Entrepreneurs Guide To The Lean Brand

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Entrepreneur's Guide To The Lean Brand

Author : Jeremiah Gardner
Publisher : Market By Numbers, LLC
ISBN 13 : 0996100709
Total Pages : 339 pages
Book Rating : 4.9/5 (961 download)

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Book Synopsis Entrepreneur's Guide To The Lean Brand by : Jeremiah Gardner

Download or read book Entrepreneur's Guide To The Lean Brand written by Jeremiah Gardner and published by Market By Numbers, LLC. This book was released on 2014-10-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a “brand genius” on the 40th floor of a Madison Avenue high rise. Today, great brand development isn’t about genius, it’s about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works. The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal: How to implement Lean Brand Innovation To Discover, Create & Deliver New ValueNew startup marketing techniques for Parallel Innovation between product management, brand strategy, and business cultureHow to optimize your branding strategy to discover, develop and build passionate customersHow startups can eliminate waste in their customer development and brand strategy using The Lean Brand FrameworkHow to use lean startup Viability Experiments to test and iterate your brand for high growthA set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audienceGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.

Entrepreneur's Guide to the Lean Brand

Author : Jeremiah Gardner
Publisher : Market by Numbers
ISBN 13 : 9780996100724
Total Pages : 338 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Entrepreneur's Guide to the Lean Brand by : Jeremiah Gardner

Download or read book Entrepreneur's Guide to the Lean Brand written by Jeremiah Gardner and published by Market by Numbers. This book was released on 2014-10-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most powerful brands are no longer being developed on Madison Avenue. They are methodically crafted by startups using a revolutionary new framework. process.Businesses are now able to validate their branding in the market, steering clear from meaningless questions like "If you were a dog, what kind of dog would you be?" and turning subjective opinion into fact. This is not new jargon for old thinking, but a fundamental shift in how brand development works.Unfortunately, many large companies haven't learned the new way. The cost? Millions of dollars in lost sales, and countless unsatisfied customers.The Lean Brand offers you the blueprint for creating passionate customers who love and support your business. Distilling over 16 years of experience in branding and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal:- The new definition of brand- How you can emulate successful lean brands like Buffer and SoulPancake to build a loyal customer base- How customers and brands really interact through The Lean Brand Framework- How to use Viability Experiments to test and iterate your brand, and find Product-Market-Brand fit- A set of tools including the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix that will help you develop your brand properlyGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.

The Lean Entrepreneur

Author : Brant Cooper
Publisher : John Wiley & Sons
ISBN 13 : 1119095034
Total Pages : 229 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Lean Entrepreneur by : Brant Cooper

Download or read book The Lean Entrepreneur written by Brant Cooper and published by John Wiley & Sons. This book was released on 2016-03-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Ready, Launch, Brand

Author : Orly Zeewy
Publisher : CRC Press
ISBN 13 : 1000351939
Total Pages : 99 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Ready, Launch, Brand by : Orly Zeewy

Download or read book Ready, Launch, Brand written by Orly Zeewy and published by CRC Press. This book was released on 2021-05-09 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.

The Lean Entrepreneur

Author : Brant Cooper
Publisher : John Wiley & Sons
ISBN 13 : 1118331869
Total Pages : 288 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Lean Entrepreneur by : Brant Cooper

Download or read book The Lean Entrepreneur written by Brant Cooper and published by John Wiley & Sons. This book was released on 2013-01-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks and hacks from successful lean entrepreneurs. Leverage the Innovation Spectrum to disrupt existing markets and create new ones. Drive strategies for efficient market testing with Minimal Viable Products. Engage customers with Viability Testing and radically reduce time and budget for product development. Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks. Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Lean Branding

Author : Laura Busche
Publisher : O'Reilly Media
ISBN 13 : 1492054178
Total Pages : 292 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Lean Branding by : Laura Busche

Download or read book Lean Branding written by Laura Busche and published by O'Reilly Media. This book was released on 2019-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

The Entrepreneur's Guide to Customer Development

Author : Brant Cooper
Publisher : Anchor Books
ISBN 13 : 9780982743607
Total Pages : 0 pages
Book Rating : 4.7/5 (436 download)

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Book Synopsis The Entrepreneur's Guide to Customer Development by : Brant Cooper

Download or read book The Entrepreneur's Guide to Customer Development written by Brant Cooper and published by Anchor Books. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market". Based on Steve Blank's 2005 book 'The four steps to the Epiphany', this non-fiction novella aims to help readers to develop customer development.

