Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Encyclopedia Of Global Brands full books in PDF, epub, and Kindle. Read online Encyclopedia Of Global Brands ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher : Saint James Press
ISBN 13 : 9781558622272
Total Pages : 0 pages
Book Rating : 4.6/5 (222 download)
Download or read book Encyclopedia of Global Brands written by and published by Saint James Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than six hundred brand name products.
Author :
Publisher :
ISBN 13 :
Total Pages : 1183 pages
Book Rating : 4.:/5 (21 download)
Download or read book Encyclopedia of Global Brands: A-J written by and published by . This book was released on 2013 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Encyclopedia's two volumes highlight 269 of the most popular brands in the world. The brands covered represent products currently on the market, ranging from those whose branding history extends a century or more to newcomers who have quickly established their strength in the 21st-century global marketplace"--Preface, page ix.
Author : Peggy Geeseman
Publisher :
ISBN 13 : 9781410337726
Total Pages : 1183 pages
Book Rating : 4.3/5 (377 download)
Download or read book Encyclopedia of Global Brands written by Peggy Geeseman and published by . This book was released on 2004 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Author :
Publisher :
ISBN 13 :
Total Pages : 1183 pages
Book Rating : 4.:/5 (21 download)
Download or read book Encyclopedia of Global Brands: K-Z written by and published by . This book was released on 2013 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Encyclopedia's two volumes highlight 269 of the most popular brands in the world. The brands covered represent products currently on the market, ranging from those whose branding history extends a century or more to newcomers who have quickly established their strength in the 21st-century global marketplace"--Preface, page ix.
Author : St. James Press
Publisher : Saint James Press
ISBN 13 : 9781558622296
Total Pages : 667 pages
Book Rating : 4.6/5 (222 download)
Download or read book Encyclopedia of Consumer Brands written by St. James Press and published by Saint James Press. This book was released on 2012-06-15 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Author : Diane M. Sawinski
Publisher : Gale Research International, Limited
ISBN 13 :
Total Pages : 1068 pages
Book Rating : 4.3/5 (555 download)
Download or read book Encyclopedia of Global Industries written by Diane M. Sawinski and published by Gale Research International, Limited. This book was released on 1996 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop directory will quickly bring you and your patrons up to speed on 115 vital international industries through detailed, custom-written articles. Encyclopedia of Global Industries covers industries with significant global trade and interdependence such as automotive, apparel petroleum and commercial fishing and provides information that is difficult to locate -- all in one source. This title's extensive coverage and useful blend of industry overview and outlook make it unique among reference sources that concentrate on international industries. Encyclopedia of Global Industries fills the information gap between trade journals that lack comprehensive overviews and international statistics which form primary sources. With this innovative reference you can address your patrons' specific international industry research needs: -- Students compiling information on issues surrounding various industries for reports or papers -- Business professionals seeking international trade data -- Job seekers gathering industry statistics to prepare for interviews -- Attorneys collecting information for litigation -- Accounting consultants needing a fast, up-to-date overview of an industry -- Investors or commodity brokers researching the soundness of an industry -- Journalists looking for information for articles -- As well as many others Arranged alphabetically by industry, each entry covers a broad spectrum of topics about the industry: -- Size and economic/social impact of the industry -- How it is organized and how it functions -- History and development -- Major countries and companies involved in the industry, including rankings and marketshares -- Current economic outlook with projections -- Size and nature of the work force -- Research and technology within the industry -- A bibliography of sources for more information -- Other features include statistics, graphs, tables and charts, as well as market share and trend data To help users find the information they need, several methods of access are available. Two table of contents arrange information: the first, alphabetically by broad industry categories with the industry titles below; the second lists all industry titles alphabetically. Four major indexes include: the general index, containing alphabetical references to all companies, associations, publications, and other key terms in the text; the geographic index, separated by industry within each country; the Harmonized System code index, which links the HS codes to corresponding SIC codes; and the industry index, organized by SIC code. Hot industries covered include -- Biotechnology -- Information retrieval services -- Computer and data processing industries -- Financial services and trading -- Instruments and related products -- Metal products and industries -- Printing and publishing -- Public services and utilities -- Retail and rental outlets
Author : Janice Jorgensen
Publisher : Saint James Press
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.4/5 (91 download)
Download or read book Encyclopedia of Consumer Brands: Consumable products written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Author : St. James Press
Publisher : Saint James Press
ISBN 13 : 9781558622289
Total Pages : 667 pages
Book Rating : 4.6/5 (222 download)
Download or read book Encyclopedia of Consumer Brands written by St. James Press and published by Saint James Press. This book was released on 2012-06-15 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Author :
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.3/5 (91 download)
Download or read book The World Book Encyclopedia written by and published by . This book was released on 2002 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.
