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Encyclopedia Of Consumer Brands Personal Products
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Book Synopsis Encyclopedia of Consumer Brands: Personal products by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands: Personal products written by Janice Jorgensen and published by Encyclopedia of Consumer Brand. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Book Synopsis Encyclopedia of Consumer Brands by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Book Synopsis Encyclopedia of Consumer Brands: Personal products by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands: Personal products written by Janice Jorgensen and published by Encyclopedia of Consumer Brand. This book was released on 1994 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Book Synopsis Encyclopedia of Consumer Brands by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Book Synopsis Encyclopedia of Consumer Brands by : St. James Press
Download or read book Encyclopedia of Consumer Brands written by St. James Press and published by Saint James Press. This book was released on 2012-06-15 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Download or read book Liquid Detergents written by Kuo-Yann Lai and published by CRC Press. This book was released on 2005-08-23 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: A best-seller in its first edition, Liquid Detergents, Second Edition captures the most significant advances since 1996, maintaining its reputation as a first-stop reference in all fundamental theories, practical applications, formulation technologies and manufacturing aspects of liquid detergents. Featuring contributions from 22 award-winning, international experts from industry and academia, the book embraces recent advances in the products and technologies of liquid detergents over the last decade and includes more than 30% new material, 1800 up-to-date references, and 300 figures and tables.
Book Synopsis Elgar Encyclopedia of Consumer Behavior by : Johanna Gollnhofer
Download or read book Elgar Encyclopedia of Consumer Behavior written by Johanna Gollnhofer and published by Edward Elgar Publishing. This book was released on 2024-06-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Book Synopsis Encyclopedia of Consumer Culture by : Dale Southerton
Download or read book Encyclopedia of Consumer Culture written by Dale Southerton and published by SAGE. This book was released on 2011-09-15 with total page 1665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Book Synopsis Handbook of Detergents, Part E by : Uri Zoller
Download or read book Handbook of Detergents, Part E written by Uri Zoller and published by CRC Press. This book was released on 2008-10-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Examination of Detergent Applications The fifth volume in a six volume project penned by detergent industry experts, this segment deals with the various applications of detergent formulations - surfactants, builders, sequestering/chelating agents - as well as other components. These applications are discussed with respect to the scope
Book Synopsis The Concise Encyclopedia of Communication by : Wolfgang Donsbach
Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Book Synopsis Handbook for cleaning/decontamination of surfaces by : Ingegard Johansson
Download or read book Handbook for cleaning/decontamination of surfaces written by Ingegard Johansson and published by Elsevier. This book was released on 2007-06-20 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of Handbook for Cleaning/Decontamination of Surfaces lies on cleaning and decontamination of surfaces and solid matter, hard as well as soft. Bringing together in a 2-volume reference source: - current knowledge of the physico-chemical fundamentals underlying the cleaning process; - the different needs for cleaning and how these needs are met by various types of cleaning processes and cleaning agents, including novel approaches; - how to test that cleaning has taken place and to what extent; - the effects of cleaning on the environment; - future trends in cleaning and decontamination, for example the idea of changing surfaces, to hinder the absorbance of dirt and thus make cleaning easier. A brief introduction is given to the legal demands concerning the environment and a historical background, in terms of development of detergents, from soaps to the modern sophisticated formulations. Bactericides, their use and the environmental demands on them are covered. Thorough discussions of mechanisms for cleaning are given in several chapters, both general basic concepts and special cases like particle cleaning and cleaning using microemulsion concepts. * General understanding of how cleaning works, function of ingredients and formulations * Overview of environmental issues and demands from the society in the area * Gives basic formulas for cleaning preparations in most areas
Book Synopsis Kotex, Kleenex, Huggies by : Thomas Heinrich
Download or read book Kotex, Kleenex, Huggies written by Thomas Heinrich and published by Ohio State University Press. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Book Synopsis Elgar Encyclopedia of Corporate Communication by : Klement Podnar
Download or read book Elgar Encyclopedia of Corporate Communication written by Klement Podnar and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Download or read book Encyclopedia of Global Brands written by and published by Saint James Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than six hundred brand name products.
Book Synopsis How to Find Business Information by : Lucy Heckman
Download or read book How to Find Business Information written by Lucy Heckman and published by Bloomsbury Publishing USA. This book was released on 2011-07-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.
Book Synopsis Encyclopedia of American Business by : Rick Boulware
Download or read book Encyclopedia of American Business written by Rick Boulware and published by Infobase Publishing. This book was released on 2014-05-14 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying, selling, budgeting, and saving are fundamental business practices that almost everyone understands on a basic level.
