portfolio presents a balanced, thorough analysis of ESG factors as they are incorporated into the investment process. An estimated 25% of all new investments are in ESG funds, with a global total of $23 trillion and the U.S. accounting for almost $9 trillion. Many advocate the sustainability goals promoted by ESG, while others prefer to maximize returns and spend their earnings on social causes. The core problem facing those who want to promote sustainability goals is to define sustainability investing and measure its returns. This book examines theories and their practical implications, illuminating issues that other books leave in the shadows. Provides a dispassionate examination of ESG investing Presents the historical arguments for maximizing returns and competing theories to support an ESG approach Reviews case studies of empirical evidence about relative returns of both traditional and ESG investment approaches

ESG and Responsible Institutional Investing Around the World: A Critical Review

Author : Pedro Matos
Publisher : CFA Institute Research Foundation
ISBN 13 : 1944960988
Total Pages : 80 pages
Book Rating : 4.9/5 (449 download)

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Book Synopsis ESG and Responsible Institutional Investing Around the World: A Critical Review by : Pedro Matos

Download or read book ESG and Responsible Institutional Investing Around the World: A Critical Review written by Pedro Matos and published by CFA Institute Research Foundation. This book was released on 2020-05-29 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This survey examines the vibrant academic literature on environmental, social, and governance (ESG) investing. While there is no consensus on the exact list of ESG issues, responsible investors increasingly assess stocks in their portfolios based on nonfinancial data on environmental impact (e.g., carbon emissions), social impact (e.g., employee satisfaction), and governance attributes (e.g., board structure). The objective is to reduce exposure to investments that pose greater ESG risks or to influence companies to become more sustainable. One active area of research at present involves assessing portfolio risk exposure to climate change. This literature review focuses on institutional investors, which have grown in importance such that they have now become the largest holders of shares in public companies globally. Historically, institutional investors tended to concentrate their ESG efforts mostly on corporate governance (the “G” in ESG). These efforts included seeking to eliminate provisions that restrict shareholder rights and enhance managerial power, such as staggered boards, supermajority rules, golden parachutes, and poison pills. Highlights from this section: · There is no consensus on the exact list of ESG issues and their materiality. · The ESG issue that gets the most attention from institutional investors is climate change, in particular their portfolio companies’ exposure to carbon risk and “stranded assets.” · Investors should be positioning themselves for increased regulation, with the regulatory agenda being more ambitious in the European Union than in the United States. Readers might come away from this survey skeptical about the potential for ESG investing to affect positive change. I prefer to characterize the current state of the literature as having a “healthy dose of skepticism,” with much more remaining to be explored. Here, I hope the reader comes away with a call to action. For the industry practitioner, I believe that the investment industry should strive to achieve positive societal goals. CFA Institute provides an exemplary case in its Future of Finance series (www.cfainstitute.org/research/future-finance). For the academic community, I suggest we ramp up research aimed at tackling some of the open questions around the pressing societal goals of ESG investing. I am optimistic that practitioners and academics will identify meaningful ways to better harness the power of global financial markets for addressing the pressing ESG issues facing our society.

Trading Options For Dummies

Author : Joe Duarte
Publisher : John Wiley & Sons
ISBN 13 : 1118982649
Total Pages : 458 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Trading Options For Dummies by : Joe Duarte

Download or read book Trading Options For Dummies written by Joe Duarte and published by John Wiley & Sons. This book was released on 2015-02-05 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate options markets and bring in the profits Thinking about trading options, but not sure where to start? This new edition of Trading Options For Dummies starts you at the beginning, explaining the common types of options available for trading and helps you choose the right ones for your investing needs. You'll find out how to weigh option costs and benefits, combine options to reduce risk, build a strategy that allows you to gain no matter the market conditions, broaden your retirement portfolio with index, equity, and ETF options, and so much more. Options are contracts giving the purchaser the right to buy or sell a security, such as stocks, at a fixed price within a specific period of time. Because options cost less than stock, they are a versatile trading instrument, while providing a high leverage approach to trading that can limit the overall risk of a trade or provide additional income. If you're an investor with some general knowledge of trading but want a better understanding of risk factors, new techniques, and an overall improved profit outcome, Trading Options For Dummies is for you. Helps you determine and manage your risk, guard your assets using options, protect your rights, and satisfy your contract obligations Provides expert insight on combining options to limit your position risk Offers step-by-step instruction on ways to capitalize on sideways movements Covers what you need to know about options contract specifications and mechanics Trading options can be a great way to manage your risk, and this hands-on, friendly guide gives you the trusted and expert help you need to succeed.