Author : Christian G. Asmussen
Publisher : Edward Elgar Publishing
ISBN 13 : 1800884044
Total Pages : 431 pages
Book Rating : 4.8/5 (8 download)
Download or read book Encyclopedia of International Strategic Management written by Christian G. Asmussen and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author : Roger Bartlett
Publisher : Routledge
ISBN 13 : 1135223874
Total Pages : 1564 pages
Book Rating : 4.1/5 (352 download)
Download or read book Encyclopedia of International Sports Studies written by Roger Bartlett and published by Routledge. This book was released on 2012-08-21 with total page 1564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, the Encyclopedia of International Sports Studies is the most authoritative and comprehensive single-volume reference work ever published on sport. With over one million words of text arranged into more than 1000 entries and articles, it covers the full range of sub-disciplines within sports studies; including scientific, social scientific and medical approaches. The encyclopedia is alphabetically organized and consists of: principal articles covering key disciplinary areas, such as sports economics and sports history large topical entries on central subjects such as resistance training and the diagnosis of sports injuries smaller topical entries on subjects such as cross training and projectile motion short overviews of other important terms and concepts, from metabolism and motivation to muscle tension-length relationship. With over 150 contributing authors from the US, UK, Canada, Australia, South Africa, Japan, New Zealand, Hong Kong and continental Europe, the Encyclopedia of International Sports Studies is an unparalleled work of sports scholarship. Accessibly written, facts-fronted and including full cross-referencing and guides to further reading throughout, this is an essential addition to the bookshelf of any student, researcher, teacher or professional working in sport.
Author : Matthew Miskelly
Publisher : Encyclopedia of Major Marketin
ISBN 13 : 9781410389343
Total Pages : 0 pages
Book Rating : 4.3/5 (893 download)
Download or read book Encyclopedia of Major Marketing Strategies written by Matthew Miskelly and published by Encyclopedia of Major Marketin. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
Author : David Lester
Publisher : Crimson Publishing
ISBN 13 : 1854586424
Total Pages : 289 pages
Book Rating : 4.8/5 (545 download)
Download or read book How They Started: Global Brands written by David Lester and published by Crimson Publishing. This book was released on 2008-10-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world's biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks 'How do you turn an idea in to a global business?'
Author : Dale Southerton
Publisher : SAGE Publications
ISBN 13 : 1452266530
Total Pages : 1665 pages
Book Rating : 4.4/5 (522 download)
Download or read book Encyclopedia of Consumer Culture written by Dale Southerton and published by SAGE Publications. This book was released on 2011-09-15 with total page 1665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume Encyclopedia of Consumer Culture covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world′s social, economic, political, and cultural landscapes. Offering an invaluable interdisciplinary approach, this reference work is a useful resource for researchers in sociology, political science, consumer science, global studies, comparative studies, business and management, human geography, economics, history, anthropology, and psychology. The first encyclopedia to outline the parameters of consumer culture, the Encyclopedia of Consumer Culture provides a critical, scholarly resource on consumption and consumerism over time. Some of the topics included are: Theories and concepts Socio-economic change (i.e. social mobility) Socio-demographic change (i.e. immigration, aging) Identity and social differentiation (i.e. social networks) Media (i.e. broadcast media) Style and taste (i.e. fashion, youth culture) Mass consumptions (i.e. retail culture) Ethical Consumption (i.e. social movements) Civil society (i.e. consumer advocacy) Environment (i.e. sustainability) Domestic consumption (i.e. childhood, supermarkets) Leisure (i.e. sport, tourism) Technology (i.e. planned obsolescence) Work (i.e. post industrial society) Production (i.e. post fordism, global economy) Markets (i.e. branding) Institutions (i.e. religion) Welfare (i.e. reform, distribution of resources) Urban life (i.e. suburbs)
Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505776
Total Pages : 393 pages
Book Rating : 4.5/5 (225 download)
Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Author : Gaetano Aiello
Publisher : Routledge
ISBN 13 : 131762517X
Total Pages : 156 pages
Book Rating : 4.3/5 (176 download)
Download or read book Global Branding and Country of Origin written by Gaetano Aiello and published by Routledge. This book was released on 2016-04-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.