The Startup Owner's Manual

Author : Steve Blank
Publisher : John Wiley & Sons
ISBN 13 : 1119690722
Total Pages : 568 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Startup Owner's Manual by : Steve Blank

Download or read book The Startup Owner's Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

The Entrepreneur's Guide to Sewn Product Manufacturing

Author : Kathleen Fasanella
Publisher :
ISBN 13 : 9780966320848
Total Pages : 229 pages
Book Rating : 4.3/5 (28 download)

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Book Synopsis The Entrepreneur's Guide to Sewn Product Manufacturing by : Kathleen Fasanella

Download or read book The Entrepreneur's Guide to Sewn Product Manufacturing written by Kathleen Fasanella and published by . This book was released on 1998-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Entrepreneur’s Guide to Risk and Decisions

Author : Thomas G. Pittz
Publisher : Emerald Group Publishing
ISBN 13 : 1838678735
Total Pages : 145 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis The Entrepreneur’s Guide to Risk and Decisions by : Thomas G. Pittz

Download or read book The Entrepreneur’s Guide to Risk and Decisions written by Thomas G. Pittz and published by Emerald Group Publishing. This book was released on 2020-01-02 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. This guide offers practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, and launching your business as inexpensively and aggressively as possible.

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

The Startup Way

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 110190321X
Total Pages : 402 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Startup Way by : Eric Ries

Download or read book The Startup Way written by Eric Ries and published by Crown Currency. This book was released on 2017-10-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

The Harvard Business Review Entrepreneur's Handbook

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633693694
Total Pages : 304 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Harvard Business Review Entrepreneur's Handbook by : Harvard Business Review

Download or read book The Harvard Business Review Entrepreneur's Handbook written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation. The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success. In the HBR Entrepreneur's Handbook you'll find: Step-by-step guidance through the entrepreneurial process Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman Time-honed best practices Stories of real companies, from Airbnb to eBay You'll learn: Which skills and characteristics make for the best entrepreneurs How to gauge potential opportunities The basics of business models and competitive strategy How to test your assumptions--before you build a whole business How to select the right legal structure for your company How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding How to develop sales and marketing programs for your venture What entrepreneurial leaders must do to build culture and set direction as the business keeps growing HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, real-life stories, and concise explanations of research published in Harvard Business Review, each comprehensive volume helps you to stand out from the pack--whatever your role.

Start Your Own Business, Sixth Edition

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613083009
Total Pages : 507 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business, Sixth Edition by : The Staff of Entrepreneur Media

Download or read book Start Your Own Business, Sixth Edition written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

Nail it Then Scale it

Author : Nathan R. Furr
Publisher : Nisi Institute
ISBN 13 : 9780983723608
Total Pages : 250 pages
Book Rating : 4.7/5 (236 download)

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Book Synopsis Nail it Then Scale it by : Nathan R. Furr

Download or read book Nail it Then Scale it written by Nathan R. Furr and published by Nisi Institute. This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the "right things," but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate.

The Lean Startup

Author : Eric Ries
Publisher :
ISBN 13 : 9780670921614
Total Pages : 100 pages
Book Rating : 4.9/5 (216 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by . This book was released on 2017-02 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Lean Startup the successful serial entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radically new methodology for building a successful business. Most startups, says Ries, fail - but they fail for preventable reasons. 'Lean thinking' is the key to success, and represents the next paradigm shift in business management. Most people assume that the key to a lucrative business is expert management, a high-performance product and good customer service. But the real secret, Ries argues, is creating things that people want to buy in the first place. Startups generally fail not because of missed deadlines, faulty products or blown budgets, but because entrepreneurs are too focused on their vision, on their great new idea, and don't know what it is that their customers really want. The solution, according to Ries, is 'lean thinking' and 'validated learning'. Rather than designing an elaborate business plan and committing large amounts of financial and human resources from the start, first find out what you can about your potential customers. And rather than adopting a static, product-centric approach, test your idea on your customers: respond to their feedback, and constantly be prepared to adjust your product, as well as your business.