Your Essential Guide to Sustainable Investing

Author : Larry E. Swedroe
Publisher : Harriman House Limited
ISBN 13 : 0857199056
Total Pages : 175 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Your Essential Guide to Sustainable Investing by : Larry E. Swedroe

Download or read book Your Essential Guide to Sustainable Investing written by Larry E. Swedroe and published by Harriman House Limited. This book was released on 2022-04-05 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable investing is booming. The investment industry is fast approaching a point where one-third of global assets under management are invested with a sustainable objective. But do sustainable investment products do what investors expect them to do? How can an investor tell if their investments are having the social impact they want? Does that impact come at a financial cost? And how can investors weave their way through the web of confusing acronyms, conflicting agency ratings, and the mass of fund offerings, confident that they can recognize and avoid corporate greenwashing? Larry Swedroe and Sam Adams cut through the fog and bring clarity on all of this and more—providing investors with a firm plan for truly sustainable investing. The authors first define sustainable investing, illuminating the differences between ESG, SRI and impact investing, and reveal who is currently investing sustainably and why. They then move on to a comprehensive review of the academic research. What does the data really say about risk and return in sustainable investing? What performance can you genuinely expect from sustainable investments? And how are today’s sustainable investors using their influence to drive positive changes for society and the environment? Finally, this book arms you with a practical guide to investing sustainably, including how to effectively choose your asset allocation strategy, and select the managers and funds through which your money can create the change you want to see in the world. Your Essential Guide to Sustainable Investing is the definitive go-to resource that investors have been waiting for.

Online Investing For Dummies

Author : Matthew Krantz
Publisher : John Wiley & Sons
ISBN 13 : 1119601509
Total Pages : 488 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Online Investing For Dummies by : Matthew Krantz

Download or read book Online Investing For Dummies written by Matthew Krantz and published by John Wiley & Sons. This book was released on 2019-08-07 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a winning portfolio—and reduce your risk—with this bestselling guide Online investing has never been easier—or more potentially confusing. Now that every broker or finance site has its own app, data, or approach, it can be all too easy to be misled and make a bad decision. Online Investing for Dummies helps you reduce risk and separate the gimmicks from the gold, pointing investors of all experience levels to the pro-tips, calculators, databases, useful sites, and peer communities that will lead to success. Updated to include information on mobile trading and the influence of social media on the markets, the book also covers the basics—showing you how to figure out how much to invest, find data online, and pick an online broker. It then progresses through to more advanced topics, such as calculating returns, selecting mutual funds, buying bonds, options, commodities, and IPOs, taking you and your money wherever you want to go in the global market. Set expectations and assess your risk Analyze stocks and financial statements Assemble the suite of tools to calculate your performance Get tips on choosing the right online broker and on protecting your information online It’s time to get a pro strategy, and Online Investing for Dummies has all the inside information you need to build up that winning portfolio.

Equity Smart Beta and Factor Investing for Practitioners

Author : Khalid Ghayur
Publisher : John Wiley & Sons
ISBN 13 : 1119583454
Total Pages : 496 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Equity Smart Beta and Factor Investing for Practitioners by : Khalid Ghayur

Download or read book Equity Smart Beta and Factor Investing for Practitioners written by Khalid Ghayur and published by John Wiley & Sons. This book was released on 2019-05-29 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the popular and fast growing investment opportunities of smart beta Equity Smart Beta and Factor Investing for Practitioners offers a hands-on guide to the popular investment opportunities of smart beta, which is one of the fastest growing areas within the global equity asset class. This well-balanced book is written in accessible and understandable terms and contains an in-depth manual filled with analytical information and new ideas. The authors—noted experts in the field—include a definition of smart beta investing and detail its history. They also explore the distinguishing characteristics of smart beta strategies, offer an overview of factor investing, and reveal the implementation of smart beta approaches. Comprehensive in scope, the book contains helpful examples of applications, real-life illustrative case studies, and contributions from leading and respected practitioners that explain how they approach smart beta investing. This important book: Contains an in-depth exploration of smart beta investing Includes the information written in clear and accessible language Presents helpful case studies, illustrative examples, and contributions from leading and respected experts Offers a must have resource coauthored by the Head of Goldman Sachs’ equity smart beta business Written for investors who want to tap into the opportunities that smart beta offers, Equity Smart Beta and Factor Investing for Practitioners is the comprehensive resource for learning how to create more efficient overall equity portfolios.

A Comprehensive Guide to Exchange-Traded Funds (ETFs)

Author : Joanne M. Hill
Publisher : CFA Institute Research Foundation
ISBN 13 : 1934667862
Total Pages : 202 pages
Book Rating : 4.9/5 (346 download)

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Book Synopsis A Comprehensive Guide to Exchange-Traded Funds (ETFs) by : Joanne M. Hill

Download or read book A Comprehensive Guide to Exchange-Traded Funds (ETFs) written by Joanne M. Hill and published by CFA Institute Research Foundation. This book was released on 2015-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exchange-traded funds (ETFs) have become in their 25-year history one of the fastest growing segments of the investment management business. These funds provide liquid access to virtually every financial market and allow large and small investors to build institutional-caliber portfolios. Yet, their management fees are significantly lower than those typical of mutual funds. High levels of transparency in ETFs for holdings and investment strategy help investors evaluate an ETF’s potential returns and risks. This book covers the evolution of ETFs as products and in their uses in investment strategies. It details how ETFs work, their unique investment and trading features, their regulatory structure, how they are used in tactical and strategic portfolio management in a broad range of asset classes, and how to evaluate them individually.

