Author : Sebastian Meyer
Publisher : GRIN Verlag
ISBN 13 : 3638770303
Total Pages : 45 pages
Book Rating : 4.6/5 (387 download)
Book Synopsis Entering the Swedish Market by : Sebastian Meyer
Download or read book Entering the Swedish Market written by Sebastian Meyer and published by GRIN Verlag. This book was released on 2007-08-26 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work