FinTech For Dummies

Author : Steven O'Hanlon
Publisher : John Wiley & Sons
ISBN 13 : 1119427266
Total Pages : 400 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis FinTech For Dummies by : Steven O'Hanlon

Download or read book FinTech For Dummies written by Steven O'Hanlon and published by John Wiley & Sons. This book was released on 2020-09-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine the depth and breadth of financial technology This comprehensive, hands-on guide is the go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry. FinTech For Dummies will shed light on this rapidly changing landscape making it an invaluable source of information for anybody working in or interested in this space. This book provides insights, knowledge and guidance from industry experts Steve O’Hanlon and Susanne Chishti on the following: Gaining insight fastest growing market segment of the financial markets Learning the core decision making to effect a growth plan Securing knowledge of the fastest growing fintech companies in the world Navigating the fintech world The ingredients into building a FinTech company

Modern Portfolio Management

Author : Todd E. Petzel
Publisher : John Wiley & Sons
ISBN 13 : 1119818192
Total Pages : 659 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Modern Portfolio Management by : Todd E. Petzel

Download or read book Modern Portfolio Management written by Todd E. Petzel and published by John Wiley & Sons. This book was released on 2021-09-08 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a practical and thoroughly updated look at investment and portfolio management from an accomplished veteran of the discipline In Modern Portfolio Management: Moving Beyond Modern Portfolio Theory, investment executive and advisor Dr. Todd E. Petzel delivers a grounded and insightful exploration of developments in finance since the advent of Modern Portfolio Theory. You’ll find the tools and concepts you need to evaluate new products and portfolios and identify practical issues in areas like operations, decision-making, and regulation. In this book, you’ll also: Discover why Modern Portfolio Theory is at odds with developments in the field of Behavioral Finance Examine the never-ending argument between passive and active management and learn to set long-term goals and objectives Find investor perspectives on perennial issues like corporate governance, manager turnover, fraud risks, and ESG investing Perfect for institutional and individual investors, investment committee members, and fiduciaries responsible for portfolio construction and oversight, Modern Portfolio Management is also a must-read for fund and portfolio managers who seek to better understand their investors.

Retirement Planning For Dummies

Author : Matthew Krantz
Publisher : John Wiley & Sons
ISBN 13 : 1119627583
Total Pages : 352 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Retirement Planning For Dummies by : Matthew Krantz

Download or read book Retirement Planning For Dummies written by Matthew Krantz and published by John Wiley & Sons. This book was released on 2020-01-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice and guidance on planning for retirement Retirement Planning For Dummies is a one-stop resource to get up to speed on the critical steps needed to ensure you spend your golden years living in the lap of luxury—or at least in the comfort of your own home. When attempting to plan for retirement, web searching alone can cause you more headaches than answers, leaving many to feel overwhelmed and defeated. This book takes the guesswork out of the subject and guides readers while they plan the largest financial obligation of their life. Take stock of your finances Proactively plan for your financial future Seek the help of professionals or go it alone Use online tools to make retirement planning easier Whether you're just starting out with a 401(k) or you’re a seasoned vet with retirement in your near future, this book helps younger and older generations alike how to plan their retirement.

The AI Book

Author : Ivana Bartoletti
Publisher : John Wiley & Sons
ISBN 13 : 1119551927
Total Pages : 782 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The AI Book by : Ivana Bartoletti

Download or read book The AI Book written by Ivana Bartoletti and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by prominent thought leaders in the global fintech space, The AI Book aggregates diverse expertise into a single, informative volume and explains what artifical intelligence really means and how it can be used across financial services today. Key industry developments are explained in detail, and critical insights from cutting-edge practitioners offer first-hand information and lessons learned. Coverage includes: · Understanding the AI Portfolio: from machine learning to chatbots, to natural language processing (NLP); a deep dive into the Machine Intelligence Landscape; essentials on core technologies, rethinking enterprise, rethinking industries, rethinking humans; quantum computing and next-generation AI · AI experimentation and embedded usage, and the change in business model, value proposition, organisation, customer and co-worker experiences in today’s Financial Services Industry · The future state of financial services and capital markets – what’s next for the real-world implementation of AITech? · The innovating customer – users are not waiting for the financial services industry to work out how AI can re-shape their sector, profitability and competitiveness · Boardroom issues created and magnified by AI trends, including conduct, regulation & oversight in an algo-driven world, cybersecurity, diversity & inclusion, data privacy, the ‘unbundled corporation’ & the future of work, social responsibility, sustainability, and the new leadership imperatives · Ethical considerations of deploying Al solutions and why explainable Al is so important

Marketing For Dummies

Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.